GROUP MEMBERS

AHMED SULEIMAN
ALEENA SITWAT BHATTI
ANUM SAJID
ARSHIA AZHAR
INTRODUCTION
Incorporated on August 24, 1910 as
Imperial Tobacoo Comapny. (ITC in 1974).
Indian FMCG to featire in Forbes A-List for
2004
Among top in:
Sustained value creation
Operating profits
Cash profits
Diversified Conglomerate
AGRI COMMODITY DIVISION
Farm linakges in 14 states covering soya,
wheat, marine products, coffee etc. Focus
on value added commodities.
Leveraging IT for the transfomational
eChoupal initiative.
Rural Indias largest internet based
intervention
Over 40,000 villages linked through 6500
eChoupals servicing over 4 million
farmers.
OLD SUPPLY CHAIN
Mandi
Factory Village
CA Bid
SOYABEANS

TRACTORS
BULLOCK
CARTS
ISSUES IN OLD SUPPLY
CHAIN
CA
pocketed
differenc
e
Transportati
on Cost
Loss of Rs.
100 per lot
Lack of
Infrastructure
Payment to
farmer in
installments
NEW SUPPLY CHAIN





VILLAGE
FACTOR
Y
ITC HUB
NEW SYSTEM
Beans weighed
computerized
Immediately paid to
farmers
No Middle Men
NEW SYSTEM
Soil Testing
Lab
Future
Price Info
Determine
Revenue
CORE ISSUE



SUPPLY CHAIN
STRUCTURE
TRANSFERING
ENTREPRENEURAL
CAPABILITIES
TO SANCHALA
ISSUES IN NEW SYSTEM
IMITABLE
MODEL
KEEPING SAME
CAS UNDER
NEW NAME OF
SANCHALAK

DECISION CRITERIA
Should (and could)ITC bear
the cost of continuously
replacing IT equipment?
How to jump-start its
upstream commerce
initiative to ensure its a
long term success?