Claude Levi-Strauss

Binary oppositions are a constant creation of conflict/opposition

propels narrative. Narrative can only end on a resolution of conflict.
Opposition can be visual (light/darkness, movement/stillness) or
conceptual (love/hate, control/panic), and to do with soundtrack.
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Claude Levi-Strauss is best known for his theory of culture and mind that
revolutionized modern anthropology. He showed that culture is a
system with underlying structures that are common to all societies
regardless of their differences. Through his analyses he showed that
patterns of structures including behavior and thought are universal to all
societies, and rejected the concept of primitive and modern mind,
arguing that all men have the same intellectual potential. According to
Levi-Strauss, all people think of the world around them in terms of
binary opposites such as up and down, life and death, etc. and therefore
every culture can be understood in these terms.
Levi-Strauss ideas were heavily influenced by the so-called structural
linguistics, especially the work of the Swiss linguist Ferdinand de
Saussure (1857-1913). His works, however, also reveal the influence of
Roman Jacobson and Franz Boas, both of whom he met in New York
City. Other notable influences include Emile Durkheim (1858-1917) and
Marcel Mauss (1872-1950).
http://www.philosophers.co.uk/claude-levi-strauss.html