MEDIA PRODUCTION AND ANALYSIS

GENERAL COURSE
Year 11 syllabus

2013/41881

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Content

Rationale...................................................................................................................................................................1
Courseoutcomes.......................................................................................................................................................2
Organisation..............................................................................................................................................................3
Structureofthesyllabus..................................................................................................................................................3
Organisationofcontent...................................................................................................................................................3
ProgressionfromtheYear710curriculum....................................................................................................................6
Representationofthegeneralcapabilities......................................................................................................................6
Representationofthecrosscurriculumpriorities...........................................................................................................8
Unit1Massmedia..................................................................................................................................................9
Unitdescription................................................................................................................................................................9
Suggestedcontexts..........................................................................................................................................................9
Unitcontent.....................................................................................................................................................................9
Unit2Pointofview..............................................................................................................................................11
Unitdescription..............................................................................................................................................................11
Suggestedcontexts........................................................................................................................................................11
Unitcontent...................................................................................................................................................................11
Schoolbasedassessment........................................................................................................................................13
Grading...........................................................................................................................................................................14
Appendix1GradedescriptionsYear11.................................................................................................................15

Media Production and Analysis | General| Year 11 syllabus

Rationale
TheMediaProductionandAnalysisGeneralcourseaimstoprepareallstudentsforafutureinadigitaland
interconnectedworldbyprovidingtheskills,knowledgeandunderstandingstotelltheirownstoriesand
interpretothersstories.Studentslearnthelanguagesofmediacommunicationandhowastoryis
constructedusingrepresentations.Studentsareencouragedtoexplore,experimentandinterprettheir
world,reflectingandanalysingcontemporarylifewhileunderstandingthatthisisdoneundersocial,cultural
andinstitutionalconstraints.Studentsasusersandcreatorsofmediaproducts,considertheimportantrole
ofaudiencesandtheircontext.
Digitaltechnologieshavehadanimpactonandextended,thecapacitythatthemediaplayinallAustralian
lives.Throughnewtechnologies,theroleoftheaudiencehasshiftedfromapassiveconsumertoamore
activeparticipant,shapingthemediathroughinteractionandmoreaccessiblemodesofproductionand
disseminationofmediawork.Studentsinteractionandopportunitytousetechnologiesenablesthemto
engagewithcurrentmediaandadapttoevolvingmediaplatforms.
Thecreationofconvergentandhybridmediameansthatthesystemofcommunicationchangesasnew
mediaaredeveloped.Thelocalandglobalmediacontextsarecontinuouslyinteracting,makingaudiences
globalconsumersofmediaproducts.Throughtheconsumptionofglobalmediawork,awarenessofglobal
issuescreatesacollectiveconsciousnessandsenseofresponsibility,givingrisetothenotionofaudiences
alsobeingglobalcitizens.Throughtheprocessofinvestigation,studentsareabletoengagewithtopics,
issuesandthemeswhichhaveglobalandlocalrelevanceandartisticmovementsandstyleswhichinturn,
createnewnotionsofmediaaesthetics.
Theproductionofmediaworkenablesstudentstodemonstratetheirunderstandingofthekeyconceptsof
medialanguages,representation,audience,production,skillsandprocessesaswellasexpresstheir
creativityandoriginality.Whenproducingmediawork,studentslearntomakedecisionsaboutallaspectsof
production,includingcreativechoicesacrosspreproduction,productionandpostproductionphases.This
providesanopportunityforstudentstoreflectonanddiscusstheirowncreativework,intentionsand
outcomes.Withinthisprocess,skillsaredevelopedenablingstudentstomanipulatetechnologieswhich
simulateindustryexperiences.

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Media Production and Analysis | General| Year 11 syllabus
Course outcomes
TheMediaProductionandAnalysisGeneralcourseisdesignedtofacilitateachievementofthefollowing
outcomes.
Outcome1Mediaideas
Studentsusecriticalawarenessandculturalunderstandingstoexploreanddevelopmediaideas.
Inachievingthisoutcome,students:
understandhowmediacommunicateideasinparticularcontextsandfordifferentaudiencesand
purposes
exploretechnologies,codesandconventionstocreatemeaninganddevelopideas
presentideas,designsand/orproductionplans.
Outcome2Mediaproduction
Studentsuseskills,techniques,processes,conventionsandtechnologiestocreatemediaworkforaudience,
purposeandcontext.
Inachievingthisoutcome,students:
usemediaskills,processandtechnologies
usemediacodesandconventionsforaudience,purposeandcontext
fulfilarangeofproductionrolesandresponsibilities.
Outcome3Responsestomedia
Studentsusecritical,social,culturalandaestheticunderstandingstorespondto,reflectonandevaluate
mediawork.
Inachievingthisoutcome,students:
understandhowmeaningisconstructedinmediawork
understandinterrelationshipsbetweenmediawork,culturalcontextsandaudiences
usestrategiestoinvestigateandcommentonmediaworkandevaluatemediaproductions.
Outcome4Mediainsociety
Studentsunderstandtheroleofmediainsociety.
Inachievingthisoutcome,students:
understandtheimpactoftechnologicaldevelopments,andcontrolsandconstraints,onmedia
productionanduse
understandtheinfluenceofsocial,historicalandculturalcontextsonmediaproductionanduse
understandhowculturalvaluesareinfluencedbythemediaandinturninfluencemediaproduction.
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Media Production and Analysis | General| Year 11 syllabus

Organisation
ThiscourseisorganisedintoaYear11syllabusandaYear12syllabus.Thecognitivecomplexityofthe
syllabuscontentincreasesfromYear11toYear12.
Structure of the syllabus
TheYear11syllabusisdividedintotwounits,eachofonesemesterduration,whicharetypicallydeliveredas
apair.Thenotionaltimeforthepairofunitsis110classcontacthours.
Unit1Massmedia
Withinthisbroadfocus,studentsreflectontheirownuseofthemedia,commonrepresentations,including
theexaminationofcharacters,starsandstereotypesandthewaymediaisconstructedandproduced.
Unit2Pointofview
Inthisunit,studentswillbeintroducedtotheconceptandlearnhowapointofviewcanbeconstructed.
Theywillanalysemediaworkandconstructapointofviewintheirownproductions.
Eachunitincludes:
aunitdescriptionashortdescriptionofthefocusoftheunit
suggestedcontextsacontextinwhichtheunitcontentcouldbetaught
unitcontentthecontenttobetaughtandlearned.
Organisation of content
Thecoursecontentisdividedintofivecontentareas:
Medialanguages
Representation
Audience
Production
Skillsandprocesses.
Medialanguages
Anunderstandingofmedialanguagesisfundamentaltothestudyandpracticeofmedia.Inlearningthe
languagesofthemedia,studentsdevelopconceptualunderstandingsandskillsrelevantto:
Systemofcommunication
Thesystemofcommunicationistheprocessbywhichamediumcreatesmessagesandhowaudiences
interpretthemessages,producingdominant,negotiatedoroppositionalmeanings.Thesystemconsistsof
communicationmodels,techniques,technologiesandaudiencecontext.
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Media Production and Analysis | General| Year 11 syllabus
Traditionalmediaareradio,television,filmandnewspaper(print).Newemergingmedia,alsoknownas
convergentandhybridmedia,suchastheinternet,personalcommunicationdevicesandcomputergames,
acknowledgestheincreasingintegrationofmediaandtheirsystemsofcommunication.
Knowledgeofhowthesystemofcommunicationworksisintegralforstudentstounderstandandproduce
mediawork.
Narrative,codesandconventions
Narrativesareintrinsictomediaworkandthenarrativeelementsofcharacter,setting,conflictand
resolutionareessentialcomponentsofstorytelling.Codesandconventionsaretoolsusedinthe
constructionanddeconstructionofnarratives.Thewaytheyareappliedcanbeanalysedintermsofgenre
andstyle.Producersconstructpreferredmeaningsandviewpointsthroughtheselectionoftechnical,
symbolic,writtenandaudiocodesandmultiplemeaningsareinterpretedbydifferentaudiences.An
understandingofhowselectionprocessesconstructmeaning,realismandviewpointsinarangeofmediais
anessentialpartofthecourse.
Representation
Theconceptofrepresentationisfundamentaltotheconstructednatureofallmedia.Representationisthe
processwherebyconceptsorphysicalobjectsareconstructedtoappearreal/natural.Thisincludespeople,
places,eventsandideas.Thestudyofthisprocess,knownasmediation,enablesstudentstounderstand
howmultiplemeaningscanbeconstructedandhowtheycanbeacceptedorchallengedbyaspecific
audience.Animportantaspectofanalysingrepresentationistheprocessofstereotypingthroughwhich
oversimplifiedrepresentationsbecomenaturalised,andthroughsharedvalues,theybecomeassociated
withparticularissuesandculturalgroups.Thisoversimplificationoccursthroughselectionprocessesto
createadominantreading.Byapplyingtheprinciplesofencodinganddecoding,studentsareableto
communicatetheirunderstandingsoftheconstructionandinterpretationofrepresentations.
Audience
Inlearningabouthowanaudienceconstructsmeaning,studentsdevelopconceptualunderstandingsand
skillsrelevantto:
Audiences
Theapplicationofmediatheoryenablesstudentstoanalysetherelationshipbetweenaudiencesandthe
media.PopularmodelsforanalysisincludetheHypodermicNeedlemodel,UsesandGratificationsand
Receptiontheory.
Aknowledgeofmediatheoryleadstothedevelopmentofinformedaudienceprofilesbasedonage,gender,
socioeconomicandculturalbackground.Thesefactorsinformstudentsunderstandingofthemedia
expectationsandpreferencesofspecificaudiencesforparticularstylesandthemeswithinmediawork.In
production,thesefactorsbecomesignificantintheclassificationandcensorshipofmediawork.
Subcultures
Anextensionofaudienceanalysisenablesstudentstoexaminehowsubculturalgroups,basedonshared
interestsandvalues,experiencethemediadifferentlyfrommainstreamaudiences.Understandinghowthe
mediacaterforsubculturalgroupsprovidesscopeforexperimentationwithinproductionwork.

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Media Production and Analysis | General| Year 11 syllabus

Mediatrends
Engagingwiththemediaofdifferenttimesdevelopsanunderstandingoftherelationshipbetweenmedia
work,audiencesandcontext.Awarenessoftechnologies,styles,narratives,representationsandvaluesfrom
thepastillustratesthechangingnatureofthemediaandoftrends,valuesandaudienceexpectations.Local,
nationalandinternationalmediaprovideservicesfor,andimpact,particularcommunities.
Production
Manyfactorsshapethestyleofproductionandthemediaworkthatareproduced.Inlearningabout
production,studentsdevelopconceptualskillsandunderstandingsrelevantto:
Majorinstitutionsandindependents
Theorganisationofmajorinstitutionsandindependentsisstructuredforbothlargeandsmallscalemedia,
withstudentsinvestigatingcommercialsandnoncommercialmediaindustriesandmodesofproduction.
Theproductsoftheseinstitutionsarecomparedintermsofmainstreamaudienceappealandalternative
styleswhichareproducedforspecificsubcultures.Theroleofnewtechnologies,enablinggreaterautonomy
forindependentproducers,directlyrelatestothestudentproductioncontext.
Recognisingthevariouspurposesofthemediaandthewaysinwhichmediaareusedbymainstreamand
nicheaudiencesisfundamentaltounderstandingthemediaindustryanditseconomicpowerbase.How
mediauseisinfluencedbydemographicpatterns,theexpectationsofproducersandaudiences,marketing
strategiesandmeasuresofaudiencereachiscriticalwhenanalysingtheimpactofspecificmediaworkon
audiences.
Productioncontexts
Contextswithinwhichmediaproductiontakesplacearesignificantinshapingthecontentofmediawork.
Investigationrevealshowparticularcontextshaveshapedthemedia:historicalandpoliticaleventsthat
shapeattitudesandtherepresentationofpeopleandissues,socialandculturaltrendsthatimpactthestyle
andcontentofmediawork.
Theimpactofcontrolsandconstraintsthatshapethestyleandcontentofmediaworkmustberecognised
andtheimplicationsconsidered.Thereisawiderangeofcontrolsandconstraints.
Ethicalissuesandlegalimplicationscontrolandconstrainmedia.Debatingtheinfluenceandimpactof
regulatorybodiesandpressuregroups,typesofcensorshipandclassificationprovidesabasisfordeveloping
codesofconductforstudentproductions.
Technologiesandfactorsrelatedtoproduction,suchasbudget,time,resourcesandaudienceexpectations
controlandconstrainproductionprocessesandaudiencereach.
Economicstructuresandpracticesarealsofactorsthatcontrolandconstrainmedia.Itisimportantto
considertheimpactofethosandobjectives,sourcesofrevenueandintendedaudiencesontheproduction
ofmediawork.Ownership,powerandpoliticsareallfactorsthatcontrolandconstrainmedia.

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Media Production and Analysis | General| Year 11 syllabus
Skillsandprocesses
Anessentialpartofthecourseistheopportunityforstudentstopracticallydemonstratetheirknowledge
andunderstandingofmediaconceptsandtheoryincreatingtheirownmediawork.Skillsandprocesses
integratethepracticalskillsanduseoftechnologiesrequiredtocreateamediaproduct.Withinskills,
studentsareexpectedtouseaproductionprocesswhichincludesimplementingpreproductiontechniques,
fulfillingspecificproductionroles,followinghealthandsafetyguidelinesandapplyingtechnologiesin
creativeandoriginalways.Reflectingandevaluatingontheirownandpeer/professionalworkenables
studentsanopportunitytoimprovetheirunderstandingandskillsoftheproductionprocess.
Theindividualunderstandingandapplicationofskillsthroughspecificroleswithintheproductioncontext
aimtosimulateindustryproductionpractices.
Progression from the Year 710 curriculum
TheYear10Artscurriculumlinkstothissyllabusthroughanemphasisoncontextsthataremeaningfuland
relevanttoadolescents.ThroughtheirstudyofmediaartsinYear10,studentsexploremediaelementsand
skillsandprocesses,integratedthroughtheproductionprocess.Theyexploreandquestiontheirown
immediatemediaexperiencesandtheirunderstandingofthewiderworld.
Studentscreatetheirownmediawork,andrespondtotheirownandthemediaworkofothers,drawingon
theirdevelopingknowledge,understandingandskills.Theydevelopanappreciationofmedia,applyingskills
ofcriticalanalysis,evaluationandaestheticunderstanding.
Representation of the general capabilities
Thegeneralcapabilitiesencompasstheknowledge,skills,behavioursanddispositionsthatwillassist
studentstoliveandworksuccessfullyinthetwentyfirstcentury.Teachersmayfindopportunitiesto
incorporatethecapabilitiesintotheteachingandlearningprogramfortheMediaProductionandAnalysis
Generalcourse.Thegeneralcapabilitiesarenotassessedunlesstheyareidentifiedwithinthespecifiedunit
content.
Literacy
TheMediaProductionandAnalysisGeneralcoursereliesonmultiliteracies;oral,visual,kinetic,textbased
anddigitalliteracyisfundamentaltolearning,communicating,creatingandresponding.Studentsuseand
developliteracyskillsastheydescribe,appraiseanddocumenttheirownmediaworkandthoseoftheir
peers,respondingto,interpretingandanalysingincreasinglycomplexmediaworkmadebyothers.Theyuse
theirliteracyskillstoaccessknowledge,makemeaning,expressthoughts,emotionsandideas,interactwith
andchallengeothers.
Numeracy
Anappreciationofandabilitytoapplynumericalconcepts,suchassize,space,time,proportion,angles,
depth,ratioandpatternareallusedintheMediaProductionandAnalysisGeneralcourse.Creatingmedia
workrequiresknowledgeandunderstandingofmeasurementinordertomanipulatespace,timeandform.

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Media Production and Analysis | General| Year 11 syllabus

Informationandcommunicationtechnologycapability
Informationandcommunicationtechnologycapability(ICT)enablesstudentsintheMediaProductionand
AnalysisGeneralcoursetousedigitaltoolsandenvironmentstorepresenttheirideasandmediawork.They
usedigitaltechnologiestolocate,access,select,documentandevaluateinformation,workcollaboratively,
shareandexchangeinformation,andcommunicatewithavarietyofaudiences.
Criticalandcreativethinking
TheMediaProductionandAnalysisGeneralcourseisdependentonthedevelopmentofcreativeandcritical
thinking.Increatingmedia,studentsdrawontheircuriosity,imaginationandthinkingskillstopose
questionsandexploreideas.Theyconsiderpossibilitiesandprocessesandmakechoicesthatassistthemto
takerisksandexpresstheirideascreatively.
Personalandsocialcapability
LearningintheMediaProductionandAnalysisGeneralcoursepromotesselfdiscipline,initiative,
confidence,goalsetting,empathyandadaptabilityasstudentsworkindividuallyandcollaboratively.When
workingwithothers,mediastudentsdevelopandpractisesocialskillsthatassistthemtocommunicate
effectively,workcollaboratively,makeconsideredgroupdecisionsandshowleadership.
Ethicalunderstanding
EthicalunderstandingisdevelopedandappliedintheMediaProductionandAnalysisGeneralcoursewhen
studentsencounterorcreatemediathatrequiresethicalconsideration,suchasmediaworkthatis
controversial,involvesamoraldilemmaorpresentsabiasedpointofview.Theyactivelyengageinethical
decisionmakingwhenreflectingontheirownandothersmediawork.
Interculturalunderstanding
InterculturalunderstandingintheMediaProductionandAnalysisGeneralcourseassistsstudentstoexplore
newideas,mediaandpracticesfromdiverselocal,national,regionalandglobalculturalcontexts.Students
areencouragedtodemonstrateopenmindednesstoperspectivesthatdifferfromtheirownandto
appreciatethediversityofculturesandcontextsinwhichartistsandaudienceslive.

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Media Production and Analysis | General| Year 11 syllabus
Representation of the cross-curriculum priorities
Thecrosscurriculumprioritiesaddresscontemporaryissueswhichstudentsfaceinaglobalisedworld.
Teachersmayfindopportunitiestoincorporatetheprioritiesintotheteachingandlearningprogramforthe
MediaProductionandAnalysisGeneralcourse.Thecrosscurriculumprioritiesarenotassessedunlessthey
areidentifiedwithinthespecifiedunitcontent.
AboriginalandTorresStraitIslanderhistoriesandcultures
ThestudyofAboriginalandTorresStraitIslanderhistoriesandculturesenrichesunderstandingofthe
diversityofmediawithinAustralia,analysesthestereotypesandperceivedsocietalnormsthatmedia
presentsanddevelopsanappreciationoftheneedtorespondtomediaworkinwaysthatareculturally
sensitiveandresponsible.
ManyAustralianIndigenousmediaproducersaffirmconnectionwithCountry/Place,PeopleandCulture
throughtheirmediastories.MediacreatedbyAboriginalandTorresStraitIslandersexposesstudentstoa
viewoftheAustralianlandscapethatisunique,expressiveandpersonal.
AsiaandAustralia'sengagementwithAsia
AsiaandAustraliasengagementwithAsiaprovidesrich,engaginganddiversecontextsinwhichto
investigatemakingandrespondingtomediawhichhavearisenfromtherichanddiversecultures,belief
systemsandtraditionsofthepeoplesoftheAsianregion.
Sustainability
Sustainabilityprovidesengagingandthoughtprovokingcontextsinwhichtoexplorethenatureofmedia
makingandrespondingandenablestheinvestigationoftheinterrelatednatureofsocial,economicand
ecologicalsystems.
Studentsusetheexploratoryandcreativeplatformofthemediatodevelopworldviewsthatrecognisethe
importanceofsocialjustice,healthyecosystemsandeffectiveactionforsustainability.Throughtheirmedia
work,theymaypersuadeotherstotakeactionforsustainablefutures.

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Media Production and Analysis | General| Year 11 syllabus

Unit 1 Mass media
Unit description
Thefocusforthisunitisonthemassmedia.Withinthisbroadfocus,studentsreflectontheirownuseofthe
media,commonrepresentations,includingtheexaminationofcharacters,starsandstereotypesandtheway
mediaisconstructedandproduced.
Studentsareintroducedtothelanguagesofthemedia,learninghowcodesandconventionsareusedto
constructrepresentationswithinnarratives.Theyexaminethemediathatsurroundsthemandconsiderhow
audiencesinterpretmediarepresentationsofpeopleandtheirassociatedvalues.
Studentsanalyse,view,listentoandinteractwithcommonmediaworkfromtheireverydayuse.Theyalso
generateideasand,withtheassistanceoftheirteachers,learnthebasicproductionskillsandprocessesas
theyapplytheirknowledgeandcreativityintheirproductions.
Suggested contexts
Withinthebroadareaofmassmedia,teachersmaychooseoneormoreofthesuggestedcontexts(thislist
isnotexhaustive):
blockbusterfilms
TVgenres
comics
magazines
advertising
videogames
starsandheroes.
Mediatypesstudentsmustworkinatleastoneofthefollowingmediainanyyear:film,television,
photography,printmedia,radioordigitalmedia.
Unit content
Thisunitincludestheknowledge,understandingsandskillsdescribedbelow.
Medialanguages
Systemofcommunication
introductiontokeyterminology;codesandconventionsandtechnologies
purposesandcharacteristicsoffamiliarmediawork
typicalviewing,listeningandinteractingcontexts
introductiontothebasiccommunicationmodel

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Media Production and Analysis | General| Year 11 syllabus
Narrative,codesandconventions
narrativeelements;character,setting,conflict,resolution
commoncodesandconventionsandthemeaningstheyconstruct
featuresofpopulargenres
Representation
starsandheroesandthevaluestheyrepresent
howstereotypicalrepresentationsareconstructedusingcodesandconventions
Audience
Audiences
makinglinksbetweenmediaworkandowncontext
constructingabasicaudienceprofile
valuesinrepresentationsandhowtheyconnecttoaudiencevalues
Subcultures
identifyingsubcultures
Mediatrends
changeswithintraditionalmediagenres
howaudiencesinteractwithnewmedia
Production
Majorinstitutionsandindependents
purposesofmassmedia
productionformatsandgenre
measuringaudienceuse
Productioncontexts
linkingmediaworktoaudience
classifyingmediaworktomeetregulatedstandards
controlsandconstraintsinmediaproduction
Skillsandprocesses
collectinginformationforaspecifictask
awarenessofsafetywhenusingtechnologiesandresources
applyingteamskills;specificroleresponsibilitiesandsettingtimelines
followingaclearproductionprocessusingbasictechnicalskillsandprocesses,basicscripts,storyboards
andlayouts
reflectingontheprogressoftheproduction
evaluatingstrengthsandweaknessesintheproduction
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Media Production and Analysis | General| Year 11 syllabus

Unit 2 Point of view
Unit description
Thefocusforthisunitisonpointofview,aconceptthatunderpinstheconstructionofallmediawork.In
thisunit,studentswillbeintroducedtotheconceptandlearnhowapointofviewcanbeconstructed.They
willanalysemediaworkandconstructapointofviewintheirownproductions.
Withinthisbroadfocus,studentshavetheopportunitytochoosefromarangeofmediagenresandstyles
andexaminewaysinwhichinformationandspecificcodes,conventionsandtechniquesareselectedand
usedtopresentaparticularpointofview.
Incontextsrelatedtopointofview,studentsanalyse,view,listentoandinteractwithmediaworkin
commercialandnoncommercialmedia.Theylearnaboutproductionprocessesandsomeofthecontrols
thatinfluencedecisionmakinginmediaproduction.Studentsdevelopstrategiesandproductionskillswhen
creatingtheirownmediawork.
Suggested contexts
Withinthebroadareaofpointofview,teachersmaychooseoneormoreofthesuggestedcontexts(thislist
isnotexhaustive):
newsstories
currentaffairsstories
educationalprograms
magazineandnewspaperpages
wikisitessuchasblogs
radiosegmentsorpodcasts
photographicsequences.
Mediatypesstudentsmustworkwithinatleastoneofthefollowingmediainanyyear:film,television,
photography,printmedia,radioanddigitalmedia.
Unit content
Thisunitincludestheknowledge,understandingsandskillsdescribedbelow.
Medialanguages
Systemofcommunication
keyterminology,technologies,purposesandcharacteristicsofmediawork
definedviewing,listeningandinteractingcontexts
Narrative,codesandconventions
useofcodesandconventionsinmediaworktoconstructpointofview
narrativeselectionprocessesandpointofview
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Media Production and Analysis | General| Year 11 syllabus
Representation
representationofidentities,placesorideas
howrepresentationsareusedtoconstructpointofview
processesofselection,emphasisandomissioninmediawork
Audience
Audiences
identifyingreasonsfordifferentpointsofviewheldbyaudiences
howvaluesinrepresentationsareusedtoreinforcepointofview
Subcultures
subculturesasintendedaudiences
Mediatrends
impactoftechnologiesonaudiencesformingpointofview
Production
Majorinstitutionsandindependents
comparingcommercialandnoncommercialmedia
intendedaudiencesforcommercialandnoncommercialmediawork
intendedaudiencesandmarketingstrategies
Productioncontexts
consideringtheneeds,interestsandvaluesofaudienceswhenconstructingpointofview
controlsandconstraintsappropriateto:
communityexpectations
limitationsinproductionaccesstotechnology,cost,time
Skillsandprocesses
collectingandcommunicatinginformationforaspecifictask
demonstratinganawarenessofsafetyprocedureswhenusingtechnologiesandresources
applyingteamskills,includingspecificroleresponsibilitiesandsettingtimelines
applyingaclearproductionprocessapplyingtechnicalskillsandprocesses
reflectingontheproductionprocess
evaluatingstrengthsandweaknessesintheproduction

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Media Production and Analysis | General| Year 11 syllabus

School-based assessment
TheWesternAustralianCertificateofEducation(WACE)Manualcontainsessentialinformationonprinciples,
policiesandproceduresforschoolbasedassessmentthatneedstobereadinconjunctionwiththissyllabus.
Teachersdesignschoolbasedassessmenttaskstomeettheneedsofstudents.Thetablebelowprovides
detailsoftheassessmenttypesfortheMediaProductionandAnalysisGeneralYear11syllabusandthe
weightingforeachassessmenttype.
AssessmenttableYear11
Typeofassessment Weighting
Response
Workinwhichstudentsplan,conductandcommunicatefindingsbasedontheanalysisofaudiences,media
contextsandmediaexamplesusingarangeofframeworksandprimaryandsecondarysources.
Canincludereflectionon,andresponseto,aseriesofstimuliorpromptswhichmayincludeownand/or
professionalmediawork.
30%
Production
Extendedproductionprojectwhichcanbecompletedaseitherasingletaskorasseparatetasks.
Studentsexploreideas,controlandmanagetheprocessesrequiredtomanagetheaestheticqualityof
production.
Independently,andinteams,managearangeofproductionprocesses,evaluatingandmodifyingthemas
necessary.
Demonstrateanunderstandingofstyles,structures,codesandconventionsandtheconfidenceand
competenceintheuseoftechnologies,skillsandprocessesinarangeofcontexts.
70%
Teachersarerequiredtousetheassessmenttabletodevelopanassessmentoutlineforthepairofunits
(orforasingleunitwhereonlyoneisbeingstudied).
Theassessmentoutlinemust:
includeasetofassessmenttasks
includeageneraldescriptionofeachtask
indicatetheunitcontenttobeassessed
indicateaweightingforeachtaskandeachassessmenttype
includetheapproximatetimingofeachtask(forexample,theweekthetaskisconducted,ortheissue
andsubmissiondatesforanextendedtask).
Intheassessmentoutlineforthepairofunits,eachassessmenttypemustbeincludedatleasttwice.Inthe
assessmentoutlinewhereasingleunitisbeingstudied,eachassessmenttypemustbeincludedatleast
once.
ThesetofassessmenttasksmustprovidearepresentativesamplingofthecontentforUnit1andUnit2.
Assessmenttasksnotadministeredundertest/controlledconditionsrequireappropriate
validation/authenticationprocesses.Forexample,studentperformanceofproductionworkcouldbe
validatedbysummativeassessmentthroughjournalorportfoliocontributions,preproductionplanning
materialsandregularmeetingswhereproductionworkcanbereviewedandauthenticatedbytheteacher.
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Media Production and Analysis | General| Year 11 syllabus
Grading
Schoolsreportstudentachievementintermsofthefollowinggrades:
Grade Interpretation
A Excellentachievement
B Highachievement
C Satisfactoryachievement
D Limitedachievement
E Verylowachievement
Theteacherpreparesarankedlistandassignsthestudentagradeforthepairofunits(orforaunitwhere
onlyoneunitisbeingstudied).Thegradeisbasedonthestudentsoverallperformanceasjudgedby
referencetoasetofpredeterminedstandards.Thesestandardsaredefinedbygradedescriptionsand
annotatedworksamples.ThegradedescriptionsfortheMediaProductionandAnalysisGeneralYear11
syllabusareprovidedinAppendix1.Theycanalsobeaccessed,togetherwithannotatedworksamples,
throughtheGuidetoGradeslinkonthecoursepageoftheAuthoritywebsiteatwww.scsa.wa.edu.au
Tobeassignedagrade,astudentmusthavehadtheopportunitytocompletetheeducationprogram,
includingtheassessmentprogram(unlesstheschoolacceptsthatthereareexceptionalandjustifiable
circumstances).
RefertotheWACEManualforfurtherinformationabouttheuseofarankedlistintheprocessofassigning
grades.

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Media Production and Analysis | General| Year 11 syllabus

Appendix 1 Grade descriptions Year 11
A
Describeshowinformationandcommoncodesandconventionsareselectedandusedtoconstruct
narratives,meanings,stereotypesandviewpoints,anddescribesaspectsofmediaworkandthe
relationshipwithintendedaudiences.
Performsproductionrolesresponsibly,selectingandusingcodesandconventions,technologiesandskills
toconstructnarratives,meanings,representationsand/orviewpoints.Adaptsplansandprocesseswhen
particularproblemsareencounteredduringproduction.
Describeslinksbetweenmediaandcontexts,givingexamplesofsocialandtechnologicaltrendsand
audienceandproductioncontextsthathaveinfluencedthegenre,styleorcontentofmediawork.
Describesexperiencesandvaluesthatinfluencetheuseofmediawork,providingexamplesofshared
andalternativeinterpretations.
Describestheeffectofcontrolsandconstraintsoperatingwithinthemediaproductioncontext,with
supportingexamplesfromownproductions.Referstoexamples,suchastechnologiesandteamskills,
budgets,deadlines,school,communityandaudienceexpectations.Includesageneralreflectionofthe
productionprocessusedandidentifiesstrengthsandweaknessesofownproduction.

B
Identifiescommoncodesandconventionsanddescribeshowtheyareusedtoconstructnarratives,
meanings,stereotypesandviewpointsandtheappealtointendedaudiences.
Fulfilsaproductionrole,usingcodesandconventions,technologiesandskillstoconstructnarratives,
meaningsandviewpointsinownmediaproductions.Dealswithpredictableproblemsduringproduction.
Identifiesanddescribessomelinksbetweenmediaworkanditscontext,forexample,socialand
technologicaltrendsandaudienceandproductioncontexts.
Identifiesanddescribesfactorsthatinfluencetheuseofmediawork,linkingvaluesinmediaworkwith
audiencevalues.Providesexamplesofdifferentinterpretationsthatmightbemadebyaudiences.
Identifiescontrolsandconstraintsoperatingwithinmediaproductionusingexamples,suchas
technologiesandteamskills,deadlinesandcommunityexpectations.Recountstheproductionprocess
usedandevaluatestheachievementofproductiongoals.

C
Listssomecommoncodesandconventionsandoutlinesthenarratives,meanings,stereotypesand
viewpointsconstructed.
Appliesalimitedrangeofskills,techniquesandprocessesandwithteacherguidance,dealswith
predictableproblemsduringproduction.
Brieflycommentsonsomefactorsthathaveinfluencedthefeaturesand/orcontentofmediawork.
Identifiesalimitedrangeoffactorsthatinfluencehowaudiencesusemediaworkandprovidessimple
examplesofalternativeinterpretations.
Givesexamplesofsomecontrolsandconstraintsoperatingwithinmediaproductionwithminimal
informationabouttheireffectontheproductionprocess.Referstotheproductionprocessandprovides
abriefexplanationofhowitinfluencedtheoutcomeofownproduction.

D
Listscommoncodesandconventionsbutgiveslittleexplanationofhowtheyareusedtoconstruct
narratives,meanings,stereotypesorviewpoints.
Showslittleinitiativeduringproduction,usingskillsandtechniqueswithguidance.Isdependanton
teacherassistancetodealwithproductionproblems.
Listssomefactorsortrendsthathaveinfluencedthefeaturesand/orcontentofmediawork.
Givessimpleorbriefexamplesofhowmediaworkisusedandinterpretedbyaudiences.
Givessimpleorbriefexamplesofcontrolsorconstraintsinmediaproductionwithlittleornoexplanation
ofhowtheyinfluencetheproductionprocess.Provideslittleornoreflectionorevaluationofown
production.

E
DoesnotmeettherequirementofaDGrade.