Case summery

Customer value creation

Dilmah segmentation
Dilmahs concern
7 ps
Problatematic issues
Dilmah CSR activities
Our suggession
Customer value creation
Tea with innovation Tea for luxury

Quality, Freshness, Authenticity and Ethics in tea.
Target customers of Dilmah
Dilmahs concern
Tea and Heart
disease
Tea and
Cancer
Tea and
Diabetes
Tea and Oral
Health
Products
Price
Product Name Price $
1. Real white tea 65,110,150
2. Watte boutique Tea 50
3. T-series designer gourmet tea 70,75,85
4. Exceptional range 48, 50
5. Premium Ceylon single origin tea 30
6. Single region selection 30 ,50,52,80
7.Fun tea selection 50
8. Gift packs 30,35
9.Natural green tea selection 50,62
Source: http://shop.dilmah.com/teas-by-type/real-white-tea.html
Promotion
Place
UGANDA
People
Process
Source: http://kids.britannica.com/comptons/art-54060/After-tea-leaves-are-picked-they-are-put-on-racks
Physical evidence