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1.0 INTRODUCTION
1.1 ORIGIN OF THE REPORT
This term paper has been prepared as a part of partial fulfillment of the course International
Marketing (MKT408) of Business Administration Department of East West University. Our
course instructor Ms. Kashfia Ahmed, Department of Business Administration has assigned us
this report as a part of the course International Marketing (MKT408). She has authorized the
task of writing this term paper on a group basis.
1.2 OBJECTIVE OF THE STUDY
The objective of the study is to find out the use of different IMC tools in world by companies.
The objective of this report also includes find out cultural diversity, linguistic problems and legal
constraints in different countries that is faced by a MNC when they use IMC tools.
1.3 SCOPE OF THE STUDY
For our report we have chosen Unilever as the company. We have chosen five brands of
Unilever to describe the use of different IMC tools in different countries and also find out the
difference of using IMC tools in different countries.
1.4 LIMITATION OF THE STUDY
It is quite impossible for us to prepare a report without limitations. Lacking of information was a
big factor. We had to depend only on secondary data. And also the lack of intellectual thought
and analytical ability to make it the most perfect one.
1.5 METHODOLOGY OF THE STUDY
For this term paper we have collected data and information from various sources such as
websites, journals, electronic newspapers etc. Secondary data source comprised of websites,
lecture notes etc.




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2.0 COMPANY PROFILE
Unilever is an AngloDutch multinational consumer goods company. Its products include foods,
beverages, cleaning agents and personal care products. It is the world's third-largest consumer
goods company measured by 2011 revenues (after Procter & Gamble and Nestl) and the world's
largest maker of ice cream.
Unilever was founded in 1930 by the merger of the British soapmaker Lever Brothers and the
Dutch margarine producer Margarine Unie. It has made numerous corporate acquisitions,
including of Chesebrough-Ponds (in 1987); Best Foods, Ben & J erry's and Slim Fast (in 2000);
and Alberto-Culver (in 2010).
Unilever is multinational with operating companies and factories on every continent except
Antarctica and research laboratories in: Colworth and Port Sunlight, England; Vlaardingen, the
Netherlands; Connecticut and New J ersey, United States; Bangalore, India (see also Hindustan
Unilever Limited); and Shanghai, China.
Unilever owns over 400 brands, amongst the largest selling of which are Aviance, Axe/Lynx,
Ben & J erry's, Dove, Flora/Becel, Heartbrand, Hellmann's, Knorr, Lipton, Lux/Radox,
Omo/Surf, Rexona/Sure, Sunsilk, Toni & Guy, TRESemm, VO5, Wall's and Wish-Bone. It is a
dual-listed company consisting of Unilever N.V., based in Rotterdam, Netherlands, and Unilever
PLC, based in London, United Kingdom. Both companies have the same directors and they
operate as a single business.
The Unilever Foundation is partnering with five leading global organizations: Oxfam, PSI, Save
The Children, UNICEF and the World Food Program and is dedicated to improve the quality
through provision of hygiene, sanitation, access to clean drinking water, basic nutrition and
enhancing self-esteem.
Unilever has declared the goal of decoupling its environmental impact from its growth, by:
halving the environmental footprint of its products over the next 10 years; helping 1 billion
people improve their health and well-being; and sourcing all of its agricultural raw materials
sustainably.


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2.1 POPULAR BRANDS OF UNILEVER:









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3.0 INTEGRATED MARKETING TOOLS
3.1 ADVERTISEMENT (PRINT MEDIA)
In Japan:

December 28, 2010
It was showed that the facial wash ponds is able to keep the skin tone fresh and fair of those
women, who are working outside the home. Thus, women are able to present themselves in a
smart way and able to keep the skin fresh all the time.
Thus the ponds facial wash has got the recognition in J apan. It is said that the average J apanese
woman uses up to seven skin-care products several days a week and just as many makeup
products. And also believes that fair means purity, freshness. Thus ponds had achieved the
attraction of the J apanese women.
In Philippine:

May 2006 September 2006


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The advertising was indicated that the ponds facial wash was using as Pond's Anti-bacterial
Facial Wash. Thus the face wash was competent to remove the spots of pimples and make the
skin flawless.
As women are more conscious about their skin, so they favor the products that would offer them
the wrinkles free skin and make their skin tone bright. So, Unilever had got that perception and
had done the advertisement of ponds face wash. Its objective was to made women switch from
body soap, to Pond's Facial Wash, the apt cleanser for the face.
In India:


In India, 2010
In India girls are always worried about their skin. As they want to ensure a fresh & oil-free skin,
understanding these perceptions Unilever has made the advertisement of Ponds Daily Face
wash.
The Advertisement showed that, by using the Ponds girls may confirm cleanliness of their
skin. At the same time their skin remains oil-free. So, the advertisement showed that by using the
face girls were happy, whereas soapwash was incompetent to make their skin perfect.
3.1.1 ANALYSIS OF CULTURAL DIVERSITY:
In Japan: People are leading a very busy life. They are maintaining professional lives. Thus
having a shortage of time for taking care of themselves, they choose the products that will


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confirm their needs. So, when the ponds targeted the J apanese consumers, they had chosen the
theme that would reflect the role playing in different jobs or professions by females.
In Philippine: The girls are more conscious about their skin. They like to have a spotless,
smooth skin. And as most of the people are Muslim, so advertisement was done by considering
these facts. Because in advertisements most of the time it has been showed that- only a face of a
girl or a girl covering her face who wears a cloth covering her shoulders.
In India: Most of the people are Hindus, and most of them believe in freedom. Now a day, girls
are playing a vital role in every place and they love to do group works. To presents themselves in
smart way, they need a clean and fresh face skin. So ponds presented advertisement where it has
been showed some girls as a friend, are happy by using the face wash as it keeps their skin clean
and fresh. And the clothes they were wearing also represents that they are flexible people and
have independence.
3.1.2 ANALYSIS OF LINGUISTIC LIMITATIONS:
In J apan though Unilever has find out the everyday need of the females, still they were unaware
about the different symbols and language meaning in that country. Because when the above
advertisement had been showed up, a problem arises. The print addwasfeatured a woman dressed
in a Nazi SS uniform, replete with the notorious Totenkopf" (deaths head) symbol. The
interpretation of the J apanese people towards the SS UNIFORM was that- the SS were Hitlers
murderous shock troops who wrought murder and mayhem across occupied Europe and whose
members ran all of the concentration and death camps where millions of innocent J ews and other
Europeans were tortured and slaughtered.
Thus after the immediate release of these advertisement, J apanese people was dissenting against
these advertisements. So at last Unilever had to close the advertisement in J apan.
3.2 ADVERTISEMENT (TVC):
Narration of the Advertisement
The advertisement campaign of Unilevers Axe/Lynx shows an ordinary young man and
celebrity actor keeping score/click of how many times they are able to attract female attention in


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the course of one day. In a rather humorous turn of events, the ordinary guy upstages the
celebrity because of using Axe/Lynx.

Country & Characters
Country Actor Profession of Ordinary
Man
Name by which is the product is
familiar in specific country
United Kingdom Ben Affleck Hotel Worker Lynx
India Ranbir Kapoor Driver Axe
Poland Borys Szyc Hotel Worker Axe

Culture

Individualism and Collectivism (IDV) and Uncertainty Avoidance Index (UAI)

The IDV is high in UK (89) & Poland (60) and they prefer individualism. The social acceptance
is less important. So a beat between unknown celebrity & hotel worker is acceptable.
But the IDV is low in India (48) and people prefer collectivism. The social acceptance is more
important here. So Unilever uses the character of driver who is known to the celebrity instead of
unknown hotel worker.
The IDV is low in UK (35) and India (40). So in case of UK Unilever use the American actor
Ben Affleck but to attract consumer they use here Ranbir Kapoor when they lag behind
Fog brand.
But in the case of Poland the UAI is very high (93). They avoid the new product want to stick
with old one. So Unilever use Borys Szyc a popular actor of Poland to reduce the uncertainty
from the mind of the polish people.


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Dress & Color

The advertisement of Axe/Lynx celebrity actors of UK and Poland wearing formal dress during
party sense and color of the dress was black because black is considered as prestigious color. On
the other hand, in Indian version Ranbir Kapoor wear informal and colorful jacket. Unilever
avoid full black dress because it means evil in India.

Language

In UK Unilever used English language and describe the main idea through the word Click. In
Poland they describe same massage through polish word Klikasz. But in the case of India they
use English but describe the massage through Score More for better understanding.

Icon



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Unilever used an American actor Ben Affleck for the campaign in UK because he is familiar
here. But in the case of India and Poland Unilever used local celebrity respectively Ranbir
Kapoor and Borys Szyc.

Expression and Gesture

The expression and gesture of the advertisement is more erotic in UK than India and Poland. The
culture of UK is more flexible about erotic expression and gesture than India and Poland.

Linguistic Limitations

The three countries have three different languages. The main idea describe in English in United
Kingdom and India. The main language of United Kingdom is English. The main idea describes
through the word Click. The information is clear to everybody.
For the Poland Unilever uses polish language because their official language is polish. All most
all the people use polish language. Here main idea describes through Click in polish word
Klikasz.


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In India people use different languages in different parts. But the targeted consumers are
fashionable. This segment knows English. But through the word Click the idea does not
describes perfectly thats why Unilever use Score More in their advertisement campaign.
Legal Constraints:
Intellectual Property Right

Unilever introduce the same product in United Kingdom, Poland & India but the brand name in
United Kingdom is Lynx where it introduces in Poland & India as Axe.
The intellectual property right is stricter in United Kingdom than other two countries. Unilever
were unable to use the name Axe in the United Kingdom due to trademark problems because
there was already a product called Axe. So it was launched as Lynx.
Erotic Content of Advertisement

In India the erotic expression is controlled by the law. But erotic expression are commonly and
openly used in the same add of United Kingdom and the law is flexible. It uses less in the
advertisement of Poland.



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3.3 PUBLIC RELATION:
In India (Roti Reminder Campaign):
Origin of the Campaign:
Diarrhoea kills over 1.1 million children annually in developing countries. Unfortunately, people
are unaware of the fact that the simple act of handwashing with soap can help prevent this
tragedy. In keeping with its social mission to bring health and hygiene to a billion Indians,
Lifebuoy soap wanted to run an awareness campaign at the Maha Kumbh Mela in India, the
largest religious festival on earth.
Execution:
Since most people eat with their hands in India, handwashing with soap becomes even more
crucial. Which is why, they decided to focus on meal time as an important handwashing
occasion. The medium of choice was the roti or Indian bread. A staple item served with almost
every Indian meal. They created a heat stamp capable of leaving a simple message on a roti:
Did you wash your hands with Lifebuoy? and printed this edible message on fresh rotis. Over
30 days, 100 trained promoters, armed with 100 stamps, stamped over 2.5 million fresh rotis
with their message: Did you wash your hands with Lifebuoy? To facilitate the handwashing,


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they provided soap at the nearest handwashing station along with communication, in the form of
poster, educating people about diseases that spread through unclean hands. For this they tied up
with 100 dhabas (small-sized Indian restaurants) in and around the Mela through which they
could distribute their message-on-a-roti.
In Kenya: (Lifebuoy School of 5 Handwashing Campaign)


Origin of the Campaign:
A 2010 clean hands study conducted to check the hand washing habits of Kenyans found that
only 15 per cent are aware of the proper hand washing techniques. The percentage was very
poor. Unilever Lifebuoy then came into the field and launched a School of Five campaign to
create awareness among the Kenyans children and mother to adopt the habit of handwashing.
The School of 5 program is an educational campaign that seeks to contribute to the number of
people washing hands during the five key occasions in Kenya: Before each meal (three times a
day), after using the toilet and when taking a principal bath a day. The five occasions represent
the School of 5. Through creative cartoon elements comic book, posters, pledge flyers cartoon


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strip and enrolment cards, hoping that children will be able to interact with the campaign. Other
complementing elements include the handwashing jingle.
Execution:
Unilever through its Lifebuoy soap brand has reached 100,000 students in over 80 schools across
Nairobi County its hand washing campaign. The School of Five campaign aims to get over one
million people across Kenya to pledge to the habit of washing their hands with soap on five
occasion throughout the day with the help of trained school children and teachers. The campaign
is being jointly implemented by Lifebuoy Kenya and Water and Sanitation for the Urban Poor
(WSUP). Unilever contracted popular Kenyan singer Esther Wahome, in a two-year multi-
million shilling deal, to act us brand ambassador for the Lifebuoy School of Five campaign. In
line with the campaign. Mrs Wahome has released a handwashing jingle dubbed Osha
Mikono (Wash your hands) to accompany the campaign.
Public Relation in Bangladesh: (Lifebuoy Friendship Floating Hospital)

Origin of the PR:
The inhabitants of the northern riverbank and areas of Bangladesh are some of the most
vulnerable and marginalized people in the world. Generally in developing countries, poor or lack
of access to affordable, quality primary healthcare, and the availability of accurate diagnosis and
treatment along with safe and effective medicine remain limited. In the chars, lack of basic
infrastructure, health awareness, malnutrition, and personal hygiene makes conditions worse.


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Keeping in this mind Unilever came forward and with association of Friendship build a Lifebuoy
Friendship Floating Hospital for the char people.
Execution:
Unilever Bangladesh with the name of their handwashing caring brand Lifebuoy sponsored the
complete transformation of a French oil-barge into a comfortable residential boat with proper
amenities for medial procedures. Launched in 2002, the 38 metre Lifebouy Friendship Hospital
floats up and down the char regions of Bangladesh with a full team of medical experts and a
well stocked dispensary. The boat complements a number of additional medical services
provided by the Friendship charity to support the char communities.
3.3.1 ANALYSIS OF CULTURAL DIVERSITY:
In India: India is one of the oldest cultures who are very religious in nature. They have different
types of religious festivals. They use to take part in these festivals with their family members. In
India Dhaba (road side restaurant) is a popular place where people use to take food in groups.
Indians take rice, wheat or roti in their meal times. People in this culture used their hands to eat.
Since most people eat with their hands in India, handwashing with soap becomes even more
crucial. Keeping this on mind Lifebuoy used the concept of religion and food habit of Indians
and initiates the awareness program of Roti Remainder Campaign. To execute this campaign
they choose one of the biggest festivals on earth that is Maha Kumbh Mela in India. They
decided to focus on meal time as an important handwashing occasion. Their medium of choice
was the roti or Indian bread. They selected 100 dhabas in and around the Mela through which
they could distribute their message-on-a-roti.
In Kenya: Kenyans love to party and the music style known as benga is the contemporary dance
music that rules. Most Kenyans place great importance on the family and the traditional values
and responsibilities associated with it. Kenyan families tend to be large, and households often
include many members of the extended family. Mothers and children have close relation. It is
mother who is responsible for childs brought up. So Lifebuoy come up with School of 5
campaign where they use cartoons, jiggles, music because Kenyans love music and specially
children like it more. They also picked Esther as a brand ambassador after a rigorous selection


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exercise that entailed school children picking persons that they looked up to. She was selected on
the grounds that she resonates not only with the children due to her popular songs but also with
their parents and teachers who are going to play a key role in driving the habit of washing hands.
In Bangladesh: Bangladesh is a developing country. There are many char areas in Bangladesh.
About 6.5 million people live in 28 char upazillas of 5 district and 2 million living in char areas
are extremely poor. The inhabitants of the northern riverbank and char areas of Bangladesh are
some of the most vulnerable and marginalized populations in the world. A lack in basic
infrastructure, high reported levels of malnutrition and a lack of health education and make it
difficult for these populations to live healthy lives. Despite massive amounts spent on health in
the developing world, the poor still generally lack access to affordable, quality primary
healthcare. The availability of accurate and reliable diagnostic and treatment advice and safe and
effective medicine remains limited. Thats why with association of Friendship Unilever with its
brand name Lifebuoy built Lifebuoy Friendship Hospital. They have developed a river-based
health service delivery system using floating hospitals, satellite clinics, Friendship Community
Medics, river ambulances and specialized health camps to help these char area people.
3.4 SALES PROMOTION
In Malaysia:
Grab an empty shampoo bottle and head to Watsons in One Utama, Cheras Leisure Mall or
Aeon Bukit to exchange a bottle of Dove Intense Repair Shampoo. The consumer will also get
to find out the damage level of their hair with Doves hair damage test!

Conditions:
1. The empty bottle of shampoo must be at least 100ml of any brands except Dove, Sunsilk,
Keratinology and Clear.
2. We are offering 100 redemptions per selected outlet.
3. Only one redemption per person.





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In USA:
In the campaign they asked people to Sign up at the Dove website to get a free sample of Dove
Intense Damage Therapy shampoo and conditioner. Youll also get a coupon for $1 off any
Dove Hair Care product.













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In India:

In India Dove is running a sales promotion for their shampoo. In the sales promotion they are
offering consumers that by purchasing Dove 180 ml shampoo, the consumer will get a
conditioner of 40 ml free which will save 38 rupees.



















3.4.1 ANALYSIS OF CULTURAL DIVERSITY AND LEGAL CONSTRAINTS:

In Malaysia:

In the sales promotion program in Malaysia we see that dove is giving a new bottle of shampoo
in exchange of empty bottle of shampoo.
Its a kind of free offer where the people will try that Dove and can understand its quality. Here
the reason of running such promotional activities are-

Cultural Diversity:
The Malaysian are pretty much concerned about the products and its quality. If one is
providing what he is saying than it would be acceptable to them.



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Legal Constraints:
Some country laws against accessibility to broadcast media is another encouraging option
to use sales promotion. In fact in Malaysia all commercials on Malaysian television must
be made in Malaysia.

Moreover in Malaysia Newspaper has lower circulation where J apanese newspapers are
with larger circulation So this will cost more budget in advertisement for Dove and cost
will also get higher. To avoid such cost they used this sort of sales promotion.


In USA:
The reasons of running such promotional activities are-

Cultural Diversity:
Dove offered this sales promotional offer when they developed the previous shampoos
formula. USA people always want to use such product which is really functional. To
make them believe these Dove provided free sample to those who will sign up at the
Dove website. As a result they will use it and can perceive how improved Dove has
become.

Media Limitation:
For consumer products, the major limitation of the Internet is coverage. In the United
States growing numbers of household have access to a computer.
In USA among per 1000 person there are 551 internet users where cable tv users is 255
and satellite tv users is only 284.USA people use Internet for most of their
communication and Dove use this to hit the USA peoples attention.






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In India:
The reasons of running such promotional activities in India are-
Cultural Diversity:
In India women uses shampoo and conditioner daily to clean their hair. So they need
to purchase both shampoo and conditioner regularly. Here Dove is offering
conditioner to purchase more shampoo. By purchasing shampoo in this time they will
get a Dove conditioner free.
In India people are conscious about their cost also. Here Dove is giving an offer
where they can save their cost. Because by purchasing a 180 ml shampoo of Dove
they will get a 40 ml conditioner which will save 38 rupees.

3.5 SPONSORSHIP:
In India:
Sunsilk the leading haircare brand from Hindustan Lever Ltd. (HLL) announced its partnership
with the Femina Miss India Beauty Pageant as the title sponsor. The Sunsilk Femina Miss India
Beauty Pageant 2003 will be screening contestants across India looking for beauty with talent
and personality who will go on to represent India at International Beauty Pageants.
The concept of a beauty pageant has undergone a transformation since the first contest held in
1965. It is no longer just a pretty face that is the main criterion for the selection. The Miss India
of today has not only got to be intelligent, confident, and have class and finesse, but has also got
to retain the essence of her Indian heritage. In short, she has to be a woman of substance who can
match her counterparts across the globe. This representation of today's Indian women makes it a
natural fit for Sunsilk which is the hair care and beauty expert of women across India today.

Mr. D Shivakumar, Business Unit Head -Haircare - Hindustan Lever Limited said, "The Sunsilk
Femina Miss India Beauty Pageant will be another definitive step towards Sunsilk's established
position as a beauty and haircare specialist. Core to the success of the brand has been its ability
to relate to the contemporary Indian woman as a beauty and haircare expert. Sunsilk Femina
Miss India will help us in establishing this core proposition we bring to our consumers. This


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partnership re-enforces our commitment to this quest of beauty with a purpose and our role as the
experts. We are quite excited to be part of the initiation process where many of the participants
move on to become well-established names in the business of beauty and glamour. The Sunsilk
brand represents the woman of today, one who is erudite, spirited and with the times, the very
qualities that the pageant represents.

In Pakistan:
Sunsilk announced a title sponsor of PFDC Sunsilk Fashion Week 2013. PFDC Sunsilk
Fashion Week 2013 will be showcasing a diversity of Luxury/Prt collections from over 33
designers, brands and textile houses over a period of 4 days, defining and presenting trends for
2013, focusing specifically on the regions long hot summer months. Sunsilk sponsor for staying
true to their tradition of launching new talent into the mainstream fashion business and
introducing upcoming new talent.
PFDC Sunsilk Fashion Week has been incredibly encouraging and has driven to undertake new
initiatives to highlight Pakistans burgeoning fashion industry. To this end, recognizing the
growing trend of High-Street fashion and launched pioneering PFDC High-Street fashion store
this year, providing mainstream fashion retailers the opportunity to bring their brands to the
PFDC consumer and platform. To further expand this retail platform, this Fashion Week will
feature a dedicated day to showcase a versatile range of Pakistani High-Street fashion, a first for
PFDC Sunsilk Fashion Week.



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In China:
Sunsilk sponsor in a reality show Sunsilk Academy Fantasia as titled sponsor in china. It
sounded like a Sunsilk-sponsored contest for hair stylists. Well in fact, Academy Fantasia is a
popular and internationally successful singing competition which was organized in China. It's
10-week singing reality competition where 14 finalists will get to pit against each other every
week to emerge as the champion. The 14 finalists have to go through intensive trainings over a
period of 10 weeks in singing, dancing and acting to be groomed up to be our next local
superstar. They will be trained by well-know media personalities who are equipped with a rich
experience. They will also be housed in a specially built academy monitored by an 18-hour close
circuit cameras.



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3.5.1 ANALYSIS OF CULTURAL DIVERSITY:
In India: India is fashion and beauty conscious country. Its a country of glamorous and a wide
strong coverage of media. So India is a big platform of sponsorship. Sunsilk use the best way of
sponsor in Famina Miss India beauty contest because Femina Miss India is the destination to the
land of opportunity for the modern young women of India and Sunsilk is a natural fit to be
associated with the event.
In Pakistan: On the other way Sunsilk sponsor a fashion show in Pakistan. Pakistani women are
very conscious about the dress along with beauty thats why sunsilk sponsor in a fashion show.
The PFDC Sunsilk Fashion Week is an annual event, which was sponsored by Sunsilk the
ambition was to make it the best and the most authentic Fashion Week in Pakistan.
In China: People specially young aged people are music lovers. They love music very much.
Sunsilk uses these cultural traits of Chinese people. They sponsor in a reality show titled Sunsilk
Academy Fantasia. As the Chinese being music lovers will watch the show and at the same
time they will get the name Sunsilk and as a result Sunsilk will become well known to the
Chinese people.


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4.0 CONCLUSION
Integrated marketing tools used by Unilever in different countries reflect that the culture,
language and legal factors are very important when they are offering anything in a country.
Unilever consider the factors when they go for any time marketing activities in a specific
country. The uses of IMC tools in different countries by Unilever are different from each other. It
is because the culture, language differs from country to country. One countrys marketing
activities may not be successful in other country due to these factors. So to be a successful
marketer Unilever has used their creativity, innovation and brain to differentiate the uses of IMC
tools in various countries based on the criteria of that particular country. That is why today
Unilever one of the biggest successful company around the world.
















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5.0 REFERENCES:
1. www.unilever.com
2. http://www.wiesenthal.com/site/apps/nlnet/content2.aspx?c=lsKWLbPJ LnF&b=6478433&ct=8
989361#.UfkkjYKCa_I
3. http://www.advertolog.com/ponds-5419455/billboard/curtain-8554705/
4. http://www.coloribus.com/adsarchive/outdoor/ponds-anti-bacterial-facial-wash-hiding-board-
8779255/
5. https://www.google.com.bd/search?client=firefox-a&hs=D8Y&rls=org.mozilla%3Aen-
US%3Aofficial&channel=np&biw=1366&bih=674&sout=0&tbm=isch&sa=1&q=unilever+pon
ds+in+philliphine&oq=unilever+ponds+in+philliphine&gs_l=img.3...20954.38861.0.39606.57.
38.0.0.0.0.1271.16664.4j6j9j7j2j2j2j6.38.0....0...1c.1.23.img..50.7.2010.
6. www.campaignindia.in/Brand/Lifebuoy,12.aspx
7. www.sustainablebrands.com/.../stakeholder-engagement-unilevers-lifebuoy
8. www.saltlondon.com/
9. www.ibelieveinadv.com/2013/04/lifebuoy-hand-washing-roti-reminder
10. www.lifebuoy.com/socialmission/
11. globalhandwashing.org/ghw-day/activities/lifebuoy-unilever/
12. www.holmesreport.com Insight & Ideas Case Studies
13. friendship-bd.org/page/floating-hospital-21
14. www.friendship-bd.org ... Lifebuoy Friendship Hospital
15. www.alibaba.com Industry promotion
16. www.slideshare.net/telemachos/integrated-marketing-campaign
17. cassies.ca/content/caselibrary/winners/DoveBeautyBar.pdf
18. www.marketingprofs.com/7/dove-pro-age-primetime-women-barletta.asp
19. sponsorpitch.com/sponsors/1368
20. feminamissindia.indiatimes.com Archives Buzz
21. profashionstyle.com Parties +Events