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Rounder Four-Way
Element of store
interiors
Atmospheric:-
Lights
Music
Color
Fragrance
CONCEPT OF VISUAL
MERCHANDISING
VM
AIDA
Attract
Interest
Desire
Action
“Attractive displays attract and
stimulate .This, in turn, creates desire
and behavior-that of increased sales”.
VM helps in:
Educating the customers about the product/service in an
effective and creative way.
Drawing the attention of the customer to enable him to
take purchase decision within shortest possible time.
Visual merchandising also helps to increase the Sales.
Visual merchandising is a silent seller & it gives an
appeal to the customer for buying.
It helps create positive customer image.
It encourages impulse buying .
SWOT Analysis of
Reebok
Strengths Weakness
• Strong Brand names • Lack of products for
like Hexride,Dmxride price sensitive
etc. customers.
• Rich Product Mix • Supply in certain
• Good market area is very
penetration. irregular.
• Better customer • Poor signage and
service.
display is making
the routes week for
Opportunities Threats
34%
34%
Male
Male
Female
Female
66%
66%
9%
31%
26% 16-25
26-35
36-45
45-60
34%
15% 18%
Upto 2 lakh
2 lakh to 5 lakh
5 lakh to 8 lakh
29% Above 8 lakh
38%
41%
Yes
No
59%
8% 17%
Always
Often
Sometime
38%
Not at all
37%
8%
22%
Window display
16%
Colors
Lighting
Music
15% Fixture
19%
Others
20%
11%
27%
Price
26%
Brand image
Service
Others
36%
11%
26%
Adidas
Puma
29%
Nike
Others
34%