Marketing

AC1.1
Introduction
Defnitions (any 3 authors)
Compare and contrast above
Discuss the role of the marketing in chosen organisations
Conclusion
AC1.3
Explain of strategy
ole of strategies
Di!erent types of strategies (Co"operative)
Characteristic of strategies
elationship bet#een strategic marketing and cooperative strategy
AC2.1
Explain #hat marketing models are examples (3 models)
$hat is the value of above example%
Conclusion
AC2.2
Explain strategic positioning
Indicate key factors that go into strategic positioning
Explain ho# marketing tactics does helps in shaping the future of a
company strategy
AC2.3
Explain the term relationship marketing
Explain the theory behind relationship marketing
Discuss transactional& relationship marketing
'erits of the relationship marketing for chosen organisation
Conclusion
AC3.1
'arketing techni(ues (any 3)
)" 'arket share
*" +egmentation
3" ,argeting
-" .ositioning
/" 'ash
Conclusion
AC3.2
Introduction to marketing strategy options ($hat are the strategic
options)
.ick&Discuss examples of strategic options like focus0 cost leadership0
shell policy0 'icher0 innovations0 market leaders
Conclusion (Criteria for choosing a particular strategy)
1 feasibility
+ suitability
2 acceptability
AC3.3
Create appropriate strategic marketing ob3ectives&tactics for a market
Introduction about ob3ectives
Example and types of ob3ectives
4o# can marketing tactics help your organisation to achieve above
ob3ectives%
Conclusion
AC4.1
Impact of changes in external environment on organisation5s marketing
strategy
+hift from supply to demand
1asionisation
,echnological change
Customer services
Commoditisation
Conclusion (#hat r the impact of the above factors on organisation5s
marketing strategy)
AC4.2
Explain #hat internal analysis means6 7ive example
4o# do you think the internal analysis factors a!ect your chosen
marketing strategy%
Conclude your report (Conclusion)
AC4.3
Introduction about emerging themes
Impact of globalisation
Competitors
Importance of environmental factors (#eather conditions
like rain0 #inter climate conditions recycling)
Changes in political environment
4ealth and safety
Exchange rate
Conclusion