Reading list

Recommended Textbooks

FILL. C.2011 Essentials of Marketing Communications Prentice Hall
[online]

HACKLEY, C 2010. Advertising and promotion; an integrated marketing
communications approach 2
nd
ed. London: Sage

Other Textbooks

FILL, C. 2006. Simply Marketing Communications Prentice Hall [online]
YESHIN, T. 2006. Advertising London: Thompson [online]ISBN 1-84480-
160-8

KIMMEL, A. 2005. Marketing Communication: new approaches,
technologies and styles OUP [online]

KITCHEN, P. 2004. Integrated marketing communications: a primer
[online] Routledge

BLYTHE, J. 2005. Essentials of marketing communications New Jersey:
Prentice Hall.

WELLS, W., BURNETT, J., & MORIARTY, S. 2003. Advertising: principles &
practice 6
th
ed. New Jersey: Prentice Hall.

SHIMP, T. 2010. Integrated marketing communications in advertising and
promotion Thomson

CLOW, K. & BLAACK, D. 2004. Integrated Advertising, Promotion and
Marketing Communications 2
nd
ed. New Jersey: Prentice Hall




Journals/Magazines

Journals of Consumer Behaviour/Psychology/Research
Journals of Advertising/Advertising Research
International Journal of Advertising

Journal of Marketing Communications
Journal of Marketing Management

Broadcast, Campaign, Marketing, Marketing Week, Media Week

Other articles may be found in business journals and quality consumer
press titles, in particular, Scotland on Sunday, The Sunday Times, Media
Guardian (Monday).

Websites

http://www.mediaweek.co.uk
http://www.mediaguardian.co.uk
http://www.brandchannel.com/start.asp
http://www.adassoc.org.uk
http://www.campaignlive.co.uk/