A SUMMER TRAINING PROJECT

ON
MARKETING STRATEGIES
AT



UNDER THE GUIDANCE OF

FACULTY GUIDE COMPANY GUIDE
Ms. Hima Chugh Prof. Rakhi Tripathi
FSM, New Delhi NIIT , Sec-51 Noida

SUBMITTED BY:
Mohd. Talha
Roll No: 201100

INTEGRAL UNIVERSITY,
LUCKNOW

ACKNOWLEDGEMENT

In pursuit of an MBA degree, summer internship plays a pivotal role in the overall grooming
by providing real time industry experience. I have tried to apply the learning I have received
from the various experienced professionals, who helped and guided me throughout the
internship project tenure. I wish to express my true regards to individuals who have been a
great support and motivated me to perform better.
My Sincere thanks to Ms. Hima Chugh (Centre Head), for giving me an opportunity to
work in her organization and to learn from the practical challenges that a manager faces while
on the job.
My Sincere thanks to Mr. Raman Handa (Territory Head) & Mr. Biswajit Kundu
(Regional Head) for their support in solving my doubts related to the project. They have
always encouraged me and appreciated my work by positively analyzing my findings and
suggestions. They directed me how to make the data collected more valuable for me as well
as the organization.
I wish to place on record my gratitude to NIIT Ltd. for providing me an opportunity to work
on a project of such importance. My stay in the organization has been a great learning
experience. This exposure has enriched me with knowledge and has also introduced me to the
attributes of a successful professional.

MOHD. TALHA
FMG - 20
FORE School of Management
New Delhi



EXECUTIVE SUMMARY

The objective of the Project is to identify and evaluate the existing business strategies for
NIIT and then after proper research suggesting recommendations in these techniques and
strategies. The questionnaire covered all the questions required to gain an insight into what
factors influence the decision of students to take admission in NIIT.
Organization can understand the requirements of the students and the strategy can be made
accordingly for the different marketing techniques. Finally attempt is made to suggest the
different ways by which the company could improve its sales. Through this report we hope to
make valuable contributions to the company.
Several recommendations and suggestions are given from conclusions which were arrived
after data analysis with the help of excel.
The data collected from students was entered into excel sheets and then analyzed using SPSS
and Minitab to come up with the conclusion on general view of students that they hold for
NIIT YUVA JYOTI and also coming up with the recommendations given at the end of the
report.












TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION
INFORMATION TECHNOLOGY INDUSTRY
INDIAN IT INDUSTRY 10
JOB PROSPECTS IN IT IN INDIA
NIIT YUVA JYOTI AS A COMPANYCOMPETITORS
COMPETITOR ANALYSIS
BRANDING AT NIIT YUVA JYOTI
CHAPTER 2: LITERATURE REVIEW
CHAPTER 3: RESEARCH METHODOLGY AND DATA COLLECTION
3.1 OBJECTIVES OF THE STUDY
3.2 NEED AND SCOPE OF THE STUDY
3.4 QUESTIONNAIRE DESIGN AND TESTING
3.5 DATA COLLECTION METHOD
3.6 RESEARCH DESIGN
3.7 SAMPLING DESIGN AND SAMPLING SIZE
TARGET POPULATION
CHAPTER 4: DATA ANALYSIS & INTERPRETATION
CHAPTER 5: MAJOR FINDINGS AND RECOMMENDATIONS
5.1 SWOT ANALYSIS OF NIIT YUVA JYOTI
CHAPTER 6: CONCLUSION
CHAPTER 7: LIMITATIONS
CHAPTER 8: REFERENCES
CHAPTER 9: APPENDIX
QUESTIONNAIRE

CHAPTER 1
INTRODUCTION
1.1INFORMATION TECHNOLOGY INDUSTRY
The Information Technology industry is large industry. Over the past 50 years, IT has shaped
modern world & continues to change it. The major segments in IT are hardware & software.
Software consists of products & services. Software products are packaged or ready-to-use
software made by a company for use by others. Software services companies typically do
programming for client companies on a contract basis. These companies take care of the
client companys outsourced development & maintenance of software, training, etc. IT is a
global industry: In 2007, the worldwide spending on IT was estimated to be $1.7 trillion.

1.1.1 INDIAN IT INDUSTRY
Size of IT industry in India: The Indian IT industry is large: 2 million people work here. Of
these, about 1.5 million work on exports i.e. overseas contracts, while the rest work in the
domestic market.
Off shoring: Indian IT companies have pioneered the offshore model. Thus, instead of
doing work onsite i.e. by going to work at the clients company abroad, these companies
have set up processes to get this work done in India. This results in much lower costs for the
client company. By far, the biggest market for such work is the US.
Top companies: Well-known Indian companies in this field include Infosys, TCS, Wipro&
HCL Technologies. Multinational software companies like IBM, HP & Cognizant have also
entered India & built an increasingly strong presence here.
In fact, there are an estimated 8000 IT firms in India. There are also thousands of other, non-
IT companies in India & most of them have their own IT department, whether small or big.
Industry growth: Since 2001, the Indian IT sector has been growing at about 28% every
year; in 2008, the sector grew at 28% to reach over $70 billion in revenues. In the same year,
employment grew at 26%. There is still a lot of growth possible: Indian IT firms account for
only 15% of the world market of outsourced offshored software valued at $380 billion


FIGURE 1
1.1.2 JOB PROSPECTS IN IT IN INDIA
Each year, lakhs of people are employed in the IT industry, most of them new college
graduates. In 2009, Infosys is recruiting 20,000 freshers out of college at an average salary of
Rs. 3.25 lakhs per year. Other large firms too are hiring in large numbers. A career in the
software industry means being a part of the most happening industries of our time. There is
no area today that is not or will not be touched in some way by software. If you have an
interest in trying or solving challenging problems, IT is a great field to work.

1.2 NIIT YUVA JYOTI AS A COMPANY

NIIT YUVA JYOTI is a leading Global Talent Development Corporation, building skilled
manpower pool for global industry requirements. The company which was set up in 1981, to
help the nascent IT industry overcome its human resource challenges, has today grown to be
amongst worlds leading talent development companies offering learning solutions to
Individuals, Enterprises and Institutions across 40 countries.
Research-based Innovation, a key driver at NIIT YUVA JYOTI, has enabled the organization
to develop programs and curricula that use cutting-edge instructional design methodologies
and training delivery. NIIT YUVA JYOTIs Individual Learning Business offerings include
industry-endorsed programs for students seeking careers in IT New Age GNIIT YUVA
JYOTI (Indias First Cloud Campus), Edgeineers and Global Net Plus for IT professionals.

NIIT YUVA JYOTI has provided computer-based learning to over 15,000 government and
private schools. The futuristic NIIT YUVA JYOTI Guru range for schools is a holistic
education package that comprises Interactive Classrooms (an embedded Teaching Learning
Material, that uses elements of interactivity, automation and web links library); Math
lab (technology tools that enable school students to learn and explore mathematical
concepts); IT Wizard (equips the students with core computer knowledge and IT
skills); Quick School (an Education Resource Planning solution for school management);
and Mobile Science Lab (the first of its kind portable computerized Science Laboratory
which enables students to correlate scientific concepts taught in the class with that of real life.
.

To address the vast population of underserved, school-aged children, NIIT YUVA JYOTI
launched the Hole-in-the-Wall education initiative. Its achievements in the area of Minimally
Invasive Education earned NIIT YUVA JYOTI the coveted Digital Opportunity Award, by
the World Information Technology Services Alliance (WITSA) in2008.

For working professionals, NIIT YUVA JYOTI Imperia, Centre for Advanced Learning,
offers Executive Management Education Programs in association with IIM Ahmadabad, IIM
Calcutta, IIM Lucknow, IMT Ghaziabad and IIFT Delhi. NIIT YUVA JYOTI Imperia also
offers specialized courses in Finance in association with KPMG and on Digital Marketing
with Google India and Internet and Mobile Association of India (IAMAI).

NIIT YUVA JYOTI Institute of Finance Banking & Insurance (IFBI), formed by NIIT
YUVA JYOTI with equity participation from ICICI Bank, offers programs for individuals
and corporates in Banking, Financial Services and Insurance.

NIIT YUVA JYOTI Uniqua, Centre for Process Excellence, addresses the increasing
demand for skilled workers in the business and technology services industry by providing
training programs in relevant areas. This is a part of NIIT YUVA JYOTI Institute of Process
Excellence, a NIIT YUVA JYOTI-Genpact venture.

NIIT YUVA JYOTI Careers@Campus, the companys Institutional Alliances Business for
colleges and Universities, delivers in-campus training through Synchronous Learning
Technology.

NIIT YUVA JYOTIs Corporate Learning Solutions, NIIT YUVA JYOTIs Corporate
Learning Solutions, offers integrated learning solutions (including strategic consulting,
learning design, content development, delivery, technology, assessment and learning
management) to Fortune 500 companies, Universities, Technology companies,
Trainingcorporations and Publishing houses

NIIT YUVA JYOTI YuvaJyoti, a joint venture between NIIT YUVA JYOTI and NSDC,
offers vocational skills training programs to enhance employability of youth across India.






NIIT is a leading Global Talent Development Corporation, building skilled manpower pool
for global industry requirements. The company which was set up in 1981, to help the nascent
IT industry overcome its human resource challenges, has today grown to be amongst worlds
leading talent development companies offering learning solutions to Individuals, Enterprises
and Institutions across 40 countries.

NIITs training solutions in IT, Business Process Outsourcing, Banking, Finance and
Insurance, Executive Management Education, and Communication and Professional Life
Skills, touch five million learners every year. NIITs expertise in learning content
development, training delivery and education process management make it the most preferred
training partner, worldwide.

NIIT Yuva Jyoti is a joint venture of NIIT and NSDC (a PPP initiative of Govt. of India)
conceived with the vision of providing high quality training to over 70 lakh youth, in the next
10 years. NIIT Yuva Jyoti aims to reach out to the youth of India living in cities, small towns
& villages and provide them with job specific training to enable them to get jobs across
different service sectors. Considering the opportunities and the growth of services sector in
India, NIIT Yuva Jyoti is focused on providing skills training within the services sector
which have a huge potential for growth.
OUR SEGMENTS
The target population for the training programs in this business can be categorized into three
broad categories. Largely, the target group will be in the 16-35 age segments. Within this, the
15-19 age segment consists of 110-120 million people while the 20-35 age group accounts for
over 325 million [25%] of the countrys population. According to Indias Demographic
Dilemma by BCG-CII, 70% of the population entering the workforce consists of illiterates
and school-drop outs. Out of the 89 million people joining the workforce over the next 5
years, 65% will be either school drop outs or illiterates.
I SSLC Pass Students seeking a career in the service sector:
As mentioned earlier, a large percentage of the entrants joining the workforce in the next 5-10
years will belong to the Class X/Class XII pass category with no higher education
qualifications. This population segment is not employable as it is not likely to possess the
skills necessary to succeed in todays work environment.
II Underleveraged Service Sector Workers:
A. Workers looking for skill up gradation/sector migration
A large number of youth drop out of the education system after Class VIII due to lack of
academic inclination or to supplement family income. These people are employed in the
informal sector and often face skill deficiencies that prevent them from performing their work
effectively and enjoying growth and success. These deficiencies are typically in soft skills,
work place skills & occupation skills.
Lack of exposure, inaccessibility to state of the art skill development centres and inability to
get placed in the high growth sector of the economy leaves this segment of the population out
of the economic boom. Inter-sector or geographical migration in search of attractive growth
opportunities becomes very difficult.
B. Corporate Sponsored Training Programs
Service sector industries require skilled personnel in large numbers but they only have access
to an unskilled pool of resources with low employability. Hence, skill enhancement industry
programs targeted at fresh entrants to the workforce are important.
Organisations are unwilling to invest heavily in programs for their fresh recruits and instead,
look out for readily deployable human resources. NIIT can tie-up with employers in the
service sector for the outsourcing of in-house training programs. Training in this segment
could begin with induction programs and slowly progress into skill up gradation programs for
employees.
III Marginalized Sections of Society:
A. Below Poverty Line Youth
The below poverty line youth account for a sizeable portion of the population, both in urban
and rural areas. A number of government schemes are underway to uplift this segment of the
population through education and industry exposure.
B. Slum Population
India has a sizeable slum population, especially in urban cities. This population is expected to
rise in the next 5-10 years with greater migration from rural to urban areas. Enhancing the
skills and employability of slum youth is another massive opportunity.
C. Other Marginalized Sectors
A sizeable portion of our workforce consists of people from marginalized sectors such as
backward classes, women, scheduled tribes etc. This sector has little exposure to the massive
growth and employment opportunities in our country. Enhancing the employability of these
people will be very beneficial to the marginalized communities as well as the economy as a
whole.
IV Experienced Service Sector Workers seeking Supervisory/ Executive Positions
School drop-outs working as operators, assistants or technicians in the service sector
industries have a minimal chance of being promoted to a supervisory role, without the
required grooming, professional workplace and management skills. The advanced training
programs in this business, aims at equipping this target segment with the necessary
knowledge, skill-sets and attitude to make a leap into the executive level positions of the
industry.
With an increased focus in enhancing the employability and skill-sets of the Indian
workforce, a huge demand for certified skills trainers is expected in the country. To cater to
his need, the following two segments will be targeted in this project:

V Higher Secondary Pass Students seeking a Faculty Training Program:
The Higher Secondary Pass students will be trained for associate faculty positions in this
proposed teacher training program.
VI Graduates Seeking a Faculty Training Program:
Graduates will be trained for full-time faculty positions in this proposed teacher training
program.
Inclusive Focus on Women
India has a sizeable female population whose potential is either untapped or underutilized.
We strongly believe that if women are empowered across India, it can lead to a better society
and a better India. Towards this goal of inclusion of women in the main stream of Indian
workforce we have ensured a special focus on women as our potential target market.
Moreover, we have been primarily targeting the services sector, which itself is seen as one of
the major sectors where women can conveniently play a key role. Hence while identifying its
addressable market we will give special attention to reaching out to women in both backward
and urban areas. By various skilling initiatives, NIIT Yuva Jyoti Centres will seek to
empower these women and make them self-reliant through enhanced employability.
There will be a multi-faceted approach to addressing this need for inclusion of women.
During the execution we will ensure:
Relevant Job Role: We will target job roles that are most convenient for women to
contribute to. Some of the roles with a huge demand for female employees are: Sales
and Customer Service in Retail, Housekeeping and Travel Counselors in Hospitality,
Skills Trainers in Education and rural BPO employees in ITES.
Customized Course Design: Specific courses will be designed to address the needs
of women entrepreneurs and other women working in jobs. These will be in sectors
having a huge demand for women, so as to map their skill training with industry needs
appropriately. In case of self-employed women, courses will be so designed to help
them better manage their ventures or take up new initiatives.
Extensive Geographical Reach: We plan to leverage on our huge geographical
spread to reach out to the target areas. We propose to penetrate both backward and
urban areas by setting up centres as close to the target group as possible, to minimize
their travel and also offer courses at convenient flexi hours.
Women-Only Initiatives: By setting up dedicated centres for women, we will
encourage them to break the ice and step outside their homes. Additionally, facilities
such as Live Projects shall be provided to those unable to effectively participate in
receiving a Professional Practice exposure.
The underlying aim of these initiatives is to enable a huge resource pool to better their lives
as well as make a productive contribution to the nation. Based on the response received, other
suitable initiatives may be adopted over time.
NIIT has been providing opportunities to women both for employment and skilling for the
past 30 years.
Inclusive Focus on Physically Challenged People
At NIIT Yuva Jyoti, we aim to empower those who are denied meaningful employment due
to lack of skills or opportunities. One such category of people are Physically Challenged
employable youth whos potential remains largely untapped. This is because there is an
inadequate mapping of their capabilities with the jobs on offer. Some organizations try to
include them in roles that are different from what others perform but these are mostly
rudimentary in nature and fail to utilize their skills completely. At NIIT Yuva Jyoti, we feel
that with certain basic skills, these individuals may be better equipped earn an adequate
livelihood.
Towards this goal of inclusion of physically challenged people in the mainstream of Indian
workforce, we have ensured a specific focus towards this group of people in our potential
target market. Special attention will be given to reaching out to these individuals in both
backward and urban areas.
Some examples of the groups we would focus on are Hearing Impaired Individuals &
Visually Challenged people
These groups may be a suitable target audience because of their high levels of dedication and
loyalty, as well as the creative skills they possess which often go untapped.
Certain job roles where they may be considered are:
1. Web Developers/DTP Assistants: People with hearing impairment would suit this
profile because of their creativity and out of box thinking. Past experience has shown
us their ability to perform and deliver in this capacity and hence, we will target them.
2. BPO Employees: NIIT Yuva Jyoti believes that people who are visually challenged
would be suitable for this role because of their high level of technical skills. If trained
adequately, these individuals are capable of greatly contributing to the IT/ITES sector
and hence we will target them.
The underlying purpose of reaching out to these people is to enable disadvantaged groups to
lead their lives on an equal footing with others. Along with this, they would make a
productive contribution to the growth of the nation. Based on the response received, other
roles may be considered over time.
COURSES AVAILABLE
Upon analysing the industry needs, audience profile and their skill needs, NIITs curriculum
design team has recommended comprehensive course architecture with the following course
offerings:
Course Highlights:
Sector Overview Course Description Eligibility Duration

Retail Sector :

Organized Retail Market is
estimated to be Rs. 98000 Cr. and
expected to be Rs. 17.4 Lakh Cr. by
2022. The sector employs
35 Mn people with ~0.3Mn in
organized Retail with 75% in store
operations job.
Certificate Course in
Retail Trainee Associate
The program provides a
head-start to enter into the
fast paced Retail Sector in
the role of a Retail Trainee
Associate. You will be
skilled on Retail Store
Operations, Visual
Merchandising, Retail Sales,
Professional Skills,
Customer and Complaint
handling & Interview Skills
etc. The program will
prepare you to confidently
converse in simple English,
have a good understanding
of the basic IT Skills
required at work place and
demonstrate a professional
attitude in Retail outlets.

Course in Retail is aligned
with NOS (National
Occupational
Qualification
- Min. 10th
pass & Age -
18+ years
6 weeks
Standards) by Retailers
Association Skills Council
of I ndia (RASCI ).

IT/ITeS Sector :

The Indian IT/BPO industry has
revenues of $108 Bn and is growing
at a CAGR of 27%. With more than
10Mn people employed, it is among
one of the largest employment
generator in the organized sector.
Certificate Course in CRM
Domestic Voice (BPO)
The course enables an
extensive learning of the
communication concepts and
professional skills that will
help to enter into the high
opportunity ITeS/BPO
Sector. After completion of
the program, you will be
able to serve customer
effectively in a contact
centre/BPO and that ensures
faster growth in the
organization.

Course in BPO is aligned
with NOS (National
Occupational Standards)
by I T/I TeS Sector Skills
Council of I ndia.
Qualification
- Min. 12th
pass & Age -
18+ years
2 months
Certificate Course in Data
Entry Skills
There is a high demand of
Data Entry Professionals
with increasing number of
Govt./Public sector
organizations digitizing their
records. This program will
Qualification
- Min. 10th
pass & Age -
18+ years
6 weeks
prepare you to maintain
proper entry of required data
of customers through use of
various data entry software
and techniques. By the end
of this session, one will be
able to update, research,
verify and/or retrieve data
into/from various systems.

BFSI Sector :

The Indian Banking & Financial
Services sector estimated at
$ 1921 Bn is one of the fastest
growing sectors of the economy
growing at a CAGR of 9% YOY.
Certificate Course in
Business Correspondent
This program enables to
learn the key skills required
to have a fruitful career in
the Banking & Financial
Services industry in India.
The student is taught Basic
Financial Concepts,
Managing Customer
Relationships, and
Knowledge of Delivery
Channels besides effective
Communication Skills,
enabling him/her to function
as a Business Correspondent.

Course in Banking is
aligned with NOS (National
Occupational Standards)
by BFSI Sector Skills
Council of I ndia.
Qualification
- Min. 12th
pass & Age -
18+ years
2 months

Retail &
Telecom
Sector :

The Indian Retail sector is the 2nd
most attractive emerging market in
the world. Organized Retail which
currently has a market size of Rs
98,000 Cr. is expected to grow at a
CAGR of 25% till 2022. Further the
Indian Telecom sector, already the
2nd largest in the world, with a
mobile subscriber base of 86.5 Cr.
is expected to reach 100 Cr.
subscribers by end of 2014. The
increase in the sales of Mobile
Handsets have led to a huge
requirement of
In-Store Promoters, also known as
Retail Sales Representatives at the
Retail Showrooms who can
facilitate and drive the sales of these
fast moving product categories
(Telecom, FMCG, Consumer
Durables).
Certificate Course in
Showroom Retail - In Store
Promoter
The program prepares you
for over-the-counter
customer service & sales,
highlighting features of all
types of products, including
Telecom, FMCG, and
Consumer Durables etc. in
retail outlets. So you will be
well equipped to handle the
role of In -Store Promoter.
Qualification
- Min. 12th
pass & Age -
18+ years
6 weeks

Career Enhancement Courses
Sector Overview Course Description Eligibility Duration
IT Sector :
Understand the essentials of IT
are a must across all age groups.
Certificate Course in Basic IT
Skills
The program is intended to
Qualification-
Min. 8th pass
& Age - 12+
1 month
While it holds its own
importance among students who
wish to make a career in this
field, it is very essential to
impart its knowledge right from
the school level. While many
private schools in metros and
tier 1 towns provide computer
education to their students, the
majority of students still get left
out.
reach as many people as
possible to acquaint them with
the basic knowledge of
computers. So at the end of the
course, you will be able to use
internet, understand the basic
functions of computer
application and respond on
emails.
years
Certificate Course in Essential
IT Skills
The program educates you on
the importance of IT Skills, a
very important requirement in
today's work environment and
enables you to learn the basics
of Computer Applications.
Qualification-
Min. 8th pass
& Age - 12+
years
2 months
English/Personality
Development :
English is the most widely used
language for Business
Communication in India, across
all its regions. With the Indian
economy getting more
integrated in the Global
economy, there is a huge
demand for resources that are
able to comprehend &
communicate in English, esp.
for entry level jobs.
Certificate Course in Spoken
English & Personality
Development
The program will help develop a
basic English workplace
vocabulary and make you
confidently converse in simple
English.
Qualification-
Min. 8th pass
& Age - 12+
years
2 months
Certificate Course in Basic
Spoken English & Logical
Reasoning
The program will help you
refresh your Spoken English as
well as Logical Reasoning
Skills, thus preparing you to
Qualification-
Min. 8th pass
& Age - 12+
years
1 month
grab the upcoming job
opportunities.
Social Networking :
Social Networking is an
essential part of our lives today.
Be it being connected with near
and dear ones or promoting
ones brand, the importance of
social networking cannot be
ignored. It is one of the most
important methods of seeking a
job, booking tickets online and
promoting ones business today.
Certificate Course in Social
Networking
The program is designed from
the primary perspective of
educating you on different
aspects of building a social
network, the various online
platforms and unique role of
each in establishing connectivity
with friends/colleagues. At end
of the course, you will be able to
make online bookings, respond
to mails and handle
facebook/twitter accounts.
Qualification-
Min. 8th pass
& Age - 12+
years
1 month


MODEL CENTERED LEARNING ARCHITECTURE (MCLA)
This is a revolutionary approach to instructor-led classroom learning evolved by NIITs
Research & Development team. Over the years research has shown that students learn best
from an expert who serves as a role model, especially when the learning objectives are clearly
defined in the context of real-life scenarios.
MCLA exposes the student to case studies and specific problem settings drawn from the
industry. These scenarios serve as the backdrop for discussions and collaborative problem
solving. Students first get an opportunity to observe their instructor solve the problem, then
solve the problem on their own under his guidance, and finally do unguided practice until
they master the required skills.

Figure 8-: Model Centered Learning Architecture (MCLA)
NIITS SYNCHRONOUS LEARNING TECHNOLOGY
NIITs Synchronous Learning Technology (SLT) has created a unique network of dedicated
centres, studios, academic associations that can enable Live Education Delivery and
Instructor-Student interaction.
Having designed and used Synchronous Learning technology for many years, NIIT has built
around this technology a unique learning methodology and student experience that includes
the best features of conventional classroom education coupled with advanced e-learning and
learning management techniques.
In order to address the skill training requirement of a large population base of our target
profile and enable them getting expert faculty guidance NIIT has designed one Interactive
Classroom in its Yuva Jyoti Centre which will be equipped with Synchronous Learning
Technology.
Synchronous Real-time Learning in NIIT Yuva Jyoti Centre is built around three significant
elements:
One interactive classroom consisting of a projector connected by broadband satellite
(VSAT) links to one or more studios where the expert faculty conducts the training
activity.
Special software used by expert faculty taking training sessions from studios and
students located at the remote classrooms that fully replicates all features of face-to-
face teaching. Thus, students and expert faculty interact in real-time through this
software, and the students/expert faculty can perform all tasks/actions that they would
utilize in a face-to-face teaching environment.
Processes and supporting educational features such as Learning Management Systems
(LMS), Online Assessments, e-learning that create a pedagogy that is unique to this
model.
Thus taken together, this model enables the expert faculty sitting at the studio to conduct
training sessions in real-time for students at the remote classrooms, with full interaction,
discussions, questions-and-answers, classroom quizzes, software usage, etc, all under the
control of the expert faculty. All students can see and hear the expert faculty and every other
student, can do additional study at their own pace using the LMS and e-learning, and can take
part in examinations using the online examination system.
While the overall benefits of NIITs Synchronous Real-time Learning technology are self-
evident, a few significant advantages are enumerated below:
The ability to utilize the expertise of the best expert faculties in any field becomes
possible without faculties or students having to relocate to a different physical
location. Expert faculty and students are both located at their usual places of
work/stay, and interact through the Synchronous Real-time Learning system.
Further, since all studios and remote classrooms are a part of the NIIT SLT network,
it is possible to utilize expert faculties from different cities as and when required.
Thus for example, two consecutive classes can be conducted by expert faculties
located at two different places.
It is possible to cover a larger number of students in a single training session, since
students are distributed across a number of remote classrooms, all interacting and
participating simultaneously.
It is possible to reach quality training to even those settlements/habitats where the
number of students is fewer than the minimum required to set up a physical classroom
or a campus. Remote classrooms can be set up in such habitats, and there is (almost)
no limit to the number of remote classrooms that can be connected to a training
session from the studio
As a corollary of the above advantage, it is possible to reach quality training to
settlements located in difficult terrain, since remote classrooms require only satellite
links.
Significant pedagogical innovations, particularly relating to flexibilities in the pace of study,
are possible. All classroom sessions & discussions are recorded and can be re-played and e-
learning & LMS provide additional options for self-paced study and practice. Thus, students
can select a pace of study that is best suited to their needs


1.3 COMPETITORS

1) EDUCOMP SOLUTIONS

Founded in 1994, Educomp Solutions Ltd. is a globally diversified education solutions
provider and the largest education company in India. Educomp currently serves more than 15
million learners and educators across India, USA and Singapore. Educomp works closely
with schools implementing innovative models, creating and delivering content to enhance
student learning. Educomp has maintained a long, undiluted focus in the K-12 curriculum
design and teacher education space. Its innovative applications and products have
revolutionized the way information technology and the Internet is used to deliver new age
learning to people. Educomp is a publicly traded company on the Bombay Stock Exchange
and National Stock Exchange, India. Educomp Products:
Introduced smartclass, a teacher-led content delivery system that has
dramatically improved learning effectiveness in class.
Developed Indias richest 3 D K-12 content library with over 16,000 modules
aligned to Indian and international learning standards.
Developed Roots to Wings TM, Indias first structured Pre-School learning
system.

Developed Mathguru.com an online learning initiative.
Pioneered Education Process Outsourcing in India through the Learning Hour
platform, a benchmark for other similar initiatives.
Conducted Professional Development workshops, training more than a million
teachers in technology integration, pedagogy, and best practices in teaching.

Educomps Research Team constantly evolves more effective methods to reach out to
learners and educators. Educomp has a track record of implementing large scale Public-
Private-Partnership projects. Educomp works intimately with various State and Central
Government agencies, Ministries of IT and HRD, and Governments of other countries. The
varied programs involve across-the-board education infrastructure implementation, teacher
training and content development projects.

2) EVERONN SYSTEMS

One of the leading educational companies in India, Everonn is listed in both the NSE and
BSE. With a firm belief that technology-enabled learning can truly nullify social and
economic boundaries, Everonns achievements have helped millions of students achieve their
dreams. From its pioneering VSAT-enabled virtual and interactive classrooms to its emphasis
on offering only the highest-quality content to students, Everonns quest for excellence has
enabled the company to repeatedly break new grounds in the Indian education industry.
Everonns commitment to a better standard of education is the guiding principle behind all its
activities, from making Pre-school toddlers school ready to enhancing the employability of
college students and providing the best entrance exam guidance in the nation. Everonns
diverse operations are testament to the companys firm focus and dedication. From offering
the next-generation in school education through Internet and VSAT to providing content on
the move via mobile phones, Everonn is on a constant look out for the next technological
revolution in education. Be it elementary knowledge or the latest in animation and gaming,
Everonn is the one-stop destination for educational excellence. A parallel focus on formal
learning has also enabled the company to continue raising the bar in the Indian education
scenario.
2) APTECH
Aptech is a global retail and corporate training company with headquarters
in Mumbai,India. The company commenced its ITtraining business in 1986
]
and has trained
over 5 million students. In 1993, Aptech became the first IT training organization in Asia to
receive the ISO 9001 quality certification for Education Support Services The company has
grown and diversified into various education-related businesses and its stock is listed on
the BSE and the NSE.
It was also featured in the '2009 Global Top 20 IT Training organizations' list.
3) CMC COMPUTER TRAINING
CMC has hands on experience of designing and executing IT solutions for massive and
complex global Projects across the value chain-infrastructure, applications and business
process. .
As a part of the process, CMC Academy is a venture, one of the first to impart non-formal
computer education in India. This arm of CMC Limited which started grooming IT
professionals way back in 1978 has a dedicated team from the education and delivery field,
comprising of Subject matter experts from the various technologies in the IT and related
fields. There is also a set of qualified faculty CMC Academy Park Street offers Training
solutions like Initial Learning Programs ,Technology training, Soft Skill Training ,
Summer/Winter/ Vocational Training & Project based training with its highly qualified team
of professionals with B.Tech, MCAs and Degrees in the Applied subject. All our Faculty
members are well qualified people who enjoys training people and uses training methodology
which is a judicious mixture of instructor led training, computer based training , case studies
and panel discussions.
4) DUCAT
DUCAT offers a wide spectrum of technical courses and application courses designed to suit
every skill level, as well as the ability to consult directly with organizations to tailor made
learning plans for any number of employees. Our products and services have a wide appeal
and are applicable those in varied positions including network administrators, systems
analysts, systems architects, test engineers, software developers, help desk staff, IT
managers, senior executives, administrative assistants and business professionals.




FIGURE 2



1.4 COMPETITOR ANALYSIS
1) APTECH
STRENGTHS
1st IT Education Company to receive the ISO 900 1 certification for its Education
support and services.
Pioneers of Tele-education.
Annual turnover of over US$ 70 million.
6, 00,000 plus students.
Education alliances Partnership with world leaders like Novell, Oracle, Microsoft,
Wave Technologies .and USA.
Courses ranging from 1 week to 3 years, providing academic options for each
Multi-modal Education-A new Paradigm in learning.
2)EDUCOMP SOLUTIONS
STRENGTHS
Global R and D facility
Retention of the man power in the industry
Impressive list of clientele
Relatively lower receivables as compared to the industry
WEAKNESS
1. Lower operating margin in the group companies.
OPPORTUNITIES
In the branded product category
In the upcoming technology area like Bluetooth etc.
THREATS
Increasing cost of human capital
Slowdown in us industry
3)EVERONN SOLUTIONS
STRENGTHS
Strong presence in establishing and managing VSAT based platformsin schools and
colleges.
Curriculum focused digital content for school and relationships withthem.
Relationship with state governments through ICT contracts.
WEAKNESS
Relatively higher dependence on ICT for annuity revenues resulting in stretched cash
flows (Negative operating cash flow in FY09).
Proportion of revenues from non core business (EDURES) steadily increasing.
Operating margin of EDURES range between 5% - 6%.
No past track record of managing business schools.
OPPORTUNITIES
Increasing the penetration of classes per school in the iSchool segment (Currently 3
classes per school versus Educomps 15 classes per school).
New Model in ViTELS College, approaching colleges instead of students, will reduce
the lumpiness in the revenues of this segment.
Working on models to start K-12 and business schools.
THREATS
L1 bidding in ICT segment may put further pressure on margins and IRR.
In event of failure of the new model in the college segment, Everonn will have to get
back to its older model of approaching students instead of approaching the colleges.


FIGURE 3













COMPANY

HISTORY

CURRENT
NETWORK

BUSINESS
MODEL


Started in
1994
19 million learners
Strong focus
on schools

Started in
1992
8 million learners
Strong focus
on web based
learning

Started in
1986
6 million
learners
Strong focus
on Industry
visits &
workshops
Project
development



Started in
1990
7 million
learners
Strong focus
on
professional
courses

Started in
1975
8 million
learners
Strong focus
on asset based
services in
niche segment

TABLE 1


1.5 BRANDING AT NIIT:

NIIT SECTOR 51 has had been operating for the past one and half years .But there has not
been significant efforts put in this field. The people around are not aware of NIIT. A lot of
efforts are needed in this field to increase the brand awareness and thus, increase the sales.
The following strategies are followed by NIIT to increase their branding:
SCHOOL SEMINARS This is the predominant form of marketing followed at
NIIT where the faculty conducts a workshop in schools for classes VI to XII.
CANOPY MARKETING Canopies are a major marketing technique for institutes
in the training industry and NIIT too has its canopies strategically located around the
territory along with a dedicated canopy team.
TELE-CALLING This is one of the major ways of creating brand awareness as
prospective customers are made aware of NIITS background and offerings
over the telephone. It is a very cheap and effective system.
OTHERS There are several other indirect techniques such as Print
Advertisements, Banners, Pamphlets etc. IITSC faces stiff competition from the
small players of the coaching industry as the follow the principle of aggressive
pricing which sometimes becomes unviable for the organization.

INTERNET MARKETING - With the advent of social networking websites such
as facebook and twitter it has become very important that each and every organization
has an active presence on these sites. Internet marketing is considered to be broad in
scope because it not only refers to marketing on the Internet, but also includes
marketing done via e-mail and wireless media. Digital customer data and electronic
customer relationship management (ECRM) systems are also often grouped together
under internet marketing. Internet marketing ties together the creative and technical
aspects of the Internet, including design, development, advertising, and sales.
TIEUPS WITH COMPANIES - Tie-ups should be done with different companies
for various courses of NIIT. Like with IT companies for IT training programs.
Moreover, for different finance jobs financial accounting courses can be provided. For
marketing field training for advanced excel can be provided. NIIT has courses for all
the industries.









CHAPTER 3
RESEARCH METHODOLOGY & DATA COLLECTION

3.1 OBJECTIVES OF THE STUDY
1. To study the effectiveness of current Marketing strategies adopted by NIIT YUVA JYOTI
2. To study the effectiveness of current business policies and the immediate impact
3. To find the major problems ailing NIIT YUVA JYOTI
4. To provide recommendations to the company to help them strategize better and generate
the desired amount of sales

3.2 NEED AND SCOPE OF THE STUDY

1. The study will help the company determine the major drawbacks in the existing system of
marketing.
2. The study will help the organization determine the various deciding factors that a student
keeps in mind before selecting any particular institute and prioritize them.
3. The study will help in role clarity of the people involved in the marketing process.
4. The study will also help the organization in improving their service qualitatively and also
add value to their existing services
5. The study will help the people at the helm of the organization in understanding what a
student expects from a coaching institute with much more clarity.

3.4 QUESTIONNAIRE DESIGN AND TESTING

The questionnaire is a structured technique for collecting primary data in a marketing survey.
A well-designed questionnaire motivates the respondent to provide complete and accurate
information. The aim of the project was to test consumer perception, to check various factors
affecting the sales of different courses to better define the target market and to study the
effectiveness of different marketing strategies. The following key areas were kept into mind
while developing the Questionnaire
Defining the target respondents.
Choose the method(s) of reaching your target respondents.
Deciding upon question content.
Developing the question wording.
Put questions into a meaningful order and format.
Pre-test the questionnaire.
Develop the final survey form.

The method adopted for Questionnaire Design were :
1. Brainstorming The Questionnaire was designed after rigorous discussions. The
questions were designed in such a manner that they cover every aspect of the research
objective.
2. Focused Group Discussions The management of NIIT YUVA JYOTI were involved in
focused group discussions with us to frame the correct questions so that it would not be
derogatory in any situation and we would get the desired data through disguised questions.

3.5 DATA COLLECTION METHOD
We used a number of data collection techniques which are as follows:-
By using the survey method - A detailed Questionnaire was prepared and responses
of studentswho enrolled for the course and who did not enrolled were taken on
parameters including study material, pricing,brand equity, marketing strategy etc were
captured on these Questionnaires.
Conducting aptitude tests at schools & colleges.
Organizing gaming tournaments for school & college students.
Organizing painting & mehendi competitions at various nearby societies.
Putting canopies & standings near school, colleges and society markets.

3.6 RESEARCH DESIGN

Convenient Sampling Technique has been used to identify the sample to be selected. The
sample size here was of 100. Further on this sample we did systematic sampling in which
selected a sample size of 88, selecting 1 out of every 4. On this sample,the research is carried
out using the detailed questionnaires which was designed for students. In the questionnaire
five points LIKERT SCALE had been used to measure almost every question.
For Data Analysis, tools available with MS Excel and Minitab were used. Representative
Analysis Tools Used:
Bar Graphs
Pie Charts
Data Analysis-Minitab

3.7 SAMPLING DESIGN AND SAMPLING SIZE

Students Questionnaire
Sample Size: 88
Sample Design: Systematic Sampling
Region: NIIT YUVA JYOTI Lucknow Branch

3.8 TARGET POPULATION

Our target population included: - Students who came for different enquiries to NIIT YUVA
JYOTI, Lucknow. This included the students who enrolled for the course as well as those
who did not enroll for the course.

CHAPTER -4
DATA ANALYSIS & INTERPETATION

4.1 DEMOGRAPHICS
4.1.1 GENDER DISTRIBUTION
As we can clearly see from the pie chart below that number of female respondents has been
more than that of male and it can be clearly contributed to the fact that till now more females
are seen studying in various IT training centers as compared to males.

FIGURE 4






4.1.2 QUALITY DISTRIBUTION
The student composition at NIIT YUVA JYOTI is mostly in the range of 60-80% and
therefore most of the students who are attracted to the centre are average in nature. Thus the
company should bring out new policies to attract students of better quality .The perception of
the consumer needs to be changed.

FIGURE 5







4.1.3 FAMILY INCOME DISTRIBUTION
It can be observed that most of the students are from the family income group of 15000-
35000 k monthly followed by less than 15000 k monthly which is also quite a high
percentage proving that high family income is not necessary for a student to take admission
in a IT training centre. Rather it is the aspirations of the customer that drives the market.

FIGURE 6






4.1.4 EFFECTIVITY OF DIFFERENT MARKETING TECHNIQUES IN TERMS OF
FREQUENCY
It can clearly be seen that newspaper inserts, NIIT YUVA JYOTI sponsored events and NIIT
YUVA JYOTI contact centers are the responses involved which brought out the maximum
responses. This means the maximum conversion occurs when some counselor tells about the
course directly to the customer. This is a high involvement category.


FIGURE 7



4.1.5 RATING OF NIIT YUVA JYOTI
Mostly all the in queries have rated the quality of study material as average and good. Thus
improvement is required in this field to attract more students as a education institute should
have the best study material.
Adding to it, the response about the faculty has also not been impressive. An educational
institute should be known by its faculty. The response about the jobopportunity is also mixed.
This column was filled by students wanting to do GNIIT YUVA JYOTI. This means people
dont believe in the assurance provided by NIIT YUVA JYOTI for placements. Thus NIIT
YUVA JYOTI should work on this factor as it is the main saleable factor for this course.


FIGURE 8

4.1.6 NUMBER OF STUDENTS RATING THESE SELECTION FACTORS AS
IMPORTANT
All the factors have relatively same preferencewhile choosing an institute. Thus all the
factors matter a lot while selecting some institute. Among all the factors, distance from home
was given highest rating. Thus, it was main priority for girls and students enrolling for cool
application courses. Moreover, faculty was also given high importance by students enrolling
for both the courses. Adding to it, past records, feedback from others are given importance by
students enrolling for GNIIT YUVA JYOTI courses. Thus, the institute should do more
things to make the students believe in the benefits of these courses.

FIGURE 9

# Answer
Min
Value
Max
Value
Average
Value
Standard
Deviation
Responses
1 Faculty 2.00 5.00 3.90 0.76 88
2 Past records 2.00 5.00 3.72 0.94 72
3
Feedback from
others
2.00 5.00 3.71 1.02 68
4 Infrastructure 1.00 5.00 3.28 0.97 74
5 Course structure 2.00 5.00 3.86 0.71 85
6 Fees 1.00 5.00 3.68 1.08 73
7 Location 2.00 5.00 3.41 0.90 68
8 Brand name 1.00 5.00 3.51 0.90 72
9
Distance from
home
2.00 5.00 4.11 0.79 85
TABLE 2

4.1.7 AGE FACTOR
Mostly all the students belong to 12-17 and 18-26 categories. The institute should do more to
tap people above the age of 26 because it is a large untapped market which is willing to learn
computer. But still has not found any suitable fields to explore.

FIGURE 10

4.1.8 TYPE OF RESIDENTIAL AREA
The candidates have come from all the areas city, town and villages. This is a good factor for
the company as the courses are reaching to all the areas equally. This benefit can be used to
roll out more mass market targeting courses.


FIGURE 11

4.1.9 EDUCATIONAL BACKGROUND OF PARENT
Most ofthe parent of students who came for inquiries falls in the category of graduates and
who have done schooling upto some level.This means that the parents at least understand the
value of education or want to teach their children the things that they were not able to learn.
The students were less of parents who had done post graduation and above. This means the
courses find fewer acceptances among highly educated fraternity.The institute should look
into this and develop courses which are more knowledge oriented. AS it seems this was the
reason for their lesser interest in the courses.

FIGURE 12




4.1.10 ENGLISH AWARENESS
Majority of the students have chosenEnglish as their development area. This means knowing
less English do not prevent the children from not taking up the courses which is a very good
thing. Moreover, this can be used up as aopportunity by the company for making up courses
which includes teaching spoken English. This at one hand may increase the acceptability of
the courses in the target market and will also result in increased enrolling for the courses by
the students


FIGURE 13



4.1.11 NIIT YUVA JYOTI IS PRECIEVED TO HELP THE STUDENTS IN:
Most of the students enrolling for the cool application program think NIIT YUVA JYOTI to
help them in improving their grades in school and college and equipping them with strong IT
end user skills. While the students wanting to do GNIIT YUVA JYOTI course want to avail
NIIT YUVA JYOTI's placement services. Thus, these are the factors which should be mainly
pitched while selling the courses. Moreover, more programs can be built for students wanting
to go for international placements and to improve the placement ability of students in
campus.



FIGURE 14


CHAPTER 5
MAJOR FINDINGS AND RECOMMENDATIONS

1. From graphical analysis of the key marketing techniques it has been noticed that Counselling at
Centres, Word of Mouth and School Seminars are top three techniques that have attracted
students. Now Counselling at centres is end process for almost each and every student enrolled
and Word of Mouth is a general phenomenon which cannot be specifically controlled. Thus
special emphasis on school seminars should be given. School seminars should be conducted in a
more systematic manner and special importance should be given to brand building at schools
along with usual workshops. Schools act as first touch points for our customers andtherefore first
impression on students should be good enough to attract a certain percentage of students for
enrolment.
2. Canopy marketing which is a very important technique for IT training industry alsogive
enough percentage of positive results as depicted by the graphical analysis. The results are
specific to NIIT YUVA JYOTI Sector 51 territory

3. Pamphlet Distribution, Hoardings, Banners and Print Advertisements are all bringing an
average result for NIIT YUVA JYOTI Sector 51 and thus these activities should encouraged
further for proper effectiveness.

4. From the analysis it was concluded that distance from home is a very important factor that a
student considers before selecting any institute. NIIT YUVA JYOTI Sector 51 suffers from poor
location problem. Though it is strategically located beside the Noida City Centre Metro. But this
does not give advantage to it as no sector in the territory lie on the metro line. Thus it only adds to
the rent of the place without affecting the number of enquiries. Thus the location can be changed
to reduce the rent charges.
5. The analysis also concluded that girls give an addition weightage to the distance from home
factor rather than boys and thus special attention must be given to this point to attract more
female students. Thus special attention can be given to arrange transport facility for girl
candidates so as to increase their registrations.
6. The statistical analysis shows that fees factor is not dependant on family income. This may be
because that parent is willing to spend much more nowadays on educating student and providing
him best facilities possible. Thus there is huge potential that awaits to be tapped.
7. The brand name NIIT YUVA JYOTI carries a lot of weight. But this has not been leveraged to
its fullest potential. This is a big name in the IT training industry. Almost every principal that we
approached was aware of NIIT YUVA JYOTI and its presence in the education sector
8. The brand equity of an institute does depend significantly on its history and past records for the
GNIIT YUVA JYOTI course. Thus more focus should be given to ensure good placements to the
students.
5.1 SWOT ANALYSIS of NIIT YUVA JYOTI as a company




CHAPTER 6
CONCLUSION

Due to the recent expansion in various states by NIIT YUVA JYOTI in educational sector, it
requires a high degree of marketing for its immediate sales to increase. For the long run
brand building and creating brand awareness is very necessary. NIIT YUVA JYOTI has the
advantage of first mover, but it has to keep up with the quality of its services to make sure
that the brand loyalty is maintained at the very same level. But due to the opening of various
new centers in various parts of india, these stages are bound to come as the company is facing
a situation similar to a startup when brand awareness is very low. The company needs to
establish the NIIT YUVA JYOTI brand for the long term. Another problem which is being
faced by the company is the rapid increase in the number of competitors in the educational
sector. The company has to work on its competitive egde i.e. quality to ensure that its market
share is not eaten up the competitors. Also, the course structure of these brands needs to be
redefined. NIIT YUVA JYOTI has good courses for school students and IT college students.
Now more focus should be put on students of other college streams. Moreover, new fields
should be explored in which there is good scope in the future. Adding to it, new courses for
professionals and 30 to 60 year age bracket should be built as this market has still been
unexplored. The awareness drive should also be increased. As it found that the courses were
found to be good but prospective people were not aware of the course.

Keeping all the findings and recommendations in view NIIT YUVA JYOTI has a very good
prospect to succeed if a few of the organizational problems are solved with the management
using a strong hand as the training industry has a huge prospect.


CHAPTER 7
LIMITATIONS


The recommendations are limited to NIIT YUVA JYOTI SEC-51 NOIDA only as the study
has only been concentrated on that centre and may not be true for other NIIT YUVA JYOTI
centres
Sample size is limited to 88 which may not lead to correct results in some cases during
statistical analysis


CHAPTER - 8
REFERENCES

http://indiacurrentaffairs.org/coaching-fee-unaffordable-for-most-midclass-
households-study/
http://zeenews.india.com/google.aspx?q=computer%20training%20institutes%20NIIT
Yuva Jyoti
http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=305554
Marketing Research by NK Malhotra
Marketing Research by Naresh Nagundkar
www.NIIT Yuva Jyoti.com
http://books.google.co.in/books?hl=en&lr=&id=SatjBnj6iNAC&oi=fnd&pg=PR7&d
q=E+learning+pedagogy&ots=oSbbP2jl9E&sig=eVD_8TZcSYCWGJCJxZXu9jXjV
hA
http://deposit.fernuni-hagen.de/1922/1/ZP_121.pdf#page=14



CHAPTER - 9
APPENDIX


9.1 QUESTIONNAIRE

Name of the candidate:

_____________________________________________________________________
_____________

Which course are you intending to join?
NIIT YUVA JYOTI
COOL APPLICATIONS
Gender
Male
Female
What is your age?
<12
12-17
18-26
>26
Which type of residential area do you belong to?
City
Village
Town
What is your monthly household income?
< Rs.15000
Rs. 15000 35000
Rs. 35000 -50000
> Rs. 50000

What is the educational background of your parent?
Illiterate
Upto intermediate
Graduate
Post graduate
Number of siblings:
0
1
2
>2
What was your percentage in the last declared result?
<50
50-70
70-90
>90
What do you think of your English awareness?
My strength
My development area.
Rate the following factors that you might consider while taking admission in NIIT
YUVA JYOTI
Least important 5 Most important

1 2 3 4 5
Faculty
Past records
Feedback from
others

Infrastructure
Course
structure

Fees
Location
Brand Name
Distance from
home


How do you rate NIIT YUVA JYOTI on the following factors?
Poor
Average
Good Very
good
Excellent
Quality of
study material

Infrastructure
Faculty
Discipline
Job
Opportunity

Other value
added services


How did you come to know about NIIT YUVA JYOTI?
NIIT YUVA JYOTI contact center
Word of mouth
Radio
Television
Internet
Hoarding/Paper
Newspaper inserts
NIIT YUVA JYOTI sponsores events/seminars
Canopies

I see NIIT YUVA JYOTI as my mentor in:
Improving my grades in college
Improve my placement ability during campus placements
Availing NIIT YUVA JYOTIs placement services
Acquiring international certifications
Equipping me with strong IT user end skills.

Did the respondent join the course?
Yes
No