Week 9: Project Three: Remix and Juxtaposition (Continued)
Week 9 Exercise 3: Novel Combinations
Combined Segments to Create New Object 3 of 3 - Mootruck When constructing Mootruck a couple issues arose that were unexpected. First when detaching the head of the cow from the body so that the arms could be removed the material started to fall apart. This required me to then remove the arms and stich the body to the neck line to prevent the material further falling apart. Then there was an issue around how to stick the cow down over the cabin so that the cow would look correct. I discovered the only way to do this was to glue it down. However the glue needed to be added first as there was no way to reach under the sides of the material once it had been placed over the cabin. This caused a further issue as the material keep getting stuck in the wrong location.. It was also very difficult to hold the truck in place as it kept sliding off. Eventually I was able to move the cow about to a suitable location bit by bit. The following slide is simply for viewing prepose only. Week 9: Project Three: Remix and Juxtaposition (Continued) Week 9 Exercise 3: Novel Combinations Combined Segments to Create New Object 3 of 3 - Mootruck Week 9: Project Three: Remix and Juxtaposition (Continued) Week 9 Exercise 3: Novel Combinations Combined Segments to Create New Object 3 of 3 - Mootruck Placing the rack also cause some distress as it needed to be placed under the material. This was something I had not considered in my digital testing. Due to over looking this I needed to very carefully remove the material enough to place the rake under it. This made it difficult to glue the material back down. Once I was able to resolve the issue the outcome was not to bad. Week 9: Project Three: Remix and Juxtaposition (Continued) Week 9 Exercise 3: Novel Combinations Combined Segments to Create New Object 3 of 3 - Mootruck Placing the spade was easy. When I had deconstructed the grill of the car, there where two forks which I was able to attach the spade. This process went smoothly.
I believe the fine outcome was reasonably successful despite the hiccups when constructing it. On reflection I feel the Mootruck is defiantly surreal in its final appearance and is extremely imaginative and very dreamlike . It certainly ignores logic and seeks my subconscious mind. I still feel the size of the cows head would be better if it was smaller or even had I considered stuffing it so that it was less flimsy and more stable. This was a concern I had previously raised during my digital testing but due to restriction in the materials, I was unable to correct the problem. If I was to return to this project and had a greater scope in materials the first thing I would do would be to fill the cow with stuffing as I feel if it was stuffed and much firmer that maybe the size would not be such an issue.
The following slide is simply for viewing prepose only. Week 9: Project Three: Remix and Juxtaposition (Continued) Week 9 Exercise 3: Novel Combinations Combined Segments to Create New Object 3 of 3 - Mootruck Week 9: Project Three: Remix and Juxtaposition (Continued) Week 9 Exercise 3: Novel Combinations Web Based Research - Artist 1 Chapman Brothers Exquisite Corpse, 200 (Jake Chapman 2000) Jack and Dinos Chapman Exquisite Corpse, 2000 Etching on paper, 228 x 78mm TATE
At first glance Jake and Dinos Chapman work is really grotesque but at the same time extremely thought provoking. Their way of creating a single piece of work dually is remarkable and inspiring. I see their joint creation as highly imaginative and abandons the reason bringing forward the events of their unconscious minds. There use of multiple limbs and heads reminds me of the alien form. It is this thought that has made me consider my idea behind my Tri-falien design. Week 9: Project Three: Remix and Juxtaposition (Continued) Week 9 Exercise 3: Novel Combinations Web Based Research Artist 2 Wangechi Mutu Family Tree, 2012 Wangechi Mutu, Family Tree, 2012, mixed-media collage on paper, 16.25 x 12.25, Nasher Museum of Art at Duke University.
As with Jack and Dinos Chapman work in my eyes Wangechi Mutu work is totally grotesque yet fascinating to observe due to its surreal approach to the human form. She sees her family tree in the mythical sense and produces them to look like a supernatural beings who could be considered as holy, divine or sacred. Her design is a prime example of transformation and adaption through her primitive outlook fused with her expressive vision of the future. It is her fusion of human, animal and aliens transformed through adaption, along with her mythical approach that will influence my work in Surfing Elephant as I will be transforming two animals and attaching them to a surfboard to create a mythical tale of a surfer. (Mutu 2012) Week 9: Project Three: Remix and Juxtaposition (Continued) Week 9 Exercise 3: Novel Combinations Web Based Research Artist 3 - Meret Oppenheim Eichhrnchen (Squirrel), 1969 Meret Oppenheim Eichhrnchen [Squirrel] 1969 fur, glass, plastic foam 23.0 (h) x 17.5 (w) x 8.0 (d) cm National Gallery of Australia, Canberra
My first thoughts on Meret Oppenheim design Eichhrnchen [Squirrel] 1969 were quite bizarre as I recognized the beer pot but found myself really unsure about the furry critter until reading the title. Her work for me is self-contradictory and absurd, but at the same time is explicable as it expresses a truth. I like how she combines both found and made products together to undermine the lucid and disclose the unconscious. By manipulating the found and made products she renders the original idea of the stein redundant. Her use of the squirrel both lures and deters making it hard for one to enjoy the drink. It is easy to see why she is so successful in her vision of surrealism. Although all my products are made product Meret Oppenheim use of juxtapositions will be useful in my Mootruck idea as I will juxtapose my spade and rake at either end of the truck and then take her bizarre idea of the squirrel and place a cow in a way that it becomes the cabin of the truck. (OPPENHEIM 1969) Week 9: Project Three: Remix and Juxtaposition (Continued) Week 9 Exercise 3: Novel Combinations Web Based Research Artist 4 Marcel Duchamp Bicycle Wheel, 1951 Marcel Duchamp Bicycle Wheel, 1951. Metal wheel mounted on painted wood stool, 51 x 25 x 16 1/2" (129.5 x 63.5 x 41.9 cm)
Marcel Duchamp work on the bicycle wheel reminds me of a windmill due to the shape of the stool and the wheel making it expressive and imaginable although uncontrolled by reason it certainly seeks his unconscious mind and makes the work very surreal in its outcome. I like how he has taken two made products and placed them together, despite the fact they were totally unrelated and made no sense at all to produce a highly successful piece of art. His use of unrelated made products to produce a successful piece of art will inform my work in my Surfing Elephant as I will take the elephant and the roaster both made products yet totally unrelated in concept to produce my elephant in a wet suite. (Duchamp 1951) Week 9: Project Three: Remix and Juxtaposition (Continued) Week 9 Exercise 3: Novel Combinations Web Based Research Artist 5 David Salle - Muscular Paper, 1985 David Salle Muscular Paper, 1985 Oil, synthetic polymer paint, and charcoal on canvas and fabric, with painted wood, in three parts 8' 2 1/8" x 15' 7 1/8" (249.3 x 475 cm) MoMA (Salle 1985) I particularly liked David Salle work Muscular Paper, 1985 because of how busy it was. Each panel has its own idea or story to tell. Its interesting how he uses the different texture on each panel to create a space to intervene between things; resulting in the ability for him to combine imagery from art history so that he can produce multiple meanings. He has a sense of freedom in his work that allows him to have a total disregard for logic, freeing him up to produce creative outcomes that are often challenge in terms of their connection from one another. It is this freedom I wish to portray in my work for Tri-falien by disregarding logic and allowing myself the freedom to use totally unrelated made products to bring forward my idea and draw a connection to the products through the work itself. When creating Elephant Surfer the traditional way I come across an interesting issue with the feet that I had not thought about during my digital testing stage. The roasters feet laid out flat and didnt bend the traditional way. So I needed to find a way to resolve this issue. To do this I made slits across the back of the ankles to allow the feet to bend forward. I then took out parts of the feet underneath to allow for me to glue the feet down. This proved to be a successful technique. Week 9: Project Three: Remix and Juxtaposition (Continued) Week 9 Exercise 3: Novel Combinations Week 9 Online Activity Elephant Surfer To reflect on the traditional Elephant Surfer I feel my belief that it would be successful in my intention to be correct. Looking at it in its new form I can clearly see that I have successfully expressed my imagination, which was certainly uncontrolled by reason, and defiantly brought out my subconscious mind, allowing the elephant to become a mythical tale of a surfer. I am more than pleased with my final outcome. Week 9: Project Three: Remix and Juxtaposition (Continued) Week 9 Exercise 3: Novel Combinations Week 9 Online Activity Elephant Surfer Tri-Falien was reasonably easily assembled. After cutting the frog at its waist I had to consider the best way to attach the body to the tripod. The question was would it be best to glue this? Or sew this? As the cutting left a ragged edge I felt it would be best to sew it as this would also tidy up these jagged edges giving the final outcome a cleaner look, but it would also allow the legs to move freely.
The next thing was to consider the best way to attach the arms. At first I considered unstitching some of the side seems so that I could insert the arms. The more I thought about this idea, the more I didnt like it; this would leave issues around how to attach the arms successfully without having the material at risk of fraying. Week 9: Project Three: Remix and Juxtaposition (Continued) Week 9 Exercise 3: Novel Combinations Week 9 Online Activity - Tri-Falien This led me to considering the idea of simply gluing the arms into place. I liked this idea but was concerned that they might be at rick of dropping of if pulled about. So I decided to test my idea by snipping of a small piece of the arms and gluing them to another piece of material to see how the plastic would react to the glue. Once dry I started to pull it around some to see what might happen. Week 9: Project Three: Remix and Juxtaposition (Continued) Week 9 Exercise 3: Novel Combinations Week 9 Online Activity Tri-Falien By doing so I established that the arms would withstand a little bit of pulling about, but a lot of physical force would result in the arms becomes undetached or torn taking some of the material with it. So I decided to go a head with gluing the arms to the side seems as I believe the chances of physical force taking place to be very slim if at all.
In terms of my outcome I felt that Tri-Falien was very successful in its delivery of both facts and fantasy, creating a surreal appearance in its efforts to take on the human form. I believe I allowed my imagination to take over to explore possibilities an allow my subconscious to come into play. Week 9: Project Three: Remix and Juxtaposition (Continued) Week 9 Exercise 3: Novel Combinations Week 9 Online Activity - Tri-Falien All in all I am very pleased with my outcome and find Tri-Falien to be very pleasing on the eye. I do feel that my audience would be able to interpret my work and understand that it is a surrealist approach to the human form. Week 9: Project Three: Remix and Juxtaposition (Continued) Week 9 Exercise 3: Novel Combinations Week 9 Online Activity - Tri-Falien When constructing Mootruck a couple issues arose that were unexpected. First when detaching the head of the cow from the body so that the arms could be removed the material started to fall apart. This required me to then remove the arms and stich the body to the neck line to prevent the material further falling apart. Then there was an issue around how to stick the cow down over the cabin so that the cow would look correct. I discovered the only way to do this was to glue it down. However the glue needed to be added first as there was no way to reach under the sides of the material once it had been placed over the cabin. This caused a further issue as the material keep getting stuck in the wrong location.. It was also very difficult to hold the truck in place as it kept sliding off. Eventually I was able to move the cow about to a suitable location bit by bit. The following slide is simply for viewing prepose only. Week 9: Project Three: Remix and Juxtaposition (Continued) Week 9 Exercise 3: Novel Combinations Week 9 Online Activity - Mootruck Week 9: Project Three: Remix and Juxtaposition (Continued) Week 9 Exercise 3: Novel Combinations Week 9 Online Activity - Mootruck Placing the rack also cause some distress as it needed to be placed under the material. This was something I had not considered in my digital testing. Due to over looking this I needed to very carefully remove the material enough to place the rake under it. This made it difficult to glue the material back down. Once I was able to resolve the issue the outcome was not to bad. Week 9: Project Three: Remix and Juxtaposition (Continued) Week 9 Exercise 3: Novel Combinations Week 9 Online Activity - Mootruck Placing the spade was easy. When I had deconstructed the grill of the car, there where two forks which I was able to attach the spade. This process went smoothly.
I believe the fine outcome was reasonably successful despite the hiccups when constructing it. On reflection I feel the Mootruck is defiantly surreal in its final appearance and is extremely imaginative and very dreamlike . It certainly ignores logic and seeks my subconscious mind. I still feel the size of the cows head would be better if it was smaller or even had I considered stuffing it so that it was less flimsy and more stable. This was a concern I had previously raised during my digital testing but due to restriction in the materials, I was unable to correct the problem. If I was to return to this project and had a greater scope in materials the first thing I would do would be to fill the cow with stuffing as I feel if it was stuffed and much firmer that maybe the size would not be such an issue.
The following slide is simply for viewing prepose only. Week 9: Project Three: Remix and Juxtaposition (Continued) Week 9 Exercise 3: Novel Combinations Week 9 Online Activity - Mootruck Week 9: Project Three: Remix and Juxtaposition (Continued) Week 9 Exercise 3: Novel Combinations Week 9 Online Activity - Mootruck Week 9: Project Three: Remix and Juxtaposition (Continued) Week 9 Exercise 3: Novel Combinations Week 9 Online Activity Evidence of Discussion Engagement Online Thread:Week 9 Online ActivityPost:Week 9 Online ActivityAuthor: Gaylene DuncanPosted Date:January 28, 2014 6:53 PMStatus:Published Hi Tanisha and Fellow students. I have already added this as part of my revised work that has a full explanation of this work, but am posting it again displaying just my Novel Combinations for the purpose of the Week 9 Online Activity. I hope you enjoy them. Cheers Gaylene Attachment: Week 9 Online Activity.pptx (1.296 MB) Reply Quote Mark as Unread
Thread:Week 9 Online ActivityPost:RE: Week 9 Online ActivityAuthor: Debbie ArnoldPosted Date:February 14, 2014 6:10 AMStatus:Published Hi Gaylene...very creative and unexpected combinations, so well done! I like that you wrote that you created them without any real preconcieved reason, which is what I think Surrealism is about. I guess that childrens' art is created without reason, it is so random and fresh and so many artists are interested in that concept. Elephant surfer was my favourite, just so unexpected that I couldnt help but giggle. Your research about surfing was commendable and ties in well with your end result. Tri-alien was an interesting character, perched on its three 'legs' but with a very endearing quality to its face. The little moo truck was to me, the least surreal of the three, perhaps because I felt that it looked like a little character from a children's movie and wasnt as detourned as the others. But, great work, I think that you really enjoyed your foray into surrealism, it shows. Well done on all of your excellent and informative research too! Deb Reply Quote Mark as Unread
Thread:Week 9 Online ActivityPost:RE: Week 9 Online ActivityAuthor: Gaylene DuncanPosted Date:February 14, 2014 7:23 AMStatus:Published Hi Deb Thanks for the great feedback mate. I'm pleased they were so unexpected as this to me really highlights creativity. I feel creativity should bring about new ideas in the most un expecting forms. Elephant surfer is my favorite also like you I look at him and can't help but laugh. I don't know there is something about this little guy. Tri-alien face kind of reminds me of the song "Don't worry be happy" by Bob Marley as for me his kind of laid back not to worried about the worlds events and just chilling out. His actually become a stress releaser as his on the TV in front of me when im working so when I get stressed and do my usual look up I see him think of Bob Marley and Don't worry and be happy. I am inclined to agree with you about Mootruck being the lest surreal. I think this is because I wasn't as creative enough with him an as you say represented a character from a child's movie. His a good one to learn what not to do by. Once I understood surrealism I loved every minute of it Deb. I could see me doing many more of these when I have time. Cheers Gaylene Reply Quote Mark as Unread Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) iLecture 6: Introduction to The Gallery Experience Gemma Weston Types of Frames The Museum: Historical Modern The Gallery: The contemporary institution Commercial galleries or dealerships The Artist Run Initiative (ARI) The Festival/Biennale/Art Fair The alternative venue/experience: Supervision of existing models Public Art art in non art spaces Practical functions of the Art Museum: Preservation of objects considered significant Maintaining and expanding a collection Categorization Less practical, or Symbolic Functions of the Art Museum: A state/ nationally directed Art Museum represent and preserve a local culture or a movement. For example: Cubist work collected and displayed in Paris Museums. The collection can represent or even perpetuate an ideology. For example: colonial imperialism in the case of the Louvres African acquisitions or Neo-Classicist scholasticism, in the Medici collection. The act of display and preservation can itself bestow significance and value upon an object the collection of a work by a museum legitimizes it. The architecture of a Museum itself can bestow significance, or can be designed to suggest a particular reading of the collection it houses (Dewey 2005) It is important for one to understand that the way we understand art and experience it has changed dramatically over time. We didnt always have galleries. In classical Greece and up until the 11 th century during the Gothic era art was experienced through architecture and of design through civic life. Visual culture was tied up in these different discourses. It was functional, commemorative, instructional and educational. During the renaissance (Florence, Italy, roughly 1500s) a series of social developments took place including the rise of prosperous merchant class such as the Medici family and technological advancements, which renewed interest in classic Greek scholarship, which changed the role of art in society along with its content and focus. The private collection of the Medici family ended up being known as The Uffizi Gallery, which opened in 1765. This brought with it the idea of modern art and art galleries. It was one of the first modern art museums. It didnt open to the public until 1765 when the Medici family fell from power and it became the property of Florence. This was not the only public art museum. There were other examples of wealthy families donating their collections London and other countries. The architecture was rather ornate and suggestive and didnt really frame the work but rather participated in it. (University 2013) (University 2013) (University 2013) Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) iLecture 6: Introduction to The Gallery Experience Gemma Weston The MONA museum is a great example of creatorship. This come about by David Walsh like for art as he could afford to bring art to him ending in him acquired a vases and multi-million dollar contemporary collection. Its method of creation of throwing everything together opposes the way things are done today as today theres a rigorous system, which follows themes, subjects and geography. So the MONA is like an contemporary updated version of the Medici Family which allows for the opportunity to patronize and to buy art outside of the usual excepted channels of purchasing and experiencing art and now days this often influences the taste of art theory or history.
The art institute known as the Louvre in Paris is a great example of how ideologies such as those at the Medici and MONA are made physical. It was originally a fortress then a palace, storage and display for the crowns collection. In 1793 it become the property of the people and opened to the public. Its collection was expanded as a result of the war and colonial interest of the French. The Louvre represents the practical and symbolic but also functions like a museum. So it safeguards the object that is considered important. How they organise the collect influences how its understood. Because its directed by the state it more than likely reflects the ideas of its nation.
Modernity is the movement of society toward industrial capitalism and away from agrarian feudalism. This allows society to become aware of its own progress. Modernism art and design trends that are related to the progression of Modernity.
The Salon is the annual exhibition held by the Academia des Beaux. Arts. If your represented here it can lead to successful artistic career although the academic jury are very conservative and very much opposed to any new painting developments. It was the Salon that marked the start of avant grade due to it unprecedented rejection of 3000 works.
If we were to look at the gallery vs the museum we would find that the museum preserves a collection whilst the gallery exhibits independently from the collection. The gallery in a contemporary context presents new work in a temporary arrangement, but in other gallerys it is considered a way station for a collection of artwork by a museum. But museums preserve the past whilst the work in the gallery is present and often in order to predict the future. (University 2013) (University 2013) (University 2013) Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) iLecture 6: Introduction to The Gallery Experience Gemma Weston The White Cube a wholly neutral space presents the work in isolation from the external world. The art work is considered autonomously and independently from other stimuli. It presents the art work as though its outside of time, where no competing ideology can detract from the present work itself.
Commercial galleries represent a group of artist selling work to clients and collections. The work is held in stock as they dont tend to keep a collection. The galleries role is to participate in the discourse surround art through the selection of artist. The participating artist often influences art history and theory.
The ARI Artist Run Initiative dates back to the independent organized exhibitions of the early avant grade, which was space run for artist by artist. Their aim was to exhibit innovative work from emerging cultural practitioners. Its basically grass roots gallery space which is self-funded through grants. It tends to seek and alternative format, occupying cheap or dilapidated space generally under-developed urban areas. The work is often experimental and cross disciplinary which aims to support and develop the artistic community.
International art tourism The Biennale experience is a multimillion dollar festival ran every year to showcase the worlds best and most relevant contemporary work. It is in over 50 countries. Its model is synonymous with contemporary being a globalized experience and standardized which performs for international audience. Its the largest and longest running festival since 1895. Although glob it is focused on two locations the Arsenale a large ex- shipyard where a curated exhibition occurs around the Biennales theme and the Giardini a garden of national pavilions. A custom built gallery spaces where each participating nation presents an artist/exhibition. Those nations which are without representation in the Giardini have satellite exhibitions. (University 2013) (University 2013) (University 2013) Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10: Article Beyond The On-Line Museum: Participatory Virtual Exhibitions By Jonathan Cooper An advantage to a physical museum is that because the objects are physical, one gets to directly experience them. Online these are only representational so cannot be personally experienced. The other thing is no preparation is required if visiting in person, but online you need the name of artist, title, or keyword to search or browse by curatorial area. This means you need to have prior knowledge or an understanding of the museums curatorial hierarchy. In a physical museum objects are arranged by expert curators so appear in context such as related objects, location and or time. Online however these are stored records in a database which as a rule are not pre- arranged. There is a cost for having this unique physical experience in a physical museum and that is the fact that it restricts each work to being in a single fixed position. The architectural limitation of space means many physical museums can only show a small proportion of the collection. This though has led to some museums providing visitors with special areas to view works not displayed. (Cooper 2006)
Physical museums often offer aids to interpret catalogues, text panels, extended labels, guided tours, lectures, performances and other public programs. Whereas online museums offer extended information on some of the objects, but beyond this those visiting are pretty much left to their own device with internal and external search engines. One of the greatest advantages of a physical museum is the social and cultural aspect as many people attend sometimes singly or in couples or small or large groups, but visiting online this social aspect is lost as it generally means a solitary experience. (Cooper 2006)
It is clear that both the physical and online museums both have strengths and limitations. A limitation for the physical objects is it can only be in one place at a time a consequence of the law of physics. But two strengths are the ability to attend unprepared as the objects are presented in context and arranged by a profession curator. As a result this can be both a strength and a limitation due to it having the possibility of browsing unprepared and benefits of professionals. This is a limitation though, as it restricts opportunities for visitors to create their own narratives and connections. Its not possible for the museum to allow the public to handle and relocate the objects as it be like giving up their responsibilities. These restrictions are not an issue for the on-line museum. (Cooper 2006)
Navigable Panoramas The best way to bring the browsing experience to the Web is by using navigable panorama technology like Quick Time VR, which allows a serious of panoramic images from the exhibition to be created with clickable regions inserted for navigation and zooming for individual objects. This is normally done to extend the photo-documentation and capture the physical exhibition experience when visiting. (Cooper 2006) Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10: Article Beyond The On-Line Museum: Participatory Virtual Exhibitions By Jonathan Cooper Private Bookmarks A solution to achieving personal engagement and encouraging participation from visitors is to allow a certain amount of private space to allow bookmarking of chosen objects. The interface is thinly scattered or distributed under the illustrated object in the database of the general collection (a link). This requires the visitor to be registered with the web, and have their computer set to accept cookies, but then it allows them to access a page with a thumbnail of their chosen artworks and limited captions. This then allows you to add or remove artworks at your pleasure. It doesnt allow for rearranging or sharing the artworks with others. (Cooper 2006)
Virtual Gallery Its more likely that a person when given the opportunity to take part has a more positive and meaningful response to the tangible outcome, particularly if this is publicly recognised. By allowing them to select meaningful objects and arrange them, then write about them and make it publicly available then the level of engagement is much greater than if it were a private selection. The Fine Arts Museums of San Francisco (FAMSF): Virtual Gallery. Running from 2001 to 2005, allowed its visitors to choose works and create a small
exhibition with title and introductory text. This would then become part of the FAMSF web site. So it could be seen by all. When you entered the gallery you were confronted with six rooms. Each contained a link for an exhibition. Each exhibition had four walls with about three or four art works displayed. With the move of the mouse caption details were displayed in pop-ups providing further information. You would search the collection to fine further works with the use of keywords. This would display your results at the bottom of the screen ten at a time. Then you dragged it to the wall. It also allowed the works to be enlarged, reduced again, moved and deleted. You could save it with a title and short description along with email addresses of people you invited to your opening. Yours then displaced the oldest of the six current exhibitions which would stay till six exhibitions later, when it was then pushed off to the achieves which could be viewed. (Cooper 2006) (Cooper 2006) With over two thousand achieves of these Virtual Galleries its easy to see they are popular and easy to use. Some were rapidly put together possibly because it had to be complete in a single session as there was no save option available. This meant many went public uncompleted as many didnt realise they could save and found themselves with not enough time to give this task so had no choice but to abandon it. If remarkable exhibitions were created they would be often lost once removed from the front page to the achieves. However virtual galleries empowering tools (Cooper 2006).
Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10: Article Beyond The On-Line Museum: Participatory Virtual Exhibitions By Jonathan Cooper myVirtualGallery The Art Gallery of New South Wales launched its own interactive tool in May 2005 called myVirtualGallery. It required registration and login but then you were able to create your own virtual gallery over as many sessions as you liked with several walls and closed loop so where the first wall ended the last wall started. It allowed an introduction text panel on both the title wall as well as the other walls. Only approved exhibitions would go public and all past exhibitions were retrieval through searching. This allowed remarkable exhibitions to feature as long as required. All exhibitions started with a single wall. The collection was searched, works chosen and dragged onto the wall. A title and introduction was written and you saved the work. This then entered the system. However you could still add more if required with no limit of time. If you wanted it public you would hit the submit button which would now have the status pending approval. During this time no more changes could be made. If they were approved they would automatically appear on the Exhibition list page from newest to oldest. If selected they may also appear in the Featured Exhibitions (Cooper 2006). (Cooper 2006) Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10: Article Beyond The On-Line Museum: Participatory Virtual Exhibitions By Jonathan Cooper Philosophical Issues Some of the problems myVirtualGallery encounter was lively debate between the curators, fellow educators and marketing people. Some curators found the idea of untrained people curating virtual exhibitions as pointless and felt it meant curating required no skills, but for some the issue was in the exhibition going live as this would raise interesting essential questions regarding the role of the museum in some art museums (Cooper 2006).
Some of the concerns were things like who had the right to make public statements about important artworks? Does definitive, authoritative interpretation of artwork exist? Should the repetition of artist and their work be protected and would that be part of the curators role? Is it ok for a museum to allow the public to criticise in the same manner the newspapers or letters to editors do? The debate sparked a gamut of opinions. On one side it was thought only professionals should be allowed to curate exhibitions and interpret art works in the public arena (authoritism) But on the other side it was believed that all should have this right to curate, interpret and share personal thoughts on art with others (autonomisim). Not all curators were so extreme with their authoritist view. Those who leant toward authoritism were actually curators. Its possible this is a reflection of their need for inward focus of the curatorial profession in contrast to the outward focus of the museum education, although the extreme authoritist view seems conservative to the perceived liberalism dumbing-down of art (Cooper 2006).
With the virtual exhibition the word curator was removed. My introduction took over the introductory panel and my response replaced the My introduction. When completed, they changed the complete button to submit, making it clear not all will be accepted. A disclaim spelt out that the view were that of the curator. They added linked pages connecting the experience of creating a virtual exhibition to the role of the curator in a physical museum. The pages were originally under collection but were now placed on the web sites education section (Cooper 2006).
Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10: Article Beyond The On-Line Museum: Participatory Virtual Exhibitions By Jonathan Cooper Public Responses The response from the public in regard to the myVirtualGallery, started slow, but increased at a steady pass. Over a period of six months from the launch to the end of December 2005, 250 exhibitions were created by non-staff. 82% were never submitted. Of the remaining 45 exhibitions, 11% were rejected with comments once submitted and never resubmitted and the last 17 exhibitions, so 7% were approved with minor alterations. Clearly the criteria expected much more. The aim was to produce public exhibitions which were insightful, informative and thought-provoking (Cooper 2006).
Even though users were allowed to create exhibitions over a period of time and then add considered responses using text panels 90% of those exhibitions were created and modified in one day. 75% displayed introductions with no text panels making it clear that having the option of extra time didnt mean the option would be taken up. Most still did it in a single session and most like to see how it worked. Having the option to choose if you wanted to submit or not, the experience for the viewer personally, is made more rewarding as they dont have to go through exhibitions that are no good.
Prior to the launch there was a real fear that the process of submitting would be time-consuming, but this was not the findings. This allowed detailed responses with constructive suggestions.
An interesting outcome was how differently people chose to display their artworks on the wall. They were hung at different heights; some walls were crowded, whilst others contained just one small or large work. This highlights the need to consider how much contemporary western museum practice in two-dimensional display is based on physical factors like height of visitors or psychological principles or fashion or weather its ok for virtual exhibitions to resemble a crowded living room.
One problem observed was the mismatched relative sizes as this would look rather small in real life when placed near larger work. Being sure exhibitions automatically proper and acute scale to each other, yet technically possible and not desirable in all cases (Cooper 2006). (Cooper 2006) Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10: Article Beyond The On-Line Museum: Participatory Virtual Exhibitions By Jonathan Cooper Technical Issues and Ideas for Version 2 For the myVirtualGallery to operate at a decent speed on an average internet connection thumbnails images were used with the lowest of three resolutions for works in the collection database with 152 pixels dimension. Once the image is clicked it would appear at a higher resolution in a separate window. But if enlarge to much on the wall, they became blurred. The use of thumbnails for creating exhibitions are being consider to speed up the searching with the next higher resolution for viewing. Although exhibitions with many artworks will still have longer loading time (Cooper 2006).
Despite that the ability to search by creator/curator for an exhibition or by the title and introduction was a big improvement on the alphabetic index of title and even better idea would be to search by artworks. If viewing other exhibitions with shared artworks was an option it would take the power of networking for myVirtualGallery to a greater level (Cooper 2006).
One process thats turned out to be inferior compared to creating a physical one was the process of searching for artworks allowed myVirtualGallery to create shortlist of thumbnails although it never saved at the end of the session. In real life a curator spends many weeks looking over and refining their list of possible works before anything else. Generally they do this using photocopies generally attached loosely to a board where they rearrange and explore connections (Cooper 2006).
Week 10 Online Activity Notes
In putting together my own exhibition some of the things that might influence me are as follows: (I will break into five sections), The Planning, Implementation, Evaluation, Research and Exhibition.
Planning
As the aim of a gallery is to exhibit independently from the collection, presenting new works in temporary arrangements I would first need to have an idea of the type of work I would be wanting to exhibit. This is still something I am still in the process of considering. After reading Johnathan Cooper paper Beyond the Online Museum: Participatory Virtual Exhibitions I have come to understand that both the Physical and the Online exhibit both have strengths and limitation that I feel are very relevant and worth considering. But I think it is also worth considering how I personally work, along with my knowledge base as naturally this will have a huge impact on my final outcome. This is something I have found myself debating greatly the past few days as I feel that were I am right now I would be equally skilled in both areas based on my current knowledge. Whilst the Online experience is a great way for those unable to attend the physical galleries in person I believe it is important for them personally to still be able to experience art in a no physical sense. By bringing the gallery to the home certainly allows those less fortunate to still be able to enjoy and engage with art at a distance. So I feel there is defiantly a place for the advent of web 2. In saying that though having had the privilege of attending an exhibition and a few galleries in person I fully understand the benefits of being able to rock up unprepared and just enjoy the pleasure of talented curators knowing to well that its been placed in context with related objects. The reason for this is I like to see what I am really seeing and theres nothing quite like experiencing the work first hand. I also like the social and culture aspect of going to the gallery personally as although I might not speak with other people I dont already know it is still interesting to hear the passing comments on works as I find it useful in thinking through the different ways the work might be interpreted. This is one of the biggest downfalls I find in the online exhibition. So based on my personal knowledge of galleries and Johnathan Cooper thoughts on the benefits of physical galleries my proposed exhibition will certainly be influenced in this way, as I will defiantly be creating a pretend physical exhibition.
My next step is to decide the bases of my theme. Will it be the everyday, pleasure or appropriation? At this stage I am thinking more along the bases of the everyday as this will allow me a lot of scope to work with from the ordinary days to the special occasions or even the common place. After a good brainstorming session of ideas a follow up research will take place to narrow these ideas that may have come forward in my brainstorm down until reaching my final decision for my theme. Then Ill take time to consider why this is so interesting. So when I pitch this to my pretend colleagues I can justify why they should take the time to consider my idea. Ill then put in place a schedule for each exhibition working backward from the opening date. Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Online Activity Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Online Activity This schedule will take into account and key deadlines such as when the objects will be needed, dates for things to ask for by, time for the curator, publication and when to collect materials including photographs, deadlines for press and marketing and dates set aside for meetings to allow us all to get together to agree on things. The aesthetic elements such as the content and mediums of each work along with its sizes, colours and subject matter, whether there is a class of work so that Im able to interpret the work and bring their stories across. This will require me to consider what the most important thing about this piece of work is that I wish to bring across to my audience. So I will need to do some research to best inform my decisions. Once these decisions are made I will need to set up meetings with owners, curators, collectors, museums depending on who is in charge of the objects I wish to borrow so that I can try to persuade them to lend the work to me. (N. P. Gallery 2011)
I will also have to consider the practical aspects such as lighting, access, space and the condition of my gallery. I will be working based on the ideology of a gallery specifically a Contemporary art Institute. So focussing on art created at the present period in time, steaming from a Post-modern art the heir to Modern art. It will be based on a local government gallery, so not for profit organization and ran for the good of the public. The gallery will be free and open to the public to browse within set of operational times. Then I shall consider the logistics regarding how my chosen objects will travel, best way to display them, any problems that may arise that could be concerning for curator and finding a balance between protecting the objects and getting them out there so they can educate. This leads me to my pretend education resource learning team who will help decided on the kind of exhibition to run, through a serious of meetings to discuss the works to display and how best to use this works to best educate schools, colleges and universities depending on the chosen ages. A final meeting for the planning process will take place for the project team. This will be to ensure all is going smoothly so that the public will be able to successfully engage with the works. If all of the above appears to work then then Ill need to consider the hanging options. (N. P. Gallery 2011)
Implementation
As I am the curator for this exercise I will start this complex process and will to my pretend assistance for advice and support as the project develops. First Ill be involving the hinderers to discuss the works and consider issues regarding the handling, movement and installation. It is at this point that the works will start arriving. I will provide the handlers with directions, so they are able to unpack the works. Once unpacked, these will be checked over by the conservator or exhibition manager. Once complete the handler will lay them out in the gallery according to the plans, add any fittings required. They will be working with me, the curator, exhibition manager and director to decided what will go where. It is here where the height and place is determined. This will be largely influenced by the average height of people so that its not too high but easy to see and read the descriptions taking into consideration of people in wheelchair as well as small children. Here I will use the research from the planning stage to influence my written text to accompany the objects displayed in the gallery. (N. P. Gallery 2011) Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Online Activity These will contain roughly seventy words stating the most important factors. The text will be kept simple and easy to understand. The font size will be set at a readable size font for the public. (N. P. Gallery 2011)
Evaluating
In order to assess if my pretend gallery is successful I will measure its success by the response of my peers, family and friends. This in the real world would be done by assessing the press response, marketing, catalogues sold and public response. I will also revisit my own thoughts as the curator and assess if I felt I meet my own objectives. (N. P. Gallery 2011)
Research
My research will be a very in-depth process influenced by my ideas above. It will consider what I want my show to be about? And type of objects it will require to express my objectives. Ill also consider why I think this show is important to do in regard to the work I have chosen. Where possible Ill be trying to keep a balanced programme in terms of what the gallery covers and source out media, paintings, photographs, multimedia and if there is new updated material available. All the time considering, how I can make it interesting so that it will captivate my audience. Ill be asking myself questions, like why I chose this image and what will it explain to the public. Creating a list of key loans, which will later be followed by possibly another list, as it wont always be possible to lend the works. Ill have to consider the cost and where these products are coming from as well as its history and what the object meant to its creator. (N. P. Gallery 2011)
Exhibitions
When creating the exhibition Ill need to take my ideas and use them to captivate interest through taking the history gathered in the research as well as insuring not to have too many of the same size works or black and whites near one another. I must work out if any of these chosen works talk to one another so I am able to interpret the work and explain this to the public. It is here where Ill need to revisit the lighting, access, condition, gallery space along with health and safety. (N. P. Gallery 2011) Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Online Activity - Evidence of Discussion Engagement Online Thread:Week 10 Online ActivityPost:Week 10 Online ActivityAuthor: Gaylene DuncanPosted Date:February 2, 2014 9:20 PMStatus:Published Hi Tanisha and Fellow Students. This is an attachment of what will most likely influence me and my rough outline of direction for my proposed exhibition. Cheers Gaylene Attachment: Week 10 Online Activity.pptx (113.627 KB) Reply Quote Mark as Unread
Thread:Week 10 Online ActivityPost:RE: Week 10 Online ActivityAuthor: Debbie ArnoldPosted Date:February 3, 2014 6:23 AMStatus:Published Great presentation Gaylene, your ideas are very clear and well thought out. I must admit I prefer an actual gallery to an online one but it was nice of you to consider the elderly and handicapped. I guess that many galleries will have a web page showcasing their exhibitions which can be viewed online.
I like the idea of contemporary work, and the fact that you'd like to make the exhibition accessible to all, particularly students, it is already beginning to feel like a very welcoming space. It's so nice to feel welcome and included, some galleries you walk into feel so intimidating and well, pretty much like you are only welcome if you want to buy.
And having artwork in different sizes...I think that's great. I enjoy being at galleries, walking up close to some work, being able to stand right back from others. It's great when there's a well placed bench to sit on and be able to sit and gaze at a large artwork. Engaging the viewer will only make the viewer enjoy the art so much more. Well done, I think that your ideas reflect your personality and looking forward to a visit to your gallery! Deb Reply Quote Mark as Unread
Thread:Week 10 Online ActivityPost:RE: Week 10 Online ActivityAuthor: Gaylene DuncanPosted Date:February 3, 2014 7:41 AMStatus:Published Hi Deb what awesome feedback thank you mate. Part of my process as you know is about analyzing my gallery through my family, friends and fellow students. Just reading your thoughts has told me so much about my process so far and I particularly like the fact you said it "already beginning to feel like a very welcoming space". I feel this is my number one priority in some ways as if people are not welcome then their just not going to want to stay and enjoy let alone return. I also found your feedback on the size of the artwork very enlightening in terms of how this helps you to enjoy your experience as this was very much what I was hoping for as an end outcome. I'll be taking on board your thoughts regarding the bench seat as I had not considered seating at all in my brief so this was a rather bad oversight on my behalf. Thanks for bring that issue to light mate. lol I am also looking forward to open day and having you visit my friend. Cheers Gaylene Reply Quote Mark as Unread Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Online Activity - Evidence of Discussion Engagement Online Continued Thread:Week 10 Online ActivityPost:RE: Week 10 Online ActivityAuthor: Tanisha Burtnyk LECTURER MANAGERPosted Date:February 5, 2014 11:50 AMStatus:Published Fantastic strategising Gaylene, I look forward to seeing this plan being put into action. Reply Quote Mark as Unread
Thread:Week 10 Online ActivityPost:RE: Week 10 Online ActivityAuthor: Gaylene DuncanPosted Date:February 5, 2014 2:08 PMStatus:Published Hi Tanisha thank you. I am finding myself going in circle with my plan. I wrote it out this way thinking it give me guidance, knowing Im not taking things in so well with being so unwell but I seem to be stuck. I know I want my title to be Detournement: Signs of the times in everyday life. I have a few artists in mind - David Wojnarowicz, Mark Flood, Ron English and a couple of others and this gives me my contemporary side but I wanted to have historical artist to juxtapose. This is where I keep coming back to my circle as I am struggling to find and artist that will sit with issues of health concern, civic war and brand imagery. Im looking at dtournement as though it was a derailment, which seeks to find truths. Understanding dtournement to be a common strategy to undermine visual language based on the Lettrist Internationals ideology in the 1950s with intent to alter the expression of capitalist cultural against itself. Then taking on board the Situationists framework which looks at the economic status and expresses the views reflective of a personal or cultural idea surrounding the everyday and weather its valid or not, by detouring and bending the imagination through sarcasm and easily recognizable acts to mislead and convey literal meanings to translate honest truths from these dishonest meanings. So the dtournement becomes a form of mediation working its way through the media to pass over or go beyond the limits to disobey the fine art of conversion that overshadows our visual landscape, with intent to find new meanings and different understandings to show leadership a bring a minority culture to the forefront. So using David Wojnarowicz Truth Myth (Domino Sugar), Mark Flood Civil War and Ron English Innedible Edible Cathy Cowgirl as a natural response to the lies and intimidations the media and the advertising companies feed us every day of our lives, making dtournement a form of protest and a place to take a stand to question the realities of everyday life.
So I want to celebration of how dtournement come about by drawing attention to some of the artist who use these method to inspire change in the human condition through their art work. To find solutions.
I know that I will be working based on the ideology of a gallery specifically a Contemporary art Institute. So focussing on art which show the signs of the time in everyday life, steaming from a Lettrist Internationals ideology and taking on board the Situationists framework, but bringing in line with contemporary views. It will be based on a local government gallery, so not for profit organization and ran for the good of the public. Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Online Activity - Evidence of Discussion Engagement Online Continued The gallery will be free and open to the public to browse within set of operational times. But having now done this further research I would also like to add Historical Art to the collection as I feel the two go hand in hand. This I believe would only further enhance the experience the general public would take away with them. To do this I would be looking at juxtaposing them side by side as a comparison and to add contrast to the works. My only problem is I dont seem to be able to sources my historical artist who uses dtournement in this manner. I just seem to explain my idea better to you than myself so I best copy and paste this back to my work as it almost wrote itself. Ive been trying to put this into words for the past five days. Would you be able to advise me of any historical artist that I might be able to consider. Cheers Gaylene Reply Quote Mark as Unread
Thread:Week 10 Online ActivityPost:RE: Week 10 Online ActivityAuthor: Tanisha Burtnyk LECTURER MANAGERPosted Date:February 5, 2014 6:18 PMStatus:Published You seem to be perfectly on track Gaylene... so you are wanting to know about some more historical detournment artists? Or do they have to be historical detournement artists who also deal with issues of health concern, civic war and brand imagery? Tanisha Reply Quote Mark as Unread
Thread:Week 10 Online ActivityPost:RE: Week 10 Online ActivityAuthor: Gaylene DuncanPosted Date:February 5, 2014 6:22 PMStatus:Published Hi Tanisha preferred historical detournement artists who also deal with issues of health concern, civic war and brand imagery? if possible. Cheers Gaylene Reply Quote Mark as Unread
Thread:Week 10 Online ActivityPost:RE: Week 10 Online ActivityAuthor: Tanisha Burtnyk LECTURER MANAGERPosted Date:February 5, 2014 6:26 PMStatus:Published hmmm ok, I will have to get back to you on that one when I have some time tomorrow. Reply Quote Mark as Unread
Thread:Week 10 Online ActivityPost:RE: Week 10 Online ActivityAuthor: Gaylene DuncanPosted Date:February 5, 2014 8:43 PMStatus:Published Thanks Tanisha I appreciate you take the time for me to help me. Cheers Gaylene Reply Quote Mark as Unread
Thread:Week 10 Online ActivityPost:RE: Week 10 Online ActivityAuthor: Tanisha Burtnyk LECTURER MANAGERPosted Date:February 7, 2014 10:44 AMStatus:Published Dear Gaylene, Key word searches online may help with your research. We encourage students to conduct their own research; however Marzena, the unit coordinator has kindly offered some advice in response to your question: When I think of 'historical' detournement artists I think of Situationist International (SI), which was most active during 60s. The Situationist International Archive probably provides the best guide to themes their members dealt with http://www.cddc.vt.edu/sionline/si/situ.html The major theme pursued by SI was to subvert Capitalism. Classic text by Guy Debord 'The Society of the Spectacle' recognised that people needed to liberate themselves from becoming passive. People should not give in to the flow of imagery coming at them from the tv screen. Capitalism was seen as bankrupt - it never delivered on the promise to enrich lives. On the contrary regardless of the apparent riches/goods/technology it was believed to impoverish lives, continue people to feel alienated for their, work, environment and each other. SI believed that lives could be enriched through directly experiencing the world and devised strategies that could be used to reconnect with the world on one's own terms (derive and detournement). Capitalism could be toppled over if people took matters into their own hands. Civic War? Maybe an example would need to be sought amongst more contemporary artists who also deal in post colonial legacy - I'm thinking Kara Walker because she uses imagery from fairy tales/children stories to deal with black/white American history. detourned comics? Andre Bertrand ('Le Retour de la Colonne Durutti') Brands? Again that's more of a 20th and 21 Century phenomena e.g. Danielle Buetti (Looking for Love series). Maybe Elmgreen and Dragset's Prada sculpture could be considered a detournemt? Definitely Adbusters. Health concerns? Again I think this is more of a current concern - try Adbusters https://www.adbusters.org/spoofads/tobacco Reply Quote Mark as Unread
Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Online Activity - Evidence of Discussion Engagement Online Continued Thread:Week 10 Online ActivityPost:RE: Week 10 Online ActivityAuthor: Gaylene DuncanPosted Date:February 7, 2014 1:30 PMStatus:Published Hi Tanisha I do understand sorry. I had looked into Guy Debord but kept understanding him to be contemporary. I will take a look at these ideas. Thank you both for your help its much appreciated. Cheers Gaylene Reply Quote Mark as Unread
Thread:Week 10 Online ActivityPost:RE: Week 10 Online ActivityAuthor: Debbie ArnoldPosted Date:February 4, 2014 11:17 AMStatus:Published Most welcome, I really enjoyed your presentation and ideas very much. Its always great going to a gallery where you feel comfortable and welcome...such a nice experience. Its also great coming out of a gallery having learnt something new. Deb Reply Quote Mark as Unread
Thread:Week 10 Online ActivityPost:RE: Week 10 Online ActivityAuthor: Gaylene DuncanPosted Date:February 4, 2014 11:49 AMStatus:Published Hi Deb I would have to totally agree with you mate. Thanks again. Cheers Gaylene Reply Quote Mark as Unread Select: All None
Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Online Activity - Evidence of Discussion Engagement Online Continued Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 - Creating Exhibitions Video Serious Planning Start with idea - Why? Interest? Pitch idea to colleagues Consider date Schedule for exhibition Identify Key deadlines Mission/Content/List Creation When is it needed By when Set time for creator Relations (Publication/Collection of material/ Photographs Meeting Dates (Agree on things) Aesthetic Elements Content Medium Size Colour Subject Matter Class of work Isolation Interpreting/Story across Public Understanding How much do they know? Most important aspect of work Headline story Research Get Works Meet owners/curators/collectors/museums Persuade to lend work Stock Control Practical Aspects Lighting Access Condition of gallery Space Logistics of things Travel How to display Problems that might arise for curator Balance between protection and getting it out there to educate Education Resources (Learning Team) Decide on kind of exhibition to run Consult meetings Discuss kind of work to display How to use this with, schools, colleges, universities or whatever age we might be focusing on. Project Team Meetings Includes people from Marketing Press Exhibition production who organise transport from elsewhere Learning team Commercial managers who look at things to stock in the shop (N. P. Gallery 2011) Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 - Creating Exhibitions Video Serious Handlers Get involved at early stage Discussing particular works Consider issues regarding handling, movement, installation They take directions from the curator or exhibition organizers They unpack work Lay out work in gallery according to plans Add fittings to the work During installation they work with curator, exhibition manager, director to decide what's going where. Moving things about Discuss height or particular requirements involved in that work Hang the work. Implementation Complex project like exhibition involves lots of people. The curator begins the process, but as it develops more assistance , advice and support is required. This process involves: Design Publication Press Fundraising Exhibition managers People to manage paper work and administration. Transport bringing pictures from all over the world. When the work first arrives it is condition checked by the conservator or exhibition manager. This is to note the condition they arrived in so that can be returned in the same condition.
Consideration is also given to the hanging arrangements to ensure the viewing height is not to high and easy to see. But also to ensure that people in wheelchairs or small children can see the work and read the descriptions.
Once the exhibition is shaped captions need to be written. In doing so the language needs to be simple and straightforward so its easy to understand. Its also important to consider the type of font and font size so its easy to read. What goes in the text is very important and requires the most important elements to headline the story. Evaluation By number of visitors that came. Press response Marketing The catalogue and how well it sold Retail Public Response Curators thought Did it meet their objective. Audience Reaction Constructive criticism
(N. P. Gallery, Creating Exhibitions - Implementation 2011) (N. P. Gallery, Creating Exhibitions - Evaluation 2011) Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 - Creating Exhibitions Video Serious Creating an exhibition takes on many forms and sometimes galleries will work with a guest curator and bring expertise in from outside to work with there team of expertise. Each show has many steps to work through in order for an exhibition to take place. This tends to require many people working together starting at the curator coming up with and idea and considering what the show will address and how they will tell this story. They also need to consider what works will be included and how to choose these works. They then need to do research to develop their thoughts about what they show will be about and what art works should be included to successfully tell their story to the public. The idea is first developed by the curator and then he pitches his idea to his colleague to see if the idea is worth taking on. He/she must provide reasons to express why the work is important and why this artist. It should offer a balanced programme that considers the period the gallery covers, covering both the historical and contemporary. The mediums should include a cross of paintings, photographs and multimedia at the same time as considering the chosen theme. There needs to be a balance over a period of three years as its impossible to do it all in a year. It is important to ask if the idea is interesting, captivating, different or if new research has been conducted as it has to be able to engage with the audience. Research Many Different Elements to putting a show together Pulling material together - Why/why not choose this image What will it explain to the public about your idea? Sometimes its something less academic easier for people to understand. For each exhibition we are likely to have to borrow from other people. In this country or overseas. Curator provides list of key loans as a first stage a longer list will follow. Is the exhibition viable/ its cost/ where things are coming from. Lending out Get requests from all over the world How to decide - asking why they want the work for the exhibition or display. Is it promised to someone else? Or Is it being used here? What state of conservation is it in? Can it withstand a taxing journey in the course of three months? History of the object What the fabricator meant the object to be What history its gone through before it comes to you to repair or clean. Research before taking on any cleaning Know what there is on the surface When a painting is damaged its stabbed with a knife and resin collected and analysed under a microscope to see layers of paint. It helps you not to do the wrong thing and prevent mistakes. When viewing other exhibitions consider How that exhibition is communicated to its audience? How they have installed it? What the design is Think creatively how that would work in your gallery. What you like about it, challenging or whats interesting or different about it also think about what you dont like about it and what you can learn from that. (N. P. Gallery, Creating Exhibitions - Research 2011) Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 - Creating Exhibitions Video Serious Doing a complex project like an exhibition involves a lot of people. Start with an idea is it captivating, interesting, different or new research What you dont want Too many of the same size next to each other Too many black and white next to each other. Aesthetic Elements Is there a cluster of works which relate rather than looking at works in isolations Interpreting it and getting the stories across. Creating a story with the pictures especially famous people as everyone knows their stories. Compiling it around one of their stories First its research What do I want my show to be about? What are the right things that are going to tell that story to the public. You need to think about many elements including all the practical aspects Access Lighting Conditions Gallery space Health and safety (kids in place) Sometimes its like a giant puzzle and you think its never going to work out.
Working with the pictures can be nerve- racking as some of the frames are very old as are the paintings and things are fragile.
You have to make sure that everything you receive is in the same condition when it leaves.
When pictures are put up on the wall its magical and they spring to life.
In the end you think to yourself thats what we have done and we did it properly. Creating Exhibitions Not many people know what you do to curate a show how you put a show on. (N. P. Gallery, Creating Exhibitions 2011) Overview In the early 1990s contemporary group exhibitions emerged capturing the spirit of the art. Angela Bulloch, Maurizio Cattelan, Liam Gillick, Dominique Gonzalez-Foerster, Douglas Gordon, Carsten Hller, Pierre Huyghe, Jorge Pardo, Philippe Parreno, and Rirkrit Tiravanija each share certain strategies and sensibilities and together they produced this presentation. Linked by mutual thinking of the early modernist desire to fuse together art and life each of these artists are recognized for their own practice. Instead of spreading out and forming representational strategies, they honor experiential, situation-based work over isolated aesthetic objects. For these artist the exhibition model has in a sense become a space and period of existence for the creative medium it and of itself. This showcases the aspect of their work by their individual, site-specific projects and installations that in several cases, captivates and spread out the conventions of the museums practice. As the works have one or more points in common and overlap in the museums round building the common nature of both the artist and their shared history comes into play. Over the past two decades they have fused together in numerous assemblages to create joint-authored works that encompass the flexibility of their training at the same time as softening the Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Any Space Whatever Online Exhibition - Reading authority of singular artist visions. Collective projects range from codirecting films and organizing exhibitions to franchising the use of a Japanese manga character and initiating a land-reclamation project in rural Thailand.
The title of the exhibition comes from the result of French philosopher Gilles Deleuze as suggested by Gillick as he used the term any-space-whatever to define a moment relating to the cinema explained by various viewpoints that are removed from time and space. In connection to the exhibition, the idea view being for ever updated echoes diversity, changeableness, and potentiality that inform the work of the participating artists. Their goal to trigger the environment, steering clear of self-reflexive critique in favour of engagement, entertainment and seduction, so all become a foundation for provoking new accounts.-Nancy Spector, Chief Curator (Museum 2009 - 2009) (Museum 2009 - 2009) Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Any Space Whatever Online Exhibition - Reading Artist Each artist is listed on the artist page with a photo and description of their work followed up with their biography Credit Who it is sponsored by Addition support Acknowledgements
Order Catalogue Is a link going to the online store. Satellite Project The Wrong Gallery M/M (Paris) Anna Sanders Films Each has a brief description of the type of building and also history of its origins or program. Programs (Museum 2009 - 2009) (Museum 2009 - 2009) Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Exercise 1: Proposed Exhibition Theme and Artist Selection How to discover my keyword as the bases which I will develop my theme for my exhibition Consider Dictionary Terms Appropriation 1. anything appropriated for a special purpose, as money. 2. the act of appropriating. 3. an act of a legislature authorising money to be paid from the treasury. (Dictionary, Macquarie Dictionary - Appropriation n.d.) The Everyday 1. of or relating to every day; daily: an everyday occurrence. 2. of or for ordinary days, as contrasted with Sundays or special occasions: everyday clothes. 3. such as is met with every day; ordinary; commonplace: an everyday scene. Pleasure 1. the state or feeling of being pleased. 2. enjoyment or satisfaction derived from what is to one's liking; gratification; delight. 3. worldly or frivolous enjoyment: the pursuit of (Dictionary, Macquarie Dictionary - Everyday n.d.) Pleasure. 4. sensual gratification. 5. a cause or source of enjoyment or delight: it was a pleasure to see you. 6. pleasurable quality. 7. one's will, desire, or choice: to make known one's pleasure. (Dictionary, Macquarie Dictionary - Pleasure n.d.) My own understanding of these keywords The Everyday Everyday occurrence Schooling, Work, House keeping, Bills, Daily Patters, Driving, Walking, People. Ordinary - Food, People, Characters, Objects, animals, lifestyle Special occasions - Birthdays, Anniversaries, Weddings, Christenings, Housewarmings, Outings Commonplace Shops, Stations, Parks, Sporting events, Bars, Car Parks State of feeling Happy, pleased, smiling, grinning Satisfaction achievement, amusement, comfort, contentment, delight, enjoyment, fulfilment, gratification, happiness Worldly - Earthly, Earthy, Mundane, Practical, Secular, Temporal, Human, natural, physical, spiritual Pleasure Sensual Gratification - senses or appetites, carnal, Fleshly, lacking in moral restraints, lewd or unchaste, arousing or exciting the senses or appetites., worldly, materialistic, irreligious, physical sensation, sensory. Enjoyments - Fun, Indulgence, Luxury, pleasure, satisfaction, fruition Desire - Ambition, Aspiration, Lust, motive, need, passion, thirst, will, wish, attraction, urge, liking Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Exercise 1: Proposed Exhibition Theme and Artist Selection Continued How to discover my keyword as the bases which I will develop my theme for my exhibition Consider Dictionary Terms Appropriation 1. anything appropriated for a special purpose, as money. 2. the act of appropriating. 3. an act of a legislature authorising money to be paid from the treasury. (Dictionary, Macquarie Dictionary - Appropriation n.d.) My own understanding of these keywords Appropriation Special Purpose Goal, Dream, Principle, Reason, wish, hope, Mission, Big Idea Appropriating Allot, Apportion Devote, Disburse, Earmark, Allow, Appoint, Assign, Budget, Reserve, Set Apart, Hold, Keep, Retain, Refuse, Reject, Return, Bestow Legislature - Body, Chamber, House, Parliament, Assembly, Congress, Council, Lawmakers, Senate, House of Representatives Based on my research and my now understanding of these three key word I have decided to go ahead with the everyday as I feel this will allow me a much greater scope in terms of pulling together works of art that will be meaningful and engaging to my audience. That will allow me to use the work to educate my audience through taking them on a live journey where they are able to personally engage with the work from a personal level.
To further my understanding though I will need to consider what the difference is between Contemporary and historical Art works; through further research. Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Exercise 1: Proposed Exhibition Theme and Artist Selection Continued What is the difference between Contemporary and historical Art works? Contemporary just means "art that has been and continues to be created during our lifetimes." In other words, contemporary to us. Now, of course, you can expect a certain amount of overlapping between "Contemporary" and "Modern" art in your lifetime. A good rule of thumb is: Modern Art: Art from the Impressionists (say, around 1880) up until the 1960s or '70s. Contemporary Art: Art from the 1960s or '70s up until this very minute. (Esaak n.d.) Art history is the study of objects of art in their historical development and stylistic contexts, i.e. genre, design, format, and style. [1] This includes the "major" arts of painting, sculpture, and architecture as well as the "minor" arts of ceramics, furniture, and other decorative objects. As a term, art history (also history of art) encompasses several methods of studying the visual arts; in common usage referring to works of art and architecture. Aspects of the discipline overlap. As the art historian Ernst Gombrich once observed, "the field of art history [is] much like Caesar'sGaul, divided in three parts inhabited by three different, though not necessarily hostile tribes: (i) the connoisseurs, (ii) the critics, and (iii) the academic art historians". [2]
(Wikipedia, Art history n.d.) contemporary art Web definitions Contemporary art is art produced at the present period in time. Contemporary art includes, and develops from, Postmodern art, which is itself a successor to Modern art. ... (Wikipedia, Wikipedia, the free encyclopedia Contemporary art n.d.) art history, also called art historiography, historical study of the visual arts, being concerned with identifying, classifying, describing, evaluating, interpreting, and understanding the art products and historic development of the fields of painting, sculpture, architecture, the decorative arts, drawing,printmaking, photography, interior design, etc. (Young n.d.) Based on these definitions I have sourced, I believe the difference between Contemporary Art and Historical art is: One to be the study of art (Historical Art) Whilst the other is actually creating the work within our lifetime (Contemporary Art).
Contemporary art derived from Postmodern art and for me is art produced now although it is also art dating back to 1960/70s. Historical art seeks to identify, describe, evaluate, interpret with the intent to understand the artefact. Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Exercise 1: Proposed Exhibition Theme and Artist Selection Continued So I now know the difference between Contemporary and Historical Art works. The question still remains in what direction I should take with the key word EVERYDAY and strangely I keep coming back to the Lettriste internationals ideology in the 1950s and the Situationists framework . (HOOLBOOM n.d.) So what was the Litterist Internationals ideology in the 1950s and how does this connect to my Situationists framework? The Litterist Internationals were a group of radical artist and theorists based in Paris who were around during the period of 1952 and 1957 and where brought together by Guy Debord. (Wikipedia, Letterist International n.d.) Lettrism is an avant-garde movement, brought about by the French and established in Paris in the mid-1940s by Isidore Isou. (Wikipedia, Lettrism n.d.) The Situationist International (SI) was a group of avant-garde artists, intellectuals and political theorist who pulled together a social revolutionaries to form the international organization in 1957 and remained until 1972. (Wikipedia, Situationist International n.d.) Their ambition was: Psycho-geography - to label the things they seen as pattern of emotional force-fields that would invade a city. Map these forces and use as a foundation to shape a system for unitary urbanism. Created a variety of suggestions Abolition of museums Placing art in bars Metro open all night Putting in escalators for better access They developed the technique of dtournement (utilising plagiarised material) for new and usually radical purpose.(Wikipedia, Letterist International n.d.) Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Exercise 1: Proposed Exhibition Theme and Artist Selection Continued So what was the Litterist Internationals ideology in the 1950s and how does this connect to my Situationists framework? Situational International A International organization of social revolutionaries (Wikipedia, Situationist International n.d.) Made up of Avant-garde artist, Intellectuals and Political Theorists (Wikipedia, Situationist International n.d.) Active from 1957 till 1972 (Wikipedia, Situationist International n.d.) The intellectual foundations of the Situationist International began from anti-authoritarian Marxism avant-garde art movements of the early 20th century, particularly Dada and Surreal ism (Wikipedia, Situationist International n.d.)
They Attempted to: Combine diverse theoretical disciplines into a modern and comprehensive critique of mid-20th century advanced capitalism. The recognized that capitalism had changed since Marx's formative writings but still felt his analysis of the capitalist mode of production remained fundamentally correct They expanded on classical Marxist concepts, such as his theory of alienation (Wikipedia, Situationist International n.d.) This led them to believe Marxist theory, that the social alienation and commodity fetishism were no longer limited to the fundamental components of capitalist society, but advanced capitalism spread themselves to every aspect of life and culture. They rejected the notion that advanced capitalism's apparent successes Theory was a idea of the vision, a united critique of advanced capitalism which concerned itself with the progression of expression and mediation of social relation through objects. They believed the move from individual expression through life experiences to individual expression by exchange or consumption of commodities, or second hand alienation, inflected damage to both the individual and society. Intentionally constructed for the reawakening and pursuing authentic desires, experiencing the feeling of life and adventure, and the liberation of everyday life At first there artistic focus emphasised concepts such as unitary urbanism and physio-geography but shifted toward revolutionary and political theory (Wikipedia, Situationist International n.d.) With this greater understanding of the Litterist and Situationist I began to think about dtournements and how dtournements might help me with my keyword EVERDAY. But first I should revisit Dtournements to highlight how this might be useful. Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Exercise 1: Proposed Exhibition Theme and Artist Selection Continued So what is Detournement? A dtournement is a technique developed by the Litterist International during the 1950s and later modified by the Situationist International. So dtournement is the method of propaganda, which reveals the wearing out and loss of importance of those spheres. Another words it turns the expressions of the capitalist system and its media culture against itself. Its generally used to set up subversive political pranks, an influential tactic called situational prank, raised by prank movement in the late 1970s and inspired by culture jamming movement in the late 1980s.It twist radical ideas to absorb more socially acceptable context. (Wikipedia, Dtournement n.d.) All this research lead me back to my original thoughts during week 10. When writing my brief for the week 10 Online Activity, I stated that I will be working based on the ideology of a gallery specifically a Contemporary art Institute. This I intend to keep the same. However I also stated that I would be focussing on art created at the present period in time, steaming from a Post-modern art the heir to Modern art. This I have now altered a little as a result of my understanding of the work evolving over time. It will now be focussing on art which show the signs of the time in everyday life, steaming from a Lettrist Internationals ideology and taking on board the Situationists framework, but bringing it in line with contemporary views. It will be based on a local government gallery, so not for profit organization and ran for the good of the public. The gallery will be free and open to the public to browse within set of operational times. But having now done this further research I would also like to add Historical Art to the collection as I feel the two go hand in hand. This I believe would only further enhance the experience the general public would take away with them. To do this I would be looking at juxtaposing them side by side as a comparison and to add contrast to the works. But first I need to consider what artist would be best to consider adding to my short list. Artist for consideration Contemporary Artist Historical Artist David Wojnarowicz, Mark Flood, Ron English Andy Warhol John Clem Clarke Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Exercise 1: Proposed Exhibition Theme and Artist Selection Continued I know I want my title to be Detournement: Signs of the times in everyday life. I have a few artists in mind - David Wojnarowicz, Mark Flood, Ron English and a couple of others and this gives me my contemporary side but I wanted to have historical artist to juxtapose. This is where I keep coming back to my circle as I am struggling to find and artist that will sit with issues of health concern, civic war and brand imagery.
Im looking at dtournement as though it was a derailment, which seeks to find truths. Understanding dtournement to be a common strategy to undermine visual language based on the Lettrist Internationals ideology in the 1950s with intent to alter the expression of capitalist cultural against itself. Then taking on board the Situationists framework which looks at the economic status and expresses the views reflective of a personal or cultural idea surrounding the everyday and weather its valid or not. Detourning and bending the imagination, through sarcasm and easily recognizable acts, to mislead and convey literal meanings to translate honest truths, from these dishonest meanings. So the dtournement becomes a form of mediation, working its way through the media to pass over or go beyond the limits to disobey the fine art of conversion that overshadows our visual landscape, with intent to find new meanings and different understandings to show leadership a bring a minority culture to the forefront. So using David Wojnarowicz Truth Myth (Domino Sugar), Mark Flood Civil War and Ron English Innedible Edible Cathy Cowgirl as a natural response to the lies and intimidations the media and the advertising companies feed us every day of our lives, making dtournement a form of protest and a place to take a stand to question the realities of everyday life.
So I want to celebration of how dtournement come about by drawing attention to some of the artist who use these method to inspire change in the human condition through their art work. To find solutions.
Now that my idea is sorted I know the direction I wish to take, I will be needing to pitch my idea to my colleagues. If at this time my colleagues are happy with the idea and happy to go ahead, than a date or dates will need to be considered. These dates will need to take into account: Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Exercise 1: Proposed Exhibition Theme and Artist Selection Continued Now that my idea is sorted continued Opening Date When the work is needed by When to ask for the goods by Time for the curator Determine deadlines for the press and marketing Meeting Dates to agree on things When and where its taking place Organising to borrow the works Stock Control Travel time (fedex n.d.) Before I can answer some of these question I first need to find out how much time it will take to have the work shipped to my location. As the works I am looking into are from America, I will need to be looking at International Services. Having done some research into the best way to have the works shipped I have come to understand that Federal Express would be a suitable company to use. Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Exercise 1: Proposed Exhibition Theme and Artist Selection Continued Now that I have decided on Federal Express as my shipping company I need to consider how long it will take on average for the works to be shipped. This will depend on the type of service I chose to use. For example International First, International Priority, International Priority Freight, International Economy, International Economy Freight or International Priority Direct Distribution. As time is not an issue due to working things out well ahead of time, I will be using the FedEx International Economy Freight as it offers me the same reliable shipping, at a cheaper cost, with no weight limits. So I will need to allow between 3-6 business days for transportation. However I will be allowing a further 14 days to account for any unanticipated problems that may arise. This way I should ensure a smooth transition of the curating process.
Once I have had the stock shipped to our location, time will need to be provided for each artefact to be carefully examined, so that any damage that may have occurred during the process of shipping can be accounted for. This will allow me to take stock and check the condition of the artefacts to ensure they are returned in the same manner they were received. As there are five piece of work I will allow two-an-a-half days to allow half a day for each work to be carefully examined. (fedex n.d.) Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Exercise 1: Proposed Exhibition Theme and Artist Selection Continued A vital aspect of this exhibition is acquiring the artefacts. So I will need to allow time for organizing to borrow the works. This is not a simple process and will require a fair bit of time to get it right. Not all works will be able to be lent due to other commitments they may be attached to. So the first thing I need to do is revisit my short list to establish which works I will be requiring. I will then need to contact and meet with owners, curators, collectors or museums, in order to persuade them to lend work to my contemporary Art Institute. Who will need to be contacted Christies Jonathan Levine Gallery All Posters.com Gallery: John Clem Clarke Intended date for exhibition
I would like the exhibition to take place during the September spring break before the lead up to Christmas. This is because to the advertising industry this is like the main meal, their time to shine, their seafood platter of all platters, a banquet just waiting to be exposed and manipulated by incredibly deceitful artistic play on words and imagery. It is their way to take advantage of the individual and social culture as a whole. So having this exhibition during the lead up to Christmas, particularly during the spring break, will allow greater opportunity for those that wish to attend in time, for them to take a stand and not fall victim to the giants of commercial advertising.
The question is how long should this exhibition be ran for? As the exhibition is limited to only five works, I have a great fear that it will not be able to hold its own for to long. However I would like the exhibition to run long enough for as many as possible to attend. Taking these two things into account I believe a month would be a suitable amount of time to run the exhibition.
So my proposed dates would be: Sep 1 - 30 Sep, 2014 Now I have my dates
With the dates sorted out I need to contact each of those in my contact list.
If all agree to lend the work for these date, then I can proceed to my next step. Where to now?
I need to ask myself how long, I as the curator will need to work with the handlers complete the instillation. This will need to take into account: The lay out of the gallery Adding fitting Placement (including height and ease of reading) Captions (Language kept simple, font size) Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Exercise 1: Proposed Exhibition Theme and Artist Selection Continued Where to now? Continued
Lighting Falls Walls
Now that I have considered all these things I need to allow a time for: Unpacking the previous exhibition. To clean up and fit falls walls or repaint. 1 2 days to unpack the selection of works and arrange them along the wall 1 2 days for hanging the art and adjusting lighting and also posting ID signs.
So looking at this at least six days are required for the instillation however I will allow ten days to allow room for any complications that may arise. So I will need to make a request for these works no later than August 1 st , 2014. Making a request
Before making a request I need to do my preliminary research. I will also need to include the title of my exhibition, venue, open and closing date, details of main exhibition theme, full details of items requested, how they fit into the proposed exhibition and the names and contact details of person(s) responsible at each venue. I will also need to send a formal letter one year in advance. Title of Exhibition:- Detournement: Signs of the time and the effects of everyday advertising on everyday life Venue: - Gaylenes Contemporary Art Institute, 973 Nepean HWY, Moorabbin, Vic 3189 Open and closing date: - September 1 30, 2015 Details of main exhibition theme:- Everyday Life (See details next slide) Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Exercise 1: Proposed Exhibition Theme and Artist Selection Continued Details of main exhibition theme:- Everyday Life The exhibition will focussing on art which show the signs of the time in everyday life, steaming from a Lettrist Internationals ideology and taking on board the Situationists framework, but bringing it in line with contemporary views. It will comprise of both contemporary and historical artist juxtaposing them side by side as a comparison and to add contrast to the works. Including art works from David Wojnarowicz, Mark Flood, Ron English, Andy Warhol and John Clem Clarke.
The theme will view dtournement as though it was a derailment, which seeks to find truths. A common strategy to undermine visual language based on the Lettrist Internationals ideology in the 1950s with intent to alter the expression of capitalist cultural against itself. Using a Situationists framework which looks at the economic status and expresses the views reflective of a personal or cultural idea surrounding the everyday and weather its valid or not. By expressing how detourning and bending the imagination, through sarcasm and easily recognizable acts, to mislead and convey literal meanings to translate honest truths, from these dishonest meanings. Dtournement becomes a form of mediation, working its way through the media to pass over or go beyond the limits to disobey the fine art of conversion that overshadows our visual landscape, with intent to find new meanings and different understandings to show leadership and bring a minority culture to the forefront.
Featuring David Wojnarowicz Truth Myth (Domino Sugar), Mark Flood Civil War, Ron English Innedible Edible Cathy Cowgirl, Andy Warhol A La Recherche du Shoe Perdu and John Clem Clarke Cola Billboard, as a natural response to the lies and intimidations the media and the advertising companies feed us every day of our lives, making dtournement a form of protest and a place to take a stand to question the realities of everyday life.
A celebration of how dtournement comes about by drawing attention to some of the artist who use these method to inspire change in the human condition through their art work To find solutions. Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Exercise 1: Proposed Exhibition Theme and Artist Selection Continued Full details of items requested:- DAVID WOJNAROWICZ (1954-1992) True Myth [Domino Sugar] screen-print in colours, 1983, on thin wove paper, L. 30 3/8 x 23 in. (772 x 591 mm.) S. 34 x 25 in. (864 x 635 mm.) Christies (WOJNAROWICZ 2012) Mark Flood Civil War spray-paint on found coroplast 24.5 x 24.5 inches (62.23 x 62.23 cm) Jonathan Levine Gallery Ron English Incredible Edible Cathy Cowgirl oil, synthetic polymer paint and collage on canvas 64 x 52 inches (162.56 x 132 cm) Andy Warhol A La Recherche du Shoe Perdu, 1955 (Blue & Pink Shoe) Art Print - 36 x 28 cm Allposters John Clem Clarke Cola Billboard, 1995 Size Unknown Coca-Cola Pop Art Gallery: John Clem Clarke How requested items fit into the proposed exhibition:- They are a natural response to the lies and intimidations the media and the advertising companies feed us every day of our lives, making dtournement a form of protest and a place to take a stand to question the realities of everyday life. Names and contact details of person(S) responsible at each venue:- New York Allison Whiting Senior Vice President Director of Museum Services awhiting@christies.com Tel: + 1 212 636 2618 Jonathan LeVine Gallery 529 West 20th Street, 9th floor and 557C West 23rd Street New York, NY 10011 212-243-3822 Alix Frey, Director Malna Seldin, Associate Director Anna Ortt, Sales Director General inquiries:info@jonathanlevinegallery.com AllPosters.com +1(919)277-2172 Business Development: Business@allposters.com Formal letter:- one year in advance Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Exercise 1: Proposed Exhibition Theme and Artist Selection Continued Once I have sent my formal letter requesting items for loan, it is this case of waiting for a response. This response will be determined by on a few key considerations. This consideration will take into account the relevance of the requested objects in regard to my exhibition, the objects availability, how suitable these objects are for travel and the administrative and technical work regarding the museums existing programme. As the prospective borrower I should anticipate about a two month delay in this response. With this in mind it would be a wise idea to have a loan request in place for my long list in case these works are not granted permission.
The other thing I will need to consider is that security and facilities measures are in place to ensure thee safety of the borrowed artefacts.
The cost to both the loner and the borrower, taking into account the transportation and couriers, creating and packing materials, insurance and condition photos.
And finally I need to speak to the Education Resources (Learning Team) to discuss how to use this exhibition with, schools, colleges, universities or whatever age we might be focusing on. Agenda - Important Dates
May 1 st 2014 - Meeting Dates to agree on things (To pitch idea and organise who is required to do each task listed above and organize for these works to start taking place) June 1 st 2014 - Meeting Dates to agree on things ( To come together to catch up and discuss where everyone is at and what needs to take place before making a request for works. July 1 st 2014 - Meeting Dates to agree on things (To discuss any last minute issues that may arise in regard to making a request for loans. August 1 st , 2014 - Make Loan request September 1 st , 2014 - Education Resources (Learning Team) to discuss how to use this exhibition with, schools, colleges, universities October 1 st 2014 - Meeting to discuss outcome of Loan arrangements ( If granted discuss practical aspects. If not granted consider if large list.) (For the purpose of this assessment the work was all granted) Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Exercise 1: Proposed Exhibition Theme and Artist Selection Continued Agenda - Important Dates continued
November 1 st 2014 - Meeting about Practical aspects (Discuss lighting, Access, condition of gallery, Space) December 1 st 2014 - Meeting about travel (To sort out shipping and dates) January 1 st 2015 - Meeting to discuss media, how and when we want to use the media February 1 st 2015 Marketing what type of marketing we wish to use in terms of strategies. March 1 st 2015 To revisit lighting, access, conditions of gallery, space to see how its coming together. April 1 st 2015 To revisit shipping discuss the companies sourced, pricing and determine which is best to use. May 1 st 2015 To revisit media to go over findings, make decisions and set up times June 1 st 2015 - To revisit marketing to go over findings, make decisions and set up times July 1 st 2015 For all involved to come together one last time to tie up any lose ends. Travel Time 28 th July 17 th August 2014 Examine Artefacts 18 th - 21 st August 2014 Set up time for Instillation 22 nd 31 st August Exhibition September 1 st 30th With important dates organised my next step is to do an in depth assessment of each artist.
In order for me to be able to juxtaposing them side by side as a comparison and to add contrast to the works, I will first need to research each of these artist in-depth to first assess if they meet my theme of everyday life and second to consider if these artist works have common interest or talk to each other as this will help to make the exhibition more informative and engaging with the general public. Whilst undertaking this research I will also need to consider, how I can use their work to captivate my audience and make it interesting for them. This would also require me to consider why I am choosing this particular art work and what this image would explain to the public. These questions will play an important role in critically considering their context and intention as well as their relationships when presented together. But will also help me to define my ideas around what it is I wish these works to say to the public. Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Exercise 1: Proposed Exhibition Theme and Artist Selection Continued Researching the Contemporary Artist Does it meet my theme of everyday life David Wojnarowicz, was born September 14, 1954 in Red Bank, New Jersey, United States and passed away on July 22 1992 in New York City, New York, United States. He attended the High School of Performing Arts and was a painter, photographer, writer, filmmaker, performance artist. He was also know as an AIDS activist prominent in the New York City art world. He was also awarded the Lambda Literary Award for Small Press Book Award for his book Memories That smell Like Gasoline in 1992. (Wikipedia, David Wojnarowicz n.d.) DAVID WOJNAROWICZ (1954-1992) True Myth [Domino Sugar] screen-print in colours, 1983, on thin wove paper, L. 30 3/8 x 23 in. (772 x 591 mm.) S. 34 x 25 in. (864 x 635 mm.) Christies (WOJNAROWICZ 2012) (Wikipedia, David Wojnarowicz n.d.) (WOJNAROWICZ 2012) This image demonstrates the clash of juxtaposing the commercial world of mass production and unimaginative images such as everyday things like sugar and capitalistic monetary systems such as grocery shopping as opposed to cartoonish images in this case two babies holding hands to express homosexuality, queer sex and outside values along with burning houses showing the destruction and breaking down of institutions and a diseased dog to express violence and restoring of loyalty. So the image meets the theme of everyday life. Module 3: Independent Project Project Four: Exhibiting Ideas (Proposed Exhibition) Week 10 Exercise 1: Proposed Exhibition Theme and Artist Selection Continued How can I use David Wojnarowicz work to captivate my audience and make it interesting for them? Why I am choosing this particular art work What this image would explain to the public. The image highly demonstrate s the signs of the time through its need to expresses the views reflective of a personal or cultural idea surrounding the everyday be it valid or not, by detouring and bending the imagination through use of sarcasm and easily recognizable acts to mislead and convey literal meanings to translate honest truths from these dishonest meanings. So it acts as a mediator working its way through the media going beyond the limits to disobey the fine art of conversion that overshadows our visual landscape, and aims to find new meanings and different understandings to show leadership and bring a minority culture to the forefront. The image can be used to show the power behind dtournement and how dtournements when done correctly can by used as a form of protest to inspire change in the human condition. The image would explain to the public how a natural response to the lies and intimidations the media and the advertising companies feed us every day of our lives can be overturned using simple measures such as dtournements to bring them in line with todays views. (WOJNAROWICZ 2012)
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