CRUISE

SHIPS
TEAM MIX
PLATE
JR
HARUKA
ERIKA
JAEHA
VICKY
CHIYO
Competitive Analysis
Pride of America
Grand Princess
Rhapsody of the Seas
Marketing Trends
Demographic Trends
Technology Trends
Economic Trends
Marketing Research


CONTENTS
HISTORY: Pride of America was built in
2004
and is currently the only american registered
major cruise ship serving the hawaiian
market from Honolulu, after the transfer of
Pride of Aloha and Pride of Hawaii.

PRIDE OF AMERICA
COMPETITIVE ANALYSIS
Grand
Princess
Rhapsody of The
Seas
Competitive Matrix
Pride of America Grand Princess Rhapsody of the Seas
1. Year Built

&

Last Refurbished





2. Location

of

HomePort
1997

&

2012






1998

&

2011
2004

&

2008
Honolulu
Hawaii
San Francisco
California
Seattle
Washington
Competitive Matrix
Pride of America Grand Princess Rhapsody of the Seas
3. Passenger
Capacity 2,138 2,600

4. Size
( length) 921 feet
5. Crew Size 940


6. F&B Restaurant & cafe12
Bar 9
7. Number of
Cabins

&

Types
2,435


915 feet
765


Restaurant & Cafe 7
Bar 8

(1,326)
Inside-407
Outside-593
Suites-229
Cabins & Suites with a
balcony-97

951 feet
1,200
Restaurant & cafe 13
Bar 13
(1,751)
Inside-219
Outside-828
Suites-654
Cabins & Suites with
a balcony-50
(2,225)
Inside-372
Outside-928
Suites-710
Cabins & Suites with
a balcony-215
Competitive Matrix
Pride of America Grand Princess Rhapsody of the Seas
8. Facilities Theater,
Hot tubs,
Internet Center,
Culture Center,
Spa,
Shops,
2 Pools
Fitness Center,
Golf driving net,
Jogging track,
Tennis Court,
Arcade
Internet
Reference

2 Pools (1 Heated)
Casino(Cant Operate
While in Hawaii)
Spa
Fitness center
Library
Solarium(Glass Sun
Room)
Rock Climbing Wall
Internet
http://www.hawaiicruises.c
om/cruise_ship/Rhapsody_
of_the_Seas.cfm
Casino
Golf Simulator
Mini Golf Course
4 Pools (1 Heated)
Basketball Court
Teen Center
Outdoor Movie
Screen,
Onboard
Weddings
Spa
Internet

http://www.hawaiicruises.c
om/cruise_ship/Pride_of_A
merica.cfm
http://www.hawaiicruises.c
om/cruise_ship/Grand_Prin
cess.cfm
American family structure is changing,
now families are more diverse
DEMOGRAPHIC TRENDS
PERCENTAGE OF HOUSEHOLDS IN THE
UNITED STATES
Reference: US Census Bureau 2012, current population survey
SAME SEX COUPLE HOUSEHOLDS
Increased 13%
Hotel is aimed at
LGBT(lesbian,gay,bisexual,
and transgender)
community market.

First gay hotel in New York
City
THE OUT NYC
Simplifies family travel for single parents
DISNEY CRUISE LINE
Goal: to make single- parent
families feel included.

Programs for single parents:
Special lunches, Diversions.


P
Hotel policy allows your pets to stay with you
KIMPTON HOTEL SEATTLE
Pet are family
members need pet
friendly hotel
Want to travel with
pets
Provide adults-only cruises ship
P&O CRUISE LINE
Target market;
Honeymooning couples, retired
couples, single cruisers who want
the No-kids cruise. (to enjoy calm,
relaxing, and sociable cruise
holidays)
Ski resort concept - whole family can enjoy
WHISTLER CANADA
variety of winter and summer
recreational activities.
Variety of restaurants, shops,
festivals and nearby attractions.
Program: for kids and adult
Travelers & organizations today use more
technology than ever before.
These technologies change how we travel.

1)Internet
2)Reservation system
3)Computer system
4)Mobile communication system
5)Security

TECHNOLOGY TRENDS
INTERNET
Computer and internet use in the United state, www.census.gov/prod/2013
RESERVATIONS SYSTEM
Many tourism businesses are large and
dispersed, they use computer systems to
stay connected.
Information
Reservation deals


COMPUTER SYSTEM
MOBILE COMMUNICATION SYSTEM
To keep customers
advised of changes
many tourism and
hospitality
businesses use
mobile
communication; text
messaging , emails,
GPS tagging.
SECURITY
With all the changes in our economy, the
travel industry is constantly looking for any
and all types of travelers.
But there are factors that affect the
consumers buying power and spending
trends.
1. Recession
2. Change in income
3. Debt
4. Children
5. Retirement
ECONOMIC TRENDS
RECESSION & CHANGE IN INCOME
DEBT
CHILDREN
RETIREMENT

OBJECTIVE:
To find out why KCC students travel
MARKETING RESEARCH
SAMPLING PLAN:
Face to Face
Survey 450 students
total of 5%
( Students population is 9,102)


Different places at KCC:
cafeteria, library, campus,
parking lot
Different time and day
ie: Mon( 9-11p)Tues(11a-1p)
We(1-3p)Thurs(10-12p)
Fri(12-2p)
Asking every 5th person

TO GATHER RANDOM SAMPLES
Survey Questionnaire

1. Have you ever traveled? (qualifying question) Yes or No

2. Do you enjoy traveling? Yes or No

3. How often do you travel? Sometimes or Often

4. Are you a travel club member? Yes or No


5. Where was the last place you vacationed? (opinion)
Survey Questionnaire

6. Do you travel for business? Yes or No

7. Have you ever did volunteer work while traveling? Yes or No

8. What motivates you to travel? (opinion)

9. Do you travel alone? Yes or No


10.Where do you prefer to stay while traveling? (opinion)