"So far as I am able to judge, nothing has been left undone,

either by man or nature, to make India the most

extraordinary country that the sun visits on his rounds.
Nothing seems to have been forgotten, nothing
overlooked." --Mark Twain, from Following the Equator

was the slogan chosen when
India celebrated fifty years of
Independence in 1997,
a declaration replete with as
much optimism as pride.


Islam: 12.3%
Christianity: 2.33%
Sikhism: 2%
All others: 2%




Over the years, we have witnessed Brand India becoming
increasingly distorted in the absence of efforts to
manage and develop its associations. The only obvious
way out is BRANDING, OR RATHER RE- BRANDING INDIA.





The present scenario looks very encouraging. But
instead of resting on the achievement of the limited
number of people and companies,



Launching a new brand into the market is a challenging
task but what is more challenging is


Branding India is
Not a Choice but
An Obvious Necessity

NASA 40%
are INDIANS

MNCs
For IIMS

ARYABHATT

N.R. Narayan
Murthy

Super
computers of
own PARAM
Bio-
technology,
Genetics or IT.














SQ in the
picture
currently is the
need for ethics
and moralities
in business
practices.

For short term
gains we have
never been the
people to
compromise.















Withstanding
commitment to
work and a
dogged
attitude to fulfill
the
responsibilities
is something
that is
ingrained in
the psyche of
the Indians.














A new outsourcing fever has
gripped India.

Global entertainment majors
like Walt Disney, Imax, Warner
Brothers and Sony are signing
up huge contracts with Indian
animation companies.

And cities in India like
Mumbai, Chennai, Bangalore,
Hyderabad and Trivandrum
have emerged as the country's
major animation hubs.