Ufone

Ufone (Tum He Tou Hoo) By: Fazal Muhammad
MOBILE PHONE
The mobile phone or mobile, also called a wireless, cellular phone,
cell phone. Cell or hand phone (HP), is a long-range portable
electronic device used for mobile communication that uses a
network of specialized base stations known as cell sites. In addition
to the standard voice function of a telephone, current mobile phones
can support many additional services, and accessories, such as
SMS for text messaging, email, packet switching for access to the
Internet, and MMS for sending and receiving photos and video.
Most current mobile phones connect to a cellular network of base
stations (cell sites), which is in turn interconnected to the public
switched telephone network (PSTN) (the exception is satellite
phones).
MANUFACTURERS
Nokia is currently the world's largest manufacturer of mobile
phones, with a global device market share of approximately
40% in Q4 of 2007. Other major mobile phone
manufacturers (in order of Market share) include Samsung
(14%), Motorola (12%), Sony Ericsson (9%) and LG Mobile
(7%). These manufacturers account for over 80% of all
mobile phones sold and produce phones for sale in most
countries.
Other manufacturers include Apple Inc., Audiovox (now

UTStarcom), Benefon, BenQ-Siemens, High Tech Computer
Corporation (HTC), Fujitsu, Kyocera, Mitsubishi Electric,
NEC, Neonode, Panasonic (Matsushita Electric), Pantech Curitel, Philips,
Research In Motion, Sagem, Sanyo, Sharp, Siemens, Sierra Wireless, SK
Teletech, Sonim Technologies, T&A Alcatel, and Toshiba. There are also
specialist communication systems related to (but distinct from) mobile phones.
In addition to the barracuda phone, Nokia also launched several entry-level

fashion phones, including cameras and FM radio. This is in contrast to the past
when most phone manufacturers have offered basic phones into India, with very
little functionality.
Nokia has managed to grow its world-wide share of the mobile phone market to
36% over recent quarters by targeting markets such as India and China, where
mobile penetration is fairly low at 13% and 35% respectively. India has more than
166 million mobile subscribers and this is growing rapidly.
Preston University - Karachi // ~ 1 of 51 ~ // Submitted to: Sir Khalid Pahore

“India is very important to Nokia and to the global mobile communications

industry as a whole,” said Soren Petersen, senior vice president for Nokia’s
Mobile Phones unit said in a statement.
MOBILE NETWORK OPERATOR

A mobile network operator (MNO), also known as carriage service provider
(CSP), wireless service provider, wireless carrier, mobile phone operator, or
cellular company, is a telephone company that provides services for mobile
phone subscribers.
The process of becoming a mobile network operator within a country usually

begins by acquiring a radio spectrum license from the government. The precise
spectrum obtained does depend on the type of mobile phone technology the
operator intends to deploy. For example, a Global System for Mobile
Communications (GSM) network will require a GSM frequency range.
The government may allocate spectrum using whichever method it chooses,

although the most common method is an auction. Recent allocation of 3G and
WiMax licenses in Europe has been auctioned.
GLOBAL TELECOM MARKET

1 BILLION CELL PHONES SOLD IN 2007
Based on the market research released by Gartner, in 2007 the mobile phone
market registered more than 1.15 billion units sold. This is more than 16%
increase compared to 2006 (990.9 million units sold). The developing markets
(China, India and others) played a great role in boosting the numbers. In the
developed countries, such as the US, Canada, Germany, France etc., most of the
consumers already had their phones, but were looking for replacements with
better functionality (hi-res cameras, TV support, GPS, etc.).
The leader in sales for 2007 is Nokia with 435 million units sold. In Q4, the
Finnish company managed to gain 40% of the market share, but it will still need
to stabilize its positions in the US. Perhaps it should try to offer some of its N-
series with a service by one of the major wireless players on the mainland.
2006
2007 2007 2006
Company Market
Sales Market Share (%) Sales
Share (%)
Nokia 435,453.1 37.8 344,915.9 34.8
Motorola 164,307.0 14.3 209,250.9 21.1
Samsung 154,540.7 13.4 116,480.1 11.8
Sony Ericsson 101,358.4 8.8 73,641.6 7.4

LG 78,576.3 6.8 61,986.0 6.3
Others 218,604.3 18.9 184,588.0 18.6
TOTAL 1,152,839.8 100.0 990,862.5 100.0

TELECOM MARKET IN PAKISTAN:

Foreign investments play a vital role to explore new venues
of progress and for the improvement and development of
the contemporary economies. Foreign investment has a
direct relationship with the stability of political and
economical situation of a country. In other words,
development of new projects by foreign investors
symbolizes a stable and reliable economical structure.
Current status of Pakistan is an example of the same
situation. During last five years, implementation of ongoing
economical policies has not only resulted into strengthened
economy but Pakistan has also been able to improve its
economic standing in the international arena. Under the
leadership of General Pervez Musharraf our economy has
come a long way of development with clearly visible and assessable benefits. Mr.
Shaukat Aziz initiated the present free and trade friendly investment policy five
years back as the Minister of Finance and now as he has assumed his
responsibilities as Prime Minister of Pakistan, we look forward for a more
conducive trade and commercial environment and Pakistan having a more viable
and dynamic economy.
Currently, telecom sector is regarded as a sector where local and foreign

investment rate has been highest. During last two years higher growth of this
sector has set the course for a profitable business for investors and perpetual
convenience for consumers. With the coming of new companies in this sector
consumers are enjoying more facilities and accessibility. Healthy competitive
environment of the cellular mobile phone sector has a very positive impact over
the market. With the enactment of Deregulation policy, Pakistan
Telecommunication Authority was assigned the job of its implementation. Thus
after a transparent bidding process licenses have been issued to two new
international cellular mobile phone companies including Telenor of Norway and
Alwarid of UAE. Both of these companies have paid an amount of $ 291 Million

and an investment of more than Rs. 2 Billion is expected over the next few
months. Recently, an amount of more than Rs. 14 Billion has been invested in
this sector through the issuance of the licenses for Long Distance International
(LDI), Fixed Local Loop (FLL) and Wireless Local Loop (WLL) and a large
number of reputed national and international companies participated in the
auction for Wireless Local Loop. Pakistan Telecommunication Authority has
successfully completed the first phase of telecom deregulation through a
transparent and well-defined regime. During this phase total 265 licenses were
issued including 12 LDI, 73 FLL and 180 WLL licenses. Now, as different
companies have obtained their licenses, PTA in now making its best efforts to
ensure that licensees may start their businesses as soon as possible so that a
larger number of population may benefit from these modern sources of
communication and particularly residents of rural and far-flung areas might be
able to take the advantage of these state-of-the-art communication and
information services.
Keeping in view the significant number of companies having licensed, it may be

presumed that the entry of these companies will lead to a highly competitive
market with an outcome of wide range of choice for customers. Similarly this
huge investment will also create countless job opportunities.
MOBILE PHONE IMPORT UP 6 TIMES IN 3 YEARS IN PAKISTAN
As reported by The News, the import

of mobile phones in Pakistan has
increased almost six times over the
last three years. This is alarming
because it causes huge drain on
foreign reserves and deprives
Pakistan of the economic benefits of
telecom growth. One wonders why have we not come up with any alternatives
yet? I find it completely unacceptable and a failure on the part of Pakistan
government.

MOBILE PHONES TAKE OFF IN PAKISTAN

From the ITU World Telecom Indicators database:
Total
Mobile telephone
Year Population Fixed Lines
Subscribers subscribers
subscribers
1990 112,400,000 843,346 2,000 845,346
1991 115,770,000 1,116,113 8,500 1,124,613
1992 119,230,000 1,243,569 13,500 1,257,069
1993 122,802,000 1,528,470 16,000 1,544,470
1994 126,470,000 1,830,000 24,662 1,854,662
1995 127,480,000 2,127,344 40,964 2,168,308
1996 128,500,000 2,376,786 68,038 2,444,824
1997 129,500,000 2,557,619 135,027 2,692,646
1998 132,352,280 2,756,127 206,908 2,963,035
1999 135,630,000 2,986,107 278,830 3,264,937
2000 138,988,992 3,053,460 349,460 3,402,920
2001 142,431,008 3,252,000 812,000 4,064,000
2002 145,960,000 3,655,474 1,238,602 4,894,076
2003 149,576,400 3,982,781 2,624,799 6,607,580
During July-November 2006 of last year, mobile phones worth $294.7 million
were imported in the country as compared to $51.3 million during the same
period in 2003.
PAKISTAN TELECOMMUNICATION AUTHORITY

Pakistan Telecommunication Authority (PTA) is Pakistani
government agency responsible for regulating
telecommunications in Pakistan. Headquartered in Islamabad,
PTA also has regional offices located in Karachi, Lahore,
Peshawar, Quetta and Rawalpindi.
RESPONSIBILITIES OF AUTHORITY
In exercising its functions and powers under the Act, the authority ensures:
Rights of licensees are duly protected. All of its decisions and determinations are
made promptly, in an open equitable, non discriminatory, consistent and
transparent manner. All applications made to it are disposed of expeditiously; the
persons affected by its decisions or determination are given a due notice thereof
and provided with an opportunity of being heard. It encourages, except subject to
the exclusive right of the company in basic telephone service, fair competition in
the telecommunication sector. The interest of users of telecommunication
services are duly safeguarded and protected.

CELL PHONE USERS IN PAKISTAN PREFER STYLE OVER FEATURES
A latest study conducted by Nokia pointed out that the people in Pakistan prefer
style more than the need of being connected. The study says that the new
devices combined with a attractive fold design with quick cover keys is bringing
out substance to style, which is more acceptable in Pakistan as compared to
other markets in the region of Asia and Asia Pacific. The study said that for
innovation-conscious users ‘we need to offer intelligent and entertaining
multimedia functionality in an easy to use, ultra slim package’.
Talking to The Nation regarding the study and cell phone users’ preference for
Nokia in Pakistan, Tomi Paatsila, Vice President of Mobile Phones Sales and
Market Operations for Nokia in the Middle East and Africa said that the users in
Pakistan had surpassed others in the demand for innovation in technology.
He said that the cell phone users in Pakistan were involved more in style, which
was beyond their expectations. He said the users in Pakistan needed style and
design more than other features.
He said that Nokia was considering of doubling its investment in Pakistan looking
at the response. He said that Nokia has conducted a comprehensive and detailed
study of mobile phone users and Pakistani users have surpassed their forecast in
the market which will be over 3 billion subscribers by 2008.
Tomi said that youngsters demanded innovation in multimedia computer that

brings the complete experience to a sleeker body. He said that Nokia has created
a very eye-catching device using premium materials to enclose world-class
features and experiences.

THE INCREDIBLE GROWTH OF MOBILE PHONE SERVICE IN PAKISTAN
Incredible things are happening in Pakistan. Mobile phone

subscribers grew from 2.4M in 12/2003 to 5M in 12/2004.
That’s impressive, but going from 5M to 18M subscribers
in the first 10 months of 2005 is incredible! Since telecom
has a strong positive impact on productivity (exceeding
that of roads, electricity and even education), I wanted to
understand what had triggered this growth. The answer
appears to be three things: increased competition
reduced restrictions on foreign direct investment (FDI) and
reduced taxes, especially on service activation.
Mobile phone service was introduced in 1990, with two operators but heavily
regulated and taxed. Service was blocked completely in some cities at some
times to prevent terrorists from using cell phones. Things gradually began to
change after a new telecom act in late 1996. As a result, when Imran visited in
1998, service was back on everywhere, but his brother didn't feel any need to
have a mobile phone.
By 2001 there were four operators in the market (with the PTT entering the
mobile market at the beginning of the year under the brand name UFONE) and
the activation tax was down to Rs. 5000 (~US $85). Things started to
accelerate. By the end of 2002 there were 1.2M mobile subscribers.
It appears the real changes happened in 2004. First, in April

the government granted two more licenses. Telenor won one
of those licenses, built a network and launched services in
February 2005. Warid won the other, launching services in
April 2005. Second, in June 2004 the government abolished
the remaining restrictions on foreign direct investment
permitting foreign investors to retain 100% equity in their
investments. And third, they dropped the activation tax to Rs.
500 (~ $ 8). Clearly, the two new operators coming on line in
early 2005 have caused a lot of market activity, but their
network build out was helped by the largest annual foreign
direct investment that Pakistan has ever seen.
Finally, the cost of acquiring service has fallen below a critical breakpoint, in part
by the reduction in activation fees and in part by the ever declining costs for
mobile phones and mobile phone infrastructure.
A critical factor in the rise of the mobile subscriber base in Pakistan has been the
reduction in activation fees.

MARKET SHARE
With the monthly additions average around 2.5 million subscribers, 2007 has
been a phenomenal year for the mobile market growth in Pakistan. Here’s a look
at the numbers (from PTA site) for the first 8 Months Of 2007. A quick analysis of
this data reveals few trends about market leadership.
Mobilink gained the most subscribers (5.45 million) in this period. Its market
share has been decreasing gradually but that’s expected with the increase in
competition and tele density.
Telenor was the fastest growing company, 45% of their current subscribers (5.35
million) were gained this year. No doubt that Telenor has emerged as a strong
contender. It took a small lead over Warid in March and has been able to
maintain it.
The rate of growth for Ufone has been impressive as well. It gained 5.32 million
of the approx 20 million new subscribers in first 8 months of this year in
Pakistan. Paktel has been barely able to reverse the negative trend of subscriber
losses.
Market Share of Pakistan's Mobile Companies
Instaphone Zong (CMPak)

0.50% 1%
Telenor 19%
Mobilink 41%
WaridTel 17%
Ufone 22%
October 2007 – Source PTA

CELLULAR SUBSCRIBERS
CMPak
Year Mobilink Ufone Instsphone Telenor Warid Total
/Zong
2000 114,272 -- 80,221 112,000 -- -- 306,493
2001 309,272 116,711 96,623 220,000 -- -- 742,606
2002 800,000 350,000 218,536 330,000 -- -- 1,698,536
2003 1,115,000 550,000 319,400 420,000 -- -- 2,404,400
2004 3,215,989 801,160 470,021 535,738 -- -- 5,022,908
2005 7,469,085 2,579,103 924,486 454,147 835,727 508,655 12,771,203
2006 17,205,555 7,487,005 1,040,503 336,696 3,573,660 4,863,138 34,506,557
2007 26,466,451 14,014,044 1,024,563 333,081 10,701,332 10,620,386 63,159,857
July-2007* 27,165,868 14,772,911 1,024,512 336,052 11,272,023 11,079,242 65,650,608
Aug-2007 27,829,625 15,336,740 1,035,374 336,157 11,981,809 11,484,386 68,004,091
Sep-2007 28,571,845 15,421,459 1,232,613 337,422 12,578,459 11,866,664 70,008,462
Oct-2007 29,152,747 15,487,129 1,056,742 335,398 13,253,767 12,239,363 71,525,146
Nov-2007 29,784,724 15,934,811 1,777,288 329,743 13,913,267 12,845,819 74,585,652
Dec-2007 30,612,630 16,161,936 1,980,587 325,858 14,596,382 13,205,677 76,883,070
Jan-2008 30,888,105 16,443,171 2,355,309 320,238 15,350,045 13,381,319 78,738,187
Feb-2008 31,362,040 16,849,021 2,145,315 320,238 16,015,381 13,609,332 80,301,327
Mar-2008 31,756,283 17,198,373 2,142,465 320,768 16,701,720 14,394,927 82,514,536
SOURCE: PTA (PAKISTAN TELECOMMUNICATION AUTHORITY)
Cellular Subscribers in Pakistan

35000000
31,756,283
S Mobilink
30000000
u
b Ufone
25000000
s
c Telenor
20000000
r
17,198,373 16,701,720 Warid
I
15000000 14,394,927
b Zong
e
r 10000000 Instaphone
s
5000000
2,142,465
320,768
0

CELLULAR MOBILE DENSITY

Year Mobile Density
2000 0.22
2001 0.52
2002 1.16
2003 1.61
2004 3.29
2005 8.30
2006 22.21
2007 39.94
July-2007* 41.51
Aug-2007 42.64
Sep-2007 43.60
Oct-2007 44.51
Nov-2007 46.58
Dec-2007* 48.61
Jan-2008 48.96
Feb-2008 50.76
Mar-2008 52.16
* Revised
Note: Including AJK & NAs

PAKISTAN TELECOMMUNICATION COMPANY LIMITED (PTCL)

Pakistan Telecommunication Company Limited (PTCL) is the
largest telecommunication company in Pakistan. Government of
Pakistan sold 26% shares and control of the company to Etisalat in
2006.
In 1995, Pakistan Telecommunication (Reorganization) Ordinance formed the

basis for PTCL monopoly over basic telephony in the country. It also paved the
way for the establishment of an independent regulatory regime. The provisions of
the Ordinance were lent permanence in October 1996 through Pakistan
Telecommunication (Reorganization) Act. The same year, Pakistan
Telecommunication Company Limited was formed and listed on all stock
exchanges of Pakistan
Last Year, in middle of 2005 Government of Pakistan had decided to sell at least
26 percent of this company to some private agency. There were three
participants in the bet for privatization of PTCL. Etisalat, a Dubai based company
was able to get the shares with a large margin in the bet.
UFONE
Pakistan Telecommunication Mobile Ltd. (PTML),

Ufone
Type Private
Genre Subsidiary
Founded January 29, 2001
Founder Pakistan Telecommunication Company Ltd
Islamabad, Pakistan
Headquarters
13-B, F-7 Markaz
2336 cities of Pakistan, GT Road, Super Highway &
Area served
Motorway
Key people Abdul Aziz, CEO
Industry Telecommunication
Products Pre Pay, Post Pay
Revenue ▼ Rs.5.1 billion PKR (first quarter 2006-07).
Parent PTCL Pakistan
Slogan It’s all about U! (Tum He Tou Ho)
Website www.ufone.com
Ufone GSM is a Pakistani GSM cellular service provider. It is one of six GSM
Mobile companies in Pakistan and is a subsidiary of Pakistan Telecommunication
Company.

The company commenced its operations under the brand name of Ufone from
Islamabad on January 29 2001. Ufone expanded its coverage and has added
new cities and highways to its coverage network. After the privatization of PTCL,
Ufone is now owned by Etisalat.
During the year, as a consequence of PTCL’s privatization, 26% of its shares

were acquired by Emirates Telecommunication Corporation (Etisalat). Being part
of PTCL, the management of Ufone has also been handed over to Etisalat.
During the year July 2005 to June 2006, Ufone continued on the path to success.
The Company further expanded its coverage and has added new cities and
highways. Ufone has network coverage in more than 750 cities, towns and
across all major highways of the country.
OPERATING PERFORMANCE
Ufone’s operational performance has been very encouraging. Despite the stiff
competition in Pakistan telecom market which has led to reduction of prices to
bare minimum level, due to its aggressive policies and exercising strict control
over expenses the Company managed to improve its revenue and after-tax profit
by 87% and 54% respectively, as compared to last year.

PRODUCT (UFONE):
Ufone understands the value of words and the need to communicate effectively
and efficiently at all levels of society, which is why company’s primary focus is on
U. Ufone offers, Prepay & Postpay services in the Telecom sector.
The telecom market’s growing rate in Pakistan is higher than

any Asian country. Ufone offers lower rates and better
network then other already established cellular companies.
All living standards have been captured by Ufone, like
Students, Labour and Businessmen, etc.
Ufone aims to provide with wider coverage, superior connectivity, clear signals &
voice quality to their valued customers.

VALUE ADDED SERVICE

Missed Call Notification
Phonebook Saver
MyUfone Account Services
Infotainment
Urdu InfoServices
Trivia Quiz
Pocket Data Services
Virtual Private Network
Call Features
Messaging Services
UShare
UFONE’S PRODUCT FEATURES:
U-CIRCLE
Prepay provides an easy way to call Friends & Family.

At Ufone we make it easy for you to call friends & family with U Circle.
Now you can talk more for less with the most economical rates to call
your Ufone Circle.
U SHARE
Ufone Prepay customers can now share their balance with

each other through a simple SMS in 3 easy steps.
MOBILE NUMBER PORTABILITY
Ufone welcomes you to bring your mobile number

to the best service. Through Mobile Number
Portability (MNP), mobile phone subscribers can
retain their mobile phone numbers when they change
mobile operators. Therefore a 0300-xxxxxx or
0345-xxxxxxx can be a Ufone customer in the
MNP regime.

Experience limitless features by stepping into the world of Ufone Postpay’s value
added services. We aim to connect with you and provide you state of the art
services to make sure you get the most out of your mobile phone. Which is why,
we’ve mentioned some of our value added services to help you begin.
ESSENTIALS
SHORT MESSAGING SERVICE (SMS) & INTERNATIONAL SMS
You can send and receive text messages upto 160 characters per SMS. If your
handset supports more than 160 characters, one SMS will be sent for every 160
characters. You can exchange text message both nationwide & worldwide.
CALLER LINE IDENTIFICATION (CLI)
You can find out the caller’s number automatically before answering the phone as
it is displayed on your handset.
CONFERENCE CALLING
Conference Calling lets you talk to two people at the same time in a 3–party
simultaneous conversation. To activate your conference calling, please call 333.
CALL WAITING
Call Waiting allows you to receive another call while in conversation with a caller.
VOICE MAIL
Voice mail lets you receive and store voice messages when you are unable to
attend your calls; if your phone is switched off, busy or out of coverage. To
activate your voice mail, please call 333. To retrieve your voice messages,
please dial 191. You can enjoy a storage capacity up to 10 messages.

EXCLUSIVES
MISSED CALL NOTIFICATION
With Missed Call Notification, you never miss a call even when your phone is
switched off or you’re out of coverage. Ufone Postpay offers you SMS
notifications of all missed calls with time and date information as soon as you turn
your phone back on or are back in coverage. To activate your missed call
notification, SMS “MCN ON” to 180.
PHONE BOOK SAVER
With Phonebook Saver, now you can retrieve all your contact numbers instantly
whenever you lose them. So go on and create your personal Phonebook Saver
account and never lose a contact again. To subscribe to Phonebook Saver, write
an SMS, “Sub <Handset Model>” and send it to 400.
MOBILE BANKING
Ufone Postpay offers its customers the convenience of conducting their banking
transactions like account balance, outstanding balance on the credit card,
payment transfer etc from the comfort of their office or home. Services offered
may vary from Bank to Bank.
VIRTUAL PRIVATE NETWORK (VPN)
This facility provides you and your corporate the option to define your
personalized calling group within your organization and avail fabulous discounted
rates and other benefits. To get tariff and activation details, please call 333.
GPRS ENABLED MMS AND INTERNET ACCESS
With GPRS (General Packet Radio System) you can access your internet based
emails, browse the internet and send & receive multimedia messages from your
handset.
Internet Access: you can access the internet by simply entering the desired
website/wapsite address on your phone’s internet browser.
MMS: this service allows you to send and receive pictures, sounds & video clips
along with your personalized text messages to Ufone and other mobile operator
subscribers.
Emails: you can use your internet based emails by accessing your email website
through the GPRS enabled handset

ACTIVATE GPRS
To get GPRS/MMS subscription and your handset settings, simply SMS your
“handset model” to 222.
Example: type “P910i” or “6600” or “razr v3”.
GPRS ROAMING
With Ufone Postpay you can now send & receive MMS, surf the internet, access
your emails and enjoy lots of other GPRS services while roaming abroad. All this
with the same ease as you would in your city. To activate your GPRS Roaming
services, please call 333.
CONTENT DOWNLOAD
Ufone Postpay offers a variety of content download services like,

 True tones/ Polyphonic tones/ Monophonic tones
 Video Clips
 Logos
 Picture messages
 Wallpapers
 Java games & SMS games
 Mobile themes etc.
UFONE/ABN AMRO CREDIT CARD

ABN AMRO introduces its first co-brand Credit Card with Ufone, one of the leading
telecommunication companies in Pakistan. Now, not only can you enjoy special
packages with Ufone, but the more you talk, the more you can earn on your ABN AMRO
Ufone Credit Card.
FREE UFONE SIMS!
Up to 4 free Ufone SIMs will be delivered at your doorstep along with your credit
card as per the following criteria:
STANDARD CARD:

Ufone postpay SIM and 1 Ufone prepay
Ufone postpay SIMs and 2 Ufone prepay
 Free Line Rent upto 12 months

 As an ABN AMRO Ufone Credit Cardholder you can opt for any of three
amazing advance line rent discount options on your postpay connection:
3+1: Pay for 3 months, get 1 month free
6+3: Pay for 6 months, get 3 months free
12+12: Pay for 12 months, get 12 months free
 Unbelievably low line rent
 Free minutes that allow you to talk for hours
 Friend & Family offer is valid till March 15, 2007.
NO SECURITY DEPOSIT!
Your Ufone postpay connection through the ABN AMRO Ufone Credit Card
means you do not have to place a security deposit.
ANNUAL FEE WAIVER
Enjoy an Annual Fee Waiver for the first year simply by activating your ABN
AMRO Ufone Credit Card along with a Ufone connection with an advance line
rent option
3% CASH BACK
You will get 3% credited on your Ufone account based on your monthly billing.
ACCELERATED REWARD POINTS
1. Earn Triple Reward Points on your ABN AMRO Ufone Credit Card for every
Rs. 50 of your Ufone bill paid through Direct Debit.
2. Earn Double Reward Points on your ABN AMRO Ufone Credit Card for every
Rs. 50 you spend on retail transactions.
FREE AIRTIME IN EXCHANGE FOR REWARD POINTS
Get rewarded every step of the way! Transfer Reward Points from your ABN
AMRO Ufone Credit Card to your Ufone connection by simply calling our Non-
Stop Banking Centre at 111-06-06-06:
INSTANT REWARD REDEMPTION

No more waiting to redeem your accumulated points through a catalogue. You

can now redeem Reward Points earned on the ABN AMRO Ufone Credit Card
online at our redemption partner outlets. There is no fee charged for this facility.
Your points will automatically appear on your monthly credit card statement.
Simply visit a redemption partner outlet and pay for your purchases using your
Reward Points.
UFONE DIRECT DEBIT FACILITY
Enjoy the convenience of paying your Ufone connection billing via the ABN
AMRO postpay Ufone Credit Card. Now pay only one bill instead of two and earn
Triple Reward Points!
MASTERCARD - GLOBAL REACH AND ACCEPTABILITY
The ABN AMRO Ufone Credit Card carries the MasterCard logo, ensuring
worlwide acceptability at over 24 million locations in over 210 countries and over
10,000 retailers across Pakistan.
INSURANCE COVER
The ABN AMRO Ufone Credit Card comes equipped with the following safety
and coverage features:
Lost or Stolen Card Cover: If your card or any Supplementary Card linked to your
account is lost or stolen, you suffer no liability for transactions made after you
have reported your card lost or stolen.
Credit Protection: This costs just 0.36% of your outstanding monthly balance. The
outstanding balance on the card is insured for payment in the unfortunate event
of death or temporary/permanent disability of the cardholder. To activate this
facility on your Credit Card, please call 111-06-06-06.
DISCOUNT PARTNERS
Take advantage of fabulous discounts and privileges with leading brands and
service providers with the ABN AMRO Ufone Credit Card. Please consult the
Rewards and Discount Guide for further details or call our Non-Stop Banking
Centre at 111-06-06-06.
CASH ADVANCE FACILITY
The ABN AMRO Ufone Credit Card comes with a cash advance facility of up to
75%* of your credit limit, so you'll never be in a crunch for cash. You can use any
ATM in the world that displays the logo for this facility.

INSTALLMENT PLAN
You can transfer balances from other credit cards or book purchases on the ABN
AMRO Ufone Credit Card. Affordable mark-up rate of 1.66% per month.
Balance re-payable in 6-60 months (in increasing multiples of six) Easy and
Convenient installments.
POCKET DATA SERVICES
Surf the internet and send picture messages:

With technology coming to the forefront, the mobile phone has become much
more than a voice communication device. Now, not only are you available to the
world, your virtual world is available to you! There are two unique ways in which
the world can be accessed through your phone, one bit at a time!
MMS
A picture speaks a thousand words. Our Multi Media Service offers you the
chance to speak your mind with a difference. With Ufone’s Multimedia
Messaging Service, you can now send pictures that can light up your friend’s day.
An MMS can be sent to any Mobilink, Warid or Telenor number. You can also
send an MMS to your friend’s e-mail address. Subscription to MMS is free for
Postpaid users.
For Prepaid users, there is a one time only subscription charge of Rs. 150. This is
inclusive of GPRS activation.
GPRS
General Packet Radio Service (GPRS) offer 'always-on', higher capacity,
Internet-based content and packet-based data services. Ufone GPRS enables
services such as Internet browsing, e-mail on the move, powerful visual
communications, multimedia messages and location-based services.
Ufone GPRS offers complete solutions through which you can always stay online
and connected.
INTERNET ACCESS:
With Ufone GPRS, you can enjoy a better mobile Internet experience, with
access to graphically rich content with sound and animation, as well as better
applications that slower bandwidths couldn't handle. So you can easily check
your e-mails, chat with your friends and browse on the internet as much as you
want.
UCHAT:
Ufone GPRS lets you chat with your friends and loved ones over great services
like MSN, Yahoo, AOL and ICQ.

You can also download your chat application over GPRS and start chatting even
if the application isn’t pre-installed on your handset.
Top executives and Managers are faced with the ever increasing requirement for
mobile voice as well as anytime, anywhere access to corporate resources,
regardless of the access device. GPRS gives that essential advantage to the
people who value their time.
GPRS Subscription for Prepay subscribers: Rs.150 (one time only)

GPRS Subscription for Postpaid subscribers: Free
PHONEBOOK SAVER
Lost or changed your phone and worried about your contacts?

With Phonebook Saver, now you can retrieve all your contact numbers instantly
whenever you lose them. So go on and create your personal Phonebook Saver account
and never lose a contact again.
Phonebook Saver is available in both GPRS and SMS versions.
Ad <Name>
To add a contact to Phonebook Saver
Get <Name>
To retrieve a single saved contact
Get All
To retrieve all saved contacts
Del <Name>
To delete a single saved contact
Alternatively, you can also add contacts to your Phonebook Saver account by
sending a contact in the form of a business card to 400.
Phonebook Saver Charges: Monthly subscription fee: Rs.20 + Tax
VPN - Personal Network

VPN – Personal Network provides customized solutions in accordance with the needs of
corporate clientele.
Ufone VPN lets you define your own Closed User Groups (CUGs) within your
company and also lets you assign a private numbering plan within your closed
user group.
Closed User Groups

 Closed User Group comprises of the following features,
 Restricts the user's calls
 Define the numbers that can be called

 Define the numbers from which calls can be received

 Each user can be a part of up to 10 CUGs
 CUGs can also be made across cities
 CUG do not determine charging
 Call Waiting
 On Net Call: Calls from one VPN user to another VPN user in the same
VPN.
These calls will be charged at a discounted rate

PRICE:
As compare to other telecommunication companies, Ufone offers its services with
lower and affordable rates. The price of product matters in the market but low
price with high density service is not an easy task to accomplish. For the
satisfaction of valued consumer Ufone merged the low Price and high density
services with wide network.
Both, the Prepay & Postpay tariff are being defined as follows:
Call Charges Prepay Tariff

Ufone Prepay Tariff Within Ufone To Other
To PTCL
(Rs.) Per Minute Community Networks*
Outgoing Call rates /
Peak Hours 2.50/- 2.50/- 2.50/-
(7am - 10pm)
Outgoing Call rates / Off
Peak 1.50/- 2.50/- 2.50/-
(10pm -7am
Ufone Postpay provides you with matchless call plans to suit your lifestyle and
connectivity drive. Use your Ufone Postpay for business or leisure and stay
connected all the time.
Call Charges Postpay Tariff

Postpay Postpay Postpay Postpay
Ufone postpay Tariff (Rs.)
ZLR Ease Value Extra
Monthly Line Rent 0 199 399 999
Outgoing Call Charges (per 30 seconds)
Ufone to Ufone 0.90 0.60 0.50 0.40
Ufone to Other Mobile
1.15 1.10 1.10 0.90
Operators
Ufone to PTCL & WLL
1.00 0.80 0.70 0.60
Network
SMS Charges
Ufone to Ufone 0.50 0.50 0.50 0.50
Ufone to Other Mobile
1 1 1 1
Operators
Free offers
Free Minutes 0 200 400 1000
Free SMS 0 25 50 100
Security Deposit
Local & Nationwide 750 1,000 1,500 2,500
International Dialing 2,500 2,500 3,000 5,000
International Roaming 15,000 15,000 15,000 15,000

HIGHLIGHTS OF RECENT EARNING REPORT
For the first quarter 2006-07 ending October 30, 2006 Ufone profit before tax was
Rs.7.7 billion with net Profit of Rs.5.1 billion, which is 7% lower than that of the
corresponding quarter of last year. For the full year 2005-06 after tax profit was
Rs 20.78 billion which was 22% less than previous year’s profit.
Dividend of Rs 3 per share was awarded which corresponds to an impressive
dividend yield of 12.3%.
PRICING STRATEGY:
Pricing strategy plays very important role to acquire market share where giant
competitors are already working and moving ahead.
Ufone has implemented low pricing strategies to reach its objectives. Pakistan’s
mostly population contains on Middle class and working class people. In this view
the low pricing strategy of Ufone gets attention of many customers. In the early
age of Ufone launched, they decide their logo by the people opinions that boost
its products. An advertising campaign launched showing Bakra Market that
relates to middle class of Pakistan.

PROMOTION:
For the promotion of product, print media, electronic media, billboards, broachers
and leaflets has been utilized for the awareness of various customers.
Time to time, Ufone promotes its services / schemes to
their users and general public via using various type of
promotion channels. Through the advertisements people
get awareness about the product and are able to choose
the best one for fulfill their requirement in Mobile
Telecommunication.
Electronic media and billboards (Including skyscrapers)
are the key sources for the promotion of Ufone. Different
kind of advertisement can be seen on Television and
billboards. Ufone is also a co-sponsor of Cricket World
Cup 2007.
Advertising campaign is special and
impressive than other cellular
companies, like concept, models,
colors scheme and visualizing. The
advertisement of post pay has been
very much attractive for the
business class customers with the
slogan of endless possibilities.
Ufone website (www.ufone.com)
contains bunch of information about
the product, services, coverage,
placement, and value added services. Website is playing a leading and
significant role for the promotion of product.
Call operators of customer service department are professional and proficient to
resolve consumer problems and they are 24 hours available to respond
customer’s query.
Mobile Portability Technology has been launched by the Ufone which is very first
telecom company to adopt and promote the latest technology. To deliver the
knowledge of Mobile Portability Technology Ufone promoted it through print and
electronic resources.
UFONE’S FUTURE PLANS (NETWORK UP GRADATION):

Under the agreement, Huawei will provide its future-oriented EnerG GSM solution
to expand Ufone's network to cover over 1,500 cities, towns, villages and all
major highways in the country. The network also allows Ufone subscribers to
enjoy high-speed wireless data service.
The GSM contract for Ufone also include Huawei's new generation
GSM dual density BTS that feature high integrated and receiving
sensitivity to improve the network performance and lower the cost of
network construction and O&M expenditure. In addition, Huawei will
provide Mobile Softswitch solution based on the advanced R4
architecture to satisfy Ufone's network expansion requirements,
enables the telecom service provider to evolve into 3G smoothly.

PLACEMENT:
Ufone has more than 10.2 million subscribers as of Dec 2006 and has network
coverage in more than 750 cities. Ufone offers efficient and friendly customer
services through 225+ Sales & Customer Service Centers across Pakistan.
S.
Business Name Address
No.
1 FRIENDS MOBILE CORNER, SHOP NO G-2
ADNAN
& G-3, OPPOSITE Dr. SULTAN HOSPITAL,
COMMUNICATIONS
KORANGI - V
2 PLOT NO 14, STREET NO 1, ALIGARH
RED STAR
COLONY, ORANGI TOWN, NEAR KESC
COMMUNICATION
OFFICE AND METRO CINEMA.
3 BEST BARGAIN SUPER SHOP NO JM 4/909, BABRI CHOWK, GURU
STORE MANDIR NEAR HBL NEW TOWN, KARACHI
4 OFFICE NO 14, GROUND FLOOR, REX
ASIF ENTERPRISES CENTER. FATIMA JINNAH ROAD,
SADDAR, KARACHI
5 SHOP NO 18, BOAT VIEW APPARTMENT
ABDUL SAMAD MUN
BOATIN BASIN CLIFTON KARACHI.
6 SHEIKH KHURRAM GF2, TECHNO CITY, ALTAF HUSSAIN
REHMAN ROAD, I.I CHUNDIGAR ROAD, KARACHI
7 SYED SAFEER UL SHOP NO 6, MADINA SHOPPING CENTER,
HASSAN QUAID-E-BAD, LANDHI, KARACHI
8 PLOT NO 168/A, SHOP NO 2, MADINA
ZAFAR SIDDIQ MOTI MALL BLOCK NO 3 ,KHALID BIN WALEED
ROAD, P.E.C.H.S, KARACHI
9 SHOP NO 17, AL-BURHAN SHOPPING
MUHAMMAD IBRAHIM
CENTER, NORTH NAZIMABAD, KARACHI.
10 SHOP NO 6, AREAKA 80 GROUND FLOOR,
NOOR MOHAMMED NEAR ROOMI MOSQUE. SINDHI MUSLIM
SIDDIQUE HOUSING SOCIETY, MAIN SHAHRAH-E-
FAISAL KARACHI.
11 A-9 ABBAS AQUARE, BLOCK 7, F.B.
GHAZI COMMUNICATION
AREA , KARACHI
12 SHOP NO 31 & 32, JILANI CENTER, M.A
PAK COMMUNICATIONS
JINNAH ROAD, NEAR TOWER, KARACHI
13 SHOP NO 9NA, CRESENT COURT-II,
WIRELESS ONE ABDULLAH HAROON ROAD, NEAR B.V.S
SCHOOL, KARACHI
14 3-C, M.M TOWERS, KHAYABNE ITTEHAD,
ABDUL BASIT ZAHID
PHASE-II-EXT, D.H.A, KARACHI
15 SHOP NO 1 & 2, BLOCK NO 17, JAWAID
MOBILE WORLD
ARCADE, GULISTAN-E-JAUHAR, KARACHI

16 SHOP NO C-40-116/117, SHAH-E-KARBLA

GF COMMUNICATION TRUST, RIZVIA SOCIETY, NAZAIMABAD,
KARACHI
17 SHOP NO 8/2, BLOCK 3, AL-AZMAT
QURESHI TRADERS
SQUARE, GULSHAN-E-IQBAL, KARACHI
18 WIRELESS SHOP NO B-1846/8, WARD-B, BESIDE
COMMUNICATION KOZI HALEEM TILAK CHARI, HYDERABAD
19 SUIT NO- 2, Unit NO VII, CITY VIEW
ZARA COMMUNICATIONS
PLAZA , LATIFABAD, HYDERABAD.
20 ENERGY SHOP NO 2, ABDULLAH CHAMBER
COMMUNICATION SALAHUDDIN ROAD, SADDAR
CANTT,OPPOSITE JUNAID JAMSHED
SHOP, HYDERABAD.
21 SHOP NO 23, POLICE SHOPPING
SHIMLA SWEETS &
CENTRE, M.A.JINNAH ROAD,
BAKERS
MIRPURKHAS.
22 UFONE FRANCHISE MALL ROAD KHAIR
STAR COMMUNICATION
PUR MIRS, KHAIRPUR
23 AQIB COMMUNICATION SHOP NO. 7, SHERAZ SHOPPING CENTER
KATCHERY ROAD, NEAR BANK AL-
FALAH, NAWABSHAH.
24 PALACE TELECOM QUAID-E-AZAM ROAD, JACOBABAD
25 SHOP NO 10, REGAL PLAZA CIRCULAR
JAMALI COMMUNICATION
ROAD, QUETTA.
26 CENTRAL ELECTRONICS ART SCHOOL ROAD, QUETTA
27 SHAHAB MANZIL, M.A. JINNAH ROAD,
CREATIVE EDGE
BESIDE ART COUNCIL, QUETTA
28 NASEER AHMAD BACHA COLLEGE ROAD, CHAMAN.
KHAN
29 INDUS COMMUNICATION MILLAT ROAD, DHARKI
30 MEHRAN GHOTA HOSPITAL ROAD, GHOTKI
COMMUNICATION
31 SHOP NO 24, QUAID-E-AZAM ROAD,
MALIK MUHAMMAD ILYAS
NEAR MEHRAN CHOWK, BADIN
32 MAIN INDUS HIGHWAY, OPPOSITE SHELL
MAZARI COMMUNICATION
PETROL PUMP, KASHMORE
33 NIHAL TRADERS MIR CHAKAR KHAN ROAD, KHUZDAR.
34 CH.IFTIKHAR AHMAD & SHOP NO 2-H, SHOPPING CENTER
CO HYDERABAD ROAD, SANGHAR
35 AL-MALK M.A.JINNAH ROAD, NAYA CHHATRI
COMMUNICATION CHOWK, TANDO ADAM.
36 KANWAR JEWELLERS MAIN STATION ROAD, SHAHDAD PUR
37 FAHAD COMMUNICATION SHOP NO 2, DISTRICT COUNCIL
SHOPPING CENTER, KATCHERY ROAD,

DADU.
38 NEAR NATIONAL BANK, AIR PORT ROAD
SAHIL COMMUNICATION
GWADER
39 SHOP NO 2, PHULLELI ROAD NEAR
REHMAN TRADERS TOWN HALL SHOPPING CENTER, TANDO
MOHAMMAD KHAN.
40 MEHRAN UFONE FRANCHISE MAIN ROAD, MORO
COMMUNICATION
41 KHAWAJA TEHSIL ROAD NEAR JAMIAH MASJID,
COMMUNICATION LORALAI
42 UFONE FRANCHISE PAKISTAN CHOWK,
PEARL COMMUNICATION
BANDAR ROAD, LARKANA
43 SHOP NO 13, SHAH FAISAL MARKET,
TAMIMI TRADERS MALIR HALT, MAIN SHAHRAH-E-FAISAL,
KARACHI.
44 BLOCK NO 7/8, CP BERAR SOCIETY,
ASIM I SHEIKH
MADINA HEIGHTS, KARACHI
45 SHOP NO 6, STATION ROAD, SIKANDAR
TAHIR ELECTRONICS
SHOPPING CENTER, LARKANA
46 HYDER STATION ROAD, JUMANI HALL, SHIKAR
COMMUNICATIONS PUR
47 SHOP NO D-3/401-A, DHARAM SHALA
ABID GENERAL STORE
,STATION ROAD, SUKKUR
48 PLOT NO C-408/10, SHOP NO 1,2 & 3,
ABDUL SHAKOOR ARIAN GROUND FLOOR, MINARA ROAD,
SUKKUR
49 CITI MOBILE STATION ROAD, NEAR Dr.MOHAMAMD
COMMUNICATION SALAH SHEIKH, SHAHDAD KOT
50 SHOP NO D 64-B/1, MAHRAB CENTER
MEHAK COMMUNICATION ADJACENT H.NIZAM DEEN & SONS, MAIN
SHAIR SHAH SITE, KARACHI
51 SHOP NO R-426, SECTOR 11/C1, NORTH
PLANET TELECOM
KARACHI
52 PLOT NO 412-A, BHATTAI COLONY,
SWIFT COMMUNICATION
KORANGI CROSSING, KARACHI
53 SHOWROOM NO 2, Block 13-C, BAIT -UL-
MUHAMMAD ASHFAQ FURQAN BUILDING, GULSHAN-E-IQBAL,
Near MCB Bank, Karachi.
54 DAVESH TELECOM MAIN DARGAH ROAD, HALA
55 PLOT NO 9/21, AREA 37-C, NEAR BABAR
N.Z.ENTERPRICES
MARKET, LANDHI NO 3. KARACHI
56 NEAR MADINA HOSPITAL, JHANG ROAD,
PAK LINKS
CHINOT
57 SHOP NO P-110, BASEMENT BUKHARI
CELL COMMUNICATIONS
CENTER, CHINNIOT BAZAR, FAISALABAD

58 STREET NO 1, GURUNANK PURA,

CHAUDHARY TELECOM
FAISALABAD
59 FAST COMMUNICATION MILLAT CHOWK, OPPOSITE IDEAL
SWEETS, JAMIA CHASHITA ROAD,
FAISALABAD
60 LASHARI NEAR MULTAN EYE CARE HOSPITAL,
COMMUNICATIONS KHANEWAL ROAD, MULTAN
61 NEW NET ABALI GUEST HOUSE, CHOWK GHANTA
COMMUNICATIONS GHER, MULTAN
62 STAR LINKS, DERA ADDA CHOWK,
CELL VISION
MULTAN
63 JILLANI GULSHAN MARKET, SHAH RUKH NEALM
COMMUNICATIONS COLONY, MULTAN
64 FAWARA CHOWK, SHAHEED ROAD,
FAST COMMUNICATIONS
SADAR, JHANG
65 MUSHTAQ YOUSAF SHAH ROAD, SADAR, JHANG
COMMUNICATION
66 SAGHIR COMMUNICATION SHAHRAH-E-QUAID-E-AZAM, CHINIOT
67 SHOP NO 7, AL-KAREEM PLAZA,
PARADISE MOBILE
CIRCULAR ROAD, BAHAWALPUR
68 U COMMUNICATION SHOP NO 2, FAIZ PLAZA, LIBERTY
CHOWK,OPPOSITE B.V HOSPITAL,
BAHAWALPUR
69 COLLEGE ROAD, NEAR HOSPITAL
D.G COMMUNICATION
CHOWK, D.G.KHAN
70 SHAIGAAN BLOCK NO 1, RAILWAY ROAD, D.G.KHAN
COMMUNICATION
71 ANSA COMMUNICATION MUHAMMADI BAZAR, SARGODHA
72 ARIAN BROTHERS SILAN WALI ROAD, SARGODHA
73 KHUSHAB CONNECTIONS KHAYYAM CHOWK, SARGODHA
74 PAKISTAN GROUP ADIL PLAZA, HIGH STREET, SAHIWAL
75 ZT COMMUNICATION TEHSEEL CHOWK, OKARA
76 OPPOSITE PATWAR KHANA KATCHERY
ELAHI COMMUNICATION
BAZAR, OKARA
77 SWANSI MIAN BALLO KHALI ROAD, MIANWALI
COMMUNICATION
78 MAQBOOL MOBILE SHOP NO 5, CLUB ROAD, VEHARI
COMMUNICATORS
79 AMJAD COMMUNICATION TALAMBA ROAD, MIAN CHANNU
80 MASHALLAH G.T. ROAD, KOT ADDU.
COMMUNICATIONS
81 BISMILLAH MOBILES NEAR GPO BHAKKAR
82 AWAN MOBILES ABBAS CHOWK

83 NEAR FATEH PUR CHOWK, CIRCULAR

AAS-TEL
ROAD, ALIPUR
84 MARIYUM MULTAN ROAD, MUZAFFAR GRAH
COMMUNICATION
85 FRIENDS BALDIA ROAD, NEAR BOP,
COMMUNICATION BHAWALNAGAR
86 U COMMUNICATION IQBAL COMPLEX, R.Y.KHAN
87 DARESHK SADIQ ROAD, RAJAN PUR
COMMUNICATIONS
88 CIRCULAR ROAD, OPPOSITE HAQ NAWAZ
FSS COMMUNICATION
CHOWK, D.I.KHAN
89 MURSHED OPPOSITE GIRLS COLLEGE, CIRCULAR
COMMUNICATION ROAD, D.I.KHAN
90 RAI COMMUNICATION NEAR MCB KAMALIYAN
91 CITI FONES SAHIWAL ROAD, PAKPATAN
92 KATCHERY ROAD, MODEL TOWN, KHAN
NICE COMMUNICATIONS
PUR
93 JAN COMMUNICATIONS RAJANA ROAD, PEER MAHAL
94 MIAN TELECOM ARIF BAZAR, BOREWALA
95 HT Communication ARIF BAZAR, BOREWALA
96 SHEIKH COMMUNICATION COLLEGE ROAD, BOREWALA
97 JILAL COMMUNICATION FAISALABAD ROAD JARANWALA
98 MAKKAH ELECTRONICS JARANWALA ROAD, FAISALABAD
99 LAYYAH CHOBARA ROAD, LAYYAH
COMMUNICATION
100 HASSAN COLLEGE ROAD, LAYYAH
COMMUNICATION
101 GLOBAL MAIN BAZAR, COLLEGE ROAD, NEAR
COMMUNICATION KHUSHALI BANK,JOHARABAD, KHUSHAB
102 NEAR DISTRICT COURT, RAJANA ROAD,
MUSHTAQ MOBILES
T.T.SINGH
103 TOWN COMMITTEE ROAD, DISTT
STAR TELECOM
KHANEWAL, JAHANIAN
104 NEAR FEDEX OFFICE, SATIANA ROAD,
VOICE COMMUNICATION
FAISALABAD
105 INTERLINK BLOCK 15, STADIUM ROAD, KHANEWAL
COMMUNICATIONS
106 HAMD TELECOM MULTAN ROAD, LODHRAN
107 UNITED BANGLA ROAD, HAROONABAD
COMMUNICATIONS
108 MAKKAH ELECTRONICS TALAB BAZAR, T.T.SINGH
109 MASHALLAH LINKERS MAIN BAZAR, AHMED PUR, SIAL
110 FOR LINKS KHALID & CO MAIN BAZAR, BHALWAL

111 NEW UNITED GOLRA MARKET, BALLO KHEL ROAD,

COMMUNICATION MIANWALI
112 COLLEGE ROAD, OPPOSITE PUNJAB
YOUNAIS TRADERS
BANK, PAKPATAN
113 MOBILE LIASION KATCHERY ROAD, DEPALPUR
114 FONE 4 U CLUB ROAD, VEHARI
115 MALL ROAD, BOMAN GEE CHOWK,
THE SKY PHONE
CANTT, MULTAN
116 MULTAN NEAR ZAKRYIA TOWN BOSAN ROAD,
COMMUNICATION MULTAN
117 SHOP NO 1, QUAID-E-AZAM ROAD, MINI
LUCKY COMMUNICATION
MARKET, CANTT, OKARA
118 SHEIKHUPURA ROAD, KHURIANWALA,
AIR TEL
FAISALABAD
119 PRINCE COMMUNICATION Sahiwal LIAQAT CHOWK, SAHIWAL
120 NEAR ELAHI HOSPITAL, SAMANABAD,
H K TELECOM
FAISALABAD
121 NEAR SHELL PETROL PUMP, JHANG
JAWA TELECOM
ROAD, FAISALABAD
122 SHOP NO 243-B, SADDAR BAZAR,
SAJJAD TELECOM
G.M.ABAD, FAISALABAD
123 SHOP NO 5, HAMID COMMERICAL
FAHAD COMMUNICATION
CENTER, MULTAN
124 NAYA SAWERA QUAID-E-AZAM ROAD,
ZAIN COMMUNICATION
MAILSI
125 REHMAN UNIQUE LALIKA MARKET, BANGLA ROAD,
TRADERS HAROONABAD
126 REHMAN TRADERS COLLEGE ROAD, SHOP NO 9, CHISTIAN
127 NEW SHAMIM MIAN ROAD, HASILPUR
ELECTRONICS
128 HAMZA COMMUNICATION LAKAR MANDI ROAD, CHICHA WATNI
129 MOON COMMUNICATION SADDAR BAZAR PEER MAHAL
130 BISMILLAH QUBALA BAZAR, ARIF WALA
COMMUNICATION
131 TABASSUM TELECOM BAZAR SHEIKHAN MUGHAL CHOWK
132 Mian bazar Muzaffar Garh MAIN BAZAR,
UU DIGITAL
MUZAFFAR GARH
133 BLOCK NO 6, NEAR SCHOOL NO 2, LAL
WAFA COMMUNICATION
MASJID ROAD, KHANIWAL
134 QASIM BAZAR, NEAR WAPDA
ZAM ZAM TELECOM
OFFICE,SUMANDRI
135 AL-MADINA TELECM BANK BAZAR, MAMUKANJAN
136 U-2 LINKS GHALA MANDI, CHAK JHUMRA

137 FTM MARKETING RAILWAY ROAD, GOJRA

138 AMEENA TELECOM MAIN BAZAR, PINDI BHATTIYAAN
139 MADINA ELECTRONICSKUTCHERY ROAD, TANDIANWALA
140 AHSAN TRADERS RAILWAY ROAD, GOJRA
141 IQBAL BAZAR, OPPOSITE TEHSSIL
KAMALIA TELECOM
COUNSIL, KAMALIA
142 M-ONE OPPOSITE BANK AL-FALLAH, KUTCHERY
COMMUNICATIONS ROAD, MANDI BAHA-UD-DIN.
143 9-UGF, EDEN HEIGHTS, JAIL ROAD,
INAM ULLAH KHAN
LAHORE.
144 29-RAVI ROAD, OPPOSITE TOTAL
RIZ TEL
PETROL PUMP, LAHORE
145 MULTAN ROAD, OPPOSITE POLICE
BABAR COMMUNICATION
STATION PHOOL NAGAR, BHAI PHERU.
146 157-LAHORE ROAD, SADDAR, CANTT,
SAMINA N. S. ALVI
LAHORE.
147 SHOP NO 93/1-S, LOWER MALL, BHATTI
ASIF ALI
CHOWK, DATA DARBAR, LAHORE.
148 SHOP NO 6, CHENAB BLOCK, ALLAMA
KHAQAN BABAR
IQBAL TOWN, LAHORE.
149 E105/1B, ADJACENT MCB, MAIN
TANVEER ASLAM
BOULEVARD, DEFENCE, LAHORE.
150 AHMED SAEED 2MCLEOD ROAD, LAHORE.
151 17 CIVIC CENTER, NEW GARDEN TOWN,
GHULAM HUSNAIN
LAHORE.
152 3/1 A, NIAZ VIEW SCHEME, CHOWK
IMRAN MEHDI
CHOUBURJI, LAHORE.
153 UGF # 4, ASAD CENTER, NEAR SADDIQ
DYNAMIC SERVICES TRADE CENTER, MAIN BOULEVARD,
GULBERG, LAHORE.
154 118 GT ROAD, MIAN PARK, NEAR
PHONO LINK BEGUMPURA STOP, BAGHBANPURA,
LAHORE.
155 SHOP # 2, 38 10 B1, NEAR WATTOO
CELL COM
PLAZA, TOWN SHIP, LAHORE.
156 9-B, JUDITIONAL COLONY, RAIWIND
MUHAMMAD BILAL
ROAD, THOKAR NIAZ BAIG, LAHORE.
157 86/R, 79 GROUND FLOOR, KAMRAN
ATIF AIJAZ APARTMENT, FEROZPUR ROAD, ICHRA,
LAHORE.
158 N 127 R, 5/3/B/111, NEAR SOCIAL
AURANGZEB WAHLAH SECURITY HOSPITAL, G.T. ROAD,
SHAHDARA.
159 AL-WAHID 3-G,GREEN COMPLEX,MAIN FEROZEPUR

COMMUNICATION ROAD,KAINCHI AMAR SADHU,LAHORE.

160 LUCKY COMMUNICATION RAIL BAZAR, MURIDKEY.
161 OPPOSITE MAIN BAZAR, SHAHEENABAD,
HEAVEN TEL
G.T. ROAD, GUJRANWALA.
162 ABID STREET, EHTASHAM COLONY,
HASSAN
NEAR SUI GAS OFFICE, D.C ROAD
COMMUNICATION
GUJRANWALA
163 OPPOSITE ASKARI COMMERCIAL BANK,
MOBILE 4 U
PARIS ROAD, SIALKOT.
164 18/380, NEAR MCB, NEAR KHADIM ALI
A & J Communication
ROAD, CHOWK DARA ARIAN, SIALKOT.
165 STAR WORLD MOBILE RAM TALAI ROAD, GUJRAT.
166 USMAN PLAZA, REHMAN SHAHEED,
SHAMS CELL INTL.
ROAD GUJRAT
167 MIAN EHSAN ELAHI CHANDANI CHOWK, LALA MUSA.
168 SYED MOEEN-UD-DIN OPPOSITE CITY HOSPITAL,GT
SHAH ROAD,KHARIAN
169 RAILWAY ROAD, NEAR PETROL PUMP,
UNITED FONE
KASUR.
170 R.M. TRADERS 292, RAILWAY ROAD, RAIWIND.
171 377/S, MAIN MARKET, SATELLITETOWN,
A & K COMMUNICATIONS
GUJRANWALA
172 F -26, BILAL CENTER -9, NICHALSON
OSAMA CALL POINT
ROAD, LAHORE
173 135-1 GHAZALI ROAD 2ND ROUND ABOUT
SBA INTERNATIONAL
, SAMANABAD, LAHORE
174 MOHAMMAD ALI RIAZ 50 TEMPLE ROAD, LAHORE
175 OPPOSITE BAKRAMANDI, BAKRAMANDI
ALISAM TRADING
STOP, BUND ROAD, LAHORE
176 7 CIRCULAR ROAD MALWADA COMPLEX,
CEL COMMUNICATION
LAHORE
177 LAHORE SARGODHA ROAD, NEAR
JAVAID A. BURKI
ALFALAH BANK, SHEIKHUPURA
178 NEAR THE BANK OF PUNJAB,
AL REHMAN CELL COM
GUJRANWALA ROAD, HAFIZABAD
179 HAFIZ GIFT HOUSE, SHOP # 106, SATTII
KASANA TELECOM
PLAZA, SIALKOT
180 OPPOSITE UFONE OFFICE, MODEL TOWN
Salman Mobiles
GUJRANWALA
181 PRINCE CHOWK, OPPOSITE MADINA
A U TRADERS
TAYYABA PLAZA, JINNAH ROAD, GUJRAT
182 TIP TOP ELECTRONICS CHOWK ALLAMA IQBAL SIALKOT
183 KHAWAJA ENTERPRISES SUPER STEEL MILLS WALA GALA, S. N.
PRINTERS, SHAHEENABAD, G. T. ROAD,

GUJRANWALA
184 RAZA HASSAN 28-A, SATELLITETOWN, GUJRANWALA
185 JILANI COLONY, NEAR OUTPOST
MEHREEN TELECOM
RAILWAY POLICE, NAROWAL
186 35-G.T ROAD, NEAR POST OFFICE,
SHEIKH KAMRAN ISMAIL
SHAHDARA, LAHORE
187 MOBILE INN MAIN SAMBRIAL ROAD, SAMBRIAL
188 OBH TECHNOLOGY 54-M, GULBERG-III, LAHORE
189 VIP MOBILE CENTER, BEHIND DAR
STAR MOBILES GOODS AFZAL MARKET, MALL ROAD,
LALAMUSA
190 MOBILE-1 5, SAMA PLAZA, 68-WEST, BLUE AREA,
COMMUNICATIONS ISLAMABAD
191 CELLULAR SHOP NO 11,BLOCK 2-H,F-10
COMMUNICATIONS MARKAZ,ISLAMABAD
192 HI TECH MAIN CHANDNI CHOWK, MURREE ROAD,
COMMUNICATION RAWALPINDI
193 COMMITTEE CHOWK, MAIN MURREE
ANEES AHMED CHOHAN
ROAD, RAWALPINDI
194 135/G, MARIR CHOWK, KASHMIR ROAD,
SWAYS 6
SADDAR, RAWALPINDI
195 FUTURE A-81/1, MINAR ROAD, MADANI STREET,
COMMUNICATION LALA RUKH COLONY, WAH CANTT
196 FRIENDS SADAAT MARKET, G.T. ROAD,
TELECOMMUNICATION HASANABDAL
197 SARHAD 25, PINDI CLUB BUILDING, THE MALL
COMMUNICATIONS RAWAPINDI
198 NAMAL CORPORATE PLAZA MAIN KOHATI
COMMUNICATIONS CHOWK, PESHAWAR
199 NEAR BAJORI GATE NAMAK MANDI
NOOR ENTERPRISES
PESHAWAR CITY
200 1094, SADDAR ROAD, OPPOSITE G.P.O,
Future Communication
PESHAWAR CANTT, PESHAWAR.
201 MAIN UNIVERSITY ROAD, OPP HONDA
HAROON TRADERS
NORTH PESHAWAR
202 GROUND FLOOR SIDDIQUI MANSION
JADOON
NEAR AMIN HOTEL GT ROAD PESHAWAR
COMMUNICATION
CITY.
203 DAGGAR ROAD MAIN SWARI BAZAR
BUNAIR COMMUNICATION
BUNAIR
204 SHOP 14 CANTT MARKET HANGU ROAD
B & J COMMUNICATIONS.
KOHAT CANTT
205 OPP IRRIGATION REST HOUSE JUNGLE
SHAHID ZAMAN & CO.
KHEL ROAD KOHAT

206 PUNJAB BAKERS RAILWAY ROAD, JHELUM

207 OPPOSITE GENERAL BUS STAND,
SHIEKH
MOHALLAH MASOOM SHAH, G.T. ROAD,
COMMUNICATIONS
DINA (JHELUM)
208 SHAH NETWORK 1ST FLOOR DAEWOO BUS TERMINAL,
TRADERS MAIN MALL ROAD NOWSHERA CANTT.
209 CONTINENTAL PLAZA MAKAN BAGH
KUMAR COMMUNICATION
MINGORA SWAT
210 BBC PLAZA,NEAR GIRLS HIGH
HASAN & CO
SCHOOL,BHOWN ROAD CHAKWAL
211 KOM STREAM (OLD NAME RSK INSTITUTE OF INFORMATICS,
RSK INTITUTE) BHOWN CHOWK, CHAKWAL
212 SHOP NO 4,BLOCK NO 4,CANTT BAZAR,
MUSHCOM
JINNAH ROAD, ABBOTABAD
213 KAKA KHEL TELECOMM Cantt Plaza Mall road Mardan
214 HASHAAM OMER PLAZA, OPPOSITE MALAKAND
COMMUNICATION AGENCY HOTEL, CIVIL BAZAR, ATTOCK
215 ORAKZAI & BROTHER Near Nadra Office Main Bazar Hangu
216 QURESHI ENTERPRISES SHOP NO 151617JAMMAN ROAD BANNU
217 MALAKAND NEAR MCB BATKHELA BRANCH,MAIN
COMMUNICATION BAZAR BATKHELA
218 PHARMAX MOBILE MARDAN ROAD MAIN BAZAR SWABI
219 KHATTACK SHOP NO1 GHULAM MARKET NEAR
COMMUNICATION ALLIED BANK MAIN BAZAR KARAK
220 G-239/C LIAQAT ROAD GAWALMANDI
T & T MOBILE CITY
CHOWK RAWALPINDI
221 SHOP # 24, C/O ZIA PRINTERS, BEWAL
ROOTS DISTRIBUTION
MARKET,G9 MARKAZ, ISLAMABAD
222 CP-335, BAKRA MANDI, DHAMIAL ROAD,
FRIENDS ENTERPRISES OPPOSITE MASJID GOHAR ALI SHAH,
RAWALPINDI
223 1-SHAHEEN COMMERCIAL COMPLEX,
GUL TRADERS
PAF CHOWK, CHAKLALA, RAWALPINDI
224 ISLAMABAD I-10 MARKAZ, ISLAMABAD
COMMUNICATION
225 MAIN G. T. ROAD, FREE LANCER
FKM COMMUNICATION
MARKET, HARIPUR
226 TRADEWELL KAMRA
COMMUNICATION
227 KHYBER TELECOM UNIVERSITY ROAD, PESHAWAR
228 SHALBANDI ABPARA MARKET, ISLAMABAD
COMMUNICATION
229 ROOHI COMMUNICATION MANSEHRA
230 SIMLA COMMUNICATION BESIDE KADIR MOTORS, MAIN

PESHAWAR ROAD, CHOAR CHOWK,

WESTRIDGE, RAWALPINDI
231 MUZAFFARABAD QAZI ENTERPRISES, NEAR GPO
COMMUNICATION
232 AWAMI MULTI SERVICES POONCH ROAD, KOTLI, AJK
233 YUT MOBILES MIAN MUHAMMAD ROAD, MIRPUR
234 RAWALAKOT Location not final
COMMUNICATIONS
236 J. J. COMMUNICATION SHOP NO.5/3, C-AREA NEAR DAKKHANA,
237 SHOP # C-40, 116/117 SHAH-E-KARBALA
GHULAM FARID TRUST RIZVIA SOCIETY, NAZIMABAD,
KARACHI
238 SHOP # A-9, ABBAS SQUARE, BLOCK - 7,
GHAZI COMMUNICATION
FEDERAL "B" AREA, KARACHI
239 SHOP NO JM4 /909 MAIN GRU MANDIR,
BEST BARGAIN
BABRI CHOWK NEAR HBL BUILDING,

COMPETITORS
Telecom Industry is experiencing a fast pace
in context of new launchings and
introduction of exciting technologies. From
this month, IT Insight will provide a regular
section 'Market Watch'. The section will
cover the industry and provide reviews,
insight analysis and industry forecasts. This
will base upon market intelligence, industry
news, experts' opinions and research.
CELLULAR COMPETITION
You can call it 'cellular war' as the intensity of competition is so high. In

Pakistan’s telecom industry, millions of confused and satisfied subscribers look
up to the service providers for them to sustain at 'one' fixed tariff policy. The
variation in tariff plans almost every other month is outcome of severe
competition between cellular companies especially after entrance of two new
cellular companies in 2005. Nearly all cellular companies in Pakistan modified
their tariffs during last 12 months.
PAKISTAN - 10 MILLION NEW CUSTOMERS IN 2007

Cellular News has reported that Pakistan gained 10 Million new cell phone
customers in first 4 months of 2007. Not much of a news but it shows that the
rate of growth is still in high gear.
Telenor garnered the biggest portion, with 3m or 30% of the total, ahead of
Mobilink (27%), Ufone (25%) and Warid Telecom (21%).
Ufone was the best performer in April, adding 0.89m customers, or 32% of the
monthly total.
Mobilink crossed the 25m customer barrier, becoming only the 11th Asian
mobile company to do so, after China Mobile, China Unicom, NTT DoCoMo,
KDDI, Telkomsel, Bharti, Reliance, BSNL, Hutch etc.

MOBILINK GSM
Mobilink GSM
Pakistan Mobile Communications Ltd (PMCL)
Type Private Limited Company
Genre Subsidiary
Founded 1994
Founder Motorola USA
Islamabad, Pakistan
Headquarters
42 Kulsum Plaza, Blue Area
Area served 5000 cities, towns, and villages across Pakistan
Key people Zouhair A Khaliq, President and CEO

Products postpaid Indigo , prepaid JAZZ, Mobilink PCO
Owner Naguib Sawiris

Parent Orascom Telecom Egypt
Slogan Reshaping lives
Website www.mobilinkgsm.com
Pakistan Mobile Communications Limited, better known as Mobilink GSM, is a

telecommunication service provider in Pakistan. According to PTA statistics,
Mobilink has 30.88 million customers by January 2008. Mobilink's Head office is
located in Kulsum Plaza, Blue Area, Islamabad.
Mobilink started operations in 1994 as the first

GSM cellular Mobile service in Pakistan by
MOTOROLA Inc, later it was sold to Orascom,
an Egypt-based multi-national company.
Mobilink's corporate postpaid package is sold
under the brand name "Indigo" and prepaid by
the name of "Jazz".
Mobilink is the largest cellular service provider in Pakistan.

WARID TELECOM
Warid Telecom
Type Private
Founded 2004
301-Dhabi Tower, Hamdan Street, Post
Headquarters Box 44222, Abu Dhabi, United Arab
Emirates
Sheikh Nahayan Mabarak Al Nahayan,

Chairman
Key people
Mr. Bashir A. Tahir, CEO Abu Dhabi Group
& Warid International
Products Telephony
Slogan We Care
www.waridtel.com (Pakistan)
Website
www.waridtel.com.bd (Bangladesh)
Warid Telecom International is an Abu Dhabi based mobile telecommunication

firm providing telephony services in Bangladesh, Pakistan and Uganda.
Warid is expected to launch in Congo soon.
In December 2005, Warid Telecom International LLC

obtained a 15 year GSM license to operate as the
sixth mobile phone operator in Bangladesh for 50
million US dollars.
Warid Bangladesh launched their operations on the
10th of May, 2007 and uses the code 16 preceded by
the code number of Bangladesh +880. Warid
Bangladesh has acquired a million subscribers within
70 days of launch.
The company started rolling out network from mid-2006. In less than a year,
amidst much speculation, Warid Bangladesh launched their commercial
operation with 26 districts – the largest ever launch in terms of network coverage
and BTS Stations. Unlike its operations in other countries Warid Bangladesh
uses the slogan be heard instead of we care.

Currently Warid Bangladesh provides both post-paid and pre-paid connection

plans. The post-paid plan is branded and marketed across the country under the
name Zahi Post-paid, which means leader or royalty. The pre-paid segment is
branded and marketed as Zem Pre-Paid.
In 2004, Warid Telecom International LLC, purchased a license for operating a
nationwide mobile telephony network, (WLL) and long distance international (LDI)
for $291 million US dollars and was the first venture of Warid Telecom
International LLC.
Warid Pakistan launched its services in May 2005. Within 80 days of launch
Warid Pakistan claims to have attracted more than 1 million Users. According to
Pakistan Telecommunication Authority, currently Warid Telecom has more than
10 millions subscribers in Pakistan and is ranked as the fourth largest operator in
Pakistan. Warid Pakistan claims it has the largest "post-paid" subscriber base in
Pakistan.

TELENOR
Telenor
Type Public
Founded 1855
Headquarters Fornebu, Norway
CEO: Jon Fredrik Baksaas,
Key people
Chairman: Thorleif Enger
Products Telephony and broadband
Revenue ▲ 91.1 billion NOK (2006)
Operating
▲ 18.3 billion NOK (2006)
income
Net income ▲ 15.9 billion NOK (2006)
Employees 31,750
Slogan Here to help
Website www.telenor.com
Telenor (OSE: TEL, NASDAQ: TELN) is the incumbent telecommunications

company in Norway, with headquarters located at Fornebu, close to Oslo. Today,
Telenor is mostly an international wireless carrier with operations in Scandinavia,
Eastern Europe and Asia. In addition, it has extensive broadband and TV
distribution operations in four Nordic Countries.
At year-end 2005, Telenor held controlling interests in mobile operations in

Norway, Denmark, Sweden, Ukraine, Hungary, Montenegro, Thailand, Malaysia,
Bangladesh and Pakistan. In October 2006, Telenor entered into an agreement
with Vodafone Group for the acquisition of subsidiary Vodafone Sweden for a
consideration of NOK 8,170 million, including assumption of debt.
Telenor Pakistan is a wholly owned subsidiary that started operations on the 15th
of March 2005 and holds one of six mobile licenses in Pakistan. Its also the
fastest growing cellular network of Pakistan. Currently Telenor holds the second
largest GSM and the largest GPRS and EDGE coverage in Pakistan. It has also
achieved the second largest retailer network in Pakistan within the 2 years of its
operations and it has started operations in Azad Kashmir and the Northern Areas
of Pakistan. Telenor has reached its breakeven in the first quarter of 2007 and
beat largest mobile operator Mobilink in sales. Telenor proactively participated in
earthquake disaster relief, and is carrying out a campaign for the welfare of flood
victims in Balochistan. Current CEO of Telenor Pakistan is Tore Johnsen.

CMPAK (CHINA MOBILE COMPANY)
CMPak (China Mobile Company)

Formerly known as Paktel Limited
Type Private Limited Company
Genre Subsidiary
Founded Early 1990s
Headquarters Islamabad, Pakistan, 68-E Jinnah Avenue, Blue Area
Area served Pakistan
Key people Guo Yong Hong(CEO)
Owner China Mobile Ltd. (Formerly Millicom)
Slogan Ab Sab Keh Do
Website www.zong.com.pk
Paktel was the first ever company granted license to carry out cellular phone
services in Pakistan, set up by Cable & Wireless. It carried out AMPS services
until 2004, when the company launched GSM
services as well. Its main competitor emerged in late
1990s as Instaphone and soon began to dominate
the market.
Millicom International Cellular S.A. on Sunday, 22nd
January 2007, said it will sell its 88.86 percent stake in Paktel Ltd. to China
telecom for $284 million, which includes the repayment of inter-company debt.
The sale implies an enterprise value for Paktel of $460 million, Millicom said in its
press release.
On 4th May 2007, Paktel was renamed to CMPak. And then, on

16th May 2007, China Mobile announced that it had upped its
stake in CMPak to 100%. Moreover, PTA (Pakistan
Telecommunication Authority) has announced that it may resolve
the frequency issue with China Mobile, as it was one of the main
reason for pullout by Millicom International Cellular S.A.
China Mobile Communications Corporation (Chinese: 中国移动通信, Hanyu

Pinyin: Zhōngguó Yídòng Tōngxìn) also known as China Mobile or CMCC, is the
largest mobile phone operator in China. It is the world's largest mobile phone
operator ranked by number of subscribers, with over 376.38 million customers

(as of end of February, 2008). By turnover it is second to Vodafone, which owns

3.3% of China Mobile. It is now the largest market capital company listed in the
Hong Kong Stock Exchange, which exceeds that of HSBC. China Mobile is also
fifth in world rankingsBrandZ ranking.
China Mobile is the world's largest telecom operator. Having a customer base of
over 300 million customers, its network routes 700 million text messages every
day and handles 250 million calls every hour.
China Mobile is perhaps the only cellular network that provides uninterrupted,
reliable coverage through tunnels, on highways, inside sky scrapper elevators as
well on top of Mount Everest.
One of the unique features of China Mobile servicing excellence is to customise

its products, services and tariffs to suit the individual needs of its huge subscriber
base. There are hundreds of payment/tariff options to choose from according to
one's usage pattern, budgetary limitations and nature of use.
China Mobile's first overseas subsidiary, China Mobile Pakistan has the license to
offer and operate voice, data and all value added services in the entire country.
One of the fastest growing cellular markets in the world, Pakistan is a key region
that is likely to offer expansion opportunities as well the chance to make a
difference in the lives of a growing clientele that is demanding and understands
and appreciates better quality and service standards.

ZONG is the first International brand of China Mobile being

launched in Pakistan. It is meant to empower and liberate the
people of Pakistan in every nook and corner of the country. It
will become a part of their hearts, their minds and bring about a
change in their lives that every one desired but few thought
would be possible.
The core essence of ZONG is to allow people to communicate at will. Without

worrying about tariffs, network coverage, capacity issues or congestion. ZONG
will be supported by ground breaking communications, trend setting customer
service and an unmatched product offering which will redefine rules of the game
and establish ZONG as a serious contender for the number one spot.
ZONG would offer its customers with entertaining & innovative value added
services and will empower them by giving a wide variety of products, services &
content to choose from.
We are privileged to be the pioneering country introducing this brand with others
to follow. And God willing, together we will also make ZONG a success story for
others to try and replicate.
China Mobile has already invested $500 million in Pakistan and has plans to
invest more. The company plans to increase coverage area by several thousand
miles, including highways with the capacity of 20m subscribers.
The Chinese company had acquired Paktel for over $460 million enterprise value
last year. On May 4, 2007, China Mobile unveiled its new company -- CMPak
Limited.

UFONE ANALYSIS
UFONE’S APPROACH TO CUSTOMER FEEDBACK
You walk into their store to pay the bill or get something done — that transaction
is entered into their POS / CRM / Billing / ERP system.
One day later Ufone sends you an SMS hoping your experience was well, and
asking a simple question: “Was your experience satisfactory? Send reply ‘yes’ or
‘no’.
SIMPLE, AND TO THE POINT
Ufone’s approach is good in that it is a dead-simple feedback form — a Yes / No

vote is easy enough that people might reply, and is also enough to form a very
simplistic model of using that feedback to improve operations.
The costs of this approach, however, is that Ufone will not know why people are
not satisfied, and for this they will have to work closely with the Line or Business
Center managers as well as sort through reports of customer service staff. Even
then, they will twist data — in today’s customer experience world, skewed data
can be hazardous to a company’s health.
The other major issue with Ufone's approach is that it is an interruption based
approach. If I get an SMS at an odd time, I wouldn’t care if the SMS says “thank
you for visiting our store”, it interrupted me and hence has a chance to put me off.
Especially because Ufone keeps sending an SMS every day until you give
up and reply!
MOBILE PHONE USERS CAN SEND VOICE MESSAGES INSTEAD OF SMS
Telenor Pakistan and Ufone Pakistan are set to launch the world’s first
interoperable voice messaging, or voice SMS, services in 2008 following
successful voice messaging trials towards the end of last year. The trials were
based on the technical specification developed by the GSMA, the global trade
association for the mobile phone industry.
Voice messaging, an alternative to SMS, offers a simple and unobtrusive way to

send a message to another mobile phone user. The service is of great value
worldwide, especially in countries with lower literacy rates and character-based
languages, which makes text with a standard alphanumeric keypad time-
consuming and inefficient. To send a voice message, the caller simply dials a
code (usually the star button) before the recipient's number and records a
message lasting up to 30 seconds. The recipient is notified by a text message,
which often has a one-touch link to a recording of the message.
Telenor Pakistan and Ufone, with support from voice messaging vendors Mobile
Arts and Kirusa, successfully trialed interoperable voice messaging between

October and December 2007 - the first successful multi-operator and multi-
vendor voice messaging trial anywhere in the world.
“Ufone has always led the way in service innovation which has led our
recognition of being the operator of choice for millions. The successful inter-
operator trial is testimony to the commitment and direction shown by Ufone in
bringing new technology and services to Pakistani consumers. We are extremely
proud to be part of this ground breaking exercise which will no doubt have a
positive impact on the lives of our subscribers”, said Mr Ali Ikram, Marketing
Manager VAS of Ufone Pakistan. “Ufone is proud to be the leaders in validating
the GSMA standards for voice messaging inter-operability solutions.”

FINDINGS
I observed a trend of aggressive marketing and advertisement by the mobile
operators in Pakistan. They proudly announce 50 paisa, 3 paisa, 1 paisa call
rates. Trying to one-up other competitors, the advertisements emphasize the
lowest possible rate to grab the consumer attention.
In reality the low rates being advertised come with many conditions. To figure it
out one has to read the fine print carefully that usually marked with * (asterisk). I
think this is unfair to the consumers and we need to criticize this trend which
some may characterize as deceptive marketing.
Pakistan has remarkable growth in telecommunication industry. It is found that

75% population of Pakistan has mobile phones and the counting is increasing
day by day. PTA recorded customers are about 82,514,536. According to current
research that is conducted in March 2008, the Tele density is increasing 52.2%
yearly. This is huge craze in mobile industry.
Since I am working on this project, I found some irregularities:
NETWORK CONNECTIVITY PROBLEM
People are worried about cellular service they often complaint that cellular
operators are not willing to enhance their services. Caller feels
disturbance, busy network, and unauthorized call ending.
DIRTY SMS
Cellular operators provide bundle SMS / MMS offers which results huge
load on networks. Bundle offers also cause dirty and unethical jokes and
SMS.
ROUGH/UNREAL IDEAS IN ADVERTISING
Many cellular service companies are using rough ideas for TV

advertisement. Specially prepaid products are not belonging to realities.
The imagination is not attractive and not belongs to human.
TOO MUCH ADVERTISEMENT

Cellular companies are having bombardment of advertisement on TV
channels. People are fading up with this type of unnecessary
advertisements.

ADVERTISING BUDGET
Companies are spending Millions rupees for in favor of advertising but

they don’t pay attention for the improvement in network or service.
Although Ufone’s Management has signed Rupees 550 million contract to
spend its operation in interior areas and villages of Pakistan but there is
still more amount required to provide better service for customers.

RECOMMENDATION
Cellular operators are providing their best but I have some suggestions to deliver
more effective service.
INSTALLATION OF EQUIPMENT WITH PROFESSIONAL ENGINEERS

Cellular companies must understand the worth of their presence in the
market. If there is a growth, there is immense competition. Cellular
companies should pay attention on the service which is providing to
customers. They just spend on their network growth but don’t realize the
value of service. Advanced Technological equipment should be installed
with professional engineers this will benefit the consumers.
CALL RATES & SMS BUNDLE OFFER

Companies should minimize the call rates instead of SMS rates. Low SMS
rates causing dirty and non-sense jokes which is building unsecured
society. Adults are wasting their time in sending and receiving
unnecessary messages on mobile phone.
ATTRACTIVE ADVERTISING
After having comments on advertising campaigns with different living

standards, I observed that companies are not efficient in advertising.
Mostly cellular advertisers are using rough and unreal ideas which are not
changing consumer’s perception towards any cellular service. Marketers
should convince in polite way instead of Bhangra style. Companies should
implement the effective advertising strategies which affect the consumer
and easily deliver message.
CONTROL ON ADVERTISING AND BUDGET

Too much advertising lost its importance; companies should control the
spots of advertising. They should avoid too much repetition of ad. People
faded up and don’t want to watch ads. They should educate the people
and give proper complete message against call rates and other value
added services
Companies spend much money on advertising campaigns; they should

control it and pay attention on service.

CONCLUSION
This project “Advertising Techniques Used by Cellular Companies” has been very
energetic for me and my career. I learnt a lot while completing this project. The
knowledge I gain is valuable and the contacts I met with are more valuable. This
has been a great experience of my life. I faced many complications to find the
correct and latest information. Alham-do-lillah I succeeded to deliver the best.
I researched on Advertising techniques and types of advertising. Most valuable

information is the rates of advertising on different medium such as TV, Radio and
print medium.
Telecom industry is most growing industry of Pakistan still huge investment

required for coverage. The market also has strong competition after the entrance
of China Mobile Company as player. Competitors are hiring professionals to
entertain the consumer which is resulting technological implementation and value
added services. I reveal some complications in “Findings”. It comes to know that
people are worried about call rates they don’t prefer any particular company.
Consumer searches good service with lowest call rates, although companies are
minimizing call rates this will result more growth in the market.

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Ufone (Tum He Tou Hoo) By: Fazal Muhammad

Other manufacturers include Apple Inc., Audiovox (now

In addition to the barracuda phone, Nokia also launched several entry-level

Preston University - Karachi // ~ 1 of 51 ~ // Submitted to: Sir Khalid Pahore

“India is very important to Nokia and to the global mobile communications

MOBILE NETWORK OPERATOR

The process of becoming a mobile network operator within a country usually

The government may allocate spectrum using whichever method it chooses,

GLOBAL TELECOM MARKET

Motorola 164,307.0 14.3 209,250.9 21.1

Samsung 154,540.7 13.4 116,480.1 11.8

Sony Ericsson 101,358.4 8.8 73,641.6 7.4

Preston University - Karachi // ~ 2 of 51 ~ // Submitted to: Sir Khalid Pahore

LG 78,576.3 6.8 61,986.0 6.3

Others 218,604.3 18.9 184,588.0 18.6

TOTAL 1,152,839.8 100.0 990,862.5 100.0

Preston University - Karachi // ~ 3 of 51 ~ // Submitted to: Sir Khalid Pahore

TELECOM MARKET IN PAKISTAN:

Currently, telecom sector is regarded as a sector where local and foreign

Preston University - Karachi // ~ 4 of 51 ~ // Submitted to: Sir Khalid Pahore

Keeping in view the significant number of companies having licensed, it may be

MOBILE PHONE IMPORT UP 6 TIMES IN 3 YEARS IN PAKISTAN

As reported by The News, the import

Preston University - Karachi // ~ 5 of 51 ~ // Submitted to: Sir Khalid Pahore

MOBILE PHONES TAKE OFF IN PAKISTAN

PAKISTAN TELECOMMUNICATION AUTHORITY

Preston University - Karachi // ~ 6 of 51 ~ // Submitted to: Sir Khalid Pahore

CELL PHONE USERS IN PAKISTAN PREFER STYLE OVER FEATURES

Tomi said that youngsters demanded innovation in multimedia computer that

Preston University - Karachi // ~ 7 of 51 ~ // Submitted to: Sir Khalid Pahore

THE INCREDIBLE GROWTH OF MOBILE PHONE SERVICE IN PAKISTAN

Incredible things are happening in Pakistan. Mobile phone

It appears the real changes happened in 2004. First, in April

Preston University - Karachi // ~ 8 of 51 ~ // Submitted to: Sir Khalid Pahore

Market Share of Pakistan's Mobile Companies

Instaphone Zong (CMPak)

October 2007 – Source PTA

Preston University - Karachi // ~ 9 of 51 ~ // Submitted to: Sir Khalid Pahore

SOURCE: PTA (PAKISTAN TELECOMMUNICATION AUTHORITY)

Cellular Subscribers in Pakistan

Preston University - Karachi // ~ 10 of 51 ~ // Submitted to: Sir Khalid Pahore

CELLULAR MOBILE DENSITY

Preston University - Karachi // ~ 11 of 51 ~ // Submitted to: Sir Khalid Pahore

PAKISTAN TELECOMMUNICATION COMPANY LIMITED (PTCL)

In 1995, Pakistan Telecommunication (Reorganization) Ordinance formed the

Pakistan Telecommunication Mobile Ltd. (PTML),

Preston University - Karachi // ~ 12 of 51 ~ // Submitted to: Sir Khalid Pahore

During the year, as a consequence of PTCL’s privatization, 26% of its shares

Preston University - Karachi // ~ 13 of 51 ~ // Submitted to: Sir Khalid Pahore

The telecom market’s growing rate in Pakistan is higher than

Preston University - Karachi // ~ 14 of 51 ~ // Submitted to: Sir Khalid Pahore

VALUE ADDED SERVICE

UFONE’S PRODUCT FEATURES:

Prepay provides an easy way to call Friends & Family.

Ufone Prepay customers can now share their balance with

MOBILE NUMBER PORTABILITY

Ufone welcomes you to bring your mobile number

Preston University - Karachi // ~ 15 of 51 ~ // Submitted to: Sir Khalid Pahore

SHORT MESSAGING SERVICE (SMS) & INTERNATIONAL SMS

CALLER LINE IDENTIFICATION (CLI)

Preston University - Karachi // ~ 16 of 51 ~ // Submitted to: Sir Khalid Pahore

MISSED CALL NOTIFICATION