April 2014

Introduction to blanja.com
About blanja
The largest telco operator in
Indonesia with more than 130
mio mobile subscribers thru its
subsidiary, Telkomsel
Committed to develop
broadband and internet access
throughout the nation.

The world largest ecommerce
marketplace
128 million active users globally
More than 500 million items
listed on eBay
More than 1.3 million sellers
worldwide use eBay as a
primary or secondary source of
income

Joint Venture - PT Metraplasa

Committed to deliver the best
and most innovative e-
commerce marketplace to help
brands and retailers of all sizes
in Indonesia to compete
successfully in a connected
world
www.blanja.com
Indonesia ecommerce landscape
B2C
Market Place
Classified-Ad
Free/paid listing service ad
Off line transaction (buyer and
seller connect directly)

Consignment/margin
based model
own the product
Manage own inventory
Provide platform to
support services to do
online transaction
No own inventory
Seller own the
product
Provide platform
to support services
to do online
transaction
Topology Marketplace
Internet
Payment
Gateway
Logistic
Bank
Bank
Bank
CC
ATM
Internet Banking
COD
Suppliers Buyers
Sellers
Buyers
www.blanja.com
Manfaat e-commerce
Jangkauan channel penjualan yang sangat luas

Pengurangan significant biaya operasional

Implementasi kreatif promosi yang lebih relatif cepat,murah dan tepat
sasaran

Memperkecil entry-barrier bagi siapapun yang ingin melakukan bisnis
ritel

Membuka lapangan kerja baru

Peningkatan penjualan yang relatif cepat

Mengapa Indonesia sangat cocok untuk industri
ecommerce
Jumlah pengguna mobile yang melebihi jumlah penduduk

Peningkatan pertumbuhan pengguna internet (PC dan Mobile)

Peningkatan pertumbuhan pengguna Smartphone

Geography Indonesia yang berbentuk kepulauan

Infrastruktur pendukung bisnis yang belum merata

Peningkatan daya beli masyarakat Indonesia

Pertumbuhan ekonomi Indonesia yang terus membaik

Sistim layer-distribusi yang tidak efisien

Thank You for being part of
blanja.com