Why fashion is important in social live

From
Tanachak Sangsuriyong














Abstract
This research is makes for everybody. It not a matter who are
care about fashion or not but this research is prove why fashion
have an important in social live. Moreover , you can learn an
opinion of human. What they think about fashion. Before Im
do a research. I want to know why fashion is come to important
factor in human live. Why people in the high social is have to
high fashion but in the low social is dont have. Hence , After I
decide to do this research . it make my notion because I know
what is other people think. Someone is rich but he can stay
with out fashion. On the other hand. Some people is look rich
but actually he is poor. It can tell something for me about
ambition of people in the fashion. However , I expect this
research can help you to know something and maybe this
research can change you notions.







Introduction
In my 14-years-old life, I have experienced about fashion. In
the office mom , I saw new staff came to interview with my
mom, but I saw something strange about her. Later, I realized
that the way she dressed looked unfashionably. Her clothes
look too old for her age and the shirt doesnt fit her body on
the right size. It did not match with her first time interview
and job position. On the other hand , Another man came at the
same time with her. His fashion style was better than her, and
seemed more reliable for applying a job. Although , she have
good ability but when she going for do work with another
people. The fashion will make a problem with her. Hence , my
mom was choose man came to do this work. However , it cause
me to confuse why fashion it can help this man in interview.
Moreover, I see many case when people see stranger they
usually to decide people from outside and choose who is the
good fashion. So , when I have a research project I decide to
choose fashion to my topic and create the question why fashion
can help your in social live to specific my topic.




Literature Review
In the present fashion is the important factor for living and fashion
can help people to make a friend because fashion can tell identity of
people. Moreover , fashion can use for symbol of person. In this book
(The Hidden Consumer Masculinities, fashion and city life , 1860-1914 )
was tell The acquisition of fashion items in particular has been presented
in both historical and more recent texts as an activity defined and
divided largely through gender difference. Found by Christopher
Breward (Introduction 1(p.1). fashion is depend on gender. It can tell
mostly women have variously of fashion better than men. Hence ,
fashion can help your for describe something to revelatory same at the
book tell (1860-1914,The Hidden Consumer Masculinities, fashion and
city life) Narrative paintings in particular have been seen almost
exclusively in relation to discourses is the most profititable way forward
and one in which the status of fashion could play a revelatory role.
Found by Christopher Breward(p.16). In the future fashion is will
improve follow fashion leader. (1981, Analyzing Fashion Life Cycles-
Principles and Perspectives) was tell Furthermore, fashions evolve
consistent with the theoretical product life cycle, having stages of
introduction and adoption by fashion leaders, increasing public
acceptance(growth). Found by George B. Spoles (p.116). when people
live in social , people want to be accepted from other people. Hence ,
before people decide to do something they must should be ask other
people.( Clothing and Textiles Research Journal , 2004) Friends,
colleagues, and other social acquaintances seek the opinions of these
individuals before or after buying fashion products. Found by : Seung-
Hee Lee and Jane E. Workman. (Fashion Consumer Group / p.70). some
class in social they can not to buy luxury brand but they want to buy it.
Hence , they go to but a fake product.( Advances in Consumer
Research., 2009) The research examined the effect of three groups of
variables on purchase intention of luxury fashion designer brands and
their corresponding counterfeits: past behavior (past purchases of
counterfeits and originals), attitudes toward buying counterfeits (by
economic and hedonic benefits), and individual characteristics
(materialism, perception of future social status, and self-image). Found
by Hofstra University, USA, Kent State University, USA (Vol. 36,
p280-286. 7 p. 1 Diagram, 3 Charts.). In the past fashion is sell follow
social class but today fashion is not depend on social class
(Communication & Mass Media Complete , 1968) Traditionally it has
been held that consumer buying behavior can be classified by social
class and stage in the family life cycle. Recently it has been suggested
that these distinctions have been obscured by the leveling effects of
social and economic changes. From data of an extensive empirical study
of women's shopping behavior, the authors suggest that in many
instances the earlier market segmentation concept may be outmoded.
Found by RICH, STUART,.( p.41-49. 9p).









Participant
My target for my survey was teenager and the middle age by I
classify people to three groups. In the first group was teenager.
the second group was nerd people because in this group can
tell different other aspect from normal people. The last group
was middle age because in this group mostly people have more
money. So, it cause they have budget for shopping. I use Siam
square and central world for location of my survey because
they have my target from my survey.
Data analysis
I have done any survey in Siam and central world. The survey
was used to gather all precise information from the targeted
group of people. the question is about fashion who is care
fashion. So, it can tell me many people think fashion is
important.






Result
Survey
1.

This chart can tell in 80 people. Mostly people rather care about
fashion but some people is really care fashion. However, in 80 people
have about 20 people isnt care about fashion.
2






2. How often do
you shop for
appear for
yourself? one time
in one month
31%
2. How often do
you shop for
appear for
yourself? 2-3 time
in one month
58%
2. How often do
you shop for
appear for
yourself? more
than 3 time
11%
Chart Title
2. How often do
you shop for
appear for
yourself? one time
in one month
31%
2. How often do
you shop for
appear for
yourself? 2-3 time
in one month
58%
2. How often do
you shop for
appear for
yourself? more
than 3 time
11%
Chart Title
how much money
for your fashion?
500-1000
14%
how much money
for your fashion?
1000 - 5000
66%
how much money
for your fashion?
5000-10000
20%
Chart Title
Mostly people is appear in shop about 2-3 time in this month.
Moreover , it can tell people is interested in fashion.
3. The question number three is ask about you read fashion
magazine?. The survey was tell mostly people did read fashion
magazine more than not read. However, in 80 people 53 people did
read fashion magazine and 27 people didnt read fashion magazine.
4.







This chart is show about how much money for fashion. After I survey
this question. I can tell mostly people is be willing to give money about
1000-5000 bht for fashion.
5. I survey both gender by 40 people is men and other 40 people is
women.


what kind of
fashion you like
Rock
24%
what kind of
fashion you like
luxuly
30%
what kind of
fashion you like
jeans
40%
what kind of
fashion you like
indy
6%
Chart Title
6.







This chart is show about what kind of fashion is people like. So , the result of this
question is the most fashion style is people like is jeans and the second is luxuly.
Observation
I observation people in siam squre and the result is mostly people in siam aqure
is interested abot fashion because when they come to siam they have a look good
and high fashion. Moreover , Im observtion in jeans shop , the customer are
really interested in product. So , I can result mostly people is care about fashion
and think fashion is can help in social live.

Limitation
From what I could have done better is I should find more different
people to survey because it seems like the surveys were answered
similarly with same group of an audience. I should like adults. Probably,
I should put some questions that ask about the perspective of the
audience. I think I put too general question.

Implication
People who may benefit from this study can be applied by general age
because fashion is not determined by someone. Therefore, everybody
can learn about fashion. Actually , this research is appropriate with
middle age person because, it offers information about the connection
of fashion to the daily life.
Appendix
Survey question
1. Do you care about fashion?
1 2 3 4 5
2. How often do you shop for appear for yourself?
A. One time in one month.
B. 2-3 time in one month.
C. More than three time.
3. Do you read Fashion magazines?
Yes No
4. How much money for your fashion?
A.500 1000 Bht
B.1000 5000 Bht
C.5000 10000 Bht
D.Over 10000 Bht
5. What your gender?
Men female
6. What kind of fashion you like?
A. Rock
B. Luxury
C. Indy
D. Jeans