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This document discusses the three modes of persuasion: ethos, logos, and pathos. It explains that ethos establishes the speaker's credibility through demonstrating knowledge, fairness, and common ground. Logos allows the audience to view the argument logically through evidence, structure, and reason. Pathos allows the audience to emotionally identify with the subject through language, anecdotes, and imagery. Each mode of persuasion is effective when used appropriately and fairly.
This document discusses the three modes of persuasion: ethos, logos, and pathos. It explains that ethos establishes the speaker's credibility through demonstrating knowledge, fairness, and common ground. Logos allows the audience to view the argument logically through evidence, structure, and reason. Pathos allows the audience to emotionally identify with the subject through language, anecdotes, and imagery. Each mode of persuasion is effective when used appropriately and fairly.
This document discusses the three modes of persuasion: ethos, logos, and pathos. It explains that ethos establishes the speaker's credibility through demonstrating knowledge, fairness, and common ground. Logos allows the audience to view the argument logically through evidence, structure, and reason. Pathos allows the audience to emotionally identify with the subject through language, anecdotes, and imagery. Each mode of persuasion is effective when used appropriately and fairly.