Bold white writing stands out against the black

background
- Clear
- Easy to notice

Ed Sheerans logo is by the
side of his name which
appeals to hard core fans
of his.
- Noticeable
- Awareness
- Promotion
The bright orange creates a warm
atmosphere, which contrasts to the
black background which connotes
death.
After doing some research I
discovered that this artist uses lots of
different shades of orange
throughout his albums, which
suggests that the colour orange has
been used as a form of promotion
and recognition
His face is situated in the centre
of the photograph this suggests
that his album only has him on
it. This also allows fans to clearly
see his face. A second logo has been used to
promote the album
All of the details are clearly stated
at the bottom of the poster, which
is eye catchy and simple which
appeals to his younger target
audience