Northern University Bangladesh, Khulna Campus

MBA program
Summer semester final examination -2007
Course: MKT - 6401 Mar!eting "esear#$%
Marks: 40 Time: 02 hours
Ans&er an' !our "4# of t$e follo&ing (uestions
Ans&er all part of a parti#ular (uestion 1a) 1*) 1# et#% toget$er+
1+ ,is#uss t$e -ifferent t'pes of t$e pro.e#ti/e te#$ni(ues &it$ example+ 10
2+ a+ ,is#uss t$e -ifferent primar' s#ales of measurement &it$ example+ 00
*+ 1o& #an a resear#$er a/oi- impli#it alternati/es in t$e (uestionnaire2 02
3+ a+ ,is#uss t$e -ifferent itemi4e- rating s#ale &it$ example+ 07
*+ ,efine multiple-#$oi#e (uestion an- -i#$otomous (uestion &it$ examples+ 03
4+ a+ ,is#uss $o& to in#orporate t$e sensiti/e information in t$e (uestionnaire+ 05
*+ ,efine #ross 6 se#tional resear#$ -esign+ ,ifferentiate *et&een single #ross
se#tional -esign an- multiple #ross se#tion resear#$ -esign &it$ example+
05
5+ 7rite s$ort notes on t$e follo&ing term &it$ example
a+ Constant sum s#ale+
*+ Causal resear#$+
#+ ,ou*le-*arrele- (uestion+
-+ 8ea-ing (uestion &it$ its #orre#t form+
e+ Am*iguous &or-s &it$ #orre#t form%

10