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Mobilink's Vision
"To be the leading Telecommunication Services Provider in Pakistan by
offering innovative Communication solutions for our Customers while
exceeding Shareholder value & Employee Expectations".

Total Customer Satisfaction

Customers are at the heart of our success. They have placed their
trust and confidence in us. In return, we strive to anticipate their
needs and deliver service, quality and value beyond their
expectations.

Business Excellence
We strive for excellence in all that we do. We aspire to the highest
standards and raise the bar for ourselves everyday. This commitment
to delivering world-class quality translates into unmatched service and
value for our customers and all stakeholders.

Trust & Integrity

At Mobilink, we take pride in practicing the highest ethical standards
in an open and honest environment, and by honoring our
commitments. We take personal responsibility for our actions, and
treat everyone fairly, and with trust and respect.

Respect for People

Our relationships drive our business. We respect and esteem our
employees and all stakeholders. We believe in teamwork,
empowerment and honor.

Corporate Social Responsibility

As the market leader, we recognize and fulfill our responsibility
towards our country and the environment we operate in. We
contribute to worthy causes and are dedicated to the development
and progress of the society.
 Mission
To achieve our vision by having:
An organizational environment that fosters professionalism, motivation
and quality
An environment that is cost effective and quality conscious
Services that are based on the most optimum technology
"Quality" and "Time" conscious customer service
Sustained growth in earnings and profitability
Professional Integrity
Customer Satisfaction
Teamwork
Company Loyalty

GOALS ACHIEVED
ISO 9002 Quality Management System Certification for Billing,
Engineering Departments, and CS Contact Center
Implementation of a full Intelligent Network (IN) platform from
Siemens for the prepaid platform
Largest Call Center in Pakistan, which is there to assist the customers
24 hours
Only cellular service in Pakistan to provide coverage on the M2
motorway
Bilateral roaming in over 130 countries around the world with true
international roaming with over 300 operators across the globe
First mobile operator in Pakistan to offer extensive GPRS Roaming and
Blackberry Roaming services
MOBILINK GSM's Short Message Service Center allows Vehicle Tracking
and Fleet Management services that are being provided by Trakker
(Pvt.) Ltd., under the brand name of C-Track, a company licensed by
Pakistan Telecom Authority (PTA). Trakker currently operates from
Karachi but can provide these facilities at all those locations where
GSM coverage is available

Programmes
IR Coverage in UK
Mobilink now expands its international roaming coverage further in the
United Kingdom, a country which shows many different faces: pulsing
city life and lonely landscapes, old-fashioned customs and avant-garde
culture, lovely beaches and rough mountains. For cultural sightseeing
as for nightlife, London is ceaselessly thriving, and is the one place
that features on everyone's itinerary. Scotland is composed of
moorlands, mountains and its famous town of Edinburgh, is set atop an
extinct volcanic plug. Undertake a trip to the world famous Loch Ness
for an encounter with its famous monster while in the region or visit
Wales which offers walking and climbing terrain, as well as special
nature reserves.

GPRS Roaming in USA

Mobilink adds yet another key destination, USA to its GPRS Roaming
footprint. Now beside the basic call and messaging services, Mobilink
postpaid customers can also use data services at this destination.
Simply select Mobilink’s partner network, T-Mobile while in USA in
order to enjoy unmatched GPRS and Blackberry access.

GPRS Roaming in Germany

Mobilink adds yet another key destination, Germany, to its GPRS
Roaming footprint. Now beside the basic call and messaging services,
Mobilink postpaid customers can also use data services at this
destination.

Simply select Mobilink’s partner network Vodafone (D2) while in

Germany in order to enjoy unmatched GPRS and Blackberry access.s
First Cellular Service in Muzaffarabad
ISLAMABAD: October 20, 2005 – Mobilink, Pakistan’s favourite cellular
service provider became the first cellular company to start its
operations in Muzaffarabad in Azad Kashmir, responding swiftly to the
President of Pakistan’s decision to allow cellular companies to offer
telecommunication services to earthquake affected people of northern
Pakistan.

Implementation
Our Commitment to Employees
At Mobilink we believe that our employees are our greatest strength.
We believe in the development of our employees into well-rounded
professionals equipped with entrepreneurial skills who are adaptable,
proactive, articulate, efficient, and responsible. A number of
initiatives have been put in place to achieve these goals.
Moblink offers all its employees the opportunity to take part in the
Education Assistance Program, which encourages individuals to
actively participate in financial assisted work related skills.

Our Commitment to the Environment

Reuse and Recycling of Billboard Skins

Mobilink is the first and so far the only corporate organization in

Pakistan to implement a recycling program, which uses outdated
billboard skins to manufacture school bags for under-privileged
children in the rural areas of Pakistan.

Recycling Office Paper

Mobilink recycles office waste paper on a regular basis including scrap
paper, boxes, wires, and wooden boxes. Substantial amount of paper
is sold each month to be recycled. Proceeds collected are used to fund
HR PMO community welfare activities.

Our Commitment to Corporate Ethics

Adherence to our code of ethics is subject to management attention,
with periodic audits carried out by the Internal Audit Department and
reviewed by the Business Ethics Compliance Committee

Strategy
The Mobilink has a strong track record of delivering on ambitious
goals. By 2011, we aim to be one of the fastest growing mobile
operators in the world, with a strong broadband position in all
markets, successfully developing new services and adopting new and
responsible business models.

The Mobilink has defined six strategic ambitions which it aims to

achieve by 2011. These are:
 • To deliver increased profitable growth

The Mobilink aims to achieve a substantial revenue increase in the

years to come. This growth will mainly come from existing businesses.
We will seek to increase our core mobile and fixed voice revenues and
explore broadband opportunities in our emerging markets. The
Mobilink is also investing in adjacent markets, such as basic financial
services and machine-to-machine (M2M) communication worldwide.

• 2. To strengthen our performance culture across the

Group

In all our operating companies, we will continue the successful

practice of combining a local approach with global expertise. This
means that the local management teams will build a unique
performance culture based on their own initiatives and in line with the
Mobilink governance model, Codes of Conduct, vision and values, our
people policy and the way we work across borders. In terms of Health,
Safety, and Environment, our objective is to improve working
conditions and environmental management by having clearly defined
standards across our operating companies and supply chains.

• 3. To make responsible business a competitive advantage

Corporate responsibility at Mobilink will be part of managing risk and

linked to our core business. For example, the measures we have taken
to fight climate change are motivated both by our commitment to
corporate responsibility and by an enlightened view of associated
business benefits and opportunities: what is good for the environment
is also good for business. Mobilink now has clearly defined targets on
CO2 emissions from its operations not just to help save our planet, but
to save energy and money.

• 4. To provide a superior customer experience

Faced with an increasingly competitive environment, Mobilink needs

to differentiate it self by providing a superior customer experience. In
our vision we’re here to help and core values (make it easy, keep
promises, be inspiring, be respectful), we put customer experience at
the top of the agenda throughout the Mobilink Group. One of our
ambitions is to reach a situation where end-users’ brand preference is
higher than the Mobilink market share for all operating companies.

• 5. To ensure best practice benchmarking across the

Group

Mobilink will undertake benchmarking and best practice sharing across

the Group. A global objective is to achieve a higher reduction in the
average operational cost per minute than the expected decline in
average price per minute. The Mobilink aims to achieve considerable
continued growth in operating cash flow from all of its operations.

MUHAMMAD WASIQ ALI KHAN