Market Research: Mini-IKEA

Saad & Kakeru

Part One: Demographic data:
1. Gender: Male Female

2. What is your age range?
18-25 26-30 31-35 36-40 over 41

3. What is your status?
Student Staff Working professional None

4. What is your living situation?
With parents Married Family Alone

5. What type of house do you currently live in?
Dormitory Apartment Single home Shared house

Part two: Past experience:
6. Are you particular about your furniture?
Very much Somewhat Neutral
Not really Not at all

7. If there is a Mini-IKEA in Penn Mall, which would you prefer for the shop: office
furniture or home furniture?
Office furniture Home furniture

8. What is your budget when you buy your furniture?
$500 to $749 $750 to $999 $1,000 to $1,249
$1,250 to $1,499 $1,500 to $1,749 more than $1,750

9. When did you buy your last furniture?
1 week ago 1 month ago half months ago
1 year ago 3 years ago more than 5 years ago


Part three: Customer Needs and Product Value
10. If there is a Mini-IKEA in Penn Mall, would you like to go there?
Very much Somewhat Neutral
Not really Not at all

11. Which is the most important for you when you buy furniture?
Price Design Functionality
Brand Quality

12. In order to buy furniture, how far are you willing to travel?
10 minutes 30 minutes 1 hour
2 hours 3 hours more than 3 hours

13. Which part of your room do you want to buy the furniture for?
Living room Bed room Storage room
Bathroom Others ( )

14. What other services would you like in a Mini IKEA?
Resale service Home delivery Fixing/repairing
Online shopping Customized order Others ( )

15. What are you looking for a furniture shop? Be specific.
( )