Financial performance

Growth of 17.72 per cent to reach Rs.13735.15 crores ( Rs.137.35 billion).

Operational Performance



Market Share
Amul owns 85 percent share in butter market
75 percent in cheese share market.
Amul is the market leader in Cheese, with 65-66% share.
It also has 88% market share in butter,
63% share in infant milk and 45% market share in dairy whitener.
Amul also enjoys a 26% share in the packaged milk market.


Sales Turnover Of 1505 million US dollar in 2013-2014

Expansion to foreign shores
GCMMF had signed an agreement with Wal-Mart to stock its shelves with products under its
Amul brand name. Amul processed cheese, pure ghee, Shrikhand, Nutramul, Amul's Mithaee
Gulab Jamuns are few of the products marketed in the US markets.
0
200
400
600
800
1000
1200
1400
1600
Sales US $ (in million)
Sales US $ (in million)
50 per cent of Americans being medically obese, and if Amul is really looking to capture the
hearts of the second- and third-generation Indians, offering low-fat versions of its brands, would
make a lot of commercial sense.
Hence targeting the large Indian community in the US markets with its niche products like
mithai, packaged ready to eat foods market it can definitely expand its market to a large extent.