The tale of a successful online grocer

A.T.M. Jakaria Khan

Lecturer
Institute of Business Administration
University of Dhaka
September 23, 2014
Maruf Hassan
ZR 14
Rakib Khan
ZR 32
Online grocer
Founders: Joe Fedele & Jason
Ackerman



Custom-prepared groceries and
meals




New York City metropolitan area





Competitors






Market share







Revenue
$6 billion
$400 million
eBusiness success Just-In-Time
Manufacturing
Capabilities
Distribution expertise
Disruptive
Technology
Caters to people who want to go
out and shop themselves.
Faster purchase

Application Service Provider
Types of information
Benefits
Schedules
Strategic decisions
Employee directories
Department listing
Employee training
Prices
Stocks
Types of food
Discount
Types of information
Efficiency
Site speed
Down time
Page Load Time

Effectiveness
Unique Visitors
Bounce Rate
Conversion Rate
Average Order Value
Days & Visits to
Purchase
Visitor Loyalty & Visitor
Recency