Inspiring Families to Achieve Big Dreams

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Table of Contents
Table of Figures ........................................................................................................................................ 2
Introduction ................................................................................................................................................ 3
Background................................................................................................................................................. 6
Purpose ........................................................................................................................................................ 8
Proposal ....................................................................................................................................................... 9
Staffing ..................................................................................................................................................... 11
Budget ....................................................................................................................................................... 12
Conclusion ............................................................................................................................................... 13
References ................................................................................................................................................ 15


Table of Figures
Figure 1 Number of Teen Births by Race/Ethnicity 2010 ................................................... 7
Figure 2 Teen Birth Rate by County 2012 ................................................................................. 6











3
Introduction

Teen pregnancy has been steadily declining in Dallas County over the past 20
years (Growing up in Dallas County, 2004); however, the Hispanic population
continues to have the highest teen pregnancy and repeat teen pregnancy rates of all
demographics. In fact, the teen pregnancy rate in the Hispanic population is nearly double
the rate in any other demographic (Kost and Henshaw, 2008). Teen pregnancies have
many negative consequences and statistics show that a cycle begins that repeats from
generation to generation (Reducing Teen Pregnancy, 2011). Based on that data, we
want to first address the social need of teen pregnancy prevention programs for Hispanics
throughout Dallas County and then expand to all demographics in the area.
Hispanic teen pregnancies have many effects on society which is why it is an
important cause to support. If the issue remains unresolved, it can negatively affect
unemployment, crime and high school drop-out rates and can increase health and
behavioral issues for both the parents and their children (Reducing Teen Pregnancy,
2011).
In order to help decrease the number of teen pregnancies in Hispanics throughout
Dallas County, we propose a website that provides educational resources about teen
pregnancy for at-risk teens and their parents to use. Webinars and podcasts are available
on our website to educate teens about teen pregnancy and the effect that it has on society.
There is also a social media campaign which allows the Hispanic community to connect
through sharing their life experiences in blogs.
In order to show immediate results of the websites effectiveness, viewers of the
site are required to set up an account and provide their email address. Users can then fill
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out a survey sent to them by email which helps us generate information about the
effectiveness and helpfulness of the website. Our end goal is to provide the community as
a whole with a social media campaign that allows people to discuss their experiences. We
can also keep in touch with users via email to get continuous feedback from them about
how they implement the information they learned on our website.
Our sponsors include a variety of organizations including Dish Latino, Fiesta
Marts, Telemundo, KICK FM, Chase Bank and Wells Fargo Bank. All of the companies
listed have something in common: they all need a strong workforce to keep them running.
Companies in Texas have a need for Spanish-speaking employees to fill positions
because Spanish is now such a common language within the state. By supporting the
prevention of teen pregnancy in the Hispanic community throughout Dallas County, the
sponsoring companies are more likely to have better-educated Hispanic applicants
available to them. When our program expands to all demographics, the sponsors can be
proud that they are a part of a program that is helping the entire community. In addition,
each companys logo as well as advertisement banners appear on every page of our
website.
Beneficiaries of our program are not only the Hispanic community in Dallas
County but Dallas as a whole. Crime rates and reliance on government assistance should
decrease and the desire among teens for higher education should increase. With an initial
focus on the Hispanic demographic, people of all ages and genders can view our website
and gather knowledge as well as share experiences in blogs. The assistance and backing
of the Dallas Chamber of Commerce would enhance the success of the program by
sending the message of our website out to a large variety of people and businesses in the
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community. We request that the Dallas Chamber of Commerce donate $1170.00 to help
The Concilio kick off our program to help reduce teen pregnancy in Dallas County.






















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Background
As shown in the graph below from 2012, Dallas County has a significantly higher
teen birth rate than all of Texas combined as well as in the surrounding North Texas
Counties. More specifically, the Hispanic community has a teen pregnancy rate of nearly
twice that of other demographics in the area. Resources for assistance, education, and
support are available, but many times families either do not know how to access the
information or do not feel comfortable coming forward with their questions. The
following are some statistics about teen pregnancy in Hispanics in the Dallas area:
By age 22, approximately 50% of teen mothers have earned a high school
diploma compared to almost 90% of mothers who give birth after age 20 (High
School Youth Risk 2012).
Figure 1 Teen Birth Rate by County 2012
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Teenage fathers have a 25% lower rate of high school graduation (High School
Youth Risk).
Teen parents and their children rely more heavily on public assistance which costs
taxpayers billions of dollars statewide (Counting it Up).
Children of teen parents are more likely to have behavioral and health issues
when compared to children of parents over 20 (Reducing Teen Pregnancy).
Children of teen parents have higher rates of incarceration and unemployment
when compared to children of parents over 20 (Reducing Teen Pregnancy).
Children of teen parents are more likely to become teen parents themselves,
continuing the cycle of lower education, higher unemployment, lower quality of
life, and a greater strain on society (Reducing Teen Pregnancy).
Therefore, because of teen pregnancys negative effect on society, it needs to be
handled with a sense of urgency and importance. Hispanic teens as well as their parents
need to have educational resources that provide them with information on the negative
effects of teen pregnancy and how to implement safe sex and/ or abstinence.
Figure 2 Number of Teen Births by Race/Ethnicity 2010
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Purpose

Mission Statement
The mission of The Dallas Concilio Hispanic Service is to build stronger
communities by empowering parents to improve the education and the health of
their families. The mission of our program is to provide Dallas County with
educational tools and a place for discussions about sex and teen pregnancy.
Goals
To lower teen pregnancy rates in Dallas County
To announce the new website to the Hispanic community initially
To develop specific teaching strategies by focusing on the educational needs of
both parents and teens regarding the prevention of unintended pregnancy
To create an opportunity to show the impact of teen pregnancy to at-risk teens
To host webinars directed toward the issue of teen pregnancy in the Hispanic
demographic in Dallas County
To provide a place for Hispanics to help others in their demographic learn about
teen pregnancy through personal experiences
To expand the program to all demographics in the Dallas and Fort Worth area
Benefits
Both parents and teens can utilize the website in their free time
Questions can be asked anonymously to maintain confidentiality
The community can use it as a resource as well as a social media tool

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Proposal


We would like to present a program that serves the community as a whole in
educating Hispanic teens and their parents about the risks of teen pregnancy as well as
the effects it has on the community such as declining education and higher crime rates.
People of all ages and genders can use our site to network and also as a source to gather
and share information about relevant topics such as:
Sex education
Contraceptives
Abstinence
How to talk to children and teens about sex
Consequences of premarital sex
Impacts of the hook-up culture
Our website includes the following resources:
Links to informational websites
Blogs to begin discussions about teen pregnancy
Podcasts and webinars to provide information on a variety of topics
Social media campaign that encourages community involvement
Our program implementation plan includes creating an interactive website in both
English and Spanish. With the assistance of Fiesta Marts, Dish Latino, Chase Bank,
Wells Fargo Bank and Telemundo, our program is possible. The Dallas Concilios
Facebook page as well as advertisements on KICK FM and Telemundo allows us to
promote the program in Dallas County. We request financial assistance from the Dallas
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Chamber of Commerce in order to kick off our program. Once it is up and running,
minimal staff and money is needed to uphold the program.
Construction on the site starts on December 1
st
, 2013

with a tentative launch date
of January 1
st
, 2014. Scheduling of webinar hosts begins on the same day and we plan to
schedule as far into the future as June of 2014. Our goal is to schedule a variety of
relevant guests to speak during bi-monthly webinars. Potential guests include:
Local government representatives
Public health experts
Private industry representatives
Teens themselves
The hosts topics are all directly aimed at lowering the teen pregnancy rate within the
Hispanic community in Dallas County. The speakers from the webinars are volunteering
to reply to blogs and questions that people in the community may have after the session is
over.

In the short-run, each visitor has the opportunity to complete an email survey that
helps us track the websites effectiveness. The website also allows us to see how many
views our website receives. In the long run, the websites social networking site is a place
that encourages people to continue attending webinars and keeping in touch with others
in the community. Over time, statistics should show a decrease in teen pregnancy through
data posted by the U.S. Department of Health and Safety as well as the Center for
Disease Control.

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Staffing

In order to focus on the Hispanic teen pregnancy issue, we are assigning Dr.
Vanessa Daros, who is currently working as our Director of Health Education. Dr. Daros
trained at the University of Texas and has a proven track record of providing adult and
youth educational tools to citizens of North Texas. Dr. Daros is assisting us by gathering
the appropriate resources that are helpful to at-risk teens and their parents. She is also
searching for contacts within the health community who can participate in our webinars.
Assisting Dr. Daros is Mark Martinez, our Vice President of Operations and Web
Design. Mr. Martinez earned a Masters degree in Business Management and a Bachelor
of Science in Computer Science; both of which are from the University of Texas at
Dallas. He currently oversees our companys website, blogs, and social media page. Mr.
Martinez monitors our effectiveness to target the Hispanic market and manages our 25
person professional staff. Mr. Martinezs duties for the new website include the
development and maintenance of our website.








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Budget

Initial Budgeting Needs













Monthly Budgeting Needs






We expect thousands of people to be affected by our program. Since a website is
inexpensive to create and maintain, the costs incurred are minimal compared to the
number of teens and parents impacted.



Professional and administrative expenses Hours/ Month Rate/Hour Total
Director of Health Education (Dr. Daros) 20 $25.00 $500.00
Website development (Mr. Martinez) 10 $20.00 $200.00
Webinar speakers 4 $25.00 $100.00
Website development expenses Quantity Cost Total
Website development program 1 $400.00 $400.00
Website host charge 1 $10.00 $10.00
Domain charge 1 $30.00 $30.00
Technology expenese
Computers 2 $500.00 $1,000.00
Internet 1 $100.00 $100.00
$2,340.00
Professional and administrative expenses Hours/ Month Rate/Hour Total
Director of Health Education (Dr. Daros) 20 $25.00 $500.00
Website development (Mr. Martinez) 10 $20.00 $200.00
Webinar speakers 4 $25.00 $100.00
Website development expenses Quantity Cost Total
Website host fee 1 $10.00 $10.00
Domain charge 1 $30.00 $30.00
Technology expenese
Internet 1 $100.00 $100.00
$940.00
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Conclusion

One out of twenty births is to a teen mother, and 75 % of those births are of
Hispanic origin. That high percentage is statically proven to have a direct correlation with
a lack of sexual education. With our website, our goal is to decrease the number of
Hispanic teen births and if the program is successful, we look to expand into all
demographics in the area.
The main goal of our website is to provide various educational resources and tools
for at-risk teens and their parents. Bi-monthly webinars and podcasts in both English and
Spanish are available to provide education on the several topics. Our website includes
information regarding the negative impact that teen pregnancy has on the teen parents,
the unborn children, their families and the community. It also provides a social media
campaign which enables the Hispanic community to connect through sharing their life
experiences in blogs.
The community approach is the most valuable part of the program because it
encourages people in need to access educational resources and makes it easier for them to
reach out to a reliable source for help. What sets us apart from the other programs that
already exist is that we are specifically targeting the Hispanic demographic, since they
make up 75% of the teenage pregnancy rate in Dallas County. Our goal is to lower that
percentage. We are aware of language barriers, so information is presented in both
English and Spanish. To make it a community based solution, our approach is futuristic
by using technology and social media which appeals to the Hispanic youth but is also
easily accessible for their parents.
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We look forward to providing the community with a successful program that
lowers teen pregnancy percentages that are directly correlated to the lack of education
about sex and pregnancy. Our program is a test run that begins with the highest at-risk
Hispanic demographic. After a proven success rate, we intend to open the program to all
teens and parents as a shared community resource to target teen pregnancy as a whole.






















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References


Center for Disease Control and Prevention. (2012). 1991-2011 High School Youth Risk
Behavior Survey Data. Retrieved from http://apps.nccd.cdc.gov/youthonline

Children's Medical Center Report - Beyond ABC: Growing up in Dallas County 2004
Edition. Retrieved from http://www.childrens.com/media/ABC_2004/

Jacobs, Steve. (September 11, 2012). Teen Birth Rate by County. Healthcare Daily.
Retrieved from http://healthcare.dmagazine.com/2012/09/11/teen-birth-rate-by-county/

Kost, K. and Henshaw, S. (2013) U.S. Teenage Pregnancies, Births and Abortions, 2008:
State Trends by Age, Race and Ethnicity, New York: Guttmacher Institute.
Retrieved from http://www.guttmacher.org/pubs/USTPtrendsState08.pdf

The National Campaign to Prevent Teen and Unplanned Pregnancy, 2011. Counting it
Up: Total Costs to Taxpayers Associated with Teen Childbearing [.pdf].
Retrieved from http://www.thenationalcampaign.org/costs/pdf/counting-it-
up/table-total-costs.pdf

Teen Pregnancy: Improving the Lives of Young People and Strengthening Communities
by Reducing Teen Pregnancy, 2011. Retrieved from
http://www.cdc.gov/chronicdisease/resources/publications/aag/pdf/2011/Teen-
Pregnancy-AAG-2011_508.pdf