control to understand how and why a particular behavior occurs to gain knowledge of social world in order to change it ONTOLOGY human behavior is sufficiently predictable to be studied systematically . What is knowable is based on peoples interpretation of that which they know what is knowable in the social world is the product of the interaction between structure (the social worlds rules, norms and beliefs) and agency (how humans behave and interact in that world). EPISTEMOLOGY systematic, logical search for data employing the scientific method interaction between the observer and his or her community knowledge is advanced only when people and communities are freed from the influence of those more powerful AXIOLOGY Objective: keeps researchers values out of the search for knowledge. Subjective: influence of researchers values play a very important role Subjective: aggressively value laden REPRESENTATIONAL representational representational Non representational