s aZiebeli C ONTENT

j epras kalendari 2005 17 G EPRA’S CALENDAR 2005

d amfuZneblebisagan 2 F ROM THE FOUNDERS
m omsaxureba 4,5,6,7 S ERVICES
S avi piari NOT FOUND B LACK PR
T anamSromlebi 8 S TAFF
k lientebi 16 C LIENTS
p roeqtebi 18 P ROJECTS
C avardnili proeqtebi ERROR 404 F AILED PROJECTS
v eb-proeqtebi 110 W EB-PROJECTS
t reningebi 112 T RAININGS
p artniorebi da madlobebi 114 P ARTNERS AND THANKS
s tatistika 11,28,29,44,45,58,59,82,83,97,109,116 S TATISTICS
bevri vifiqreT, Tu ra dagverqmia b evri dRe da
2005 wlis saqmianobis
angariSisTvis.
bevri safiqrali, Turme, arc gvqo-
nia, radgan veb-gverdze sofiko SublaZe
siaxleebis gaxsnisTanave damfuZnebeli
mivxvdiT, rom:
Sofiko Shubladze
bevri kargi saqme gagvikeTebia; Founder
bevri klienti gvyavda;
bevri proeqti ganvaxorcieleT da
bevri madlobac davimsaxureT;
bevri megobari SeviZineT;
bevri partniori Semogvexida Cvens
saqmeSi;
soso galumaSvili
bevri axali TanamSromeli damfuZnebeli, direqtori
SemogvierTda;
bevri gegma davsaxeT 2006 wlisTvis; Soso Galumashvili
Founder, Director
bevri warmatebuli saqmis
molodinSi varT, radgan
bevri dRe da bevri Rame vifiqreT
Tqveni warmatebisaTvis!

2 M ANY DAYS AND

b evri Rame MANY ideas came to our minds on
how to title Gepra’s Annual
Report 2005, but later

sofiko Subl
MANY of these options had been
aZe cxra wel
"partnioreb ia xelmZRva
i-saqarTvel nelobs rejected once we realized
sebul pireb os", romelic
sa da organ daintere-
treningebsa
da konsult
izaciebs sT
avaz obs that:
marTvisa da aciebs organ
izaciuli
is profesii
ganviTarebis
T fsiqolog
sxvadasxva sa
kiTxebSi.
MANY good things were done;
xarisxi adam ia da aqvs ma
ianuri resu
rsebis marT
gis tris
vaSi.
MANY clients have been served;
soso galuma
saTaveSi ud
Svili dafu
Znebis dRid
MANY projects were implemented
gas sakonsu an
ltacio jg
profesiiT
qimikosi da u f jepras. and
welia sazo ekonomisti,
gadoebasTan u kve 12
sferoSi mu
Saobs.
urTierTobi
s MANY thanks were received;
MANY partners were gained;
Sofiko Shubl
GIA - organi
adze is a di
rector of PA
RTNERS-GEO
MANY new persons joined us;
zation provid R-
ness training ing skill build
business co
s for variou
s Georgian
ing and busi
and internat
- MANY plans were arranged for 2006;
mpanies an io na l
She is a psyc d non-profit
hologist, ho
organization
s. and
Resource M lding an MB
anagement, A in Human
years of expe an
rience in trai
d having mor
e than 11 MANY successful cases are waiting
ning and co
nsultancy.
Soso Galum for us, because
ashvili being
Consulting G a founder an
of working in
roup GEPRA
, ha s 12 years of
d director of MANY days and many nights we've
the field of experience
profession as public relati
ons. Having been thinking of your success!
chemist, he a first
has a degree
in economy.

M ANY NIGHTS 3
m omsaxureba S ERVICES
ras vakeTebdiT: ras gavakeTebT:
■ sakomunikacio strategiis SemuSaveba ■ antikrizisuli piari da krizisis marTva
■ sakomunikacio kampaniis dagegmva da ■ brend-sakomunikacio kampaniebis dagegmva da
ganxorcieleba ganxorcieleba
■ RonisZiebebis organizeba ■ arCevnebis mxardamWeri sazogadoebrivi
■ konsultaciebi mediapolitikis dagegmvasa kampaniebi
da realizaciaSi ■ sakomunikacio auditi
■ media-monitoringi ■ jepra kreativi TM

■ socialuri proeqtebis mxardamWeri aqciebi ■ jepra ivenTi TM

■ Sidakorporatiuli piari ■ jepra disqaveri TM

What we used to do: What we are going to do:

■ Building Communication Strategy ■ Anti-Crisis PR and Crisis Management
■ Planning and Implementation of Communication Campaigns ■ Planning and Implementation of Brand-
Communication Campaigns
■ Event Management
■ Election Process Supporting Civil Campaigns
■ Consulting in Media Planning
■ Communication Audit
■ Media Monitoring
■ GePRA Creative TM
■ Social Projects' Supporting Activities
■ GePRA Event TM
■ Corporate PR
■ GePRA Discovery TM

4
j
e
t .g
en
epra ivenTi .e
v
w
w
w

Conferences & Meetings

Corporate Events
■ Conferences
■ Presentations
■ Seminars & workshops
■ Receptions
■ Meetings
■ Promotional & Incentive Events
■ Exhibitions
■ Stuff Motivation Events

■ Anniversaries

Social Events
Bespoke Events
■ Festivals & Concerts
■ Celebrations
■ Sports Events
■ Indoor & Outdoor Parties

■ Anniversaries

G EPRA EVENT 5
 j epra disqaveri
Accommodation
GePRA Discovery enjoys special
prices and arrangements with
hotels in Tbilisi and outside of the
capital city. Rooms are available at
special prices.

Restaurants & Entertainment

Providing information about traditional

and international cuisine and restaurants,
night clubs and cultural events.

Transportation

Transportation by high-class vehicles,

also car hire for self-drive; Transfers
from and to the Tbilisi Airport.

Flight Assistance
GePRA Discovery offers full logistic
. ge
ry
services to business delegations Providing information about airline
o ve
i sc
timetables and direct flight schedules; .d
w
w
Ticket booking w
PACKAGINGCONCEPTORIGINALZ
j
WEBSITEFLIYERBUKLETSWOTGR epra kreativi
OUTDOORBILLBOARDPROMOB2B
GEPRA C REATIVEPRSTRATEGYPR Cven mogifiqrebT!
STRATEGYBRANDMANAGEMENTG
SLOGANLOGOADVERTISEMENTAT Creative in Branding
SCENARIOEVENTMANAGEMENTM ■ Naming
DESIGNMISSIONIMAGESHAPING
NAMINGCOOPERATIONNEWSRGB ■ Trade Mark/Logo

PACKAGINGCONCEPTORIGINALZ ■ Corporate Style

WEBSITEFLIYERBUKLETSWOTGR
Brand Mission & Slogans
OUTDOORWE’LLBOARDPROMO ■

GEPRACREATINVENTSTRATEGYR
STRATEGYBRANDFORMANAGER Creative in PR & Advertisment
ADVERTISELOGOGRYOU!CREAT
■ Concept & Scenarios
SCENARIOEVENTMANAGEMENTM
DESIGNMISSIONIMAGESHAPING ■ Original Communication Channels
NAMINGCOOPERATIONNEWSRGB
■ Design
PACKAGINGCONCEPTORIGINALZ
WEBSITEFLIYERBUKLETSWOTGR ■ Events
OUTDOORBILLBOARDPROMOB2B ge
v e.
i
GEPRACREATIVEPRSTRATEGYPR e at
cr
ra
STRATEGYBRANDMANAGEMENTG .g
e p
w
SLOGANLOGOADVERTISEMENTAT w
w
SCENARIOEVENTMANAGEMENTM
DESIGNMISSIONIMAGESHAPING
NAMINGCOOPERATIONNEWSRGB G EPRA CREATIVE 7
T anamSromlebi
saxeli:
elene

gvari:

S TAFF
oqromWedliSvili

Tanamdeboba:
ofisis menejeri

ganaTleba:
sazogadoebasTan urTierTobebi

sayvareli fraza:
jepra gismenT!

Elene
saxeli: Oqromchedlishvili
kaxa Office Manager

gvari:
maRraZe

Tanamdeboba:
kampaniebis menejeri saxeli:
giga
ganaTleba:
saerTaSoriso urTierTobebi gvari:
Kakha xarebava
sayvareli fraza: Magradze
Tanamdeboba:
PR-is PR-i cxondao! Campaigns’ Manager piar menejeri

ganaTleba:
fsiqologi

sayvareli fraza:
germania Cempion!

Giga
Kharebava
8
PR Manager
 saxeli:
eka

gvari:
ioseliani
saxeli:
Tanamdeboba: ramaz
RonisZiebebis menejeri
gvari:
ganaTleba: janiaSvili
ekonomisti Eka
Tanamdeboba:
Ioseliani
finansuri menejeri
sayvareli fraza: Event Manager Ramaz
autaneli! Janiashvili ganaTleba:
Financial Manager ekonomisti

sayvareli fraza:
xelfasebi xval!

saxeli:
Tamro
saxeli: gvari:
sofo jamarjaSvili
gvari: Tanamdeboba:
TxeliZe media koordinatori
Tanamdeboba: ganaTleba:
media koordinatori fsiqologi
ganaTleba: sayvareli fraza:
sociologi Sopo
moeqeci adamianebs ise, rogorc
Tkhelidze gsurs, rom isini mogeqcnen!
Tamro
sayvareli fraza: Media Coordinator
Jamarjashvili
sad SemiZlia?!
Media Coordinator
9
TanamSromlebi S TAFF
saxeli:
irakli

gvari:
leqvinaZe
saxeli:
maiko Tanamdeboba:
proeqtis menejeri
gvari:
takaSvili ganaTleba:
ekonomisti
Tanamdeboba:
Jurnalisti sayvareli fraza:
dro fulia!
ganaTleba:
ekonomisti
Maia
sayvareli fraza: Takashvili
ra mainteresebs, ici?! Journalist Irakli
Leqvinadze
Project Manager

saxeli:
saxeli: naziko
Tea
gvari:
gvari: sturua
baramaSvili
Tanamdeboba:
Tanamdeboba: zrunavs ofisis sisufTaveze
Jurnalisti
ganaTleba:
ganaTleba: rZis nawarmis teqnologi
Jurnalisti Tea sayvareli fraza:
Baramashvili oqro xar!
sayvareli fraza:
Journalist
ar arsebobs!!
Naziko
Sturua
10
Housekeeper
 4
1 turi
m e d i a

TOURS
m e d i a

0 5
a 20
t ik S
s C
a t i STI
t I
s AT
ST
 09:00 - samsaxur
Si misvla
09:30 - TaTbir
i (davalebebis

j 10:30 - presis g miReba)

acnoba
epras 11:00 - proeqt
is Teoriul ko
muSaoba mponentze
TanamSromlis 12:30 - Sexvedr
a klientTan
13:30 - Sesveneb
dRis a
14:30 - klienti
s prezentacii
monaxuleba s adgilis
wesrigi 16:00 - momzadeb
uli statiebis
Sesworeba
16:45 - zari red
aqtorTan stat
Taobaze iis
17:00 - Sexvedr
a dizainerTan
misTvis klient da
is logos param
trebis gacnob e-
a
17:30 - klient
isaTvis sap
winadadebis gad roeqto
agzavna
17:45 - dRis an
gariSis momzad
18:00 - saxlSi eba
wasvla

12
 j epras TanamSromlis dRis angariSi
08:52 6 wuTi gigas lodini momiwia ofisis karebTan. rogorc
yovelTvis, gasaRebis gareSe karebi verc amjerad gavaRe
09:00 wyali davdgi asaduReblad da momiwia yavis momzadeba
yvelasaTvis. aseT Secdomas aRar davuSveb!
09:20 movicale yavis dasalevad, magram ukve gaciebuli damxvda.
damebada civi yavis promouSenis kargi idea: `civi yava -
maTTvis, visac Zalian uyvars yava!!!~
09:30 yvelaze meti davaleba TaTbirze me miviRe. sxvebi Suris
TvaliT miyureben. kargia, roca ufross yavas moumzadeb -
gafasebs.
10:30 vecnobi samamulo presas, raRac gazeTebis raodenoba
iklebs da Jurnalebis ricxvi izrdeba. movnaxe klientis
Sesaxeb dawerili ori statia da amovWeri . Jurnalistebs
araferi SeucvliaT. yoCaR!
11:00 vamzadeb saproeqto winadadebas klientisaTvis. saTauri
momwons. imedia klientsac moewoneba.
12:50 mivdivar ofisSi klientTan Sexvedraze. ufrosis sityvebi
ar mSordeba Tavidan: `xom ici, klienti yovelTvis
marTalia~. me ki mainc es fraza ufro momwons: `bosi
yovelTvis marTalia!~.
13:02 vxvdebi klients. bevrs vxumrobT. saTauri moewona.
14:00 daiwyo Sesveneba. yavaze saerTod uars vambob da gamarjve-
buli RimiliT vuyureb TanamSromlebs, Tavad rom imzadeben
yavas.
14:30 movinaxule prezentaciis adgili. ukve vici, sad unda daiki-
dos banerebi, ra unda SeiRebos da ras unda gadaekras
gaRimebuli klientis suraTi. yvelaferi CaniSnulia!
16:00 vamowmeb statiebs. amjerad ZiriTadi aqcenti punqtuaci-
aze gavakeTe.
16:45 vurekav megobar Jurnalists da vuyvebi axal anekdots.
pasuxad viReb, rom Tema sainteresoa da is moamzadebs
reportaJs Cemi klientis Sesaxeb.
17:00 kidev kargi, dizainers Sexvedra 16:00 saaTze rom
davuniSne. zustad erTi saaTi daigviana. Cemda gasakvi-
rad, kargad momismina da saintereso kiTxvebic damisva.
17:34 klients vugzavni saTaurmowonebuli proeqtis ele-
qtronul versias. dailocos bil geiTsi!
17:36 vaTvaliereb internetis usazRvro sivrces, sadac
usazRvrod saintereso informaciebia Tanamedrove
piarsa da marketingul komunikaciebze. meSinia, orjer
madlobis moxdam ar awyinos, amitom Cumad var.
19:00 mivdivar erT-erTi cnobili qarTuli gazeTis redaqciaSi.
dacva ukve mcnobs. me da damkabadonebeli vmartovdebiT
da vikargebiT beWdviTi mediis siRrmeebSi. presa mainc
klasikaa! Cveni presac Cvens klasikosebs gavs.
20:53 televiziaSi klientis Caweras veswrebi. Cumad vyvebi mis
pasuxebs. tuCebi ucnaurad micmacunebs. Cemi da klientis
bageTa moZraobebi erTmaneTs daemTxva. warmatebuli
dRea.
23:25 vwer imas, rasac axla kiTxulobT.
13
 atom irCeven jepras
1 2
jep ras of isT an saW iro ebe bis gan saz Rvr a Identifing Needs
At the GEPRA's office

3 4
Cve n veZ ebT ide ebs ... ...d a vpo ul obT Insight
Looking for ideas
 www.Zaliko.com

5 6

GEPRA
ces i
pro eqt is Ses ru le bis pro
pro eqt is dam tki ceb a Project implementation
Project is aproved!

W HY

7 pro eqt is Sed egi

8
Project results gau mar jo s! Celebration
s ayvareli klientebi
◆
◆
`Tibisi banki~
`saqarTvelos minisa da mineraluri wylebis
kompania~
◆ TBC BANK
B ELOVED CLIENTS
◆ ludsaxarSi kompania `baltika~
◆ arqiteqturisa da samSeneblo menejmentis kompania `arsi~ ◆ GEORGIAN GLASS & MINERAL WATER COMPANY N.V.

◆ saqarTvelos rekonstruqciisa da ganviTarebis kompania ◆ BALTIKA BREWERY

`jiardisi~ ◆ ARCHITECTURE AND CONSTRUCTION MANAGEMENT COMPANY ARCI
◆ si-ar-es saqarTvelo ◆ GEORGIAN RECONSTRUCTION AND DEVELOPMENT COMPANY (GRDC)
◆ saqarTvelos gaerTianebuli satelekomunikacio kompania ◆ CRS GEORGIA
◆ saqarTvelos peintbolis klubi `spa~ ◆ UNITED TELECOM OF GEORGIA
◆ kanargo ◆ GEORGIAN PAINTBALL CLUB SPA
◆ aq SeiZleba Tqveni saxeli ganTavsdes ◆ CANARGO
◆ qarTul-amerikuli universiteti ◆ YOU CAN BE THE NEXT
◆ saqarTvelos gaeros asociacia ◆ GEORGIAN-AMERICAN UNIVERSITY
◆ sanapiro zolis marTvis integrirebuli centri ◆ UNITED NATIONS ASSOCIATION OF GEORGIA
◆ qarTuli stilizebuli folkloris Teatri `nabadi~ ◆ I NTEGRATED C OASTAL Z ONE M ANAGEMENT C ENTRE
◆ samoqalaqo sazogadoebis instituti ◆ T HE F OLK T HEATRE N ABADI
◆ saqarTvelos strategiuli kvlevebisa da ganviTarebis ◆ C IVIL S OCIETY I NSTITUTE
centri
◆ C ENTER FOR S TRATEGIC R ESEARCH AND D EVELOPMENT OF
◆ samoqalaqo iniciativebis centri G EORGIA
◆ saqarTvelos komunikaciebis erovnuli komisia ◆ C IVIL I NITIATIVE C ENTER
◆ sandro vaSakiZe da zviad devdariani ◆ G EORGIAN N ATIONAL C OMMUNICATION C OMMISSION
◆ S ANDRO V ASHAKIDZE & Z VIAD D EVDARIANI

16
j epras kalendari ’2005

C A L E N D A R ’2005
ianvari January Tebervali February marti March aprili April

3 10 17 24 31 7 14 21 28 7 14 21 28 4 11 18 25
4 11 18 25 1 8 15 22 1 8 15 22 29 5 12 19 26
5 12 19 26 2 9 16 23 2 9 16 23 30 6 13 20 27
6 13 20 27 3 10 17 24 3 10 17 24 31 7 14 21 28
7 14 21 28 4 11 18 25 4 11 18 25 1 8 15 22 29
1 8 15 22 29 5 12 19 26 5 12 19 26 2 9 16 23 30
2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24

maisi May ivnisi June ivlisi July agvisto August

2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29
3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30
4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 31
5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25
6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26
7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27
1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28

October November December

G E P R A’ S
seqtemberi September oqtomberi noemberi dekemberi

5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26
6 13 20 27 4 11 18 25 1 8 15 22 29 6 13 20 27
7 14 21 28 5 12 19 26 2 9 16 23 30 7 14 21 28
1 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29
2 9 16 23 30 7 14 21 28 4 11 18 25 2 9 16 23 30
3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31
4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25

jepras samuSao dReebi GePRA’s working days

jepras RonisZiebebi GePRA’s events

jepras dasvenebis dReebi GePRA’s holidays

 Sesrulebuli

proeqtebi
IMPLEMENTED
P ROJECTS

rogor movaswariT amdeni ramis gakeTeba, Cven TviTon gvikvirs...

We are truly surprised - how did we manage to do so much...
 b
evri media-stumari
stilizebuli folkloris
06.01.05 - "nabadi" erTi wlis xdebao - ninuka
Teatri `nabadi~
SaraSiZem gagvaxsena. mniSvnelovani TariRia!
vemzadebiT. midis breinstormingi jer
ofisSi, Semdeg "nabadSi". TamaSebis Sinaarsi
da Teatris axleburad mowyobis idea nino
turabeliZesTan Tanxmdeba. TeatrSi mosuli
rezi arvelaZe da Teona TavarTqilaZe saqmes
M ANY MEDIA-GUESTS
Folk-Theatre Nabadi

gvawyvetineben - Coxa-farTisaTvis kostiumebs

arCeven (sxvaTaSoris, erT-erTma maTganma
saukeTeso kostiumisaTvis prizic miiRo).
13.01.05 - magidebi da skamebi gadaadgilebu-
lia, furSeti SekveTilia, yvelasTan dareki-
lia, Teqis gamofena momzadebulia, repeticia
mimdinareobs. Semfaseblebs Teatri xval
elodeba. bolo momentSi gvaxsendeba sakar-
navalo niRbebi, romlis damzadebasac
Teatris mxatvari iRebs Tavis Tavze.
moaswrebs! magrebi arian!
"viTiSebiT" Wabuka amiranaSvilis
kompoziciebze. nino gvpirdeba, pirveli kom-
paqt-diski "jeprasi" iqnebao!

19
 bevri media-stumari
Many Media-Guests

14.01.05 - Turme, iuri meCiTovi,

fotografiis xelovnebis garda, sxva,
aranakleb saintereso unarebs flobs:
saukeTesod cekvavs da tamtamebze
ukravs. rezo SatakiSvili (`alias~
korespondenti) leqsebsac wers, xolo
zaza gaCeCilaZe ("mesinjeris" gamom-
cemeli) mSvenivrad mReris xalxur
simRerebs. nino turabeliZem da folklo-
rulma Teatrma "nabadma" Jurnalistebs
dafaruli talantebis gamomJRavnebis
saSualeba misca. Jurnalistebma da "nabad-
ma" erTmaneTs iubile da erTwliani Ta-
namSromlobis dasawyisi miuloces! prizi
bevrma miiRo da siurprizic bevri iyo, maT
Soris "jepras" mier dawesebuli - "nabads"
wlis yvelaze ukeT gapiarebuli kultu-
ruli siaxlis sigeli gadaeca.

20
 b
evri sasargeblo
10.01.05 - `mariotSi~ maiko wereTels
kontaqti Sevxvdi. fantastikuri winadadeba miviRe
misgan: ufaso darbazi
M ANY USEFUL CONTACTS
Conference: Social Responsibility

konferenciisaTvis. amas namdvilad ar

konferencia: biznesis velodi. Tumca, aq orma faqtorma imuSava:
socialuri pasuxismgebloba megobrobam da `mariotis~ dasavlurma
warmoSobam. socialuri pasuximgebloba
da qvelmoqmedeba `mariotis~ saqmianobis
umniSvnelovanesi mimarTulebaa.
15.01.05 - specialurad ar
gavakeTeT mosawvevebi. SevecadeT
mxolod erTxel Segvexsenebina,
rom konferencia tardeba. man-
amde, ori Tvis ganmavlobaSi, sami
mrgvali magida gvqonda, sadac
of Businesses

enjeoebi da biznes-kompaniebi
gverdigverd msjelobdnen
TanamSromlobis perspeqtivebze.
nana qarselaZem da lela xoferi-
am iraklis meSveobiT wignic ki
gamosces. `bankebi da finansebSi~
specialuri CanarTic gavakeTeT!
29.01.05 - Zalian bevri xalxi
movida. aravin eloda aseT
interess. biznesi, xelisufleba
da enjeo erT magidas Semousxda.
vamayobT, rom aseTi erTsulovnebaa.
gamomsvleli gamomsvlels cvlis da yvela

21
 bevri sasargeblo kontaqti
Many Useful Contacts

Tanxmdeba TanamSromlobaze. socialuri

pasuxismgebloba, vxvdebiT, modaSi Semova.
biznesma unda iswavlos (qarTulma biznes-
ma qvelmoqmedeba icis!) Tavisi saqvelmo-
qmedo da socialuri proeqtebis struq-
turizacia, xolo maTi efeqturi marTva
sazogadoebrivi seqtoris saqmea. xelisu-
fleba, saxelmwifo ki am saqmeSi
xelSemwyobi da iniciativebis
mxardamWeri
unda iyos. bizne-
sisa da
arasamTavroebis Svili
Sexvedrebis jemal inai
maraToni samrewvelo
s a v a W r o -s
damTavrda - vmjdomare
palatis Ta
TanamSromloba
unda gagrZeldes! moyalibebis
"es gza, Ca iku-
apze, praqt
garkveul et ara.
qveyanam gai
lad, yvela Ros
debulia, ai
biznesi val
loba da mis
pasuxismgeb ga-
ia, rom sazo
interesebS uli
lurad dac
doeba socia i
iv dRevandel
iyos. am mxr
isTavad, win
Sekreba, Tav a mis
i nabijia, d
gadadgmul ro da
viTarebas d
Semdgom gan
is aqtiurad
sazogadoeb
deba".
CarTva sWir
22
 b evri mze
kolxeTis erovnuli parkis sareklamo-sainformacio
kampania - `fiWvnaris eko-plaJis~ prezentacia
neli iyo, tenderSi gavimarjveT da SevudeqiT
movamzadeT sainformacio masalebi da sloga-
M UCH SUN
gasaSuqeblad mowveuli mediisTvis `sanapiro
Informational and Ad Campaign of Kolkheti
National Park - Presentation of the Eco-Beach
31.01.05 - proeqti `sanapiro zonis inte-
grirebuli marTvis centris~ mier gamocxade-
buli tenderiT daiwyo. rogorc mosalod-
saproeqto winadadebiT gaTvaliswinebuli
gegmis Sesabamisi kampaniis da konkretuli
RonisZiebebis dagegmvas.
15.03.05 - kampania ukve davgegmeT,
nis ramdenime varianti. upiratesoba mieniWa
slogans: `kolxeTis erovnuli parki - legen-
da, romelic grZeldeba~
30.07.05 - proeqti ar Semoifargleba
mxolod `kolxeTis erovnuli parkis~
TematikiT, misi mizania agreTve
zogadad ekologiuri
Tematikisadmi mediis da mTlianad
sazogadoebis yuradRebis mipyroba.
konkretuli RonisZiebebi
qobuleTSi `fiWvnaris eko-plaJis~
prezentaciiT daviwyeT. es plaJi
qobuleTis nakrZalis gverdiT mde-
bareobs. es warmatebuli magaliTia
imisa, rom ekologiis dacva da turis-
tuli potencialis ganviTareba
erTmaneTs xels ar uSlis.
gadavwyviteT gaxsnis RonisZieba 10
agvistos mogvewyo. visargebleT
SemTxveviT da RonisZiebis
23
 bevri mze
Much Sun

zonis integrirebuli marTvis proeqtis~

prezentaciac davgegmeT. paralelurad
sareklamo kampaniac warimarTeba: vamzadebT axali versia
klipebs centralur televiziebSi
gansaTavseblad, xolo abrebs da banerebs
qobuleTisTvis. amaSi ramdenime organizacia
gvexmareba: `3X7~ - dizains amzadebs, `mi-mi-no~ swored aqedan Sedis
banerebs, abras da specialur maisurebs gza qobuleTis
beWdavs, `ultragrupi~ sareklamo klips unikalur nakrZalSi,
iRebs, `ei-si jgufi~ ki mis ganTavsebas moax- sadac SegiZliaT
dens. bunebis namdvili da
31.07.05 - adgilze situaciis garkvevis Tanac mxolod aq
mizniT qobuleTSi Cavedi. plaJze samuSaoebi SemorCenili
mimdinareobs. daniSnuli TariRisTvis mzad saocrebebi ixiloT.
iqneba. davjavSne sastumro, gavarkvie abris da
bilbordebis ganTavsebis sakiTxi. samwuxarod,
klipis gadaReba ver moxerxda uamindobis
gamo, magram klipis reJisori mixo qoCakiZe
baTumSia da srul mzadyofnaSia. Sempirda:
rogorc ki amindi gamova, maSinve gadaiRebs da
saswrafod daamontaJebs, rom prezentaciis
dRisTvis ganTavseba movaswroT.
03.08.05 - qobuleTidan Camovedi. bevri
saqmea sxvadasxva mimarTulebiT. ki vaswrebT
yvelafers, magram 2-3 dRiT Tu gadavitanT
prezentacias, ufro mSvidad SeiZleba yve-
lafris gakeTeba. swored amis Taobaze mindo-
da nino gabriaZesTan dalaparakeba, rom Tavad
dareka da miTxra - RonisZieba 10-Si ki ara,
7_Si unda gaimarToso. gaxsnis RonisZiebas

24
bevri mze
Much Sun

premier-ministri unda daeswros. man ki,

rogorc aRmoCnda, qobuleTSi 10-Si ki ara, 7-
Si gadawyvita Casvla - ras gviSveba es
noRaideli?! ramdenime wuTi damWirda azrze
mosasvlelad. Semdeg saqmeebi gadavinawileT.
isedac dReebSi gaTvlili sareklamo
masalebis damzadebis daCqarebas me mivxedav,
ukve gafrTxilebul medias ki am siaxles
Tamro jamarjaSvili Seatyobinebs.
04.08.05 - kargia, rom aseTi partniorebi
SevarCieT. Tavs ar zogaven CvensaviT, mixom
klipis gadaReba moaswro, sareklamo masalebs
ki gzaSi dagvaweven.
06.08.05 - dilis 8 saaTidan viwyebT Sekrebas
51-e skolasTan. ZiriTadi nawili droze movi-
da, sxvebma zomierad daigvianes. sia
amovikiTxeT - yvela adgilzea.
gamgzavrebisTanave Jurnalistebi dRis
wesrigiT da sainformacio masalebiT
interesdebian.
17:00-ze ukve qobuleTSi viyaviT. dabinavebis
Semdeg yvela zRvisken gaemarTa, 21-saaTisTvis
Zlivs movuyareT Tavi `sanapiros integrire-
buli marTvis proeqtis~ prezentaciaze.
prezentatorebi iyvnen darejan kapanaZe -
msoflio bankis warmomadgeneli, mamuka
gvilava - `szim~-centris direqtori da qeTi
ComaxiZe - `szim~-centris grant-menejeri.
Jurnalistebic sakmaod aqtiurad CaerTvnen
diskusiaSi, bevri Tema ganixiles, zogadad

25
 bevri mze
Much Sun

proeqtis miznebi, ganxorcielebuli

aqtivobebi, adgilobriv mosaxleobasTan
urTierTobis sakiTxi, zogadad Savi zRvis
sanapiro zonaSi arsebuli ekologiuri mdgo-
mareoba da sxva sakiTxebic. rogorc xdeba
xolme, rodesac media saintereso responden-
tebs `Caigdebs xelSi~.
07.08.05 - mobiluris zarma dilis 6 saaTze
da 17 wuTze gamaRviZa. sxva SemTxvevaSi
namdvilad ar gamixardeboda, magram axla sul
sxvaa! fiqriam damireka `mi-mi-no~-dan - Cveni
abrebi, banerebi da maisurebi Camoitanes.
plaJTan mivedi da abris damontaJeba
daviwyeT. iqaurebi jer gakvirvebulebi
gviyurebdnen - am dros ras muSaobeno, Semdeg
ki seriozuli daxmareba gagviwies. amasobaSi
`mi-mi-nos~ jgufma gadasaWimi banerebis
Camokideba daiwyo.
12 saaTisTvis sastumrodan Cveni avtobusic
movida, medias da mowveul stumrebs bevri
cnobismoyvare damsvenebelic Seemata. zRva da
plaJis garemo yvelas araformaluri
urTierTobis ganwyobas uqmnis. premier da
garemos dacvis ministrebma oficialuri
gamosvlebisgan Tavi Seikaves da xalxTan
urTierToba da plaJis detalurad
daTvaliereba amjobines.
baTumidan sagangebod Camoyvanil manqanas,
romelmac xmis gamaZlierebeli aparatura
mohqonda, fuli gadavuxadeT, sabuTebi

26
 bevri mze
Much Sun

gamovarTviT da ukan gavabruneT. kargi amin-

dia da yoveli SemTxvevisTvis momaragebuli
tentic ar dagvWirda. Jurnalistebma, pir-
dapiri CarTvebisa da interviuebis Caweris
Semdeg, plaJis `testireba~ gadawyvites,
raSic mec siamovnebiT SevuerTdi.Sav zRvaze
media-turisTvis 2 arasruli dRe Zalian
cotaa, wamosvla aRar gvinda arc
Jurnalistebs da arc organizatorebs,
magram sxva gza ar
gvaqvs - gezi
Tbilisisken unda
nino gabr aviRoT. plaJi
iaZe
garemos d gaixsna - media,
acvisa da
resursebi bunebrivi
s saminist
ros msoflio banki da
sazogado
ebasTan ur maspinZlebi kmay-
samsaxuri TierTobi
s ufrosi s
ofilebi arian. Cvenc
meti ra gvinda!
sofo _ mu yvelani erTad
dmivad da
kavebuli;
soso _ mu movemzadebiT
dmivad ga
Rimebuli oqtombris bolosTvis
giga _ mud ;
mivad dab
magram ko neuli, frinvelebis gadafre-
ncentrir
ebuli; nis sanaxavad palias-
kaxa _ mud
mivad mxia tomis tbaze.
ruli;
Tamuna _ m
udmivad m
Svidi.
"jepra" er
Ti didi p
aluri oj rofesion
axia, rome -
TanamSro l Tan
mlobac ma
amovno da rtivi, sas
sainteres i-
oa".

27
konsultaciis
s a a T i

1248
 0 5
a 2 0
t ik S
s C
a t i STI
t I
s AT
ST

CONSULTING
h o u r s
 b evri mimarTuleba
04.02.05 - dasrulda ufrosi socialuri socialuri daxmarebis da
agentebis SerCevis procesi. rTuli procesi dasaqmebis saxelmwifo saagento
iyo. varCevdiT adamianebs, romlebsac
udidesi pasuxismgebloba daekisrebaT. maT
uSualo Sexeba eqnebaT socialurad daucvel
ojaxebTan. maTTvis isini iqnebian saxelmwifos

Social Assistance and Employment State Agency

warmomadgenlebi, romelsac imedis TvaliT . . . . . . . . . . . . . . . . .
Sehyureben, elian daxmarebas. SerCevas goCa . . . . . . . . . . . . . . . . .
goSaZe xelmZRvanelobda (swored man mimiwvia . . . . . . . . . . . . . . . . .
am saqmis gasakeTeblad). 20 ufrosi . . . . . . . . . . . . . . . . .
socialuri agenti SevarCieT. male maT spe- . . . . . . . . . . . . . . . . .
cialur treningebs `partniorebi- . . . . . . . . . . . . . . . . .
saqarTvelos~ konsultantebi Cautareben.
. . . . . . . . . . . . . . . . .

M ANY DIRECTIONS
05.04.05 - "jepras" TanamSromlebi . . . . . . . . . . . . . . . . .
`socialuri daxmarebis da dasaqmebis saxelm- . . . . . . . . . . . . . . . . .
wifo saagentos" konsultantebi gavxdiT. . . . . . . . . . . . . . . . . .
bevri mimarTulebiT gvaqvs samuSao: sakomu- . . . . . . . . . . . . . . . . .
nikacio kampaniiis implementacia, konsul- . . . . . . . . . . . . . . . . .
tireba sareklamo tenderis organizebaSi, . . . . . . . . . . . . . . . . .
sazogadoebasTan urTierTobis departamenti- . . . . . . . . . . . . . . . . .
sa da `cxeli xazisaTvis~ kadrebis SerCeva, . . . . . . . . . . . . . . . . .
sainformacio-saprezentacio masalebis . . . . . . . . . . . . . . . . .
momzadeba, konsultaciebi media-politikis . . . . . . . . . . . . . . . . .
dagegmvasa da realizaciaSi, RonisZiebaTa . . . . . . . . . . . . . . . . .
menejmenti. mokled, Zalian bevri saqme gvaqvs. . . . . . . . . . . . . . . . . .
rac mTavaria martoni ar varT. es Cveni da ei- . . . . . . . . . . . . . . . . .
si-Ti-piar-is konsultantebis erToblivi
. . . . . . . . . . . . . . . . .
proeqtia. ei-si-Ti piaridan CarTulebi arian
. . . . . . . . . . . . . . . . .
nika javaxiSvili (sakomunikacio strategiis
. . . . . . . . . . . . . . . . .
avtori), giorgi kalatoziSvili da salome
maWaraSvili.

30
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bevri mimarTuleba

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Many Directions

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01.06.05 - socialuri sistemis reformirebis

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RonisZiebebi sakmaod rTuli proceduruli

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da meTodologiuri aspeqtebiT gamoirCeva.

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mniSvneloba gasagebi iyos sazogadoebis dain-

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teresebuli nawilisTvis, aucilebelia, rom,

pirvel rigSi, media icnobdes mas.
amitomac SevkribeT likanSi 2 dRian media-
seminarze, erTis mxriv, socialur Temaze
momuSave 22 Jurnalisti, meores mxriv, ki
Sromis, janmrTelobisa da socialuri dacvis
saministrosa da socialuri daxmarebisa da
dasaqmebis saxelmwifo saagentos
xelmZRvanelebi. seminarSi monawilobas
iRebdnen: Sromis, janmrTelobisa da
socialuri dacvis ministri - lado
WipaSvili, ministris moadgile vaxtang
megreliSvili (programis ideuri mama), saa-
gentos direqtori levan feraZe (saagentos
xelmZRvaneli daarsebis dRidan, misi xelSi
moxda saagentos formireba), saagentos direq-
toris moadgile moris wamalaSvili (mTavari
organizatori. adamiani, romelmac yovelTvis
icis ra xdeba saagentos nebismier rgolSi da
mzad aris CaerTos yvelaze rTul monakveTze)
meTodologiis avtori mamuka nadareiSvili
(adamiani, romelsac veravin ekamaTeba. rode-
sac mis mier moyvanil formulebs naxav, isRa
dagrCenia aRiaro, rom meTodologiis

31
 bevri mimarTuleba
Many Directions

statistikuri nawili SesaniSnavia da aucile-

blad gaamarTlebs). programis mesveurebidan
mxolod irakli giorgobianma ver SeZlo
wamosvla.adgilebze programis
uzrunvelyofisTvis, (iqneba es sakomunikacio
punqtebis gaxsna, rwmunebulebTan da
gamgeblebTan Sexvedrebi Tu aTasi sxva ram,
zogjer baton levanTan an morisTan erTad,
zogjer ki martom) iraklim erTi wre
saqarTvelos ukve Semouara da axla meore
wrezea wasuli. amjeradac erT-erT regionSi
mouxda wasvla.
02.06.05 - saagentos sazogadoebasTan
urTierTobis departamentis TanamSromlebi
srul mzadyofnaSi arian. leqsosTan erTad
dRis wesrigis saboloo varianti gavacaniT
seminariis monawileebs. megim sainformacio
masala moamzada da mediis mobilizacia moax-
dina, irmam saprezentacio masala moamzada,
paata mxatvrul da teqnikur mxares akont-
rolebs.
05.06.05 (09:00) - Sekrebis adgilia metro
`rusTaveli~. avtobusi nel-nela ivseba. megi
periodulad `sias kiTxulobs~. rogorc iqna
yvelani SevgrovdiT.
05.06.05 (14:30) - CavediT da davbinavdiT.
axla likanis korpusebs Soris vikvlevT gzas
seminaris darbazisken. 30 wuTi gvaqvs iqauro-
bis momzadebisa da `testirebisaTvis~. ise,
dRes `jepras~ meore ivenTic aqvs - TbilisSi

32
bevri mimarTuleba
Many Directions

gaxurebuli peintbolia. egrea - or frontze

vibrZviT!
05.06.05 (19:00) - seminaris orive nawilma
sainteresod Caiara. cota ki gadavRaleT
Jurnalistebi. arauSavs, saRamos eqnebaT
dasvenebis SesaZlebloba.
06.06.05 (10:00) - sasauzmeSi vikribebiT.
zogs uWirs adgoma. gasagebi mizezebis gamo
unda dauCqaron. 11-ze viwyebT seminars da
sasurvelia ar dagviandes, radgan dResve
unda gamovemgzavroT. Zalian bevr kiTxvaze
pasuxi Jurnalistebs ukve aqvT, magram lado
WipaSvilis gamoCena axal diskusiebs iwvevs.
Jurnalistebi guSin miRebuli codnis seri-
ozul demonstrirebas axdenen!
06.06.05 (19:00) - CamovediT TbilisSi. kargi
ramea es gasvliTi seminarebi. marTla wydebi
sxva problemebs da ufro koncentrirebuli
xar konkretul Tematikaze. Cveni
Jurnalistebi ki, ukve SeiZleba iTqvas,
socialuri eqspertebic gaxdnen.
09.06.05 - satendero komisiis sxdoma. dRes
gadawydeba romeli kompania gaimarjvebs
sareklamo tenderSi. orives masalebs
gavecaniT da rekomendaciebic movamzadeT.
komisiis wevrebisa da Cveni azri emTxveva,
tenderSi sareklamo kompania `TV+~-ma
gaimarjva.

33
 bevri mimarTuleba
Many Directions

23.07.05 - kampania dagegmilia da ukve

konkretuli RonisZiebebis, sareklamo
masalebis mzadebac daiwyo, magram, vatyobT,
gegmebis Secvla mogviwevs. mTavrobam
gadawyvita, rom 2005 weli monacemTa bazis
formirebas dauTmos da socialuri daxmare-
bis axal sistemaze gadasvla 2006 wlidan
moxdes. rTuli situaciaa: mosaxleobis
garkveul nawils ukve aqvs informacia pro-
gramis Sesaxeb, mediasac ukve detalurad
gavacaniT yvelaferi. am fonze momxdarma
cvlilebam gaurkvevloba da imedgacrueba
rom ar gamoiwvios, aucilebelia droulad
mivawodoT informacia momxdari cvlilebis,
misi gamomwvevi mizezis Sesaxeb. amasTanave
axali sakomunikacio strategia da kampaniis
gegmaa dasamuSavebeli da es yvelaferi umok-
les droSi unda moxdes.
24.08.05 - SevcvaleT mesijebi da mimarTvebi,
sakomunikacio kampaniis gegmac absoluturad
sxvaa. mzad varT cxeli seqtembrisaTvis!
20.09.05 - amoqmedda saagentos "cxeli xazi".
bevri ramea gogoebze damokidebuli, bevri
adamiani darekavs informaciis misaRebad da
Tavisi problemebis gamosaTqmelad, zogic -
saCxubrad. yvelas koreqtulad unda upasuxon
da saWiro informacia miawodon.
26.09.05 - Tbilissa da regionebSi aTasze
meti sakomunikacio punqti funqcionirebs.
dRes TelavSi regionuli ofisis gaxsnaze

34
bevri mimarTuleba
Many Directions

viyaviT. saministodan irakli giorgobiani da

nino qoCoraSvili iyvnen, saagentodan moris
wamalaSvili da sazogadoebasTan
urTierTobis departamentis TanamSromlebi:
megi kikaCeiSvili da paata vardanaSvili. adg-
ilze regionaluri centris xelmZRvanelma
oTar sesikaSvilma gvimaspinZla. ofisis
prezentacias kaxeTis gubernatori da
Telavis gamgebelic daeswrnen. kargi
namuSevaria. iSviaTia Cvens regionebSi aseTi
komfortuli da teqnikurad gamarTuli
ofisi. regionSi programis mimdinareobas
gavecaniT: mosaxleoba informirebulia,
aqtivoba maRali. aRsaniSnavia agreTve, rom
sakomunikacio punqtebs ZiriTadad is pirebi
mimarTaven visac realurad sWirdeba sax-
elmwifosgan daxmareba. msgavsi Sexvedrebi
yvela regionSi unda gaimarTos, imedi maqvs
yvelgan aseTi mdgomareoba dagvxvdeba.
09.10.05 - saagentos gazeTis gamosacemad
vemzadebiT, masalebi momawodes piar departa-
mentidan, TiToeul frazas Cavkirkiteb. rac
daibeWdeba, yvelasaTvis gasageb enaze unda
iyos. amasTan, maqsimalurad unda gamoiricxos
araswori interpretaciis SesaZlebloba.
01.10.05 - daaxloebT 10 dReSi socialuri
agentebi ojaxebSi gadian. amasTan
dakavSirebiT, programis prezentacia unda
gavmarToT. bevri adgili movinaxuleT. Tumca,
Tbilisi ar aris ganebivrebuli aseTi

35
 bevri mimarTuleba
Many Directions

adgilebiT. Cveni azriT, saukeTeso adgili

filarmoniis foie iqneba. filarmoniis
administraciasTan mosalaparakeblad nika
ToxaZesTan da naTia odiSariasTan erTad
mivedi. gavacaniT Cveni miznebi, rom 10-Si
prezentacias gvgegmavT. kai xans vsaubrobT
fasze da imaze, Tu rogor unda
gaformdes SeTanxmeba,
rom saxelmwifo
organizaciisTvis
savaldebulo pro-
cedurebic davicvaT
da meore
mxarisTvisac
misaRebi iyos.
aCqareba rom
Segvatyves,
gaukvirdaT, raa
saCqaro, 10 noembramde
yvelaferi moeswrebao.
rom gaiges, 10
oqtomberze iyo saubari,
ucbad gviTxres uari -
iumorinaa da am dReebSi
yvelaferi dajavSnilia,
darbazic da foiec da
araferi gamovao. is-is iyo
sxva variantebze daviwye
fiqri, aRmoCnda, rom Cvens
mier dagegmil dRes koncerti
ar yofila - darbazic da

36
bevri mimarTuleba
Many Directions

foiec Tavisufalia. ase, rom prezentaciis

adgili ar Seicvleba.
07.10.05 - ucnauri ramea RonisZiebis orga-
nizeba. yvelaze rTuli sakiTxi uproblemod
gvardeba, xolo rac advilad mogvarebadi
gvegona, iq aRmoCndeba xolme Seferxeba. yvela
sagamofeno organizacias davukavSirdi da
CvenTvis saWiro stendebi aravis aRmoaCnda.
bolos eka ioselianma gaixsena, rom ji-Ti-si-
Si art-kavkasiis gamofenaa da mgoni 9-Si
ixurebao. gamofenaze
rom mivedi,
namuSevrebis nacvlad
stendebis
daTvaliereba davi-
wye, mgoni zustad
isaa, rac gvWirdeba.
vnaxe gamofenis orga-
nizatori batoni
zura niJaraZe da
avuxseni Cveni mdgo-
mareoba. batoni
zura dagvpirda,
rom 10_Si dilidan
stendebi Cvens
gankargulebaSi
iqneba. maT daSla-
awyobasTan
dakavSirebiT
mcire instruqciac
movismine. Tanac,

37
 bevri mimarTuleba
Many Directions

yovelgvari anazRaurebis gareSe. sul bolos

ki gamofenis daTvalierebis SesaZleblobac
ar gavuSvi xelidan.
10.10.05 - 10:00-ze mivedi ji-Ti-si-Si,
mxolod dacva damxvda. ra gvian viwyebT
muSaobas qarTvelebi. male batoni zurac
gamoCnda, Semdeg muSebic, rogorc xdeba
xolme, orsaaTiani dagvianebiT. mokled,
davSaleT stendebi da satvirTo manqanebzec
davtvirTeT. amasobaSi adgils soso, megi,
nika, irma, elene da nino awesrigebdnen.
10.10.05 (16:00) - yvelaferma scenaris
mixedviT Caiara. vizualurad ufro lamazi
sanaxaoba gamovida, vidre velodiT, emociu-
radac sakmaod datvirTuli da, rac mTavaria,
dRes kidev bevrma gaigo programis Sesaxeb da
mas kidev bevri gulSematkivari Seemata.
01.12.05 - `socialuri macnes~ pirvel gadace-
mas vamzadebT saeTerod. masala mzadaa,
montaJs viwyebT. magari programaa es `pre-
mieri~. eg rom ara, ra sawvalebeli iqneboda
yvelaferi. kargia, rom `tv+~-sTan
vTanamSromlobT, am programis mimdinareo-
bisas uamravi faqtoris gaTvaliswineba
gvixdeba, ris gamoc sareklamo masalebis
damzadeba zogjer gacilebiT adre gviwevs,
vidre vgegmavdiT. Tan eqstremalur reJimSi.
Cvens amgvar `siurprizebTan~ Tavis garTmeva
bevr kompanias gauWirdeboda.

38
 bevri mimarTuleba
Many Directions

30.12.05 dRes sazogadoebriv sabWos pirveli

sxdoma gaimarTa. sabWo saagentosTan arsebuli
sakonsultacio organoa, romelic dargis
eqspertebs, mediis da sazogadoebis warmomad-
genlebs aerTianebs. sabWos mizania saagentos
mier ganxorcielebuli programebis sazoga-
doebrivi monitoringi, rekomendaciebis
SemuSaveba. programis realizaciaSi CarTuli
organizaciebi da konsultantebi, rogorc ar
unda vcdilobdeT obieqturobis grZnobis
SenarCunebas, mainc subieqturebi varT da
Signidan aRviqvamT mimdinare procesebs. am
dros ki saqmis arsSi Caxeduli, kompeten-
turi, miukerZoebeli adamianebis Sefaseba
bevrs niSnavs. kargad SevarCieT sabWos
Semadgenloba - dabalansebulia! sabWos
levan fer wevrebi iseTi enTuziazmiT CaerTvnen
aZe saqmianobaSi, rom axali wlis wina dRes
socialu TiTqmis sruli Semadgenloba Seikriba. sxdoma
ri daxmar
dasaqmebi ebisa da saaxalwlo milocvebiT da programis ganxor-
s saxelmw
direqtor ifo saage cielebis keTili survilebiT dasrulda.
i nto s
31.12.05 - radganac proeqtze muSaoba axali
wlis bolo dRemde ar SeCerebula, gaweuli
jepras ko saqmianobisTvis Tvalis gadavlebis da Seja-
nsultant
moaxerxes ebma mebis SesaZlebloba mxolod dRes momeca. uam-
eCvenebina
niorobis T part- ravi Sexvedra (daaxloebiT jepras Sexvedrebis
warmatebu
magaliTi li naxevari), TaTbiri, erTxel dagegmilis meored
. maT dage
formacio g mes sain- da mesamed axlidan keTeba, koreqtireba,
kampania, r
daxmarebi omlis gasaubrebebi, masalis momzadeba. magram
Tac SevZe
saqarTvel l i T mTavaria, Sedegi aris! kargia imis SegrZneba,
os masSta
socialur biT rom saxelmwifoSi raRac mniSvnelovani,
ad daucve
mosaxleo li dadebiTi xdeba da amaSi Seni wvlilicaa.
bis infor
mireba.
39
 b
evri ganmanaTlebeli
04.02.05 - erTi kviraa, yvelaferi mzad
gvaqvs. guSin No Smoking firfitebic miama-
GAU - qarTul-amerikuli universiteti
gres. qen qaTSou, gau-s amerikeli
damfuZnebelic Camodis. miuxedavad imisa, rom
kolin pauelis xelmowerili ustari,
ZiriTadad lamazi foCebis gamo, saqarTvelos
fostaSi ukvalod gaqra, keni 12-Si Camodis da
yvela damfuZnebeli pres-konferencias
daeswreba. bajebic Sesabamisad momzadda. 300
stumars mosawvevi daurigda da sareklamo
rgolebic ganvaTavseT.
12.02.05 - zarebi ar wydeba. universitetis
vice-prezidenti swavlis msurvelebma
mosamzadebeli samuSaoebidan, faqtobrivad,
xelidan gamogvtaces. prezidenti maikl
qaugili da vice-prezidenti elene
jamarjaSvili "dilis kurierSi" miiwvies.
"imedi", "mze", "miri" da "kavkasia" rigSi dganan!
tyuili yofila - qarTvelebs swavla ar
uyvarTo!
13.02.05 - gaixsna! damTavrda dRec!
Sampanuris bolo boTli gavxseniT. yvela kmay-
ofilia, stumarica da maspinZelic.

M ANY EDUCATORS
GAU - Georgian-American University

40
 makratelic droulad mivawodeT, Viva
Academia - marTla magari iyo, ra taSi mowyvi-
ta! saRamos yvela arxze GAU-ze laparakob-
den. gazeTebSic karg gamoxmaurebas veliT.
14.02.05 - vikribebiT "jepraSi" da
Secdomebze gvinda visaubroT. ver vpoulobT
da eiforias vabralebT. GAU-s saTadarigo
baneri gagvaxsenda, romelic kaxas garaJSi
movaTavseT. Secdomebze Cvenc vswavlobT.
mTavaria, es grZnoba ar davkargoT!
1.10.05 - GAU sam wamyvan universitets Soris
dasaxelda, studentebis da magistrantebis
ricxvi dRiTidRe izrdeba, vin Tqva,
saqarTveloSi jiari da piari ar muSobso?!
Jurnali "T 29.12.05 - GAU axal SenobaSi gadavida.
bilisele
bi"

qarTul-a
merikuli
siteti, g univer-
arda
araCveul
ebrivi ko
tuli int mfor-
erierisa
lyofili da sru-
material
teqnikuri u r-
bazisa, im
ba gamorC iT iqne-
euli, rom
samarTli
sa da bizn
skolebs m esis
soflioS
profesor i cnobili
ebi
uxelmZRv
aneleben.

41
15.02.05 - Conference.ge-ze piar specialiste-
b evri piar-gakveTili
onlain piar klubi
bis gamoxmaurebebs bunebrivad mohyva
garkveuli profesiuli gaerTianebis
Camoyalibebis survili. kamaTi da disku-
sia internetSi anu on-line gavrcelda da
"oflain" SexvedriT dasrulda. swored
maSin gadawyda pirveli piar onlain
klubis Camoyalibeba. gadawyda, rom
tariel
klubi erTi Tvis ganmavlobaSi ifunq- zivziv
aZe
cionirebda da gascemda pasuxs piariT
dainteresebul yvela pirs yvela
biznes eT
gamgeo ikis as
ociac
CONFERENCE.GE
bis Ta iis
kiTxvaze (an TiTqmis yvela kiTxvaze). vmjdo
mare
klubis organizatorebi Tavidanve onlain
piar kl
gamoikveTnen: tariel zivzivaZe Tvalsa ubis Ca
Cino ma moyali
rogor galiT beba
(Conference.ge-s mama da saqmiani SeiZle ia imisa, T
profe ba Seiq u
adamianebis Sekrebis ubadlo sional mnas pi
gaerTi ebis ar aris
aneba s aform
didostati), berdia nacvliSvili garSem aerTo aluri
o. swo intere
(piaris guru), xaTuna giorgaZe gaxda i red sa sebis
s ZiriT erTo i
adi fa nt ereseb
(agriteqniqs jgufi - qarTuli "jepra seulo i
" gaaer b a
kompan Tiana a , ramac
piaris diasaxlisi), ei-siTi piari, iebTan m klub
vfiqro da ind Si sxva
profili, jorjian ivenTsi da b, yvel ivideb
a daint T an erT
mxaris ereseb ad.
jepra. saqme yvelam erTob u
Sedega l ivi saq li
d unda mianob
gadavaniwileT da daviwyeT... wamowe moxdes is
va saqa piaris
"jepra r Tvelo sfero
" Tavis Si da a s
15.03.05 - mgoni gamogvivida. aucil mniSvnel m kuTxiT
eblad ovan r ,
Cven Conference.ge-ze gavzardeT iTamaS ols
ebs.
SemsvlelTa raodenoba da sain-
tereso saqmeebic gavakeTeT.
vfiqrob, Zalian bevr kiTxvas
gaveciT pasuxi da saqarTveloSi piaris
ganviTarebis sxvadasxva mimarTulebebzec
gakeTda daskvnebi.

42
 25.05.05 - es ra
vnaxe! "mariotis"
gaerTianebuli
"bolrumebi" Seivso.
da Seivso piar
i
berdia nacvliSvil specialistebiTa da
piar menejerebiT,
r oe qt i ha r mo ni a -
pr
eq to r i Seivso piariT dain-
sa qa r Tv el os di r
teresebuli xalxiT.
a- piars
ebi iseT sakonsult
iSviaTad Tu Sexvd , ro mel ic saqarTveloSi
l bazar ze
cio kompanias qarTu
omelTa sikvdili ar uwe-
gamoirCeva TanamSr mi
urob iT , uS ualobiT, saqmisad ria! radgan amdeni
kompetent
ebule bi T,
profesiuli damokid xalxia dainterese-
lo bi Ta da mu dmivi mzaobiT - buli, e.i.
operatiu
wvlili im dargis
Seitanos sakuTari ganviTardeba
Sic igi moRvaweobs.
ganviTarebaSi, romel kidec. erTi seri-
ardi kompaniaa,
jepra swored is mz l
enime welia, qarTu ozuli konferen-
romelic ukve ramd rc axa l
piars, ro go cia ar gvawyenda!
bazarze amkvidrebs T- er Ti
esias. ami s er
praqtikasa da prof n-
movawyobT kidec!
al iTia ko mpaniis aqtiuri mo
naTeli mag
in klub is
awileoba piar onla
i, ro mel ic piar praqtikose-
dafuZnebaS e-
ebis pirveli prof
bisa da profesional .
i gaerTi ane baa
siuli virtualur

M ANY PR LESSONS
Online PR Club
43
 42 prezentacia

preskonferencia
da
Presentations

Conferences
& P r e s s

0 5
a 20
t ik S
s C
a t i STI
s t ATI
ST
 87 p r e s -

relizi
Releases
P r e s s

0 5
ka
20
s t i CS
i I
t a t IST
s A T
ST
 bevri detali

b
Many Details

evri detali da kreativi

14.12.04 - sosom damireka da miTxra:
marjaniSvilze `Tibisi bankis~ axali ofisi
`Tibisi bankis~ axali saTao ofisis gaxsna
vnaxoTo. Turme, Senobis prezentaciis Sesaxeb
proeqti unda movamzadoT. gamixarda ori
mizezis gamo: rogorc iqna, avlabris ofisidan
veraze gadavidodi da Tanac, aRmaSenebelze
isedac gasasvleli viyavi - raRac saqme mqonda.
18.12.04 - Cvens ofisSi (veraze!) maiko
ZirkveliSvili movida. Cveni proeqtis ganxil-
vam sicilsa da mxiarulebaSi Caiara. netav, ase
vimuSaoT yvela klientTan!
03.01.05 - bakurianSi waviRe Cemi nouTbuqi,
romelic axali daformatebuli mqonda. amitom
carcikas Cemi Zmis daxmarebiT MS Office-is
sainstalacio diski gamovagzavnine. mxolod
bolo Rames gamovnaxe dro da prezentaciis
detaluri scenari davwere. kidev erTxel
mivxvdi, rom qarTveli var!
12.01.05 - swored Cvenzea naTqvami, Rame rom
gagaRviZo Seni klientis Sesaxeb yvelaferi
zepirad unda gaxsovdeso. amas yvelaze metad
sainformacio kampaniis mzadebis procesSi
xvdebi. mesijebs Sen ki moifiqreb Tavidan,
magram Semdeg maTi `tyveobis qveS eqcevi~.
rato vyvebi amas? albaT imitom, rom dilas
`Tibisi bankis~ axali saTao ofisis
restavrirebuli Senobis arqiteqtorTan
gacxarebuli kamaTis Semdeg gameRviZa (mesizm-

M ANY DETAILS
ra).

46
Opening Ceremony of TBC Bank New Head-Office
bevri detali
Many Details

28.01.05 - sabolood gadawyda, rom

`Tibisi bankis~ saTao ofi-
sis prezentacias da masTan
dakavSirebul sainformacio
kampanias Cven gavakeTebdiT.
saubedurod, ofisSi ar
aRmoCnda Sampanuri. sam-
agierod vipoveT ramazis
mier "airiS kofisTvis~
motanili koniaki.
04.02.05 - marjaniSvilis 7
nomerSi SevikribeT axali ofi-
sis prezentaciis mamebi: maiko
ZirkveliSvili, irakli
burZgla, nino yambaraSvili
(burZglas meuRle), soso da me.
moviareT mTeli Senoba.
SevixedeT yvela kuTxeSi. amis
mere gadavediT kunWulebze.
sabolood yvela detalze
CamovyalibdiT. rac mTavaria,
gadavwyviteT sasule orkestris
meore sarTulis aivanze dayeneba
(sabolood es ar gamogvivida,
magram xom gadavwyviteT!).
10.02.05 - dilis 10 saaTze
gavuare maikos samsaxurSi manqaniT
da SevTavaze, erTi samuSao dRe erTad
gagvetarebina, romlis ganmavlobaSic
movaswariT 16 sxvadasxva pirovnebasTan

47
 bevri detali
Many Details

ob a
S e n
saqmiani Sexvedra, 4 problemuri sakiTxis
gadaWra da ori uSvelebeli namcxvris
mirTmeva (orive maikom SeWama da mTxova,
aravis uTxrao. mec, ra Tqma unda, Sevusrule
Txovna). saRamos 6 saaTze mivxvdiT, rom
erToblivi muSaoba magari produqtiulia.
14.02.05 - maiko da irakli movidnen Cvens
ofisSi. maikom araJani da cxeli SoTis puri
moitana (dRemde ar
modis xelcarieli).
samzareuloSi ori
kolofi sigaretis
mowevis Semdeg
maiko ZirkveliSvili
gadavwyviteT,
rogori sufra unda Tibis bankis sazogadoebasTan
yofiliyo urTierTobebisa da imijis formirebis
samsaxuris xelmZRvaneli
prezentaciaze:
xmeli xili,
2005 wlis TebervalSi "Tibisi
felamuSi da sxva. bankma" axali saTao ofisis
prezentaciis organizeba
18.02.05 - rac swored "jepras" miando. im
ufro etapze es proeqti CvenTvis
vuaxlovdebiT wlis erT-erTi yvelaze mTavari
prezentaciis saimijo proeqti iyo. prezenta-
cias 600 stumari, maT Soris
TariRs, saqmec msoflios 10-mde qveynidan
ufro matulobs. Camosuli Cveni partniorebi
davaskveni, rom es eswrebodnen. maRal
organizebulobasTan,
kanonzomierebaa,
gemovnebasa da kreatulobasTan
magram ver movi- erTad, "jepram" rTul da kri-
fiqre, ra saxeli tikul situaciebSi muSaobis
damerqmia am unaric gamoavlina, ramac
sabolood prezentaciis
brwyinvaled Catarebas
mniSvnelovnad Seuwyo xeli.
48
 bevri detali
uri Many Details
Tem
kanonisaTvis (niutonis da lavuazies saxelebi
momwons, magram viRacam ukve gamoiyena). dilas
saxlidan rom gamovdivar, aRar vici rodis
mivbrundebi.
22.02.05 - rogorc iqna, movipoveT 400 (ara
TanmimdevrobiT) danomrili Jetoni tansacm-
lis sakidebisaTvis. im dros Cemze bednieri
aravin megona. ramazis koniakic darCenila
cota.
25.02.05 - mTeli dRe axal ofisSi varT.
vkidebT naxatebs. daTos vexmarebiT baneris
gaWimvaSi. mokled gaqafulebi davrbivarT
aqeT-iqiT. yvelaferi mogvarebulia. yvelaferi
movaswariT. mamuka xazaraZes ki tansacmlis
sakidebi ar moewona. daviRupeT? ara!
daRupvisagan daTom gvixsna: sakidi araa jer
damTavrebulio. daamTavra da yvelas moewona.
26.02.05 (02:03) - rogorc iqna, vipoveT
skamebi. CamovsxediT da gavwereT dRis
detaluri gegma. sofo SublaZis mier `makdo-
naldsidan~ gadmotanilma yavam sulze
mogviswro. sosom gadaanawila pasuxismge-
blobebi. erTi suli gvaqvs yvelas - rodis
gaTendeba 27 Tebervali.
26.02.05 (08:14) - 4 saaTi meZina. ase rom,
gamoZinebuli mivedi marjaniSvilze. mivxvdi,
rom Zalian adre momivida misvla. daviwye
sarTulebze siaruli da yvelafris Semowmeba.
didi ekrani da audio aparatura adgilze
iyo.

49

torti
 bevri detali
ko
Many Details
mai
26.02.05 (12:11) - Teatraluris
student biWebs CavacviT kinos-
tudiis garderobSi naSovni fos-
talionis formebi da gavuSviT
quCaSi `Tibisi bankis~ angariSis
dasarigeblad.
26.02.05 (14:58) - sasule
orkestri ganlagda Tavis adgilas.
me sosos xelis daqnevas velodebi,
rom davuqnio xeli baton
polkovniks (ase veZaxdiT
orkestris xelmZRvanels), rom man
dauqnios xeli musikosebs, rom maT
daiwyon saqarTvelos himnis
Sesruleba.
26.02.05 (15:22) - Sevcvale
`jepras~ TanamSromeli xelmowere-
bis furcelTan da daviWire sapa-
tio markerebi. ukve vici, rom yve-
laferi kargad midis da dasas-
ruls uaxlovdeba. isic vici, rom
verafers SevWam. saRamos isedac
magrad unda movulxinoT.
26.02.05 (18:44) - bolo stumarma
datova bankis Senoba. rogorc
iqna, daviRale. Tikom manqaniT
gamomiara. axla mTavaria, rom
`metexidan~ naqiravebi tribunis
dabruneba ar damaviwydes.

50
 bevri detali
Many Details

27.02.05 - piar specialisti Tavisi Sromis

Sedegs yvelaze kargad taqsistebTan saubris
Semdeg xvdeba. uzomod bednieri viyavi, rode-
sac mZRols vuTxari: marjaniSvilze Zveli
univermaRis SenobasTan mimiyvane-Tqo,
Semiswora `Tibisi bankTano~. piarma imuSava!

kaxa
k o
mai

24 saaTi
"uamravi st
umari, cno-
01.03.05 - gazafxuli Cvens
bili saxeeb quCazec movida! SevikribeT,
i, wiTeli
lentebi, co
cxali gavaanalizeT da SevajameT: maias-
orkestri, kl
asikuri gan da burZglasgan bevri ram
melodiebi,
nacionalur
himni, saxel i gviswavlia! maiko ZirkveliSvili
mwifo
droSebi da kidev erTxel vaRiareT
ra Tqma und
didi sazeimo a,
torti... - saqarTvelos saukeTeso
aseTi iyo Sa
baTi
TbilisSi, ma piar qalbatonad!
rjaniSvilis
quCaze, "Tib
isi bankis"
axali saTao
ofisis gaxs
naze." - 51
 b evri qarTuli kompania
jepras direqtori mcire da saSualo biznes kompaniebis
05.02.05 - saqarTvelos savaWro-samrewvelo
dajildoebis Jiuris wevri gaxda
palatis mier organizebuli mcire da sa-
Sualo biznes kompaniebis dajildoebis cere-
monialamde, jer Jiuris Sekreba gaimarTa.
logikuria! Jiuris wevrebs gadavxede Tu ara,
mivxvdi, rom Sedegi goWebis, doqebis da
niorwyalSi Cadebuli qaTmis raodenobiT ar
ganisazRvreboda. viamaye, rom am Jiuris wevri
viyavi da diskusiaSi Cavebi. manamde sami dRe
valagebdi da vamowmebdi, kidev erTxel
valagebdi da kidev erTxel vamowmebdi yvela
cifrs, romelic savaWro-samrewvelo palatam
mogvawoda. diskusia mwvave da saqmiani gamovi-
da, Jiuri kmayofili darCa Tavisive
gadawyvetilebiT. kmayofili var mec da obieq-
turi JiuriT moxibluli. (ra cota yofnis
adamians bednierebisTvis!)
17.02.05 - qarTuli pur-Rvino (vaRiareb, rom
elguja marRias gavleniT davwere ese. ise ki,
pur-marilis daweras vapirebdi), qarTuli
simRera, qarTuli kompaniebi, gamarjvebulTa
bednieri saxeebi, obieqturi Jiurisa da
saqarTvelos sadRegrZeloebi. dagvifasda!
mTavaria, daufasdaT biznesmenebs, marTlac,
Tavganwiruli brZola. Cvenc xom xalxi varT
da dasvenebac ar gvawyenda.

M ANY GEORGIAN COMPANIES

Director of GePRA is selected as a Jury member
52
for the Small and Medium Business Award
 b evri Jurnalisti
01.02.05 - eTo mamulaSvilma "tvini SemiWama"
finansuri monitoringis samsaxuris media-seminari - 20-mde Jurnalists saqarTveloSi fulis
gaTeTrebis winaaRmdeg mimdinare procesebi

nika
gvainteresebs gulis gulSio. mivmarTe megob-

x-y-z-b-j-t- rebs - finansuri monitoringis samsaxuris

f-w xelmZRvanelobas. Tanxebi gamoiZebna da
"Toric" viqiraveT erTi dRiT.
nino toronjaZe 21.02.05 - davibeni! eTos informacia ara-
swori aRmoCnda: 20-is nacvlad 40-mde
finansuri monitoringis samsaxuris Jurnalistma gamoTqva daswrebis survili.
ufrosis moadgile mgoni, "Tori" ar gvyofnis da Tu ase
gagrZelda "metexis" samive darbazis
2005 wlis dasawyisSi finansuri gaerTianeba mogviwevs.
monitoringis samsaxurma 05.03.05 - gavmarTeT proeqtori da ekrani,
JurnalistebTan saintereso nouTbuqi SevaerTeT, lazeris maCvenebeli
Sexvedra moawyo. fulis movimarjveT! aravis axsovs, rom stalinis
gaTeTerebis Tema masmediisTvis
gardacvalebis dRea. sawyenia! ra Taoba
metad aqtualuri da saintere-
modis?! seminaris I da II nawilSi - Jur-
so aRmoCnda. Tumca, minda
o nalistebi gafacicebiT adevnebdnen Tvals
nin
aRvniSno, rom es Sexvedra aseTi
fulis gaTeTrebis sqemebs, ecnobodnen
masStaburi da mniSvnelovani
ver gamovidoda, rom ara soso sakanonmdeblo da Teoriul masalebs, bolos
galumaSvilisa da kompania ki mravlismetyveli kiTxvebi dasves. nika ge-
"jepras" mowadineba. "jepram" guCaZis, finansuri monitoringis samsaxuris
TanamSromlobis saukeTeso ufrosis mimarT, Jurnalistebs erTi Txovna
magaliTi gviCvena - Cven am hqondaT - rogor gaeTeTrebinaT fuli ise,
TanamSromlobiT kmayofilebi rom vercerT saxelmwifos eWvi ver aeRo maT-
varT! ze. Jurnalistebis uecari metamorfoza
sisxlis samarTlis kodeqsis Sesabamisi mux-
lebis moSveliebiT iqna mogeriebuli. kidev

M ANY JOURNALISTS
erT cdunebas gavuZeliT! 45 Jurnalisti
kmayofili darCa.

53
Media-Seminar by the Financial Monitoring Service
28.03.05 - dRes gmirTa moedanze lamazi
b evri enjeo
diriJabli avuSviT da mTeli qalaqi sazogadoebrivi organizaciebis I gamofena-forumi
transparantebiT avaWreleT - samoqalaqo
interesebis dacvis programis farglebSi yve-
laze grandiozuli proeqtisTvis vemzadebiT!
01.04.05 - ukve mzadaa `eqspo~: 50 specialuri
oTaxi, 4 darbazi, erTi scena, 3 droSa,
mravali kompiuteri, bevri proeqtori, media-
centri da mikrofonebi. gafrTxilebulia
yvela - ani toklikiSvilma saqarTvelos yvela
registrirebul enjeosTan ikontaqta.
gaZleba ar unda?! sareklamo kampania
televiziiTac mimdinareobs.
02.04.05 - gaixsna! pavilionSi 6 oTaxis
damateba mainc dagvWirda - aseTi ram xdeba
xolme, miT umetes, saqarTveloSi - bolo
momentSic gamoTqves monawileobis survili.
gaeros asociaciis direqtori, ramaz afciau-
ri gamosvlisTvis emzadeba da ori dRis
ganmavlobaSi televarskvlavic xdeba. deni
robertsonis (USAID-is direqtoris)
Sefasebas aRtacebaSi mohyavs samoqalaqo
sazogadoeba. Zveli enjeoSniki, axla
Tbilisis meri - zurab WiaberaSvili gancv-
ifrebuli aTvalierebs pavilionebs. ver war-
movidgendio, - mgoni, wamoscda.
03.04.05 - xalxis nakadi ar wydeba: mTavroba,
media, parlamenti, mosamarTleebi da ubralo

M ANY NGOs
xalxi. viRacam daiTvala - 5000-io. mravlism-
naxveli eqspoelebic ki gaocebulebi arian
sazogadoebis aseTi interesiT. presas saqme

54 First Fair of Civil Society Organizations

 bevri enjeo
Many NGOs

b l i
r i Ja
d i

55
 bevri enjeo
Many NGOs

ar eleva. erTad amden respondents

Tavs namdvilad ver mouyri. media-
aTiani
centri gamalebuli muSaobs - kar- gvanca as s r e n -ii
e C h il d bebisa
triji ukve orjer gamovcvaleT. Save th TierTo
g a d o e b asTan ur
03.04.05 - saRamosken yvelani I sazo wamyvani
rmaciis
da info
sarTulze CavediT. gvanca, indira, isti
special
qeTi, sofo, kaxa, maiko da me
mSvidobianad vtovebT me-2 sarTulis qneboda
ti ver i
pavilions. saxeldaxelod momzadebul es proeq da
Ti war matebuli
scenaze samoqalaqo seqtoris ase om ara
xalxo, r
ganviTarebaSi Setanili wvlilisaTvis aseTi sa
iuri
3 pirovneba unda daajildovon. jiuris Cveni aqt
omloba
wevrebma ukve ician saxelebi, sazoga- TanamSr
an.
doebam ara. zurab Jvania, gia nodia da jeprasT
daviT usufaSvili - asaxeleben! pirve-
lad saqarTveloSi erTsulovnebaa
Jiuris gadawyvetilebasTan
dakavSirebiT. zurab Jvanias sigels misi
meuRle iRebs - cremlnarevi siamayiT!
wuTieri siCume - gamocxadebis gareSe. Semdeg
iluriZis bendi da enjeo xmauri. yvela
kmayofilia. ramaz afciauri da sofo SublaZe
Tanxebis moZiebas iwyeben Semdegi wlis
RonisZiebisaTvis. Cven ki magari
RvinisZiebisaTvis vemzadebiT.

56
 bevri enjeo
Many NGOs

kis
T ve l oSi ameri
saqar di
ael Co s veb-gver
s

i
ireqtor
A I D -i s misiis d ad
"US oni d id
n i d en i roberts
bato feniT. 2
a am gamo
moixibl gaxsnisa
s
pr i l s , forumis a t onma
a vaSi, b
r mo T qm ul sity
wa a: "me
onma Tqv
roberts Tqveni
v a n ebuli var
aRfr T o agaliTi
i T .. T qv en xarT m
muSaob vis, Tqve
n
e l i m so fliosaT e r
mT evrma j
Zalian b
qveyanaSi i sasikeT
o
a r i c i s ramden se
kidev egiZliaT
.a
keTeba S
saqmis ga 57
eT".
gaagrZel
r a d i o

siuJeti
9 5
Items
r a d i o

0 5
ka
20
s t i CS
i I
t a t IST
s A T
ST
t e l e

siuJeti
16
1 Items t v

5
0
a 20
t ik S
is IC
t a t IST
s AT
ST
 b evri (800 000$-is) obligacia
arsis da saqarTvelos bankis erToblivi proeqtis prezentacia

01.04.05 - uZravi qonebis bazarze pirveli

obligaciebi gamodis. `arsis~ da
`saqarTvelos bankis~ erToblivi proeqtia.
daaxloebiT erTi kviraa Cvens
gankargulebaSi. dro problemaa araa! magram
rodesac RonisZiebis organizebaze daviwyeT
fiqri, aRmovaCineT, rom ukve imdeni rame
gvaqvs gakeTebuli, aRar viciT, ra vqnaT
iseTi, rom ar gavmeordeT. breinstormingi
movawyveT; "jepradan" me, soso da sofo
viyaviT, `arsidan~ - nana, Tiko da Tornike.
rogorc yovelTvis, originaluri raRaceebi
movifiqreT. nanam `daglija~ - mosawvevebis
gakeTeba qisebis saxiT SemogvTavaza,
romelSic xurdasac CavyridiT. erT
TeTrianebis Zebnam erovnul bankSi migviyvana
da qisebic Seivso. mosawvevis teqsti Zvel
sabWoTa (ufro nep-is) droindeli obligaciis
msgavs furcelze davbeWdeT. stumrebma magra
ixalises!
06.04.05 - gavimeoreb, iseTi mosawvevebi
davarigeT, rom ara mgonia, vinmem Tavi
Seikavos mosvlisgan.
08.04.2005 - `arsis galerea~ prezentaciis
dawyebamde gaivso. mgoni marTla yvela

60 M ANY (800 000$) BONDS

Presntation of the joint project by Arci and Bank of Georgia
 mowveuli movida. SemosvlisTanave yvelas
qisebisken gaurbis Tvali, kargi suveniri
gamovida. Jurnalistebs, rogorc yovelTvis
prezentaciamde undaT yvelafris garkveva da
Tornike abulaZes da lado gurgeniZes alyaSi
aqceven.
mTavari momentic dadga - SeTanxmeba ofi-
cialurad gaformebulia. ofi-
cialurma nawilmac
mSvenivrad Caiara da
araoficialurmac.
xalxi ar iSleba, biz-
nesmenebic ki ar
Cqaroben - fuliT savse
qisa Tavis saqmes akeTebs!

"qronika" -"korporatiuli
obligaciebis emisia
ni
Tiko ratia uZravi qonebis sferoSi, es
an
gadoebasT iqneba "TeTri biznesis"
arsis sazo i
bis menejer civiluri damokidebulebis,
urTierTo
misi aRmSeneblobis
s mosamzade- sawindari".
prezentacii t-
gvqonda. cai
blad 4 dRe
davad,
notis miuxe
m warmatebiT
prezentacia
ras"
Caiara. "jep
SevZeliT
daxmarebiT
ni proeqtis
mniSvnelova
eba, rasac
ganxorciel va
aureba mohy
didi gamoxm
ogadoebis,
rogorc saz .
iis mxridan
aseve mas-med
61
 b evri nabiji (momxmareblisken)
`Tibisi bankis~ brend-sakomunikacio kampania
`9 nabiji momxmareblisaken~
08.04.05 - saxeldaxelo Sexvedraze vaJa
beriaSvilma agvixsna, rom `Tibisi banki~
apirebda revoluciuri siaxleebis Semotanas
bazarze da amis sakomunikacio kampaniis
ganxorcieleba iyo saWiro.
09.04.05 - kvira dRe iyo. ofisSi sofo
SublaZe, soso da me SevikribeT. kampaniis
mTavari idea maSinve daibada - yovelkvireuli
siaxleebi momxmareblisaTvis. sofom saxeli
moifiqra: `10 nabiji momxmareblisaken~. aTi
gadakeTda cxrad, xolo kampaniis Semadgeneli
aqtivobebis mofiqreba ukve restoran
`nikalaSi~ moxda, im sezonze axali
kartofilis pirvelad gasinjvis dros. Rame
saxlSi proeqtis "drafti" gavakeTe, romelic
bankma meore dRes moiwona (mTlad ase ar iyo
eg saqme, magram mowoneba marTlac didi iyo!)
14.04.05 - bankis ofisSi gaimarTa `Tibisi
bankisa~ da `centr-pointi jgufis~
erToblivi proeqtis prezentacia, romelmac
didi interesi gamoiwvia mediaSi. aqve daiwyo
9 nabijis wardgenac. `Tibisim~ da `centr

M ANY STEPS (TOWARDS CUSTOMERS)

62 Brand Communication Campaign of the TBC Bank
Nine Steps towards Customers
 pointma~ momxmarebels marTlac
revoluciuri servisi - 20 wliani
ipoTekuri sesxi SesTavaza. magrad
daviwyeT sakomunikacio kampania!
25.04.05 - popikam (giorgi popiaSvili)
moifiqra kampaniis logo, romelmac
usityvo mowoneba daimsaxura.
05.05.05 - `Tibisi bankma~ gaaforma
sagarantio memorandumi germaniis
ganviTarebis bankTan (KFW). kidev erTi
nabiji da kidev erTi pliusi bankis,
rogorc stabiluri finansuri organi-
zaciis imijs. Cveni kampaniis miznebs
mivyvebiT kvaldakval.
13.05.05 - `Tibisi banki~ saqarTvelos
rekonstruqciisa da ganviTarebis kompani-
is pirveli qarTveli investori xdeba.
bankis ofisSi msoflioSi cnobilma
amerikelma arqiteqtorma moSe safdim
sakuTari proeqtebis prezentacia moaxdina da
isaubra `Tbilisi sitis~ proeqtis perspeq-
tivebze.
axali versia
18.05.05 - kvlav bankis ofisSi moxda `Tibisi
bankis~, `Tibisi tv~-s, kompania `magi stilisa~
"Tibisi banki" da `rusTavi 2~-is erToblivi proeqtis
Tavis konkurent prezentacia saSualo biznesisaTvis. amis
bankebs aiZulebs Semdeg satelevizio reklamis damzadeba da
siaxleebis dan- ganTavseba mcire da saSualo
ergvaze ifiqron. kompaniebisaTvisac xelmisawvdomi gaxdeba.

63
 bevri nabiji
a
Many Steps vaJ
13.06.05 - gaimarTa `Tibisi bankisa~ da
evropis rekonstruqciisa da
ganviTarebis bankis (EBRD)
Tanadafinansebis programis prezenta-
cia. Cvens mier sawyis etapze
SemuSavebuli gzavnilebi kidev erTxel
pouloben samizne jgufebs.
20.06.05 - mTeli saRamo davdiodiT
Wukis manqaniT da seresTan da
TengosTan erTad veZebdiT transparan-
tebis ganTavsebis adgilebs. erTmaneTis
miyolebiT 5 transparantis dakidebis
vaJa b
idea me mekuTvnoda. amitom, Cumad eriaS
viyavi, Tu romelime adgili ar esadage-
vili
Tibisi
boda Cems survilebs. xuTsaaTiani tan- samsa bankis ma
xuri r
s xel ketingi
jvis Semdeg, sabolood mainc SevarCieT mZRv
anel
s
adgilebi. 2005 i
wlis
ramd gazaf
enime xulz
06.07.05 - moxda `Tibisi bankis~ kampani- SesTa mniSv
nelo
e "Ti
bi
wlia
vaza
momxm vani s si bankma"
is `9 nabiji momxmareblisaken~ daxurva. me-8 ni ipo arebl iaxl
e
mateb Teku ebs -
da me-9 nabijebi gulisxmobda `VIP Banking~-isa is ra ri se dawye
oden sxebi buli
damT obis dan d 20
avreb g a banko
da `avtomaturi komunaluri gadasaxadebis~ bis mi uli.
saWir
a orma
gebiT -
znob o gax
servisebis danergvas. idea mec momewona da turi riv m da am
mitan omxma siaxl
piar a r ebla ee-
dRes Cems komunalur gadasaxadebs "Tibisi aqcie sar e klamo mde e
biT. a f eq-
Tavis m saqm kampa
i gam niiTa
banki" `ixdis~. "jepr ocdi isaTv
is ban da
a" - d li pa kma
gaarT ai qirav r t niori
08.07.05 - saboloo angariSis mzadebis dros Seqmn
va Ta
vi da
a, ro
melma
- komp
ania
a piar kisre c kar
mivxvdi, Tu ras niSnavs kargad dagegmili ji mo kampa b ul a
mocan
gad
mxmar nia sa as da
komunikaciuri procesi. sami Tvis ganxo ebli xelad
rcie saken "cxra
"jepr lebi ". idea nabi-
ganmavlobaSi 76 sagazeTo statia, 34 radio as" ek s org c da
uTvn anize misi
daxma is. b bac ko
da 29 satelevizio siuJeti. ai, aseTi rebiT mpani
audi miaRw ankma "jep a
tori ia miz ras"
fablisiTi mesmis! info amde ans -
rmac ef eqtu mi znob
ia. rad m riv
iitan
a
64
 b evri cvlileba
kanargo
19.04.05 - vemzadebiT saxeldaxelod Seqmnili
koalicia "optimumis" farglebSi. kompleqsuri
momsaxurebisTvis aseTi koaliciebi namdvilad
amarTlebs. proeqtis Sesasruleblad ed bren-
di, TV+, ACT Research da "jepra" gaverTiandiT.
gvjera, Cveni momgebi aravinaa!
21.04.05 - Cveni prognozi gamarTlda.
tenderSi gavimarjveT! axla TiToeuli Cvengani
Tavis saqmes gaagrZelebs. koaliciis koordina-
tori "jepraa" da proeqtis menejmentsac Cven
ganvaxorcielebT.
12.05.05 - "kanargos" axali produqtebis
promouSenisaTvis buSis Camosvla garkveul
problemad iqca. lali simonia em-si-ji-dan 5O
ppm-iani xarisxiani sawvavis 300 aTasi
lifletis darigebas xelmZRvanelobs Tavis
gogonebTan erTad. yvela SuqniSanze Sevxvdi
"kanargos" logoian lamazmanebs.
profilaqtikebSi maTi stumroba ki mazuT-
zeTian garemosac ki sxva elfers sZenda.
06.08.05 - kvleva dasrulda da ed brendi da
gia barkalaia "jepra" agrZeleben saqmianobas. andros didi
ka na rg os ma rk et
t i ng i s xania vicnobT, magram kidev erTxel
me ne je rii
davrwmundiT, rom magari profia. Sexvedrebzec
pirovnuli da prof mis ofisSi varT, amitom koka-kolebSic is
esiuli
kriteriumebis mixed "iweweba". SemdegSi mec viyidi rames - ukve
viT
SemiZlia vTqva, ro
m "jepra" magrad mrcxvenia!
erT-erTi yvelaze
maRal- 2.09.05 - klientma moiwona Cveni namuSevari. me
kvalificiuri kompa

M ANY
niaa,
visTanac ki odesme
mqonia piar-samoTxeSi movxvdi, andro _ brend-
urTierToba. darw samoTxeSi, orive erTad ki "dedlainSi"
munebu-
li var, rom codna,
SesaZleblobebi da
CavetieT. reportic gavCarxeT da prezentaci-
saqmisadmi Tavdadeba ac. vake-saburTalos gzaze "kanargos"
fas-

CHANGES
daudebel samsaxur avtogasamarT sadgurze saintereso cvlilebe-
s uwevs
organizacias. bi dafiqsirda. siaxleebi gagrZeldeba.

Canargo 65
 b evri procesi
saqarTvelo boloniis process SeuerTda
14.04.05 - saqarTveloSi bavSvis ganaTlebaze
zrunvas mSoblebi akvnidan iwyeben. qarTul-
amerikuli universitetis gaxsnasTan
dakavSirebuli aJiotaJi amis naTeli dadas-
tureba iyo. xarisxiani ganaTleba TavisiT ar
modis. erTi, Tundac, saukeTeso univer-
sitetis gaxsnas arc gazafxuli mohyavs da arc
did gavlenas axdens qveynis saganmanaTleblo
sistemaze. saWiroa maRali donis, ukve apro-
birebuli standartebis Semotana, romelic
rogorc politikis ganmaxorcielebel struq-
turebs, aseve licenzirebul saswavlo dawe- lal
sebulebebs swor orientirebs naTlad samo i baq
qal raZe
uCvenebs. boloniis procesisadmi mierTeba am sazo a qo
g
orientirebis swori veqtoria. inst adoebis
itu
jep ti
19.05.05 - saqarTvelo miuerTda boloniis ra
sauk m TanamS
process. eTes rom
gviC o ma lob
vena gal is
sazo . ma iT i
24.05.05 - am faqtTan dakavSirebiT, samo- gado isSi sam
bol e o
qalaqo sazogadoebis institutma boloniis onii bis inst qalaqo
dar s pro i tut
te cesi ma
procesis standartebis Sesaxeb gamocemuli cemu bis Ses s st
an-
li w axeb
wignis prezentacia moawyo. "jepra" mediasTan moaw ig ga
yo. s nis pre mo-
siax azo zent
urTierTobas uZRveboda. lis ga acia
misi mita doebam
mniS na d de a
08.10.05 - media-kampania sagazeTo statiebsa izac vn a Sem m
ia j elobis deg
da reitingul telekompaniebSi sareklamo epra popu
m iT lar
ava. -
rgolebis ganTavsebas moicavda.

M ANY PROCESSES
66 Georgia Joined Bologna Process
 b evri Sexvedra
30.01.05 - `arsTan~ erTad axal proeqtze
viwyebT muSaobas. proeqtis saxelze da mis gan-
Tbilisi, romelic davkargeT! zogadoebul mniSvnelobaze bevri vifiqreT.
sabolood SevTanxmdiT, rom yvelaze kargad
proeqtis arss gamoxatavda slogani - Tbilisi,
romelic davkargeT! proeqti daiwyo
arqiteqtorTa jgufis ideiT - moxdes
Tbilisis istoriuli centris aRdgena. proe-
qtis I etapi miznad isaxavs Tbilisis istori-
uli ubnebis gamaerTianebeli ori qarvaslisa
da maTi SemaerTebeli xidis aRdgenas. Semdeg
etapze, Tbilisis ganviTarebis tradiciuli
da istoriuli realobebis gaTvaliswinebiT,
unda moxdes am ubanSi mZlavri kulturuli da
turistuli centris Camoyalibeba, istori-
uli centris umniSvnelovanesi arqiteqtu-
ruli qsovilis dazianebis gareSe.
(unda gamovtyde: bolo frazis ase saintere-
sod da mecnierulad CamoyalibebaSi arsis
xelmZRvaneli gia abulaZe damexmara. misi xedva
da ideebi bevri mniSvnelovani wamowyebis
stimuli gaxda Cveni kompaniisaTvis).
es ubani yovelTvis iyo qalaqis istoriuli
centri da saukuneebis ganmavlobaSi asruleb-
da ori sanapiros organulad gamaerTianebeli
rgolis funqcias. gansakuTrebulad
movixibleT e.w. `viris xidis~ - safexmavlo
xidis aRdgenis ideiT. es xidi metexTan axlos

M ANY MEETINGS
mdebareobda, iqve iyo avlabris xidic da
qarvaslebis ubanic.

Tbilisi that We Lost bevri cekva 67

21.02.05 - mas Semdeg, rac
Segrovda Zveli Tbilisis
amsaxveli unikaluri foto-
masala da Seiqmna proeqtis
koncefcia, dRis wesrigSi
dadga am proeqtis
sazogadoebisTvis wardgenis
sakiTxi. swored am etapze
CaverTeT proeqtSi. qalaqis
istoriuli nawilis mdgomare- aaTi
oba Zalzed mniSvnelovani 24 s oze
napir
ve s a iris
sakiTxia Cveni s ori e.w. "v
kv r i
or i s mpa-
sazogadoebisTvis. aucilebe- e qt i mt a m aT S z n a d. ko
o sd m i s
es pr sli avda ori
lia, rom am proeqtis Taobaze
i q arva na s isax d ireqt eqtis
or dge uri pro
maT obieqturi da amomwuravi s" aR ral T, am lis
xidi sis" gene xad e bi
03 w
informacia mivawodoT. "a r g a nc i 2 0
nia r
aZis auba os
i a abul e ba ze s ak r ebul iyo.
proeqtis farTo g iel oca
s i
orc Svil
sazogadoebisTvis wardge- ganx a i w yo, r l saaka m ola
-
id i xei a Si,
ma i s S
ar e m xv e v e m-
l
namde davgegmeT Sexvedrebis mj dom i s SemT qt i sax
Ta v eb o e a. -
seria im samizne jgufebis o r ciel x ma d, pr r ujdeb
gan x an a ia ben
warmomadgenlebTan, visi k ebis T i T eTr b i aiRe s
par a rT or e ili
Sexeduleba da ukukavSiric o s arce s invest a b eraSv
da
wif eb Wi
s xarj z u rab nt e reso
gansakuTrebiT mniSvnelovani ! i
mTel r Tavze ba sa
u Ta es iqne
iqneboda proeqtis s a k
biT , .
xade eqti
mimdinareobisaTvis. ganc r i pro
tabu
masS
15.05.05 - movamzadeT sain-
formacio masala. gaimarTa
gamofena `arsis galereaSi~,
iqve Sedga dagegmili

68
 Sexvedrebis seria
arqiteqtorebTan, urbanistebTan,
xelovnebaTmcodneebTan, kul-
turis saministros, qalaqis meri-
isa da sakrebulos warmomadgen-
Tiko lebTan, parlamentarebTan, Jurna-
rati
arsi ani listebTan, mwerlebTan. moxda
ss
urTi azogado proeqtis prezentacia biznesmenTa
erTo ebasT
bis m an federaciaSi. rogorc velodiT,
enej
proe e r i maTi umravlesobisTvis es namdvi-
q t ,,vi
,,arsm ris x li aRmoCena iyo. sakmaod sain-
a" da idis"
i w saxiT
grZel yo mn kompa tereso ukukavSiric miviReT. pro-
vadia iSvne nia
ni pr lova
ba. im oeqt ni da eqts bevri gulSematkivari
edi g is ga
isto vaqvs nxor
riul , davu ciel gauCnda, dainteresdnen biznes-
x b rune e-
gavxd i bls d bT Tb menebi da rac mTavaria, proeqti
iT ma a amav ilis
s Tan drou s
sakon amedr lad, saprezidento programis statuss
sult o ve qal
dageg acio aqad.
ma pr jguf iRebs.
o eqtis ma ,,jepr
pania sakom am"
, org unika 25.05.05 - `Tbilisis istoriuli
calk anize c
eul ba gauke io kam
prof Ta Se - centris aRdgenis da ganviTarebis
Caata esiul xvedre
ra me j g bs saprezidento programis~
Catar dia-k ufeb
ampan Tan d
ebul ia. yv a prezentaciaa. metexis xidze uam-
aRmo i Roni ela
Cnda. sZieb
proe a war ravi xalxi Seikriba. yvela didi
gamoi qtma mateb
wvia d id uli
sazo i int interesiT aTvalierebda eqspozi-
gado eresi
ebaSi cias, maT Soris Cvenc da `arse-
.
lebic~, miuxedavad imisa, rom ukve
bevjer gvaqvs nanaxi. RonisZiebis
mTavari movlena, ra Tqma unda,
prezidentis gamosvla iyo. Canda
rom namdvilad esmis proeqtis
mniSvneloba. ai, am wvimas ver
movuxerxeT veraferi. danarCenma
yvelaferma kargad Caiara!

69
 b evri pasuxismgebloba da b evri

16.01.05 - "socialuri proeqtebis birJa"

qvelmoqmedeba
"jeprasTvis" pirveli internet-proeqtia.
Cafiqrebulia virtualuri savaWro moednis socialuri proeqtebis birJis prezentacia
gakeTeba, romelic xels Seuwyobs biznesisa da
enjeo seqtorebs Soris informaciis gacvlas . . . . . . . . . . . . . . . . .
socialuri proeqtebis ganxorcielebis . . . . . . . . . . . . . . . . .
saqmeSi. orive seqtori aqtiurobs. . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . .
29.01.05 - socialuri pasuxismgeblobis kon-
ferenciaze orive seqtorma gamoTqva
. . . . . . . . . . . . . . . . .
internetsaitTan da jeprasTan Tanam-
. . . . . . . . . . . . . . . . .
Sromlobis survili. kargi dasawyisi iyo!
. . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . .
21.05.05 - samoqalaqo seqtoris, donorebis, . . . . . . . . . . . . . . . . .
biznes seqtorisa da xelisuflebis warmomad- . . . . . . . . . . . . . . . . .
genlebi "socialuri proeqtebis birJis" . . . . . . . . . . . . . . . . .
prezentacias eswrebodnen. opoziciamac
. . . . . . . . . . . . . . . . .
dagviTmo yuradReba - gia maisaSvilisTvis es
. . . . . . . . . . . . . . . . .
Tema cnobili da saintereso yofila. BP,
. . . . . . . . . . . . . . . . .
rogorc yovelTvis, Seudarebeli iyo -
. . . . . . . . . . . . . . . . .
aTeulobiT milioni rom gaqvs daxarjuli
. . . . . . . . . . . . . . . . .
sazogadoebrivi investirebis programebSi,
. . . . . . . . . . . . . . . . .
rTulia, vinme Segejibros. dadebiTi
. . . . . . . . . . . . . . . . .
Sefasebebi miviRe CemTvis Zalian avtoriteti
. . . . . . . . . . . . . . . . .
pirovnebebisagan: qeTi baqraZem da daviT
losaberiZem, maka jaxuam da zviad devdarian-
. . . . . . . . . . . . . . . . .
ma proeqtis idea moiwones!
. . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . .

M UCH RESPONSIBILITY AND M UCH CHARITY

. . . . . . . . . . . . . . . . .

70 Presentation of Social Projects Exchange

 daviT losaberiZe
kavkasiuri instituti

TanamSromlobaze roca vsaubrobT, ratomRac

dgeba erTjeradi aqciebis sakiTxi. upirvelesad,
saubari unda iyos im garemos gaumjobesebaze,
romelSic Cven varsebobT. cxadia isic, rom ar
aris Camoyalibebuli uSualod TanamSromlobis
formebi. swored amitom, misasalmebelia is
garemoeba, rom biznesi gamoyofs specialur sam-
saxurebs, romlebic moaxdenen sazogadoebriv
seqtorTan koordinirebas.

gia maisaSvili
ekonomisti

idea da proeqti drouli da marTlac mniSvnelovania.

socialuri pasuxismgebloba da solidaroba biznesis war-
moebis Tanamedrove formaa. proeqtis ganviTareba da efeq-
turoba damokidebulia biznesisa da arasamTavrobo seq-
toris aqtiurobaze.

rusudan meZmariaSvili
BP-ii s s a z o g a d o e b a s T a n u r T i e r T o b i s
samsaxuris ufrosi

kompania rom warmatebuli iyos, man garkveuli

wvlili unda Seitanos sazogadoebis
ganviTarebaSi. am mxriv, Cveni kompania aqtiuria -
socialur proeqtebs mTeli saqarTvelos
masStabiT vaxorcielebT.

71
12.05.05 - megobar enjeoSnikebTan erTad
samuSaod da wasaxemseblad riyis megrelebs
mivakiTxeT da swored is "kupe" SevarCieT,
b evri dajildoebuli
sadac "vercxlis 5 principi" daibada. sazoga- vercxlis xuTi principis kavalerebi
doebrivi seqtoris eTikis kodeqsidan 5
mniSvnelovani punqtis gamoyofa swored
RomSi Cazelili sulgunis dagemovnebis dros
moxda. tradiciac iqidan daiwyo. bevri
vifiqreT Tu cota, "kavalerebze" SevCerdiT -
lamazi sityvaa da yvelas moewona. Tanac,
leva
raRac keTilSobiluri da garkveuli damsa- n xar
atiS
xurebis gamomxatvelic. vili
samo
qal aqo
22.05.05 - dajil- cent
ris d iniciati
ireq v
doeba maRal doneze tori ebis
Catarda. samoqalaqo
jepr
seqtoric gaxalisda as gu
da sa ndi m
da Zveli Tbilisic. qmisa udam
d mi Se gvaoc
midgo moqme eb-
restoran "kalaSi" miT, p d e
maRal a suxis b i Ti
enjeofarTic i xar mgebl
prof isxiT obis
gaimarTa. sazogadoe- esion ,
oper aliz
brivi organizaciebi atiu m iTa d
"jepr lobi a
aze" i T. rT
ki irina cincaZem kidev saubr u l ia
mxol o, ro
erTxel aRiara od sa
es ar qm ian pa go rc
"rogorc klasi da is Cve rtni
nizac ni meg orze
ia, ro obar ,
pirovneba". urTi melT i org
erTo anac a -
amovn ba ro
o, ise gorc
sasar sasi-
gebl
ocaa
.

M ANY AWARDED
72 Cavaliers of Five Silver Principles
b evri analizi 23.05.05 - xelSekruleba sami TviT davdeT...
23.12.05 - da ukve 7 Tve grZeldeba. Cven da
energetikis sferos media-monitoringi
Cveni partniorebi kargad vmuSaobT.

n t !
m e
co m
pol bolonofi no
CORE international-ii s
programis xelmZRvaneli

CORE international, rogorc USAID-is kon-

traqtori, mrCevlobas uwevs saqarTvelos
energetikis saministros iseT sakiTxebSi,
rogoricaa saerTo energo politikis refor-
ma, energo seqtoris marTvis reforma,
xangrZlivi strategiis SemuSaveba sazogadoe-
bis CarTvisTvis ormxriv dialogSi. am proe-
qtis farglebSi CORE jgufi sxva CarTul
mxaresTan erTad axorcielebs
sazogadoebasTan urTierTobis strategiul
gegmas.
2005 wlis maisidan sakonsultacio jgufi
jepra CORE international-is subkontraqtori
gaxda da Semdegi RonisZiebebis
ganxorcielebaSi dagvexmara:
1. beWdviTi mediisa da televiziis mokle,
yoveldRiuri mimoxilva
2. Tvis media-analizi
jepra CORE international-sTvis profesiuli

M UCH ANALYSIS
dasayrdeni da aqtiuri partniori gaxldaT.
Cven maT serviss didad vafasebT da migvaCnia,
rom igi mniSvnelovania Cveni proeqtis
warmatebiT ganxorcielebaSi.

Media-Monitoring of Energy Sector 73

10.05.05 - CvenTan ofisSi movidnen lela
b evri mesiji
xomeriki, kote kandelaki, Tengiz TviTmmarTvelobis reformis piar kampaniis
SergelaSvili da irakli melaSvili. saqme exe- saidentifikacio atributika
boda decentralizaciis reformis sainforma-
cio kampanias. kerZod ki `adgilobrivi
TviTmmarTveli erTeulis biujetis Sesaxeb~
kanonproeqtis mxardamWer aqtivobebs.
amisaTvis ki sainiciativo jgufs

Zlieri saqarTvelo

-Zlieri TviTmmarTveloba
esaWiroeboda kampaniis saidentifikacio
atributika - slogani da logo.
15.05.05 - `jepras~ isedac gadatvirTul
ofisSi aRar dagvrCa carieli kedeli. yvel-
gan gakruli iyo didi furclebi, romlebzec
moTavsebuli iyo sloganebisa da mesijebis
breinstormingis Sedegebi.
16.05.05 - `3X7~-dan gadmogvigzavnes logoe-
bis variantebi. gogoebma magrad imuSaves.
17.05.05 - sloganebisa da logoebis arCeuli
variantebi gadavugzavneT damkveTebs. Cveni
namuSevari magrad moewonaT. vamayobT, rom
mTeli kampania Cveni saidentifikacio
atributebiT mimdinareobs. egac didi saqmea!

74
M ANY MESSAGES
Identification Attributes of PR Campaign of Local Governments' Reform
 bevri mesiji
Many Messages

kote kandelaki
saqarTvelos qalaqebis
TviTmmarTvelobis kavSiris
aRmasrulebeli direqtori

Cveni asociacia `jepras~

daukavSirda, rodesac decentral-
izaciis reformis xelSewyobis kam-
pania wamoiwyo. cota dro gvqonda
da TanamSromlobis SedegiT kmay-
ofili varT. samoqalaqo sazogadoe-
bis organizaciebisaTvis
`jeprasTan~ muSaoba sasiamovnoa
ara mxolod maTi profesionalizmis
gamo, aramed imitom, rom maT
SeuZliaT nebismieri socialuri
ideis gaTaviseba, ris gareSec samo-
qalaqo interesebis dacvisaken
mimarTuli kampaniis saxis
SemuSaveba warmatebuli ver iqneba.

75
03.01.05 - Camowerili gvaqvs is movlenebi,
romlebic 2004 wlis ganmavlobaSi Cveni da
b
evri patruli
sazogadoebis yuradRebis centrSi moxvda - is wlis PR persona - 2004
pirovnebebi, romlebic wlis PR personis nomi-
naciaze wardgenas imsaxureben. wina, revolu-
ciur wels mixeil saakaSvilma toli aravis
daudo. mis
mere, albaT
Zneli iqneba
SerCeva.
Tumca, lid-
erebi am
welsac
gamoikveTnen.
15.03.05 -
piar onlain
klubis
mesveurebs
onlain
Sexvedraze
Cemi mosazre-
bebi gavacani -
sixaruli da
aRtaceba ver
dafares. visac ar sjera, hkiTxeT! SevarCieT
nominantebi da conference.ge-ze gamokiTxvac
gamovfineT.
25.05.05 - wina dReebSi gamokiTxva SevajameT

76 M ANY PATROLS
PR Person of the Year
 da RonisZiebisaTvis
daviwyeT mzadeba. "pro-
filis" klientma
guram donaZe
Sampanuri da mSvenieri
Sinagan saqmeTa saministros Rvinoc mogvarTva.
sazogadoebasTan urTierTobebis berdiam da tarielma
samsaxuris xelmZRvaneli saorganizacio saqmeebi
daZabuli muSaoba, saqmisadmi erTguleba, itvirTes da prezenta-
xelmZRvanelobisagan mxardaWera, patrulis TiToeuli ciac moamzades, yvela
TanamSromlis gverdiT dgoma da gundi, romelTanac muSaoba
msurvelTan
gvixdeba - es aris im didi warmatebis safuZveli, rasac
patrulis PR personad aRiareba hqvia. minda, madloba Sexvedrebic da onlain
gadavuxado xelmZRvanelobas da im TiToeul patruls, rome- piar klubis saqmi-
lic maZlevs saSualebas, maT saqmianobas piari gavukeTo.
vfiqrob, es warmateba ufro metis gakeTebis stimuls anobis angariSic.
gvaZlevs. namdvilad Rirda am yvelafrisTvis Rameebis Teneba. guram donaZem
patrulis aTeulis
daswreba uzrunvelyo.
tariel zivzivaZe vano merabiSvilma dagvafasa da RonisZiebac
biznes eTikis asociaciis gamgeobis Tavmjdomare Sedga. "patruli" wlis piar personad
piar personis idea, romelic "jepras" ekuTvnis, gamocxadda. aravis
TavisTavad aris saintereso, vinaidan misi mizania moaxdi- gauprotestebia -
nos konkretuli personis gamovlena da imavdroulad xeli
Seuwyos piaris, rogorc profesiis popularizebas. guram donaZe
niWieri
pirovnebaa.
berdia nacvliSvili
patrulmac Seuwyo
proeqt harmonia - saqarTvelos direqtori xeli - esec unda
"2005 wels wilad mxvda pativi, "jeprasTan" da sxva aRiniSnos!
organizaciebTan erTad vyofiliyavi partniori im proeqtisa,
romelic cnobilia wlis piar personis saxeliT saqarTveloSi
da romelsac, ager ukve meore welia, organizebas ukeTebs kom-
pania "jepra". am kompaniis TanamSromelTa kompetenciis
maRalma donem da energiam didwilad ganapiroba am proeqtis
warmatebuloba, romelic mTlianobaSi piaris popularizebas
emsaxureba".

77
 b evri arqiteqtori da dizaineri
qarTuli dizainis II konkursi
27.05.05 - konkursi `qarTuli dizaini~ proe-
qt `qarTuli saxlis~ egidiT xorcieldeba. am
proeqtSi Cveni roli mxolod `gapiarebiT~ ar

Semoifargleba, Cven erT-erTi organizatore-

bic varT. `qarTuli saxli~ CemTvis pirveli
masStaburi da kompleqsuri proeqtia.

78
 maxsendeba, rogor iwyeboda yve-
laferi: samuSao Sexvedrebi,
proeqtis mimarTulebebis dasax-
va, kampaniis dagegmva,
Catarebuli RonisZiebebi.
wels ukve meore konkursia da
Zalian sasiamovnoa, rom matu-
lobs rogorc konkursis organi-
zatorebis, aseve monawileebis
raodenoba. sakonkursod sul 61
namuSevari iqna SerCeuli.
Jiuris seriozuli muSaoba
dasWirda. amasTan, rogorc
pirveli konkursisas, axlac
calke Seiqmna Jurnalistebis
Jiuri, romelmac `jepras~ mier
dawesebuli mediis premiis
mflobeli unda gamoavlinos.
mediis JiuriSi moxvedris
msurvelic Zalian bevria, mgoni
JiuriSi mosaxvedrad calke konkursi gveqneba
Casatarebeli.
31.05.05 - gamarjvebulTa dajildoveba
Sardenis quCaze imarTeba. ramdenime wvimiani
dRis Semdeg, saucxoo amindi gamovida. ukve
ikribebian organizatorebi da nominantebi,

M ANY ARCHITECTS AND DESIGNERS

II Competition on Georgian Design
79
romlebic, bunebrivia, yvelaze metad
Relaven. male gairkveva Sedegebi. zogs
gaumarTlebs, sxvebi ki momaval konkurss unda
daelodon - kidevac daizrdebian.. konkursi
Sedga da profesiuli namuSevrebic bevri
vixileT. Jurnalistebi Tavis rCeul avtorebs
laivSi ecnobian. viRacis gulSematkivarma
wamoiZaxa kidec: mesame da samarTalio.
dReidan iwyebs xalxi mesame konkursisTvis
mzadebas.

80
 na mna
pro efa
e
xel qt qa riS
mZR rT vil
jep van ul i
nab
ra
Cve el i sax
i n i li
saz jebid s pro s
o a e
mie gado nve u qts pi
mis
ri
a e b am dgas rve
i w qtivo am pr gver li
`qar yalo bis oeq diT
S t .
mie Tuli biT i esaxe is neb
rS d i cis b sw i s-
`xma ek z . o
ur rebil aini~ konku red
mou ian iJ ki j rsi
i
Sic dgenel ~ Jiur urnal epras
:
nam II kon i gaxd is gar isteb
u k e i
tr Sevre ursz a. ase Se wa s
adi bi J e wa iyo r-
daa ciu u r 2
T lad rnal modg 005-
ika vali , g is t eni
m e u li
tr aTes d res, t ldas ebma,
adi a, r a mi T
gad c sa d
awy iulad bolo iciul
vet o
ile - obi d, as ad -
ba m eqt ev
iiR uri e
es..
. rez
ona
`kon nsi
k
namu ursze
Sevr war
Zal m
ze s ebis u odgen
rad aint met ili
g e es
Zvel an Tavi reso i oba
s y
ama i qarT ebura o,
Tu uli d ai
saxi im ni xel saxa
s S o
pro bunebr nis, fo vnebis
c r
rom esi. mn ivi aRd misa d
i a
tes konkur Svnelo genis
wil sSi vani
mxat ad a ume- a,
v x
da d rebi, a algazr
r
ile izainer qiteq da
qvey
obd
n ebi m tore
nis en da m onaw- bi
nel w a
deb arsul Ti int
a". is m e
imar resi
T ar

81
218 ARTICLES
sagazeTo

statia

0 5
a 20
t ik S
s C
a t i STI
s t ATI
ST
364 IDEAS
idea
s t
t i STI
a
ik S
C
20
0 5

a
s t ATI
ST
 b evri meomari
30.04.05 - ofusSi gvestumra sandro vaSakiZe, peintbolis klubi `spas~ prezentacia
Cveni didi xnis megobari gaeros asociaciidan
da gviTxra, rom peintbolis klubs xsnida da
`jepras~ daxmareba undoda. imave dRes
daviwyeT informaciis moZieba peintbolis
Sesaxeb. proeqtis momzadeba Tamros daevala.
01.05.05 - internetSi Zebnis Semdeg
aRmovaCineT, rom peintboli sportis saxeoba
yofila. imave dRes me, sosom da sandrom klu-
bis gaxsnis adgili davaTvaliereT. uamravi
xalxi irujeboda kus tbaze. gulwrfelad
gagvikvirda, SuadRisas amden xalxs rom
ecala.
02.05.05 - gairkva, rom peintboli marto
sporti ki ara, garTobis kargi saSualebac
yofila mTels msoflioSi. Tamrom proeqtic
moamzada, romelSic gapiarebis magari
meqanizmebi ido. gadawyda, rom gaxsnis matCSi
cnobili saxeebi miiRebdnen monawileobas.
06.05.05 - Rame saxlSi magari slogani
momafiqrda - iTamaSe dacemamde! erTi suli
mqonda, rodis gaTendeboda da yvelas vetyo-
di amas.
07.05.05 - slogani yvelas moewona,
gansakuTrebiT sofo SublaZes. is dRe magari
produqtiuli iyo. saxelic movifiqreT -
saqarTvelos peintbolis klubi `spa~. Tamrom
mogvawoda idea - mosawvevi wvevamdelis
gamoZaxebis formis gagvekeTebina.

84
M ANY MILITANTS
Presentation of Paintball Club SPA
bevri meomari
Many Militants

08.05.05 - momzadebuli saproeqto winadade-

ba gadavugzavneT sandros, romelic `pir-
dapir aRfrTovanda Cveni namuSevariT~
(es sandros sityvebia!).
09.05.05 - dadginda prezentaciis saboloo
TariRi. daviwyeT intensiuri mzadeba da xalx-
is gafrTxileba. `Ramis Sous~ da `en Sous~
xalxi Cems Tavze aviRe.
20.05.05 - gamaxsenda, rom Cemi Zma mxatvaria
da myisve davureke. avediT kus tbaze, vnaxeT
maniSneblis adgili, davxateT (ZiriTadad
Cemma Zmam) eskizi, SevaTanxmeT yvelasTan
(ZiriTadad me) da daviwyeT damzadeba
(ZiriTadad Cemma Zmam). maniSnebeli,
`jariskacis mamaSi~ rom TovlSi gaxveul
sazRvars ipovis sergo zaqariaZe, imas hgavs
da ramdenime mniSvnelovan punqtamde (did-
gori, berlini, vaterloo da.S.) manZilsac
aCvenebs. magari gamovida!
28.05.05 - gaxurda da gacxelda mzadeba. wamy-
vanis teqsti davwere. sosom, wamyvani koba
baraTeli (Cainika) unda iyoso da iyo kidec!
musikaluri gaformebisaTvis iluras
davureke.
30.05.05 - movifiqreT nominaciebi TamaSis
monawileTa dajildoebis ceremonialisaTvis.
yvelaze metad `ucnobi peintbolistis~ nomi-
nacia momewona.
03.05.05 - gamwarebulebi vemzadebiT

85
 bevri meomari
Many Militants

)
prezentaciisTvis. vavrcelebT
usTavi 2
r
pres-relizebs, vukavSirdebiT Sou (
Jurnalistebs da gaxsnis ceremoni- Ramis
alis monawileebs. saRamos, satele-
vizio gadacemaSi `arCevanis zRvarze~, `spa~
is k lubi , da kus
peintbolis garda, araferze bol baT
peint , naxeT al vedrac
usaubriaT. gaix s n a i ex
S is
z e pirvel tboli ar T.
tba p ei n vi ebi
04.05.05 - dilidan wvimda i ma r Ta. a v is ty
ga Re b ge-
m o b ana sa Si warmod ili
gadauReblad. amindi ar apirebda o a aw
xvedr xosanTa n
am Se o f e s
gamosworebas. magrad SevSindiT, magram iy i
nili iSvil a- sandr
ras vizamdiT. iluriZis bendi da aparatu- a k l i imna rtileri o vaS
ir i m e a i T akiZe
,m Z sax
ra `besedkis~ qveS ganvaTavseT. yvelaze saxiT igolias pe
intb
g r i
damf olis klu
in g a -n i n
saintereso is iyo, rom stumrebi mainc iacia axiT.
da av Svilis s uZne
beli b spa
movidnen. RonisZieba saqarTvelos himnis badu
ra s
jepr
jazuri interpretaciiT daiwyo, Semdeg as
da zo roli pei
g n
saCvenebeli TamaSi gaimarTa Sss-s popu adad pein tbolis k
lari tbol lub
specrazmelTa monawileobiT. prezentaciis ufro zeb is "spas"
konkr aSi ganuz
ZiriTadi nawili ki cnobili saxeebis TamaSs peint etul omla
b d
Tavis oli, rog ebi rom vi didia.
daeTmo. qalebis gundi kacebis gundis Tavad orc yoT,
ki "j arseb aseTi,
ep o
winaaRmdeg. sxvaTaSoris, qalebma moiges. SerCe ram" gaake bs, sxva d
u T a
bolos dajildoebis ceremoniali gaimarTa. gaxsn lma piar a. vfiqro narCeni
is saz taqt b, zu
molo eimo ikam d stad
ucnobi peintbolistis nominaciaSi koba d ce ak
arnax ins gadaa remonial lubis
u Wa ma
beqaurma gaimarjva. yvela kmayofili da praqt li popul rba da am
ikul ariz m ovle
ganma a ac
aJitirebuli wavida kus tbidan. peintbolic vlob d ori-sam ia gauwi nas
eleqt aSi es i a.
Cven gavxadeT popularuli??? ronu Tema dRis
yura l i saS s ainfo
dR rmac
05.05.05 - dilas sxva qveyanaSi gameRviZa. beWdv ebis cent ualebebi io
iTi p rSi i s
peint resa yo , xolo
Cveni mecadineobiT es ukve is saqarTvelo iyo, boli ki axl
s Tem ac in
iT. tere
sadac peintboli ician da TamaSoben! sdeba

86
 b evri kinomoyvaruli
30.06.05 - damireka salome lekiSvilma da
`jiardisis~ proeqtis - `kino-qalaqis~ prezentacia Sexvedrazec SevTanxmdiT. Semdeg ki, rogorc

M ANY CINE AMATEURS

Presentation of GRDC Project Cinema-City
 ................................................................................
................................................................................
................................................................................
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . s.a.l
.o. .me. .l
. e. . . . . . . . . . . . . . . . . . . . .
yovelTvis, gamogviara da proeqt `kino- kiSvil
i
qalaqis~ prezentaciis sakiTxebSi daxmareba . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .j. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
disis s iar
gvTxova. SesaniSnavi saCuqari iyo Cemi dabade- ................................................u
.r . .o. .a.z.o.g.a d
. .T.i e. r. T . .o.e b. a. s.T.a. . . . . . . . . . .
bis dRisaTvis. Zalzed saintereso RonisZieba bisa da be n
mar
igegmeboda da Cvenc davinteresdiT. sososTan
. . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . k. e.t.i.n.g i. s. m. e. n.e.j.e. . . . . . . . .. . . . . . . . .
ri
da salomesTan erTad mec wavedi Zveli kino- . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .C.ve.ni. k.o.mp.an.ia. "j
. .e . . . . . . . . . . . . . . . . . . . . . . . .
erTi we prasTan
studiis im pavilionSi, romlis rekonstruq- lia u " daax
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .ga.nm.av. l. o.b.aS.i .rrT.ami.er. T. o. b.s..am. e.r.Tl.io.e.bi.T. . . . . . . . . . . .
ciac igegmebo- ganvaxo denime p wlis
rciel roeq
da. . . . . . . . . . . . . . . S.o.r.is. C.ve.ni. e.r.eTT.-ee.r.T.ob. l. i.va.d.. tm.aiT. . . . . . . . . . . . . . . .
qalaqis rTi pr
" prez oeqti
01.07.05 - . .is. os.,r"k
. . . . . . . . . . . . . .ni. z.eb.a., g.aS. u.q.eeb.nat. a.ci.a., r. o.ml . i.n.o-. . . . . . . . . . . . .
urTier da med ga-
Tobebi iasTan
dilidan ......... . . . . . . .ax.o.r.ci.e.l.eT. . . .a.s".d.ax.ma.r.eb.i. . . . . . . . . . . . . . . .
ga n v "j e p r
CemTvis . T
movamzade , rogor
saproeqto ......... . . . . . . .ie.r.To. b.i.s m.e. . . . g.ad. o. e.ba.sT. a. . . . . . . . . . . . . . . . .
u r T c sa z o
rigSi m nejeris n
niSvnel aTvis, p
winadadeba da ......... . . . . . . i.. .am. m.xr. i.v,.S. . . .Ce.m.i .ko.mp. a.n . . . . . . . . . . . . . . . . .
i m ij o v a n ia irvel
vendo "j emiZlia iis
gadavugzavne epras". Tvalda
......... . . . . . . s.T.av.i.an.T.i . . . . .ae.rT. x.el
l i n e m a T ar . .ga. u. W.u.l.i . . . . . . . . . . . . .
x
salomes. piradad profes
io nal
moav-
Zal
`jiardisiSi~ ......... . . .xa.l.x.Ta.n.ar. a. mi.aar.n .mo.xa.r.u.l.i .va.ri.,zr.mi.. .me. . . . . . . . . . . . . . . .
piradi to saqm om aseT
mego iani, a
proeqti moi- ......... .. .m.ak.av.S.ir. e.bs.. b.r.u.l.i u. r. T.i.er. T.o.rbaa.cm.ed. . . . . . . . . . . . . . . . .
wones da
daviwyeT . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . .
muSaoba. .................................................
04.07.05 - .................................................
proeqtSi
.................................................
CarTul
mxareebTan .................................................
erTad .................................................
gaviareT prezentaciis yvela detali.
movamzadeT pres-relizi da davagzavneT media ................................................................................
saSualebebSi. `jiardisis~ warmomadgenlebi ................................................................................
sxvadasxva
................................................................................
. . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . .
88
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
 ............
............ tele da radio gadacemebSi iyvnen miwveulni.

............ 05.07.05 - pres-kitebiT aRWurvilebi mivediT

Zvel kinostudiaSi. yvelaferi mzad iyo
............
prezentaciis Casatareblad. Tbilisis jaz-
............ bendi repeticias gadioda, Teatraluri uni-
............ versitetis studentebi formebs irgebdnen,
alafurSetis magidebi ukve gawyobili iyo.
............ prezentacias uamravi stumari ewvia.
............ RonisZiebam didi gamoxmaureba hpova masmedi-
is saSualebebSic.
............
............

.........................................
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89
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 b evri zari
gaerTianebuli telekomi
17.06.05 - ratom iyo revoluciamdeli bavSvi
gonebaClungi? am kiTxvaze pasuxi yvela
qarTvelma icis. magram ar ician pasuxi sxva
kiTxvaze: ratom ver gadadioda "eleqtro-
kavSiri" wuTobriv anazRaurebaze? swored
dRes gaeca am kiTxvas pasuxi. "eleqtrokav-
SirTan" xelSekruleba gavaformeT piar da
antikrizisul momxaxurebaze. ratom ver gada-
dioda "eleqtrokavSiri" wuTobriv anazRau-
rebaze? "eleqtrokavSirs" ar emsaxureboda
"jepra", xolo `eleqtrokavSiris~ saTaveSi ar
iyvnen nana adeiSvili, aCiko bukia, arCil
melqaZe, levan kvernaZe, anu axali menejmenti.
esaa da es!
09.08.05 - yvelaferi wynaradaa: xalxi ixdis
wuTobrivs, servisi gaumjobesda, CairTo ATP
servisi. quCaSi aravin gamosula.
19.10.05 - amuSavda axali cifruli sadgure-
bi. "saqarTvelos gaerTianebuli satelekomu-
nikacio kompania" didi privatizaciisTvis
emzadeba.
M ANY CALLS
United Telecom
90
Teona wereTeli
gaerTianebuli telekomis
sazogadoebasTan urTierTobis menejeri
2005 weli `gaerTianebuli
telekomisaTvis~ gardamtexi da
mniSvnelovani iyo. movida axali menej-
menti, romelsac aramarto
TanamSromlebis, aramed partniorTa
aqtiuri mxardaWerac esaWiroeboda.
sakomunikacio da sainformacio kam-
paniis dagegmva sakonsultacio jgufma
`jepram~ iTava da yvelaze novaciuri
nabijebi swored am periodSi gadaidga:
saxelis da logos cvlileba,
wuTobrivi tarifis SemoReba, wlis
brendis _ ATP servisis amoqmedeba,
xelaxali registraciiT sainformacio
bazis Seqmna, axali servisebis
SemoReba. partnioris mTavari misia _
TiToeul proeqtze sazogadoebisa da
kompaniis 350 aTasi abonentis
informireba iyo. `jepram~ SeZlo
eCvenebina warmatebuli partniorobis
magaliTi da SemoeTavazebina kompeten-
turi momsaxureba.
 b evri mozardi
programa - vaSenoT momavali
M ANY TEENAGERS
Building for the Future Program
15.08.05 - movemzadoT banakebisTviso,
SemogvZaxes da Cvenc movemzadeT. avtobusi
viqiraveT, mediaSi mobilizacia gamovacxadeT
da ...
25.08.05 (09:00) - daviZariT. Jurnalistebs
banakebis dRis wesrigi gavacaniT.
datvirTuli grafiki aqvTo, - ganacxades.
Sokirebulebi iyvnen, aRfrTovanebas ver
malavdnen, SedarebiT asakovanni Tvalebsa da
yurebs ar ujerebdnen - ra momavali gvezrde-
bao! Jurnalistebi aSkarad moixiblnen:
treningebsac daeswrnen da mowyobil xazzec
kargad ixalises, SekiTxvebic dausves
mozardebs da Tavadac mouwiaT pasuxebis
gacema.
25.08.05 (11:00) - koba liklikaZem
gansakuTrebuli madloba gadagvixada -
cxovrebiseuli gakveTili CautareT Cems
Svilso, romelic kobam specialurad wamo-
iyvana banakSi. deni robertsoni, USAID-is
saqarTvelos warmomadgenlobis direqtori,
namdvili organizatori yofila. bevri ver
SeZlebs 500 mozardis yuradRebis mopovebas.
25.08.05 (13:00) - axaldabaSi avtobusebi
jipebiT SevcvaleT da ise vagrZelebT gzas.
banakis usafrTxoebaze qarTuli sabrZolo
xelovnebis klubis "xridolis" wevrebi
zrunaven. mozardebs tkbilad da komfortu-
lad sZinavT. sandro vaSakiZe, gaeros aso-
ciaciis proeqtis menejeri, gviyveba, rom
91
banakebSi bavSvebis mier mowyobili mariamo-
bis dResaswauli arasodes daaviwydeba. yvela
mozardi eTanxmeba - qarTveli, somexi, rusi da
azerbaijaneli. ano tabiZe, partniorebi
saqarTvelodan, banakis suli da gulia: ener-
gia da moZraoba, kargad Sexamebuli
ganaTlebasa da erudiciasTan + gamWriaxi
azrovneba + organizatoruli niWi. rame xom
ar gamomrCa? ano cocxali TvalsaCinoebaa
momavali ivenT-menejerebisaTvis!
26.08.05 - "vaSenoT momavali" ase hqvia prog-
ramas. kargi saTauria. miT umetes, roca saxe-
li kargad asaxavs programis Sinaarss da
mimarTulebas. am mozardebma unda aaSenon
momavali - sakuTaric da qveynisac. Cven,
ubralod, kargi safuZveli unda movumzadoT!

92
 zurab
zviada
uri
olimp
iu ri Cem
es is T
p ioni
aobaa,
sul er r o
Ti ar a mlisTvisac
qveynis ris sak
momava uTari
aseTi b li
anakebi . mixaria, ro
sxvada arsebo m
sxv bs,
SesaZl a kuTxis bavS sadac
eb vebs
non er loba aqvT, u
TmaneT keT gae
nen. mni s da da c-
Snelo me
dasven vania, r gobrd-
ebasTa om
garkve ne
ul co rTad isini
gamocd dna
ilebas sa da
sport ac iRe
iT ben.
buli d rom ar viyo
a asaki dakave
des, ua cx -
rs ar v els miwyob-
banakSi ityod
dasven i amgva
ebaze. r

93
18.09.05 - kviraa, magram ras izam, satyeo
departamentSi unda gavide. 2 dReSi `garemos
b evri garemos damcveli
dacvis inspeqciis~ prezentacia gvaqvs, ram-
garemos dacvis inspeqciis prezentacia
denime sakiTxia gadasaWreli. scenari mzad
aris, teqnikuri detalebi darCa dasazustebe-
li. RonisZieba Ria cis qveS imarTeba da
amindis prognozic mniSvnelovania. adgilze
yvelaferi wesrigSia, yvela teqnikuri mxare
movagvareT, xmis sakiTxic, oRond erTi prob-
lemaa - plazmuri monitori gvWirdeba da ver
vSoulobT. aravin aqiravebs da erTi
RonisZiebisTvis yidva Zalian Zviri
saimovnebaa. danarCeni yvelaferi wesrigSia:
mosawvevebi dagzavnilia, klipebi mzad aris,
mzad aris beqgraundic.
19.09.05 - 2 kargi ambavi: plazmuri moni-
tori viSoveT da amindis prognozic
damaimedebelia.
20.09.2005 - (13:30) am plazmuri monitoris
gadamkide (Zalian rTuli dasaSleli yofila)
adgilze gasvla cotaTi dagvagvianda, nino
gabriaZe ukve anerviulda. vamSvidebT, rom
uproblemod vaswrebT yvelafers. adgilze
rom mivediT, iqac bevri teqnikuri sakiTxi
dagvxvda mosagvarebeli, magram prezentaci-
amde 1 saaTiT adre ukve srul mzadyofnaSi
viyaviT da velodebiT sapatio stumrebs.
20.09.2005 - (16:30) mgoni kargad Caiara,
premier da garemos ministrebis gamosvlebic

94
M ANY ENVIRONMENT-PROTECTORS
Presentation of Eco-Police
 saintereso iyo (eg mTlad Cveni damsaxurebaa
araa, magram mainc) da ceremoniis dasasrulic
xvalind Zalian maJoruli iyo. `nivebis~ eskorti efeq-
eli dRe turi gamovida. rac mTavaria, premieri da
garemos dacvis ministri kmayofilni Candnen.
garemos naxevari ministrTa kabineti ki gvyavda stum-
d
inspeqci acvis rad! ise, am bolo dros, raRac xSirad gviwevs
a iqneba
gamWvirv ministrebTan urTierToba.
a
donis pr le, maRali
ofesi-
onalur
i 25.10.05 - gaxsovT, paliastomze rom
organo, da qmediTi vapirebdiT wasvlas da seriozuli media-
r
Cveni qve omelic
ynis turis mowyobas? foTSi sastumro rom
bunebriv
daicavs. simdidres davjavSneT da berd voCingis marSrutebi rom
SevaTanxmeT? zviad nikoleiSvili da mari
roWikaSvili gamarjobis nacvlad palias-
tomze rodis wagviyvanTo, rom gveubneba?
hoda ar gamogvivida! ara, Cveni mizeziT ar
momxdara es da arc saministrosi da arc
msoflio bankis, ubralod frinvelis gripma
SegviSala xeli. mas Semdeg amitom aris Cvens
ofisSi, H5N1 yvelaze saSineli formula.
rogorc ityvian xolme Cveni ingliseli
winaprebi: That's why... qaTmis xorcs xom veRar
vWamT, axla paliastomis ulamazesi xedebiTa
da unikaluri floriTa da fauniT veRar
vatkbobT verc Cvens Tavs da veRarc medias.
gagvityda!
24.12.05 - msoflio bankis warmomadgeneli
ofisSi gvewvia da gagvamxneva. proeqti
gagrZeldeba!

95
03.10.05 - sandro vaSakiZe (mgoni, ukve mesame
b evri gulSematkivari
proeqts gvTavazobs) movida CvenTan ofisSi.
minifexburTis samoyvarulo Cempionatis -
gvegona ubralod gamogviara, magram gviTxra: `demokratiis Tasis~ prezentacia
adre rom turnirebis vatarebdi
minifexburTSi, axla Cempionati unda daviwyo
da momifiqreT rame prezentaciisTviso.
gamocdilebiT icoda, rom karg rames
movifiqrebdiT.
04.10.05 - dilas sandros gadavugzavne mza
proeqti Tavisi detaluri scenariT. saRamos
SevxvdiT me, sandro da soso. erTsaaTiani
Sexvedris dros mxolod 5 wuTi visaubreT
proeqtze. isic sandrom Tqva, kargia da axal
i ver
gavakeToTo. s ia
08.10.05 - prezentacia 3 saaTze iwyeboda. gulS
ematk
savse ivreb
mivedi 2 saaTze, magram aravin damxvda trib iT
TamaS unebi
`iraoze~. gamikvirda, magram moTminebiT davi- is wi ,
saqar n
Tv
wye lodini. male vitali gamoCnda Tavisi Sesru elos himn
leba is
aparaturiT. mere buStebic moitanes. bolos burT ,f
ebis c eradi
sandroc movida da gundebic moiyola Tan. da co aSi g
taTi aSveb
fexbu mRel a
gaxurda da gaxurda. mzis saTvalis moxsna rTel vare
marT e
rom ar damviwyeboda ceremonialis wayvanis lac d bi - iraoz
Cempi idi e
dros, ukeTesi iqneboda! onat
atmo is ga
sfer xsn
o suf is
evda.

M ANY FANS
Presentation of Amateur Championship in
96 Mini-Football Democracy Cup
 Sexvedra
1538
saqmiani

MEETINGS
BUSINESS
s t
ST
i s
a t IST
A T
ka
t i CS
I
20
0 5
(Zalian) b evri saqme
saqarTvelos minisa da
mineraluri wylebis
kompaniis 10 wlisTavis
sakomunikacio kampania

07.07.05 - me da soso SevxvdiT levan kasraZes

`saqarTvelos minisa da mineraluri wylebis~
ofisSi. levanma agvixsna maTi saWiroebebi da
is ZiriTadi RonisZiebebi, risi ganxorciele-
bac unda momxdariyo kampaniis farglebSi.
swrafad gamovnaxeT saerTo ena.
12.07.05 - levani, soso da me wavediT
borjomSi qarxnebis dasaTvaliereblad.
amdeni borjomi arasodes damilevia da arc
amxela qarxana minaxavs manamde.
25.07.05 - `saqarTvelos minisa da miner-
aluri wylebis~ ofisSi kompaniis
xelmZRvanelobisaTvis movawyeT SemuSavebuli
proeqtis prezentacia. yvelaferma kargad
Caiara. aqve daibada idea, romelic levan
kasraZes ekuTvnis, radio `fortunas~ sain-
formacio gamoSvebis gansxvavebuli
formatiT sponsorobis Taobaze.
26.08.05 - me da levani wavediT (niviT!)
ninowmindaSi axlad aSenebuli skolis sanax-
avad. SevxvdiT gubernatoris moadgiles da

98
 ninowmindis gamgebels, romelsac siCqaris
gamo uari vuTxariT sujuxis gasinjvaze. 13
saaTi gzaSi viyaviT. saRamos roca
davbrundiT, imis gamo, rom saxlSi remonti
mqonda, gvianobamde vangrevdi Zvel metlaxs
aivanze. aRar gecodebiT, kaco?
11.09.05 - sabolood gadawyda prezentaciis
Catarebis TariRi. gadasawyveti mxolod ban-
ketis adgili iyo.
14.09.05 - popikam ise swrafad moifiqra
Cveulebrivi da eleqtronuli mosawvevebis
dizaini, rom me da levanma erTmaneTis
mokiTxvac ver movaswariT. sam dReSi
sareklamo flaeris dizainic mogvawoda. amo-
canis dasmaSi varT magrebi!
20.09.05 - morigi gasvla borjomSi.
axaldabaSi yovel gaCerebaze ukeTes mwvadebs
gvimzadeben.
05.10.05 - daviwyeT molaparakebebi irakli
varvariZesTan bukletis dizainis Taobaze.
teqstis koreqtireba moxda aTjer, Targmna
da misi koreqtireba ki - ocjer. miyvars
mrgvali ricxvebi.

(VERY) M UCH WORK

Communication Campaign of
GG&MW 10th Anniversary

99
 bevri saqme
Much Work

15.10.05 - sabolood gairkva, rom

saqarTveloSi Camodioda daaxloebiT 130 stu-
mari ucxoeTidan. daviwyeT fiqri maT
saCuqrebsa da gamaspinZlebaze. pirvel rigSi,
yvelas mcxeTa da xinkali gaaxsenda.
22.10.05 - Camoyalibda `borjomis~ qarxnis
prezentaciis scenari. giam daiwyo suraTebis
da banerebis beWdva.
25.10.05 - erTi dRis ganmavlobaSi, iubilesTan
dakavSirebiT, `jepras~ ofiss stumrobdnen
nino qaTamaZe, giorgi baqaniZe, zura manjaviZe,
...ia, ...Svili, ...iani, ..ava da ..Ze.
28.10.05 - me da levanma movnaxeT avtobusebi.
didi neoplani yvelaze metad mogvewona. amis
Semdeg ekam Seadgina avtobusebisa da mini-
venebis moZraobis grafiki.
13.11.05 - me, levanma da gio baramiZem Rame
gavaTeneT stumrebis detaluri instruqciebis
momzadebaSi. 120 instruqcia rusul da
inglisur enebze. saocari Rame iyo, tkbili
mogonebebis sadRegrZelos dros rom ixsneben
xolme, iseTi.
14.11.05 - gia kenWaZem yvelas warmogvidgina
`borjomis~ sasaCuqre boTli (Zveli dizainiT)
da boTlis Casadebi xis simpaTiuri yuTi.
15.11.05 - yvelani CavediT qarxnisa da borjom-
parkis dasaTvaliereblad. CavitaneT suraTebi
da banerebi. yvela detali sabolood
dadginda.

100
bevri saqme
Much Work

17.11.05 - Camovida pirveli stumari.

18.11.05 - stumrebis raodenoba izrdeba.
Tiko makariZe da sofo miqelaSvili ukve
sastumroebSi (`metexi~ da `marioti~) arian da
iq xvdebian stumrebs.
19.11.05 - avtobusebi da mini-venebi srul
mzadyofnaSia. ewyoba eqskursia mcxeTaSi
(xinkali ar dagvviwyebia!) da mcire banketi
(Tavisi diskoTekiT) `meidanSi~. saxlSi ukve
aRar melodebian.
20.11.05 (07:11) - levanma gamomiara saxlTan
manqaniT. wvergaparsuli da yvela saWiro
adamianis telefonebis nomrebiT
aRWurvili var.
20.11.05 (07:23) - manqaniT mivediT kompaniis
ofisTan, sadac TanamSromlebi da
Jurnalistebi SeSfoTebuli elodebodnen
avtobuss, romelic moSorebiT idga. avtobu-
sis monaxvisaTvis yvelasgan miviReT
madlobis sityvebi.
20.11.05 (07:30) - avtobusebi gavidnen `mari-
otidan~ da ofisidan.
20.11.05 (07:45) - avtobusebi gavidnen
`metexidan~.
20.11.05 (09:50) - stumrebma daiwyes `bor-
jomis~ #2 qarxnis daTvaliereba.
20.11.05 (10:30) - stumrebi ukve borjom-
parkSi arian. Cven maT momzadebulebi
davxvdiT.

101
20.11.05 (12:00) - vbrundebiT TbilisSi.
mcxeTaSi me da levans mogvSivda da
SevuerTdiT salobieSi Sekrebili stumrebis
nawils, romlebic im dRes Camovidnen
saqarTveloSi da mcxeTaSi eqskursiiT
Semoifarglen.
20.11.05 (15:23) - ukve "metexSi" varT da
vxvdebiT banketis organizatorebs da monaw-
ileebs. valagebT magidebs aparaturisaTvis.
momRerlebi gadian repeticiebs.
20.11.05 (18:00) - stumrebi eswrebian `eri-
sionis~ koncerts.
20.11.05 (21:00) - iwyeba banketi sastumro
`metexSi~. yvelasaTvis sayvareli kaxi kavsaZe
ambobs pirvel sadRegrZelos.
21.11.05 (03:00) - bolo stumarma datova ban- n i
keti. soso da sofoc wavidnen. me da giorgi
l eva
baqaniZem CavalageT aparatura manqanaSi.
amdeni RamisTevis Semdeg, rogorc iqna mec
meRirsa saxlSi dasaZineblad wasvla.

gia

102
 Ze
an kasra
Kakha Magradze lev a
sa d
o s mini
Soso Galumashvili rTv
el ebis
saqa u r i wyl ingis
ral market
Thanks mine s
anii
komp ri
je ania,
mene komp
is
a ar i
jepr ebul
o mp leqt b iT,
dak iona
le
Äîðîãîé Êàõà, è â îñîáåííîñòè, Ñîñî! Õî÷ó ñêàçàòü âàì îãðîìíîå ñïàñèáî çà òî, ÷òî âàì âñå æå f es a im
pro a c, gard
lT rasa
c
óäàëîñü ïåðåâåðíóòü ìîå ïðåäñòàâëåíèå î ãðóçèíñêîì ïèàðå. Âû ñäåëàëè îòëè÷íóþ ðàáîòó ïî rome isa,
s eb liaT
serv
i
e n, SeuZ
îðãàíèçàöèè ïðàçäíèêà äëÿ ñîòðóäíèêîâ è ãîñòåé GG&MW. È ÿ õî÷ó âûðàçèòü íå òîëüêî ñïàñèáî çà azob s
gTav meti
i l ebiT
îòìåííóþ îðãàíèçàöèþ íåñêîëüêèõ ñîáûòèé, íî è çà òî, ÷òî ïðàêòè÷åñêè âñå ïðîøëî áåç ñó÷êà è gac .
Teba
gake
çàäîðèíêè. À Êàõà è Ñîñî íå òîëüêî îòëè÷íûå ðóáàõè ïàðíè, íî è
îòëè÷íûå îðãàíèçàòîðû.

Ñ óâàæåíèåì,

äîâîëüíûé ïî óøè êëèåíò,

Ðûáàê. 24 sa
aTi
saqar
Tv
alur elos mini
i wyl s
(GG& ebis k a da miner
MW) ompan -
prez axa iis
entac li sawar
ia or mo
borj
omSi i dRi s
stum ua s win
sergei ribaki risaT mravi
msof vis mo
lios ewyo.
qveyn sxvad
saqarTvelos minisa da idan asxva
borj 200 s
omSi tuma
mineraluri wylebis mxol ri k
Camov
ida, r od im viras
da mi o itom
kompaniis sazogadoebasTan neral m im dRes
panii u minis
urTierTobebis menejeri s war ri wylebi a
erTa ma tebis s kom-
d eze 10 we
imaT. li
103
 b evri interesi
18.11.05 - dRes `arsis galereaSi~ biznes-
menTa federaciisa da mediis warmomadgenlebi
`arsi" - Sexvedra biznesmenTa federaciis da mediis
arian mowveulni. gaimarTeba kompaniis axali warmomadgenlebTan
proeqtebis da samomavlo gegmebis prezenta-
cia. warmodgenili iqneba mSenebare da
daproeqtebis stadiaze myofi sacxov-
rebeli da komerciuli daniSnulebis
obieqtebia, maT Soris, elitaruli
sacxrovrebeli saxli - `axali proeqti
arsis ubanSi". galerea Zalzed origi-
nalurad iyo gaformebuli, galereis
iataksa da erT-erT kedelze `axali
proeqtis~ gegma iyo gamosaxuli. bevri
Sroma da skoCi dasWirda ideis ganxor-
cielebas, magram aSkarad gaamarTla.
yvela SemosvliTanave gverdis avlas
cdilobda da mzeriT eZebda maspinZels
vinc auxsnida mis mniSvnelobas.
es idea TviTon `arselebma~ moifiqres.
Zalian kreatiulebi arian. imedia,
saqmianobis sferos ar Seicvlian da
piarSi ar gadmovlen, Torem seri-
ozuli konkurentebi gagviCndeba.
prezentatoroba gia abulaZem ikisra.
manve warmoadgina Savsoflis,
boWormisa da orTaWalis turfas

M UCH INTEREST
proeqtebi. Sekrebilebma magrad daamuRames
yvela proeqti. 2006 wlis reportSi es sityva
magrad gamogvadgeba, vatyob!

104
Arci Meeting with Representatives of Media and
Businessmen Federation of Georgia
 b evri medikosi da erTi prezidenti
samedicino centri quTaisSi
08.11.05 - caze varskvlavTa simravle, mgoni,
aRar mikvirs! bevri ram aRar mikvirs. nino
qoCoraSvilma ki gamakvirva - 38 gradusiani
sicxiT, ise, rom memarjvene eqimic ki ar
gamouZaxiaT, quTaisis axladaSenebuli da
unikaluri saavadmyofos prezentacia, faqto-
brivad, martom moawyo. modi da nu gagikvird-
eba! nino mxolod 22 wlisaa. fotoze saaTic ki
ar wavSale, rom kargad vaCveno momaval
piaristebs da ivenT-menejerebs: es saqme
msxverpls moiTxovs!
05.11.05 - saqarTvelos Sromis,
janmrTelobisa da socialuri dacvis minis-
tris lado WipaSvilis TxovniT, quTaisis
unikaluri saavadmyofos gaxsnisTvis
vemzadebiT. dro, rogorc yovelTvis, ar
gvaqvs. vnerviulobT, radgan pirveli lentic
pirvelma - saqarTvelos prezidentma unda
gaWras. nino qoCoraSvilTan, ministris
presmdivanTan erTad, sarTulebis gegmas
vecnobiT da prezidentis marSrutsac
vadgenT. yovel sarTulze mimtkicdeba rwmena,
rom 8 noembers veraferi moeswreba. proeqtis
Semsrulebeli mamuka janaSvili, "blok-jor-
jias" generaluri direqtori, gvarwmunebs,
rom yvelaferi moeswreba. me mainc ar mjera!

M ANY PHYSICIANS AND ONE PRESIDENT

Medical Centre in Kutaisi 105
08.11.05 (8:15) - ver
moeswreba veraferi - nino q
oCora
SevrcxvebiT! Svili
08.11.05 (9:15) - ver
moeswreba veraferi - kompan
ia
magrad SevrcxvebiT! samedi jeprasTan
cino c quTai
nisas v en si
08.11.05 (12:15) - ver iTanam tris gaxs- s
TanamS Sroml
moeswreba veraferi - r e. es
magal omlobis sa
Zalian magrad iTi iy ukeTe
daxmar o! jep so
e ras
SevrcxvebiT! cino c biT, quTais
en is same
08.11.05 (13:15) - marTl tris gaxsn di-
ac mov a
Jaluzebi ver moeswreba sazog lenad
ad iqca, r
me-5-ze! daint oebis ac
ereseb
08.11.05 (13:25) - rame gaxsni aSi ga
s cere moixat
teres mo a.
darCa, rasac ver o gamo niali sain
upirv vida, -
vaswrebT? - mgoni, ara! el rac
TanamS esad, jepr
08.11.05 (14:15) - prezi- romel
Ta kom
as
turo
denti, parlamentis bam da peten-
lizmm profe
a gana s
Tavmjdomare da ministri pirob iona-
a.
aTvaliereben saavadmyofos
08.11.05 (14:25) - prezidenti me-5-ze saaqto
darbazSi ar adis, marika verulaSvili ezoSi
saxeldaxelo tribunis mowyobas gvirCevs. ra
darbazi gaimaza?!
08.11.05 (14:35) - "mobilur telefonze
ladom SeiZleba arc upasuxos, es Zalian
piradulia" - ambobs prezidenti.
o
08.11.05 (14:37) - magrad moewona aqauroba! -
vfiqrob me.
nin

106
05:22
M ANY ARTICLES b
Media campaign of Baltika
evri
evri statia
statia 01.11.05 - daiwyo kompania "baltikas" orTviani
media kampania. mebadeba SekiTxva, romelsac
"baltikas" TviTonve vpasuxob: "am siciveSi, neta, vinmes
axsovs ludi? etyoba axsovs?!" saqme lirikul
media kampania gadaxvevebs ver itans da Cvenc SevudeqiT
Taimlainis SemuSavebas.
25.11.05 - yvelaferi kargad midis. klienti
kmayofilia. man arc ki icis, ra fasad mijdeba
TiToeuli dawerili statiis koreqtura da
misi rusulad Targmna.
08.12.05 - giorgaZem "gadamagdo". dRes
"Ñâîáîäíàÿ Ãðóçèÿ"-Si unda gamogveqveynebina sta-
tia. ras vizamT, erTi dRiT gadavwieT.
20.12.05 - "auTluqma" "gaWeda". veRar vagzavni
statiebs did ruseTSi. "Taimlainidan"
gadavuxvieT. daviRupeT!
22.12.05 - saqarTvelos savaWro-samrewvelo
palatisa da piar saagento "profilis" mier
organizebul proeqtSi - "brendis dRe - 2005",
"baltika" nominaciaSi "reputacia da ndoba",
paat daajildoves.
a gu
kapit rgen 30.12.05 - "24 saaTSi" vixileT bolo 34-e sta-
alpo iZe
gene inti tia. SvebiT amovisunTqe. axal wels dawynarebu-
ral s
uri li Sevxvdebi. mTavaria, mizans mivaRwieT da
mene
2005 jeri sanqt-peterburgSic kargi Sefaseba
wli s bol
deke
mber o or davimsaxureT. esec ase! saerTaSoriso saqmi-
viTa i,k iT
namSr ompania " ve - noemb anobac daviwyeT!
"bal o mle, jepr er-
tika rome asTa
doeb s" moRv lic n "
is aw
varu a da qarT eobaze sa
le ve zoga
Segvp bis info li ludi -
irda rmir s moy
hqvia . med ebas -
- ori ia-k
li s
agaz Tve d ampaniac
eTo a 34 amas
"bal stat gamo
tika ia qveyn
qarT sTvi ! am e ebu-
vel s" p tapz
da mi momxm riorit e
si pr areb ets
gazr oduq elSi
da wa ciis komp
rmoa cnob aniis
daxma dgen adob a
rebi d is
ganxo T Canaf a . "je
rcie pras
lda. iqri war "
mate
biT 107
19.11.05 - `borjomis~ ambebze Tavgadakluls,
morigi RamisTevis win damireka zviadma (mego-
b evri wigni
bari!!!) da Sexvedra mTxova. jemal WkuaselTan zviad devdarianis romanis
Sexvedris Semdeg zviadis droc movnaxe.
wavediT "kolibrSio". wavediT. aCikoc da `mravaljeradi gulis~ prezentacia
laSac (megobrebi!!!) movidnen. zviadma miTxra,
Cemi wigni ukve davbeWde da prezentacia minda
erT kviraSio. Zlivs gadavadebine. bevri
vicineT da umagresi ideebi davyareT
laTinuri musikis fonze.
25.11.05 - laSam gamomigzavna `samedicino
baraTis~ formis mosawvevi. magrad momewona.
02.12.05 - mTeli dRe movandome
Jurnalistebis gafrTxilebas,
pres-relizebis dagzavnas,
redaqtorebTan da
prodiuserebTan saubars.
yvela mekiTxeboda - `ukve
wignebis prezentaciebsac
akeTebTo?!~
03.12.05 - me ver mivedi zvia
jepr d de
prezentaciaze saswrafo rog
a Zal
i
vdar
or m a n karg iani
samedicino daxmarebis icno igit i gu
b a n n d
unda en maT, v on momxm ia. ician
centr - 03-Si. rac migi isi s
aS
areb
elT
,
karg t
mTavaria, soso iyo da i mis anon da ualebi an.
SemT a T T
xveva tani xar u Tavad ac
Jurnalistebic. laSam, tir Si iy (r ogo a c
ebul o), w
blomad wignebi ia. arma rc Cems
teba
gara
gavyideo. mixaria, rom gaze n-
adre maqvs wakiTxuli T i `sas
sasw wraf
r
da yidva aRar gamo afo eqi o 03
wyob mis f ~
damWirdeba. artT ili orma
era
ylu avt
piis Si
ori-

M ANY BOOKS
p e
nis ` ad~ gvas meTodiT qimi
m m
amon ravalj evs sacd `ylup-
a e
avto ridebs. radi gu eli rom
a-
nis p ris gada sainter lis~
reze w yve esoa
dama ntac til
i
dawe nc samed ia gaake eba - wig
sebu i Tos -
Presentation of Zviad Devdariani's Novel
sasw cin mainc
rafolebaSi, o -
bis c ke
108 entr samedic rZod,
Si. i no d
axmar "Mravaljeradi Guli" (Multiple Heart)
e-
 23 saqmiani

sadili
j z e
a r

LUNCHES
s x
BUSINESS
n t i
i e
kl

stat
isti
ka
2005
S
ISTIC
STAT
 www.s
pe.ge

www
.bff.
ge

u .g e
w w w .g a

111
 tr
ening
ebi

TR i
AN
ING
S

treining programa
biznes administraciaSi
`biznesis simulacia~
`marneti~ da `proeqti harmonia~
- sakuTari biznes organizaciis Camoyalibeba
- moziduli investiciebiT bazarze gasatani produqciis warmoeba
- produqciis, gayidvebis, sadistribucio qselis marTva
- konkurenciis pirobebSi maqsimaluri mogebis miReba
- marketinguli kvlevebis gamoyeneba

- Establish business company

- Develop products for the market by the attracted investment
TRAINING PROGRAM IN
- Manage production, sales agents, and distribution networks BUSINESS ADMINISTRATION
- Overcome competition for getting maximum possible profit BUSINESS SIMLUATION
- Make use of marketing research information

MARNET & PROJECT HARMONY

- dagegmarebis procesis xuTi ZiriTadi koncefcia

kursi `sazogadoebasTan
- rogor unda ganviTardes sazogadoebasTan urTierToba
urTierTobis strategiul - rogor unda Sefasdes da SeirCes strategiuli dagegmvis modeli
dagegmarebaSi~ - rogor unda moxdes organizaciuli misiis Sesabamisi Temebisa da
Setyobinebebis identifikacia
`ei-s
si-T
Ti~, `em-j
ji-a
ai marTvis instituti~ da
`amerikis sazogadoebasTan urTierTobebis
asociacia~.

- Five key concepts for the planning process

- How to develop targeted public relations activities
COURSE IN SUCCESSFUL
- How to evaluate and choose from strategic planning models STRATEGIC PUBLIC
- How to identify key themes and messages that flow from RELATIONS PLANNING
your organization's mission statement

ACT, MGI MANAGEMENT INSTITUTE

AND PUBLIC RELATIONS SOCIETY OF AMERICA
3X7 studia Tbilisis municipaliteti
b evri partniori
sastumro mariot qorTiardi asaTiani anano
24 saaTi Teatr-studia saxioba sastumro metexi asaTiani gvanca
alternativa kafe kala saswrafo daxmarebis centri - 03 afciauri ramaz
artlaini kavkazus Treveli sezani baraTeli koba
axali versia konturi svobodnaia gruzia barkalaia gia
axali Taoba kviris palitra tele imedi baSaruli eka
bankebi da finansebi magi stili telekompania mze baqaniZe giorgi
biznes eTikis asociacia mesinjeri ti-en-ti baqraZe qeTi
saqarTveloSi
mi-mi-no ti-esi belqania Tamar
borjomis kulturis saxli da
mifasi ti-vi plusi beriaSvili vaJa
masTan arsebuli xalxuri
simRerebis ansambli nino qaTamaZis bendi ultra grupi beraia badri
daviT iluriZis jaz-bendi o-es dizaini federacia gadavarCinoT bavSvebi beriZe vaJa
ed-brendi oTar maRraZis jaz-trio forte bigvava nino
edkorporacia partniorebi-saqarTvelo conference.ge biwaZe maia
ei-ar-si piar onlain klubi centr point jgufi bokuCava irakli
ei-si jgufi profili cxeli Sokoladi burZgla irakli
ei-si-Ti piari radio imedi xvalindeli dRe burWulaZe tata
ei-si-Ti riserCi radio fortuna jiTi servisi gabriaZe nino
em-es-ji rezonansi jorjia ivenTsi gabrielaSvili stefane
vaxtang kaxiZis simfoniuri rusTavi 2 jorjia Tudei gagniZe xaTuna
orkestris klasikuri musikis
sakonditro ana jorjian Taimsi geguCaZe nika
kvarteti
samebis mgalobelTa gundi gvasalia daviT
TarjimanTa asociacia
safdi moSe - amerikeli arqiteq- abaroviCi genadi gvilava mamuka
Ti end esi
tori
abulaZe gia giorgaZe bela
Tibisi tivi
saqme da ekonomika
abulaZe Tornike giorgaZe giorgi
Tavdacvis saministros sasule
sastumro Tori
orkestri amiranaSvili indira giorgobiani irakli
sastumro mariot Tbilisi
Tbiliselebi arvelaZe naTia goraZe irakli

M ANY PARTNERS
 proeqtebSi CarTuli organizaciebi da pirebi (anbanuri TanmimdevrobiT)

da b
gurgeniZe paata
evri madloba
kikaliSvili gvanca rostomaSvili irakli ComaxiZe qeTi
dgvefaZe nino kikaCeiSvili megi roWikaSvili mari CxaiZe jimi
devdariani zviad kirvaliZe maTe sabaSvili oTar CxartiSvili arCil
donaZe guram kobalaZe mariam saaTaSvili eka carciZe giorgi
dorofeeva daria kokoraSvili Sorena silagaZe vaJa cincaZe irina
eqizaSvili eka lekiSvili salome sobolevi aleqsandre ciciSvili nino
vaSakiZe sandro makalaTia eka taSkeviCi qristine ciciSvili rusiko
vardanaSvili paata malaciZe irma toronjaZe nino ZirkveliSvili maiko
zivzivaZe tariel mamulaSvili eTo turabeliZe nino wamalaSvili moris
zueva nata maWavariani leqso ugulava qeTi wereTeli baadur
Tabagari maia maRraZe zviad farulava aleqsandre wereTeli Teona
TavaZe armaz megreliSvili vaxtang feraZe levan wereTeli maia
TamasiZe levan mekraviSvili sofo qaTamaZe nino wiklauri maia
ToxaZe nika melaSvili irakli qarselaZe nana wulukiZe nino
idaZe TaTia menTeSaSvili eka qaugili maikl WeliZe irina
imnaiSvili lado mesxi lali qevxiSvili Teona WiTanava zaza
imnaiSvili irakli mesxi marina qobulia spartak WipaSvili lado
inasariZe giorgi metreveli andro qoCoraSvili nino xaCiZe ana
inasariZe nestan mefariSvili nana yambaraSvili nino xomeriki lela
iremaSvili lela nacvliSvili berdia SaniZe eka xoferia lela
kakabaZe giorgi nacvliSvili naTia SaraSiZe giorgi xuroZe levan
kakulia maka ninikaSvili daviT SaraSiZe ninuka jalaRonia irma
kandelaki kote nodia laSa SayulaSvili aCiko jamarjaSvili elene
kapanaZe darejan noniaSvili nino SergelaSvili Tengiz janaSvili naTia
kasraZe levani papauaSvili giorgi SveliZe Tea jorbenaZe nana
kenWaZe gia ratiani Tiko SublaZe nino juReli laSa
kvernaZe Tamuna ribaki sergei CitiZe avTo jRamaia rozi

M ANY THANKS
bels
ros imisaTvis, rom
is i ofisis yvela mezo
madloba fidel kast didi madloba Cven
& ar aris Cveni klient
i
Organizations and Persons Involved in Projects (In Alphabetical Order)
kmayofili klienti
99,99%
CLIENTS SATISFIED
stat
STAT
isti
ka

ISTIC
S
2005