0 valutazioniIl 0% ha trovato utile questo documento (0 voti)
10 visualizzazioni1 pagina
An example of a producer that uses two or more channels of distribution is a manufacturer that both sells directly to retailers and wholesalers. This can cause problems coordinating the different channels and make it harder to present a unified brand image across channels. It may also lead to conflicts if the channels compete with each other for sales.
An example of a producer that uses two or more channels of distribution is a manufacturer that both sells directly to retailers and wholesalers. This can cause problems coordinating the different channels and make it harder to present a unified brand image across channels. It may also lead to conflicts if the channels compete with each other for sales.
An example of a producer that uses two or more channels of distribution is a manufacturer that both sells directly to retailers and wholesalers. This can cause problems coordinating the different channels and make it harder to present a unified brand image across channels. It may also lead to conflicts if the channels compete with each other for sales.