A Presentation on

MANAGEMENT
PRACTICES in
BANGLALINK
BANGLALINK AT A GLANCE
Subsidiary of Orascom Telecom
Established: February 2005
Growth rate of 257%
Subscriber: 29.5 million
Management Functions of Banglalink

Planning,
Organizing,
Leading & Motivating,
Controlling.

Strategic Planning
Market Needs
Quality Network Service
Superior Customer Service



Formulation

Customer Segmentation
Marketing Mix
Product Positioning

Implementation
Service at Low Price
Continuous development of Marketing Strategy
Promotion of Product

Network
Unorganized structure
Inadequate Human Resource
Bureaucracy

Re-invest in new technology
Strong Distribution of
others
Price wars

Huge capital investment
Expertise
Tight control over sales
process
SWOT Analysis of BANGLALINK
Departmentalization
Functional
Departments
finance
Technical
Customer care
sales
marketing
Human
resource
Administration
IT and
Billing
Work Specialization
Skilled Department Managers
Challenging work
Promotions based on performance.

Leading in BANGLALINK
Leadership Style:
Coordination of Operations
New ideas for customer satisfaction
Democratic
Transparency in communication
Leading in BANGLALINK
MOTIVATION:
Continuous policy Development
Promotions based on performance
Working environment and
challenging milestone

Leading in BANGLALINK
Training:
Effective training system
Quarterly Training Plan
Scenario based Training program
On -the -job training




Leading in BANGLALINK
Employee development:

Individual & dual career progression

Care of expertise

Coordination between training and development
[short and long term]
Controlling of Banglalink
Performance management:

Effective performance appraisal

360 degree appraisal

Synchronize pay system and performance
appraisal

REWARD AND COMPENSATION
Intrinsic and extrinsic rewards

Top level employees get much more

Incentives and bonuses

Equal pay


Conclusion and Recommendation
Effective and Efficient

Network system and their call rates

Focus on factors such as trust, reliability, and
information availability