or

Who am I?
What do I have and lack?
What do I say I will deliver?
Who do I want to serve?
Why should others choose me?
Do I walk my talk with what I do?
Where & How do I want to Communicate?
How do I want to be perceived?
How strong is my brand essence to customers?
How will my brand survive a crisis?
Personality + Promise + Priority + Positioning
Preposition + Products + Platforms + Perception
Personal Experience + Potential Crisis
Insignificance
Js Salon
Brand Ambassadors
Almost 300 interviews/features in 7 years
40 local/international media
Media & Publicity
Social Media
@ideasandrew
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