Presentation

On
Research
Methodology
Coordinated By:-
Anjali
Amandeep Kaur
Jyoti
Amita
Chandan Singh
Meaning
Definition
Objectives
Types
Limitations
Research Process

Contents
Research is composed of two syllables a prefix Re
and a verb Search. Re means again, anew, over
again. Search means to examine closely and carefully,
to test and try, to probe.

The two words form a noun to describe research as a
careful and systematic study in some field of
knowledge, undertaken to establish facts of
principles.
What do you mean by Research?
Research methodology is a way to systematically solve
the research problem.

In it we study the various steps that are generally
adopted by a researcher in studying his research problem
along with the logic behind them.

It is necessary for the researcher to know not only the
research methods/techniques but also the methodology.
Research Methodology
To portray accurately the characteristics of a
particular individual, situation or a group.
To test a hypothesis of a causal relationship between
variables.
Promotes better decision making.
Research is the basis for innovation.
Research identifies the problem areas.
To collect data regarding the problem
Objectives of Research
Research helps in forecasting, which is very useful for
managers.
Research helps in formulation of policies and strategies.
Research helps in the development of new products and in
understanding the competitive environment
It helps in optimizing resources.
It helps in evaluating market plans.


Cont
Descriptive Research
Analytical Research
Applied Research
Fundamental Research
Quantitative Research
Qualitative Research
Conceptual Research
Empirical Research

Types of Research
Formulating the Research Problem
Extensive Literature Survey
Development of working hypotheses.
Preparing the research design
Determining Sample Design
Collecting Data


Research Process
Execution of the project
Analysis of Data
Hypothesis Testing
Generalizations and Interpretations
Preparation of the report for the
thesis

Cont.