LA QUAKES

ABOUT US/INVESTORS INFO

Sean Hourihan and Sean Taylor
Marketing Mix - Products
Why are we attractive to fans?
Prime Locative
Winning team
Great atmosphere/environment
Charities
Shelter Partnership INC and Create Now
Shows ties to the community

Marketing Mix - Products cont.
Athletes
Win games (highly talented)
Sociable and interactive with fans
Seating
Wide array of options
Low level to accommodate lower income
families and high level to attract celebrities
and high income fans
Marketing Mix - Products cont.
Merchandise
Southern Californias warm weather
Active lifestyle
Prices at equilibrium point (best quality and
price for goods)
Restaurants
Lucques, McDonalds, Drago Centro
Mix of fine dining and fast food
Marketing Mix - Products cont.
Attractions
Disneyland, Universal Studios Hollywood,
Hollywood Walk of Fame
Family oriented attractions

Marketing Mix - Price
Ticket Prices
100 level: $400 - $1000
200 level: $150 - $350
300 level: $1000 per person
400 level: $60 - $75
Great atmosphere, great game, great
food/beverages
Marketing Mix - Price cont
Concession Prices
Slightly above normal prices (ie. hot dogs
$3.50 instead of $2)
Outside food not allowed in
Customers want hot food
Merchandise Prices
Authentic
Support team
Marketing Mix - Promotion
Website
Sell the experience
Nearby amenities
Advertisement on Website
Team/player volunteer work
Articles that promote team and sponsors
Marketing Mix - Promotion cont
Promotions
Get larger audience to attend
Promote Quakes and sponsors
Social Media
Connect with players
Advertising campaigns
Marketing Mix - Distribution
Where to get tickets
LA Stadium Box Office, Jons Marketplace,
stubhub.com, laquakes.com/tickets
Products on site
Order online
Pay with credit card, PayPal, or gift card
Placement
Why?
Crossroad of 4 counties
Large population
Lots of other activities nearby
Rationale
Outside city to avoid traffic jams
Access to highways for quick home trip
Access to 15.5 million people
Demographics
Target Market
25 - 55
Male
$40,000+
White and Hispanic
Christians
Risk & Ethical Factors
Natural- Being located in Los Angeles puts the Quakes franchise at an geographical risk. California
receives on average 10,000 earthquakes a year. This natural disaster could potentially put our stadium at risk.
Knowing what we know we have been debating with the best engineers and architects to determine the best solution
on how the stadium should be built to reduce or even eliminate the damages of a potential earthquake.
Human- Another risk we have to worry about is vandalism of the property and maintaining the quality
that we try to showcase at Los Angeles Stadium. To take care of this problem well have after hour security and
cameras running 24hrs on the clock to provoke any vandalizers into staying away. During the games there will also be
security to avoid any scuffles between the fans and make the environment as safe as possible.
Economic- Throughout NFL history there has been zero reports of an franchise filing for
bankruptcy. This is due to the NFLs Salary Cap rule which limits the amount a franchise can spend on the team.
Salary Caps are not a guarantee that a team will lose money of file for bankruptcy so selling to the fans is our way to
maintain the Quakes franchise. Fans can expect quality merchandise, affordable tickets, exciting games and annual
events within the Quake community.
Risk & Ethical Factors
Players- To promote positive choices, for our athletes there will be a set of rules and
regulations they must follow both in season and off. Any athlete who does not accept or follow
these rules will face disciplinary action, suspension and or will be cut from the team.
(Ex. of players rules)

The use of performance enhancement drugs will result in suspension.
Hazing will not be tolerated.
Altercations with a fan will result in a 1,2,or 3 game suspension.
allegations of major crimes will result in a season suspension or cut from the team.
In game altercations will be dealt with the League.
Fights
Taunting
Racial slurs








Economics
Choosing Los Angeles allowed us to expand the NFLs newest franchise the Quakes. With a
population of 3,857,799 and only 12.8% of that population unemployed theres plenty of money to
go around. The quakes are in the most logical city to intake the most revenue and keep the
franchise at a competing level with others in the league. This can be accomplished by doing the
small things selling profitable yet affordable game tickets, selling merchandise that is appealing to
the consumer and making parking come with a small fee.
The development of the Los Angeles stadium could potentially put local businesses out
of business. Including local venues due to our increased number of seats that allow more spectators
to watch the event. For the development of the stadium to take place local citizens will be taxed
more in order to do so.



Player Sponsors
Reggie Bush and Old Spice
Jadeveon Clowney and Ford
London Fletcher and Duralast

-Theses sponsor benefits from their sponsorships by the increasing of brand
awareness, which helps to generate consumer preference and to increase
brand loyalty while increasing revenue for their company. The company can
reinforce awareness among its target market by sponsoring an individual or
organisation that attracts a similar target market like the following
sponsorships.

These sponsorships go hand and the sponsors selected the best athlete that will best promote their
product.(Bushs physique and good looks for Old Spice, Clowneys toughness for Ford, and Fletchers
consecutive games played for Duralast are just a few our player sponsorships)
Summary

-During the Marketing segmentation Project we learned that there is much
more to selling a product and being successful. Selling a product involves
knowing your customer well and being able to identify groups that have
things in common being able to do do those skills will then let a business
successfully target their service or product to meet the needs of the
consumers. Upon completing the project we learned many things about
managing/operating a sports team. We learned that the marketing business is
no walk in the park it takes a lot of work whether its creating a website for
the company, marketing the company or even advertising products in order to
be successful in this business a lot of quality research and work must be done.

Suggestions
-Sean and I both think the course was faire. I personally think that the
projects were fun to work on and from doing the projects I learned a lot from
it. It also expanded my knowledge about the marketing that takes place in
sports that is usually behind the scenes. The only suggestion I have is that
rather than using Social Media templates like the Twitter Template we used
for the Social Media project we should have created a real social media
account to better the experience and link it to the websites. Other than that
we thought the class was full of learning and enjoyable.