Entrepreneurship

April – 2002
60 Marks
Note:
(1) Question numbers 1 and 2 in Section 1 are compulsory.
(2) From question numbers 3 to 7 in Section II answer any three.
(3) Figures to the right indicate full marks.
(4) Support your answer with examples wherever possible.

Section — I
(1) Answer the following concept question in 5 to 6 sentences: (10)

(a) Distinguish between Entrepreneurs and Intrapreneurs.

(b) What are the various sources, of finance for entrepreneurs in India?
(c) Illustrate the concept of ‘Customization’.
(d) What do you understand by ‘Idea Generation’?
(e) Explain the concept of ‘Risk Taking’ with respect to entrepreneurship.

(2) Read the following case and answer the questions given below:
Happy Sequira was only 21 when she joined Palm Beach Resorts as a food
and beverages (F&B) helper. She had just graduated form one of the
premium catering colleges in the city. She was young, energetic and
possessed a pleasant
disposition.

Due to her experimenting nature she was not very successful with her F&B.
However, when one of her managers tried her out in guest relations, she was an
instant hit. From then on there was no looking back for her. She soon rose to the
position of a Banquets Manager.

Even as a Banquets Manager she loved the Kitchen section. She felt like
cooking. Many a times she went to the Kitchen of one of the Palm Beach Resort
Restaurants and experimented. Many a times she was successful, or this is what
her Kitchen staff often told her. She was enjoying every bit her life.

Unfortunately for her this was to be her glass ceiling. Due to a catering
educational background not many in the Palm Beach Resorts Management
thought that she could take up hardcore marketing assignments.

Happy was unhappy. She felt stifled. Her stagnation in position was making
her feel truncated. She decided to go independent.

Over the years, being single, she had gathered enough money. Moreover, her
father was a successful businessman and would love to fund any of his only
daughter’s ventures. Also being in guest relations, Happy herself knew a lot of
influential people.

On the other hand, Happy Sequira was now 30. She had to seriously
contemplate marriage due to parental pressures. Her rise at Palm Beach Resorts
was meteoric, which implied that she was not used to serious failure. Besides
Happy wondered what kind of a start-up could she design to suit her needs?

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 Entrepreneurship
April – 2002
60 Marks

(10)
Questions:

(a) Should Happy Sequira go independent?

(b) Should Happy follow her heart (F&B) or head (Guest relations)?
(c) If Happy decides to take up Guest relations what kind of a start-up do you
suggest?
(d) If Happy decides to take up F&B what kind of a start-up do you suggest?

Section — II
(3) As a potential entrepreneur, how would you construct a business plan to satisfy
(10)
your banker?

(4) What are the problems faced by Indian Women Entrepreneurs and what (10)
government support can they avail of?

(5) Evaluate the contributions of Joseph Shumpeter and David McClelland with regard (10)
to Entrepreneurship.

(6) “Ancillarization is the only hope for the small business in India after globalization”.
(10)
Comment and support your answer with illustrations

(7) SWOT is an essential tool in Environmental Scanning and Sectoral Studies. (10)
Explain giving suitable examples.

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Entrepreneurship
 Entrepreneurship
April – 2003 60 Marks

Note:
(1) Question numbers 1 and 2 in Section 1 are compulsory.
(2) From question numbers 3 to 7 in Section II answer any three.
(3) Figures to the right indicate full marks.
(4) Support your answer with examples wherever possible.

Section — I
(1) Explain the following concepts. (10)

(a) Acquisitioning
(b) Franchising
(c) Entrepreneur v/s Intrapreneur
(d) Elements in process of innovation
(e) Customization

(2) Analyse the following case and answer the questions given at the
end.

Nilam Patnekar is one of the many women who own their own businesses and
her experience is not very different from others, who must contend with being a
mother, a spouse and a family cheerleader in addition to owning and operating a
business. Nilam it more successful than most women. She became a Lakhpati at
the age of 28.

She is the owner and president of ‘Sonica Industries’ a hardware company.

The company markets various industrial accessories. It was her first business,
though she had some family background of this business. Her two brothers were
also in same line of business. But she borrowed some money, put in some of her
savings and started her own venture. She was the first woman ever to enter into
this business, most of her clients could not understand that a woman could sell
industrial hardware.

During her rise to success and in management of her business, she also
managed a family, stayed involved with school and community affairs.

In Nilam’s mind, there is nothing more exhilarating than owning her own
business, and for her, the fun is in facing the challenges of making the firm grow.

Today, more and more women are making this choice rather than pursuing
traditional careers. For the past few years, the number of women starting new
ventures is three times as large as the number of men. There are several good
reasons for this trend. Some women find that owning of business is the only way to
combine a decent income with time for their children by having the flexibility to
control their schedules. Others see themselves as unlikely corporate managers
and recognizing the gender problem that exists for achieving success, they choose
the entrepreneurial route. Still others see entrepreneurship as a way of controlling
their lives, pursuing interests that would be impossible in a corporate job.

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 Entrepreneurship
April – 2003
60 Marks

The dual roles of mother and entrepreneur often conflict, and husbands and
wives tend to develop separate career tracks that often cannot be reconciled.
Women can also find it lonely in a business world, especially if clients are
predominantly men, this was a problem for Nilam too.

Many women, however, have businesses that fit well with their interest and
with women customers. These include services in beauty care, nutrition,
education, entertainment etc. Nevertheless, being in business often exacts a
double price for women, yet for those with determination like Nilam, the rewards
are always waiting.

Questions:

(a) Why many women now a days prefer to start their on ventures, rather than (5)
pursuing traditional career paths?

(b) Describe the profile of an independent woman entrepreneur with (7)

reference to the given case.

(c) Describe opportunities that women might find rewarding as business

ventures, also discuss the advantages and disadvantages of unusual (8)
enterprises such as industrial hardware in the case. (8)

Section — II
(3) Explain the characteristics of successful entrepreneurs with reference to any (10)
successful entrepreneur.

(4) Do you feel the service sector creates more job opportunities than the (10)
manufacturing sector — if yes, give reasons.

(5) Give an account of the emergence of entrepreneurial class and elaborate the
various types of entrepreneurs. (10)

(6) As a consultant how would you plan the project for your client? (10)
(7) Explain the concept and importance of outsourcing in Indian economy.
(10)

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Entrepreneurship
 Entrepreneurship
April – 2004
60 Marks
Note:
(1) Question numbers 1 and 2 in Section 1 are compulsory.
(2) From question numbers 3 to 7 in Section II answer any three.
(3) Figures to the right indicate full marks.
(4) Support your answer with examples wherever possible.

Section — I
(1) Explain in brief (10)

(a) Managerial competence

(b) Project evaluation
(c) Innovation.
(d) Entrepreneurship.
(e) Venture capital.

(2) Case Study

Sangeeta Shah and Neela Chitre were very close friends since school days,
accompanying each other not only to the library but also to health gym every
evening.

In fact, there would always be a competitive spirit among both of them while
exercising in the gym and it was not co—incidental that both matched each other’s
capability in every respect. It was during one such chore that it emerged that both
of them had a common pursuit of setting down with a venture associated with
health fitness.

Simultaneously, it was the time when average individual was becoming health
conscious and almost every third individual was either a member of a club or was
involved in personal discipline of exercise. Even corporates were promoting health
consciousness in their employees, offering gymnasium membership or housing a
fitness centre within the premises.

Sangeeta and Neela have now started puffing their heads together and are in
the process of conceiving a business plan in context of a pursuit in the field of
health fitness. When the idea was discussed by both with their parents, it was
counselled that a fitness centre with a beauty saloon along with a facility for stress
management could be the right combination.

However, it was apparent that the project would involve a capital outlay of
nothing less than 1.5 to 2 crores. Fortunately Sangeeta has almost been offered a
place by her uncle at Andheri in his new residential building, on lease, and family
and relatives may garner a maximum of 75 lakhs, but balance would have to be
raised from other sources.

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 Entrepreneurship
April – 2004
60 Marks

You are now required to help Sangeeta and Neela to address the
following area:

(a) How to prepare a business plan for their idea? (5)

(b) What sources of finance can they explore? (5)
(c) How can they carry out staffing of their venture? Do you envisage any (5)
training needs?
(d) Design a Marketing Strategy for the venture.
(5)
Section — II
(10)
(3) “Developing countries need imitative, humbler entrepreneurs rather than
innovative entrepreneurs”. Do you agree? Give reasons.

(4) Elaborate the methodology for a site location. Enumerate the various (10)
considerations under it.

(5) In your opinion, what is the status of women entrepreneurship in contemporary

(10)
business? Illustrate with examples.

(6) Define entrepreneurial culture and differentiate it from administrative culture. (10)

(7) Short notes on (any two): (10)

(a) Industrial Estates.
(b) Rewards and motivation of an entrepreneur.
(c) Ancillarisation.

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Entrepreneurship
 Entrepreneurship
April – 2005
60 Marks
Note:
(1) Question numbers 1 and 2 in Section 1 are compulsory.
(2) From question numbers 3 to 7 in Section II answer any three.
(3) Figures to the right indicate full marks.
(4) Support your answer with examples wherever possible.

Section — I
(1) Explain in brief (10)

(a) Role of culture in Development of Entrepreneurship.

(b) Psychic risk.
(c) Change in lifestyle.
(d) Entrepreneurial motivation.
(e) Working Capital Management.

(2) Case Study

Feel-Safe Elevators Private Limited was a company setup by four
entrepreneurs, who left a leading elevator organisation to achieve their goals.

In an industry like elevators, customer-service is of prime importance. High rise

building occupants suffer if the maintenance and service of elevators are not
proper. At the same time, technicians, service mechanics have a safety dimension.
They get affected from due to risky nature of job. Many a times, the operation of
the elevator is not proper because the service mechanic fears the safety and does
not reach out unsafety located parts of the elevator.

Contract labour exploitation and sub-standard material are the business

practices committed by unscrupulour service and maintenance agencies. However,
Feel-Safe Elevators Private Limited decided that they would build their organization
on proper ethics and morals to keep the established practices away.

A service which could turn fatal for passengers as well as technicians had to
be provided on a solid moral ground and ethics. Hence, the group set about the 4-
way test, that of truth, justice, friendliness and helpfulness to others. Within a short
span, name of Feel-Safe was an across suburbs and interiors because of the
practices and name-sake proving real.

Now, the group is doing a turnover of Rs. 30.00 crores and the funded equity
of the promoters stands at Rs. 5.00 crores. Very recently, it has been approached
by a German elevator manufacturer, who has offered to buy the equity of
promoters and requested the promoters to run the company as before.

Salary, perquisites and incentives are much more than the Entrepreneurial
benefits, so far. However, the philosophy of Feel-Safe would have to change. The
4-way test would soon be replaced by competitive and contemporary philosophy of
opportunism. Nevertheless, the promoters can make merry with Rs. 1.25 crores
each simply by compromising their own philosophy, allowing exploitation of labour,
living off staff and substituting the same with contract labour. All that it would need
is accepting change.

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 Entrepreneurship
April – 2005
60 Marks

You are now being approached to advise them on following:

(a) Can they give up the ethics and morals, responsible for business growth, for (5)
personal benefit?

(b) In today’s context, where competition, outsourcing and profiteering are (5)
prevalent, are the practices of promoters the right practices? In case, the
company continues to remain with promoters, what change should the
promoters pursue?

(c) If the promoters accept the offer from the German manufacturer, what would (5)
be their status? Do you think such change in status in possible? Quote a few
examples.

(d) Entrepreneurship is a child sized by entrepreneur. So giving away the child for (5)
personal benefit may not fulfill obligations of entrepreneurship. Comment.

Section — II
(3) What is a Sectoral study? In your opinion, which sectors can be expected to do (10)
well in future?

(4) Why is Innovativeness important in Entrepreneurship? Describe a few ways to

promote innovativeness in an organisation. (10)

(5) Contribution to Indian Economy has to come from Entrepreneurial achievements. (10)
Evaluate the statement, signifying the role of Entrepreneurship.

(6) “Reverse migration of labour can be achieved through Entrepreneurship”. How? (10)

(7) Short notes on (any two): (10)

(a) Idea generation.
(b) Opportunities in service sector.
(c) Economic benefits for a location.

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Entrepreneurship
 Entrepreneurship
April – 2006 60 Marks

Note:
(1) Section – I compulsory
(2) Attempt any 3 questions from section II.

Section — I
(1) Concepts: (10)

(a) Ancillary Industries.

(b) Franchising.
(c) Innovation.
(d) Outsourcing.
(e) Proactive Personality.

(2) Case Study: (20)

Mr. S. V. Rao who had taken V.R.S. from an engineering company and an
experience of 20 years in production engineering. After retirement he started
working in his garage, on an experimental basis of manufacturing portable mini-
windmills.

His prototype model could be connected to any converter/inverter/device. This

Mr. Rao felt will have two basic advantages.

(a) A single mini-windmill can be installed on the roof of any building to generate
wind power as against the normal windmills which require a lot of and space
and a minimum of 75 windmills to be installed.

(b) Though what he produced was a prototype Mr. Rao felt that a single mini-
windmill installed and producing power will be highly cost effective and
virtually every house, building can install their own mini-windmill for power.
This would cost a mere fraction compared to the cost of power from any
other source.

Mr. Rao is now looking for a sponsor for manufacturing these windmills on a
regular basis. He has also formed out that couple of banks are interested in helping
him financially, provided he can obtain seed capital, either through venture capital
or through a business partner.

Now:
a. Prepare a project plan for Production, Distribution and Marketing. The raw
materials required for the mini-windmill are very simple a hollow poll,
lengths of electricity wire and fan blades.

b. Prepare a feasibility plan of the project with cost, sales projection for 3-5
years, and profitability, so that the financial assistance from the bank is
easily obtained.

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 Entrepreneurship
April – 2006
60 Marks

Section — II
(3) What is Entrepreneurship? Discuss the various types of entrepreneurs. (10)

(4) “EDP is a process of grooming Entrepreneurs”. Explain. (10)

(5) What are the different forms of ownership available to entrepreneurs? Discuss
each form in brief. (10)

(6) Mention the basic theories of Entrepreneurship. Discuss briefly any two theories (10)
with relevant examples.

(7) Short notes on (any two):

(10)
(a) Industrial Sickness.
(b) Business Plan
(c) Women Entrepreneurs.
(d) Rural Entrepreneurs.
(e) I.P.R.

**********

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Question Bank from ManagementParadise.com

Entrepreneurs and Intrapreneurs

Prepare Business Plan

Customization

Franchising

Ancillarization

Outsourcing

Example of Men and women entrepreneurs and

their success stories and their personality traits.

EDP ( Entrepreneurship Development Program)

Theories of entrepreneurship

Difficulties faced by women entrepreneurs

PESTEG ( political, environmental, social,

technological, economic, global ) analysis

Swot analysis of particular industry.

Entrepreneurship and its benefits in the context

of Indian economy