Tradeoffs

Synergy Compromise

1,0 -1,0

Importance of the WHATs

Timp montare/demontare

Tip tensiune alimentare

Our Current Product

Rezistenta la impact

Competitive Analysis

Coeficient de frecare

Direction of Improvement

Market Leverage Factor

Tip de conserva utilizat

Improvement Factor

Our Future Product

Material carcasa

Competitor 1

Diametru flex

Lungime maner

Material tais

Competitor 2

Max = 20,6

Maximize Target Minimize

1,0 0,0 -1,0

Percent Importance

Indicator de aspect

Overall Importance

Forta de actionare

Percent Importance

10

11

12

13

Tip fixare

14

15

Direction of Improvement Intervine utilizatorul Utilizeaza energie Taie conserve Are aspect Permite o utilizare usoara Poate fi folosit oriunde Asigura informare Asigura protectie utilizator Poate fi folosit pentru orice tip de conserva Usor de montat Importance of the HOWs Percent Importance of the HOWs Max = 21,3 Percent Importance of the HOWs Min = 1,9 Competitive Benchmarking Results Our Current Product Competitor 1 Competitor 2 Targets for Our Future Product

1 1 2 3 4 5 6 7 8 9 2,0 2,0 5,0 3,0 4,0 1,0 1,0 4,0 3,0 2,0 3,0 3,0 4,0 1,4 2,0 2,0 4,0 4,0 1,4 3,0 4,0 3,0 5,0 1,4 4,0 3,0 4,0 4,0 1,0 3,0 3,0 4,0 5,0 1,4 2,0 3,0 2,0 3,0 1,2 4,0 2,0 3,0 3,0 0,8 3,0 3,0 2,0 4,0 1,2 3,0 3,0 4,0 4,0 1,2 1,0 1,0 2,0 2,0 1,2 171,2 184,7 21,3 588,8 10,6 292,9 111,2 158,2 14,1 390,0 194,1 181,8 121,8 70,6 88,8 51,2 82,9 74,1 2,8 8,2 2,8 8,2 7,0 20,6 3,0 8,8 5,6 16,5 1,2 3,5 0,8 2,4 4,8 14,1 3,6 10,6 2,4 7,1 1 2 3 4 5 6 7 8 9 10

10 2,0 1 2

Standard 9-3-1

2,6

3,2

6,2

6,7

4,0

5,7

1,9

3,0

2,7

7,0

6,6

4,4

Strong Moderate Weak

9,0 3,0 1,0

4 5 6 7 8 10 11 12 13 14 15 1 2 3 4 5 6 7 8 9

Min = 2,4

Portabil

Pliabil

Masa