BW Powered by HANA Overview Sept 2013

Achieve Remarkable Results
SAP NetWeaver BW Powered

by SAP HANA

Dan Kearnan, Sr Director, HANA Marketing
Sept, 2013

2012 SAP AG. All rights reserved. 2
AGENDA
Introducing SAP NetWeaver BW Powered by SAP HANA
Business and IT Benefits
Customer Results
Next Steps and Considerations
Summary
AGENDA
Customer Results
Next Steps
Summary
SAP NetWeaver Business Warehouse
Widely Adopted / Proven Track Record
14,217
15,243
16,054
18,100
2009 2010 2011 2012
Adoption of SAP NetWeaver BW
constantly growing at 200+ new
installations each month

14,000+ customers referring to
more than 19,000+ productive
systems

4,200 +customers have already
moved to latest version (7.3)
Productive SAP NW BW systems Large installed base
Reference Customers (Small Extract)
2012 SAP AG. All rights reserved. 5 Confidential
SAP NetWeaver BWs Many Strengths
Constant Innovation = Mature Solution
15 years of SAP investments into extractors from ERP are leveraged
Rich content including reports and existing data models (hiding complexity)
Full Lifecycle Management
Central, standardized, compliant, stable, consistent, good data quality
Sophisticated Security, Authorization and Identity handling
Mature and sophisticated Integrated Planning capabilities
Comprehensive reporting tool for fragmented ERP landscape
Thousands of third party apps certified by SAP available
SAP BW is here to stay
Steve Lucas EVP & GM for SAP Database & Technology
SAP NetWeaver BW Running on Classical DB
Typical Challenges
BW on Classical DB Approach - Challenges
Business User
Dissatisfaction
Long wait times, slow reporting, not optimal to meet needs of
business users
Real-Time Data Access Traditional latency issues in getting timely information
Planning Performance
Planning speed slow due to bottleneck of reading & writing data
to/from a classical database
Loading Performance
Challenging loading windows; loading and consolidation of data not
optimal
Remodeling Effort
Complex and difficult to apply structural changes quickly enough to
meet business user requests
Performance Optimization
Requires management of database like indexes, aggregates and
DBA operations as well as management of BWA
IT Responsiveness
High IT workloads, restricted self-service capabilities, complex
modeling; IT becomes the bottleneck
DBMS
SAP NetWeaver BW
Data Modeling
Analytical / Planning
Engine
Relational Database

Data Management
Data Storage

SAP NetWeaver BW Powered by SAP HANA
New Architectural Paradigm

SAP NetWeaver BW
Data Modeling
HANA

Data Management
Data Storage
Analytical / Planning
Engine
HANA as the Primary Database for BW and Foundation for new Applications
HANA acts as the In-Memory database used as primary persistence for BW
BW cubes and DSOs are loaded and activated in HANA to dramatically improve performance
BW continues to manage the analytic metadata and the data provisioning processes
Database migration only! The BW application remains intact
IT no longer needs to create and maintain aggregates, indexes or spend valuable time on complex
data modeling in BW
Migration without reimplementation - no disruption of existing scenarios
SAP
Applications
SAP NW BW
RDBMS
BWA
DB Migration
SAP NetWeaver BW powered by SAP HANA
Supercharge you Data Warehouse
SAP NW BW
HANA SAP BI & Apps
SAP HANA
Analytic Appliance and Platform For New Applications
SAP HANA 1.0
SAP NetWeaver
BW
RDBMS
BWA SAP ERP
RDBMS
ETL
SAP HANA
High-Performance Analytics
SAP Operational data in traditional
database is replicated into memory for
operational analytics
Bring in non-SAP data for high
performance analytics across the
enterprise
Combine SAP and non-SAP data (OS,
CDR etc) for agile modeling and reporting
Non SAP
Data sources
SAP
BusinessObjects
BI
SAP
Applications
SAP HANA
Supercharged BW Applications
SAP BW 7.3, SP5
SAP HANA 1.0 SPS3
SAP NetWeaver
BW
SAP ERP
RDBMS
ETL
Non SAP
Data sources
SAP
Applications
SAP HANA - Primary Database
for SAP NetWeaver BW
In-Memory database used as primary
persistence data layer for BW
BW manages the analytic metadata and the
EDW data provisioning processes
Detailed transactional data replicated from
applications is the basis for all processes
SAP HANA provides the functionality of SAP
BWA
In Ramp-up since November 7
th
2011
Generally Available since April 10, 2012
SAP
BusinessObjects
BI
Customer Value of BW Powered by SAP HANA
1. Supercharged BW with Dramatically Improved Performance
Business: Improved decision making, faster reporting and the most up to date information
IT: Faster data loading and decreased data latency

2. Simplified Administration and Streamlined Landscape
Business: Reporting requests executed faster and minimal IT involvement
IT: Reduced administration and lower TCO

3. Unlock The Power of Your Data Across The Enterprise
Business: Self service access to all information at the most granular level
IT: Simplified IT workload with easy access to operational data marts

4. Preserve Your BW Investment without Disruption
Business: Minimal training impact to business users and administrators
IT: Migration without disruption of your BW application
AGENDA
Customer Results
Next Steps
Summary
Supercharged BW with Dramatically Improved Performance
Improved decision making, faster reporting and the most up to date information
Respond More Quickly
Faster queries and reporting means faster analysis and decisions
HANA Optimized InfoCubes and DataStore Objects (DSO)
Speeds up data staging of DSOs by factor 10 to 15
InfoCube load time reduced significantly

Real-Time Insight As Business Happens
Direct access to HANA data for real-time insights into the business
Faster data loading means information loaded more frequently
enabling faster reporting and access to information

Faster Planning
HANA enabled planning for shorter planning cycles
Planning logic pushed down to SAP HANA

SAP BW

SAP HANA
Reporting / Analysis
BEx Query
Data Modeling
DSO Activation
In-Memory
Planning
Simplified Administration and Streamlined Landscape
Reduced Administration and Improved IT Responsiveness

Reduced IT Activities = IT More Responsive
Eliminate the need for indexes and aggregates
Reduced BW Tuning, easier to build and maintain BW data models, etc
One single platform for all types of analytics and data marts (no BWA needed)
Changes in business requirements can be handled more efficiently and with
quick turn around

Reduction in Layers
Compression due to columnar technology and elimination of redundant data
shrinks database size dramatically
Reorganize BW layer with reduced complexity and redundant data persistence in
different aggregation level
Database and SAP BWA merging into one instance for lower TCO and reduced
admin tasks
Unlock The Power of Your Data
Self service access to all information at the most granular level

Increase Business Insight
Greater breadth of data, look across all data sources to better
monitor business conditions
Greater depth of data, look at the most granular level to better
understand details of business
Combine BW data with non-BW data for a 360 degree view
Simplified Access to All Data
Transparent use of operational data from SAP HANA
Run HANA operational data mart and BW on same HANA landscape
Data integration between SAP BW and non-BW data made easy

Empower Self Service
Self service SAP BusinessObjects BI interface means reduced
reliance on IT
Business friendly data modeling by using BW Workspaces and
Information Composer

Preserve Your BW Investment without Disruption
Minimal training impact to business users and administrators
End Users Do Not Need Retraining
Same SAP BW application process - just faster queries, updates and reporting!
Expert users do not need to get retrained
No disruption to current use of SAP BusinessObjects BI or other frontend tools

Migration without Re-Implementation
Database migration only No need to re-implement your SAP BW system
All existing BW queries, reports, transformation logic and data models continue to
work as before
No reload of data required or additional remodeling
No loss of existing BW functionality (queries, reports, security, administration etc.)

Security Remains Intact
Supports BW Analysis Authorization Concept
Integrated with NetWeaver Identity Management

SAP BW powered by HANA
Uncovering The Business Benefits
Finance
1
BW
Operations
5
Supply Chain
Forecasting
4
Sales
2
Inventory
3
Accelerate period-end close
Accelerate planning processes
Simplify audit reporting / Reduce compliance risk
Improve IT efficiency (lowered administration & maintenance costs)
Improve BI efficiency by delivering projects faster
Reduce overall HW costs
Increase SLAs and ability to manage supply chain costs with access to timely info
Plan more accurrately by providing access to actual results faster
Reduce total planning cycle time / Improve forecast accuracy
Maximize revenue with cross-sell & up-sell & churn analysis
Increase revenue/margin via improved opp, cust, prod, pipeline, sales & margin visibility
Improve customer satisfaction through value-added sales relationships
Optimize inventory positions and asset utilizations through faster planning
Reduce stock-outs through improved inventory visibility
Improve customer satisfaction by improving stock/shipment reporting
Concern Potential Business Value
How long does it take for you to close your books
each period?
Speed to close equals
productivity savings
What is the cost per each day the books are not
closed?
Cost savings
How many business units are involved in period-
end close?
Improved visibility and
accuracy
How many users are involved in period-end close? Improved productivity
SAP BW powered by HANA
Uncovering The Business Benefits Value Drivers for FINANCE
AGENDA
Customer Results
Next Steps
Summary
SAP NetWeaver BW: Powered by SAP HANA
~500 Customers with ~ 10 in Production
Snapshots of Business Benefits
50% Reduction in Inventory
Improved Sales Planning Track sales against targets on demand
Improved Cash Flow by lowering Carrying Costs
Optimize Power Procurement through demand/consumption analysis
Improved Sales Planning through better understanding of customer behavior
Accelerate Sales by targeting new offers for customers
Improved Sales Planning by enabling POS analytics for sales, mkt & ops
Reduce Stock-Outs through improved inventory visibility
Reduce Operational Expenses by enabling real-time shipping fee calculations
UNO Bakes to Perfection with SAP Business
Planning and Consolidation, Powered by SAP HANA
(2013/01)
Company
UNO (Unmas Unlu Mamuller)

Headquarters
Istanbul, Turkey

Industry
Consumer Products

Products and Services
Baked Goods, Packaged
Bread

Employees
1,500

Business challenges
Managing and analyzing huge data volumes required for daily
operations, while supporting company growth
Enhance data-monitoring capabilities to improve production-to-
consumption process for 370 trucks covering 95% of the country
Provide management team with the means for faster, more
accurate data analysis and reporting

Technical implementation
Implemented SAP NetWeaver

BW powered by SAP HANA
Deployed the SAP BPC, version for SAP NetWeaver powered by
SAP HANA

to achieve automated and accelerated business
planning and reporting cycles

Key benefits
Compressed big data in SAP BW to achieve meaningful reporting
enabling faster decision-making and market response times based
on more accurate information
Streamlined planning data from more than 10,000 retail stores,
maximizing product shelf life and reducing food wastage
Improved data compression by a factor of 9.5, reducing IT demands

UNO has a history of embracing technology that supports our innovation. We are proud
to be the first users of BPC on HANA in our country, and in our industry. We can now
manage our growing business more efficiently with visibility into strategic data that we
never had before.
Kaan Aktolu, Assistant General Manager, UNO

10x
Reduction in database
size for lower cost of
ownership

400%
Faster reporting
speed for accelerated
analysis and planning
cycles, time to action

200%
Increase in
management reports
for increased
operational visibility

AGENDA
Customer Results
Next Steps and Considerations
Summary
RDS Configuration
Project plan
Efforts
Economical estimate
Deliverables
Delivery model
Resources
Architecture

Based on the results of the Planning Assessment for SAP
HANA the customer relevant services are determined and
scoped, in order to provide an end-to-end RDS Service
Package. Depending on the specific services needed the
RDS Service Package will be sized.
*in this example Unicode Conversion and
BW Authorization Migration are not needed
Installation of SAP HANA
BW Technical Upgrade
BW Authorization Migration*
BW Data Volume Optimization
BW Functional Upgrade
Unicode Conversion*
BW Database Migration
RDS Service Package
1. Planning Assessment for SAP HANA
BW version
# of objects
Size of the database
Unicode readiness
Authorizations readiness
Data flows readiness
Legacy RDBMS
Level of customization
# of SAP and non-SAP data sources

Rapid Deployment Service Packages
Accelerate The Move to SAP BW Powered by SAP HANA
Considerations for Your SAP BW Data Warehouse Strategy

?
What are the business benefits I expect my DW to deliver?
Do I want to move from just reporting towards an analytics platform?
What kind of architecture makes most sense to support the new demands?
What are cost options and how do I get there?
How much change is the organization willing to take on?

HANA
NW BW
Think about centralized enterprise data management
strategies rather than Enterprise Data Warehouse
One size doesnt fit all anymore
Use of BW still makes a lot of sense but not for all data
Multiple data marts will have to co-exist but ideally on the
same platform
HANA will be this platform in an SAP environment
BW environment stays intact, operational and agile data
marts can now co-exist

The Journey With SAP HANA
Business
Suite
RDMS
HANA DB
BW
BW on HANA
Increasing clock speed
Leverage full scale
Analyze for impact

Use your existing BW
investments without
disruption
Maintain existing user
interfaces
RDMS
HANA DB
Analytics
HANA Analytics
Non-SAP
Apps
Business
Suite
Enable Real-time
Insights on Big Data

Use your existing BOBJ &
Sybase investments
without disruption
interfaces
Business Suite
on HANA
C
R
M

S
C
M

S
R
M

P
L
M

E
R
P

V
D
L

SAP Business Suite
B
W

Apps
Next Gen
Apps
HANA DB
Run operations in real-time
Redefine processes to differentiate your
customers experience
Take all IT constraints out of the equation

RDMS
Client
SAP
Business
Suite
HANA DB
HANA
Accelerators
Run performance
intensive ERP processes
with lightning response

Use your existing ERP
applications without
disruption
interfaces
AGENDA
Customer Results
Summary
Speeds Operational Responsiveness and Enhances Analysis
Business benefits from BW in-memory are driven by:
Faster cycle times for planning for more responsive action
Improved reporting performance and the impact on operations
Deeper/broader data analysis for better decision making

BW on HANA extends analytics to enable a new culture of intelligence
Drive more user analysis with less IT intervention
Scale analytics across more individuals and user types
Enable ad hoc analysis without compromising enterprise capacity

BW on HANA provides a kickstart for IT modernization
Leverage existing BW investments without process redesign or app. reimplementation
Speed transition to in-memory applications with your consolidated data foundation
Leverage Enterprise data management disciplines to manage new data types & sources

Where Next
ExperienceSAPHANA.com
1. Hear Directly from SAP BW/HANA Customers

2. BW on HANA Cookbook Learn how it works
3. Blogs from Experts on BW HANA key topics

Thank You!

BW Powered by HANA Overview Sept 2013

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