Retail Management

Unit 1 : OVERVIEW OF RETAILING ENVIRONMENT AND MANAGEMENT:

An introduction of Retails System, Retailing definition, Nature,
Importance : Function of retailing; Building and sustaining relationships;
Strategic planning; Structural change, Types of Retailing outlets, Market
structure and control; Planning and development. The Retailing Environment-
Economic Forces, Social Forces, Technological Forces, Competitive Forces; The
development of retail institution, Dynamics of institutional change.

Unit 2 : SITUATIONAL ANALYSIS:
Targeting customers and gathering information; Communicating with
customers; Promotional strategies. The retail consumer, Consumer purchase
behavior, Buying process, Factors affecting consumer behavior and decision;
Consumer-an individual approach and sociological approach,
Reference-group influence.

Unit 3 : MANAGING RETAIL BUSINESS:
Retail organization and HRM; Operations management; Financial and
operation dimensions; Managing retail services; Service characteristics;
Customer Service and Quality Management- Customer Service, Good Service quality to
Customer, Branding: perceptions of service quality. Customers Perspective of
service quality, Evaluation of Retail Service.


Unit 4: DELIVERING THE PRODUCT:
Retail Information Systems; pricing: Retail Pricing, Credit management, Retail
Promotion : Training to Staff, Employee motivation, Organization Culture.
people in retailing; Out-of-store retailing; different types :
Warehousing & Supply chain management- Role of IT in supply chain management,
Merchandise flow, Online logistics Management,

Unit 5 : INTERNATIONAL RETAILING:
Internationalisation and Globalisation; Shopping at World stores;
Going International; The Internationalisation process; Culture, business and
international management