Top Billing:

Robert Downey Jr.

Gwyneth Paltrow
Don Cheadle
Guy Pearce
Ben Kingsley




Genre: (Hybrid)
Fantasy
Adventure
Action
Science-Fiction
Romance

Primary Image: Foreground
Image of Tony Stark (wearing the recognisable Iron-
Man superhero suit) holding and protecting the female
lead character, which is his girlfriend while looking into
the distance suggesting he is looking at the antagonist.
The image shows him as a protector and the dominant
force in the film.
(Indirect mode of address looking into distance could
suggest war or something is happening in front of them)
Secondary Image: Background
Featured behind the primary image is the antagonist,
giving a very evil stare, sitting in his chair behind the
Tony Stark. Other important characters and Tony
Starks sidekick are also featured, looking out into the
distance. In the far background are the antagonist
robot characters in the showing their presence and
importance, suggesting that they are on their way to
cause menace and giving connotations that they are
who Iron Man is at war with.

Title: IRON MAN 3
Release Date: May 3

Audience Primary and Secondary
Predominately men are shown through the war
themed denotations of the poster and presenting a
very masculine theme creating a typically male
primary audience. The logo which is situated above
the film title on the poster, Marvel would relate to
fans/fandom of the Marvel collection of films, comics
and other merchandise, who would have previously
read the original comic of the story, therefore the
logo would be easily recognisable and attracting to
them. The war/action genres are identified within the
poster suggesting a fighting event may happen;
therefore this would attract teenage boys and other
male audiences which enjoy watching action/war
films. In addition, the film is a franchise and is the
third film of the sequel and would attract audiences
which enjoyed the first two films and would like to
view the third part of the story.

Representation/Stereotypes:
Gwyneth Paltrows female character is representing the damsel in distress suggesting she
needs protection from the male character due to her gripping on to him. In addition, the
male character is presented as very macho and the dominant character, reinforcing the
typical superhero protagonist male.

Production Logo/Branding/Franchise:
- Marvel logo above the title.
- Marvel logo is again featured at the end of the billing
block to emphasise the branding.
- Paramount logo very small on the left hand of the
billing block.

Colour Scheme:
Bold red font for the title stands out/attention grabs
The use of very dark colours has been used for background and characters, to fit the violent
action/adventure genre/conventions.
White font over dark background is used for release date, emphasising importance.

Billing Block:
The billing block is giving information on producers/distributors,
relating companies, release date, logos, important crew
members, directors, casting and other informant information.
The text is a very discrete size and colour due to its low
importance but giving necessary information for interested
audiences to look at if needed.