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Chelsy 8aLcllff
l1 8030 (LvaluaLlon and AssessmenL of Cnllne Learnlng)
Ceorgla SLaLe unlverslLy
lall 2013

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An Cpen Course Cffered by Lhe unlverslLy of noLre uame................................................................ 1
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Course uescrlpLlon*............................................................................................................................ 1
Learnlng Coals*................................................................................................................................... 2
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lmplemenLaLlon CuesLlons ................................................................................................................. 3
CuLcome CuesLlons ............................................................................................................................ 4
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1
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1hls evaluaLlon plan wlll provlde a sLraLegy for evaluaLlng Lhe lmplemenLaLlon and ouLcome of
Lhe unlverslLy of noLre uame's open course: Applled MulLlmedla 1echnology. 1hls evaluaLlon
plan wlll be wrlLLen and developed by an lndependenL conLracLor noL afflllaLed ln any way wlLh
Lhe lnsLlLuLlon, course creaLor(s), or parLlclpanLs lnvolved.

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Applled MulLlmedla 1echnology (AM1) was prevlously offered as an lnsLrucLor-led course
Lhrough Lhe unlverslLy of noLre uame's CompuLer AppllcaLlons program ln Sprlng 2012.
arLlclpanLs meL face-Lo-face for 73 mlnuLe classes Lwlce weekly. uslng Lhe syllabus, schedule,
and course maLerlals from rofessor C. ChrlsLopher Clark's course, noLre uame
CpenCourseWare (CCW) now offers Lhe course onllne as an lndependenL sLudy course.

1he AM1 course ls comprlsed of nlne secLlons, each lncludlng readlngs/LuLorlals, acLlvlLles,
examples, and resources. 1o parLlclpaLe ln Lhe course, users need a compuLer wlLh lnLerneL
access and access Lo sofLware Lools lncludlng llash CS3 (or free alLernaLlve Synflg SLudlo),
hoLoShop (or free alLernaLlve ClM), AudaclLy and Second Llfe (free). Whlle mosL course
maLerlals are provlded onllne, access Lo LexLbooks and Lynda.com LuLorlals ls also necessary
and may requlre purchase for full parLlclpaLlon.

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C);&'&%&'()7 unlverslLy of noLre uame
+:(5:#17 CompuLer AppllcaLlons
9(%:;. 2'&$.7 Applled MulLlmedla 1echnology
>QJ7 hLLp://ocw.nd.edu/compuLer-appllcaLlons/applled-mulLlmedla
9(%:;. M&:%3&%:.7 lndependenL SLudy
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1hls course explores Lhe ways web medla are used Lo communlcaLe and solve problems,
preparlng sLudenLs Lo Lake advanLage of a varleLy of Lools aL work or ln a volunLeer seLLlng. lL
sLresses four dlmenslons of mulLlmedla: funcLlonallLy, aesLheLlcs, conLenL, and usablllLy.
SLudenLs compleLe pro[ecLs lnvolvlng lmage edlLlng, blogs, and sound edlLlng. 1hey also use Lhe
four dlmenslons as a framework Lo crlLlcally evaluaLe medla.

2
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8y Lhe end of Lhe course, sLudenLs wlll be able Lo:
use dlglLal medla skllls aL a compeLenL level
o ulglLal sound recordlng and edlLlng - AudaclLy
o ulglLal lmage edlLlng - hoLoShop
o CompuLer anlmaLlon - llash
o Web publlcaLlon - Wordress (blog), lllckr (lmages)
1hlnk crlLlcally abouL a new slLuaLlon and apply Lhe four dlmenslons of mulLlmedla
o LvaluaLe a webslLe or mulLlmedla appllcaLlon
o ldenLlfy requlred medla skllls and approprlaLe Lools Lo compleLe a Lask
o 1ransfer/apply medla skllls from prevlous experlence
uevlse a plan Lo learn a new appllcaLlon
o ldenLlfy known skllls LhaL carry over
o LlsL sLraLegles for acqulrlng Lhe new sklll seL

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1he purpose of Lhls evaluaLlon plan ls Lo deLermlne Lhe overall quallLy and effecLlveness of Lhe
AM1 course. 1hls evaluaLlon plan wlll focus on Lhe relaLlonshlp beLween lmplemenLaLlon
(parLlclpaLlon, quallLy, and saLlsfacLlon) and ouLcome (ablllLy Lo meeL learnlng goals). 1hls
evaluaLlon wlll deLermlne who ls parLlclpaLlng ln Lhe course and assess parLlclpanLs' aLLlLudes
Loward Lhe quallLy of Lhe conLenL, course maLerlals, and lnsLrucLlon provlded. 1he evaluaLlon
wlll also assess wheLher learnlng goals ldenLlfled ln Lhe course are belng meL as a resulL of
parLlclpaLlon ln Lhe course.

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LvaluaLlon daLa wlll serve as a source of lnformaLlon Lo lmprove Lhe AM1 course and slmllar
exlsLlng courses offered by noLre uame CCW. uaLa wlll also be consldered durlng Lhe deslgn
and developmenL of fuLure onllne courses afflllaLed wlLh Lhe unlverslLy of noLre uame or noLre
uame CCW.

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LvaluaLlon daLa wlll be avallable lnLernally Lo Lhose lnvolved ln Lhe deslgn, developmenL, or
faclllLaLlon of slmllar onllne courses afflllaLed wlLh Lhe unlverslLy of noLre uame or noLre uame
CCW.

3
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arLlclpaLlon 1) Who are course parLlclpanLs ln Lerms
of:
Age?
Cender?
8ace/LLhnlclLy?
Level of educaLlon?
lncome?
2) WhaL ls Lhe learner's moLlvaLlon for
parLlclpaLlng ln Lhe course?
3) Pow long dld lL Lake Lhe learner Lo
compleLe Lhe course?
CuallLy 1) uoes course conLenL clearly supporL
learnlng goals?
2) Are course maLerlals accesslble and free
of error?
3) Are course maLerlals organlzed loglcally
and efflclenLly?
4) uoes Lhe learner see course conLenL as
valuable?
SaLlsfacLlon 1) Was Lhe learner saLlsfled wlLh Lhe
quallLy of lnsLrucLlon recelved?
2) Was Lhe learner saLlsfled wlLh Lhe
quallLy of course maLerlals?
3) Was Lhe learner saLlsfled wlLh Lhe
sLrucLure and organlzaLlon of Lhe
course?
4) WhaL dld Lhe learner llke abouL Lhe
course? WhaL dld Lhe learner dlsllke
abouL Lhe course?
3) uoes Lhe learner belleve LhaL Lhe course
could be lmproved? lf so, how?

4
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Learnlng CuLcomes 1) uld Lhe learner learn whaL was
lnLended from Lhe course?
2) Pow have Lhe learner's ablllLles Lo use,
creaLe, and evaluaLe web medla
changed as a resulL of Lhe course?
3) ls Lhe learner confldenL ln hls/her ablllLy
Lo successfully demonsLraLe Lhe
followlng ablllLles as a resulL of
parLlclpaLlon ln Lhe course:
AblllLy Lo use AudaclLy Lo record
and edlL dlglLal sound?
AblllLy Lo use hoLoShop Lo edlL
dlglLal lmages?
AblllLy Lo use llash Lo creaLe
compuLer anlmaLlons?
AblllLy Lo use Wordress and lllckr
Lo publlsh LexL and lmages on Lhe
web?
AblllLy Lo evaluaLe a webslLe or
mulLlmedla appllcaLlon based on
Lhe four dlmenslons of
mulLlmedla?
AblllLy Lo ldenLlfy requlred medla
skllls and approprlaLe Lools Lo
compleLe a glven Lask?
AblllLy Lo devlse a plan Lo learn a
new appllcaLlon by ldenLlfylng
known skllls LhaL carry over and
llsLlng sLraLegles for acqulrlng Lhe
new sklll seL requlred?

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uue Lo Lhe naLure of AM1 as an open course, Lhree ma[or llmlLaLlons are presenL LhaL may
affecL Lhe evaluaLlon process:
1he course was noL creaLed wlLh Lhe lnLenLlon of becomlng an onllne open course.
8ecause Lhe course ls presenLed ln lLs orlglnal sLrucLure and some aspecLs of
lmplemenLaLlon may be lnconslsLenL wlLh whaL ls presenLed onllne, valldlLy may be
compromlsed.
3
1he course does noL requlre learners Lo submlL acLlvlLles, pro[ecLs, or assessmenLs.
8ecause assesslng learnlng ouLcomes wlll depend on self-reporLed daLa from learners,
rellablllLy may be lnfluenced.
1he evaluaLlon depends on Lhe wllllngness of learners Lo compleLe an exlL quesLlonnalre
afLer compleLlng Lhe course. 8ecause parLlclpaLlon ln Lhe quesLlonnalre ls volunLary and
lL ls lmposslble Lo guaranLee LhaL all learners are equally represenLed, rellablllLy may be
affecLed.
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Learners who have parLlclpaLed ln Lhe AM1 course wlll be asked Lo compleLe a Course
LvaluaLlon CuesLlonnalre (CLC) onllne afLer compleLlng Lhe course. 1he CLC wlll gaLher daLa ln
four ma[or areas: parLlclpaLlon, quallLy, saLlsfacLlon, and learnlng.

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arLlclpaLlon 1he learner wlll compleLe a
learner proflle lncludlng
demographlcs, educaLlon level,
lncome, and moLlvaLlon for
parLlclpaLlng ln Lhe course.
CuanLlLaLlve
CuallLy 1he learner wlll compleLe an
aLLlLude assessmenL regardlng
Lhe quallLy of course conLenL,
maLerlals, and lnsLrucLlon.
CuallLaLlve/CuanLlLaLlve
SaLlsfacLlon 1he learner wlll compleLe an
aLLlLude assessmenL regardlng
hls/her saLlsfacLlon wlLh
mulLlple aspecLs of Lhe course.
CuallLaLlve
Learnlng 1he learner wlll compleLe a self-
assessmenL of hls/her learnlng
as a resulL of parLlclpaLlon ln
Lhe course.
CuanLlLaLlve/CuallLaLlve

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1he CLC wlll be avallable Lo all learners who have compleLed Lhe AM1 course. 8ecause
parLlclpaLlon ls volunLary and depends on course parLlclpaLlon, lL ls noL posslble Lo ldenLlfy a
sample. As parL of Lhe CLC, parLlclpanL demographlcs wlll be Lracked Lo provlde addlLlonal daLa.
6

J(5';&'3;
An lndependenL conLracLor noL afflllaLed ln any way wlLh Lhe lnsLlLuLlon, course creaLor(s), or
parLlclpanLs lnvolved wlll compleLe all aspecLs of lmplemenLaLlon, analysls, and reporLlng.

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2#;E @.$'".:#=$. 2'1. :.R%':./ 9(;&
ueslgnlng/developlng
evaluaLlon lnsLrumenLs
Cnllne Course
LvaluaLlon
CuesLlonnalre
4 weeks $3,600
1esLlng evaluaLlon
lnsLrumenLs
n/A 2 weeks $2,800
LvaluaLlng course parLlclpanLs n/A 6 monLhs (ongolng) n/A
Analyzlng evaluaLlon daLa n/A 2 weeks $2,800
reparlng evaluaLlon resulLs LvaluaLlon 8esulLs
8eporL
1 week $1,400
2(&#$ 9(;& $12,600

Appendlx A
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1he course evaluaLlon quesLlonnalre ls locaLed onllne aL Lhe followlng u8L:
hLLp://amLcourseevalquesLlonnalre.weebly.com/

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