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Theme and Appeal Emotional appeal. Consume Sprite with food.

It enhances the eating pleasure

Demonstration 360 degree integrated communication TVC Print Hoardings Digital campaign BTL campaigns

Message Execution The message focuses on enhancing food experience while enjoying with family and friends. Karachi and Lahore together account for 1000 open air larger restaurants. Studies reveal that more than 70% of Pakistani KLIP citizens who are fond of eating out prefer to eat in open air and BBQ and Karahi are the most preferred food categories. This is what this campaign appeals to; to drink Sprite with the spicy food. This message is communicated through visual and good jingle sung by Milka Singh Message