TCB

GROUP MEMBER NAME & ROLL NO

MANASI KOLGAVKR 27
ALOK DIXIT 39
SURENDRA SONAWANE 54
SWATI GURAO 77
SACHIN LAVATE 87
MARKETING PERCPECTIVE






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The caf market in India started developments in the 1990s.
India is the sixth largest producer of coffee and with the rising developments in the caf
market, the consumption of coffee is also rising.
Coffee has turned out to be a trendy beverage for the young population of the country
and with the high ratio of young population in India.

According to India Coffee Shops & Caf Market Forecast & Opportunities, 2017
The coffee shops and caf market in India is expected to witness phenomenal growth in
the next five years.
Mumbai turns out to be the most expensive city for average bill amount of caf and
Kolkata remains to be the least expensive.
"Indian Cafe Market" said the $230 million cafe market is
expected to a $410 million industry by 2017.


Consumer Behavior in India Caf Market






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India has pre-dominantly been a tea consuming country and coffee has
been a luxury drink.

Following are factors which generally affect consumer behavior

Changing Lifestyle
Increasing Disposable Income/Purchasing Power Parity
Spending on Beverages
Rising Middle Class
Young population
Marketing Strategy






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SWOT Analysis
Competitor Analysis
Marketing Mix

Coffee Shop Revenue Projection






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Sales Forecast






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0
5000000
10000000
15000000
20000000
25000000
30000000
35000000
40000000
45000000
Year 15 Year 16 Year 17 Year 18 Year 19