GODREJ INDUSTRIES AND ASSOCIATED COMPANIES – ACTIVATION CONTEST MAY 2009

Date : Name:
Venue: Organization:

EVALUATION CRITERIA Good Ambipur Cinthol Expert QUA Maha Hershey’s Brylcreem Sofit
Knight
The 360 degree idea
(Original idea for the category and relevance
to the brand)
Clarity of Objectives & Linkage to Brand
Strategy (Consumer goals)

Activation Plan / Campaign idea – plan

(Is the plan feasible and does it effectively
Employ different elements of the
marketing mix)

Overall presentation

TOTAL

Guidelines:

Each brand is to be rated against the evaluation criteria on a scale of 1-10 (1 representing a POOR rating and 10 representing an
EXCELLENT rating.

The scores tallied for each brand will decide the winners shortlist pursuant to a discussion by the judges where their discretion will
bear upon the final evaluation.

The teams will be asked to state what % of their overall budget this forms and indicate how, per force, the activation plan suggested will
conform to their budget.