BRAND ASSOCIATION

1. Were you aware about the above mentioned Nike and Nestle issues?
Were you aware about the above mentioned Nike and Nestle issues? Yes, very much aware
Yes, till some extent
Not Sure
No, just have some idea
No, not at all
2.Does such information about these famous brand changes your
perception for them?
Does such information about these famous brand changes your perception for them? Yes, totally changed
Yes, till some extent
Do not think about these issues
No, till some extent
No, Not at all
3. Do you tend to purchase the same brand repeatedly?
Strongly Agree Somewhat Agree Somewhat Disagree

Strongly Disagree



Strongly Disagree
4. Will you prefer to buy the products of that brand (for e.g. Nike or
Nestle) which is famous for its ethical/unethical business practices or its
activities which affect society?
Agree
Doesnt Matter
Disagree
Strongly Disagree

BRAND AWARENESS
What is the first brand that comes to mind in ABC industry?
What brand is the most recognizable in ABC industry?
What characteristics of this brand makes it recognizable?
How often have you seen this brand in the past month?
What makes this brand more recognizable than competing brands?

How much do you know about your competitors?
View Answer Options
A great deal
A lot
A moderate amount
A little
Nothing at all