McKone, 1

SingleSpeed Brewing Co.

Portfolio
Madison McKone

McKone, 2

Table of Contents
This portfolio contains seven written marketing and public relations pieces for Dave Morgan at SingleSpeed Brewing Co. After researching and gathering background information on the organization I have put together writing assignments that will best suit SingleSpeed and its consumers.

Backgrounder
This is an information base detailing the highlighted history of SingleSpeed.

3-4

White Paper

5-7

This provides SingleSpeeds perspective on using local, organic materials in each batch of beer.

Pitch Letter

This letter is written to a specific editor encouraging them to cover, write and publish a piece about SingleSpeed.

Proposal

9-14

This document presents a plan to acquire the Love Our Local Business Grant for money that will be used to implement a marketing plan for SingleSpeed. The plan aims to keep the fermentation tanks running 24-7 to increase sales, enhance the relationship with donors and spread the word about the brewery via collateral materials and a social media presence.

Radio and Television Release

These scripts are placed on the radio and TV to better advertise SingleSpeed.

15-17

Feature Story
This story focuses on the history and tourist attractions in Cedar Falls, Iowa, including the brewery itself.

18-21

Social Media Banner Ad

22

This is a web advertisement featuring SingleSpeeds use of organic ingredients which is sold by clicks or impressions.

McKone, 3 Backgrounder- SingleSpeed Brewing Co. Dave Morgan SingleSpeed Brewing Co. 128 Main Street Cedar Falls, IA 50613 Date: February 5, 2013 NEW MICROBREWERY OPENS IN THE CEDAR VALLEY (Cedar Falls, IA)- SingleSpeed Brewing is a newly opened business located at 128 Main Street in the heart of downtown Cedar Falls, Iowa. The brewery offers hand-crafted and small batch beers of the utmost freshness. Since the doors were opened on Thursday, December 13, 2012, SingleSpeed has been making a name for itself as one of the premiere microbrew pubs in the Cedar Valley by bringing beers of the utmost freshness as well as using local, organic and seasonal ingredients in each batch. The Location: Dave Morgan, principal owner of Mulligans Brick Oven and Grill, purchased a building which previously housed Kitchen Essentials and Gifts. After deciding to purchase a different space in Cedar Falls, owner, Gretchen Behm, moved out and put the building up for sale. Dave took advantage of the opportunity in the hopes of attracting the venturesome beer drinker. Locals agreed that it would do just that. The idea of operating another brewery was a draw, as it is only the third business in the Waterloo-Cedar Falls metro area. SingleSpeed joined Guerrilla Brewing Co. and Becks on University Avenue. Iowa has seen a rise in microbreweries in recent years. A little over two dozen are currently operating in the state and another seven or eight will be in business by the end of the year. The addition of SingleSpeed to the Cedar Valley makes it a beer drinkers ideal destination. Construction on the building began approximately six months ago and much has been done to turn the building into the beer haven it is today. Beams were added for support, the bar was built, windows installed, fermentation tanks, kegs, and coolers were put in place, and accessories like the chalkboard, lanterns, and neon signs were hung. The Name: The name SingleSpeed comes from the idea that the beers are brewed at a slower rate of production. The hand crafted ales are made at a slower pace, or single speed, allowing each batch to contain fresh, local, seasonal, and organic ingredients. However, when it comes to SingleSpeed, you get both quality and quantity. The Beers: The fermentation tanks provide six beers on-tap, each bringing its own flavors to the table. The Imperial Red/Double IPA is brewed on a solid foundation of Pale, Caramel, Chocolate and Munich malts while the Belgian Witbier is a revised interpretation of the traditional Beligian Wheat style and is brewed with Pilsen malt, wheat and oats. Other drinkers may prefer the Oatmeal Stout for its dark roasted coffee and semi-sweet cocoa flavors or the American Brown Ale with its velvety smooth blend of cocoa, coffee and cream. The remaining SnowShoe 2013 and Centennial Black IPA provide additional

McKone, 4 dark roasted malts for the courageous consumer. Furthermore, guest beers such as Harvest Dance Wheat Wine, Imperil Stout, Black Porter, and many others are available as well. The Merchandise: Before you leave the brewery dont forget to pick up some of their gear. If you are looking to take some of the handcrafted ales to-go, various sized growlers and HydroFlasks range from $6-$46. For extra SingleSpeed merchandise, T-shirts, hoodies, brewer shirts and signature glasses and bottle openers are available for purchase. SingleSpeed tap handles were officially pulled in December and it was a busy weekend for the pub. West Coast Amber appeared to be a crowd favorite. Today SingleSpeed operates six days of the week and continues to attract anyone interested in good company and hand-crafted, unique beers.

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McKone, 5 Madison McKone SingleSpeed Brewing Co. White Paper

Objective: Promote SpingleSpeed Brewing Co.s uses fresh, organic and locally purchased ingredients rather than highly processed products. Buy Fresh, Buy Local: As the United States becomes increasingly more crazed with personal as well as environmental health issues, there is a rise in the consumption of locally produced, organic food items. The United States Department of Agricultures (USDA) National Organic program defines organic as a labeling term that indicates that the food or other agricultural product has been produced through approved methods that integrate cultural, biological, and mechanical practices that foster cycling of resources, promote ecological balance, and conserve biodiversity. Synthetic fertilizers, sewage sludge, irradiation, and genetic engineering may not be used. In short, organic foods are produced by farmers using renewable resources to enhance the quality of soil, water and the overall environment. Eggs, dairy products, meat and poultry considered organic come from animals that have not been given antibiotics or growth hormones. An organic food differs from a normal product in the way it is grown, handled and produced. In the past several years American consumers have taken hold of this idea and run with it in hopes of not only improving the environment, but also improving their own health. Crystal SmithSpanglers article, Are Organic Foods Safer or Healthier Than Conventional Alternatives in Annals of Internal Medicine states that between the years of 1997 and 2010, sales of organic foods in the United States increased from $3.6 to $26.7 billion. Another poll stated that approximately 30% of Americans

McKone, 6 buy organic food at least on occasion. This number is on the rise as consumers are buying into the ideals of a nutritious lifestyle as well as the moral implications of organic and local purchases. Benefits: Many consumers, having grown up in small, rural communities have seen and experienced the work ethic of an Iowan farmer. They often feel that buying locally and organically is the right thing to do because it gives them the opportunity to pay homage to the hard working farmers who treat the land and animals with respect and dignity. A processed food item purchased from another region is manufactured at a production industry in which greenhouse gases and pollutants are being emitted into the air on a regular basis. Next, they are packaged, inspected, transported, and finally sold. This practice not only hurts our environment, but puts money in the hands of people far away; whereas buying locally will support yourself by strengthening the economic base of your own community. As a result, businesses whose customers purchase locally will be able to give back to your hometown, create new jobs, and provide better service because they have a better understanding of the product. Furthermore, acquiring products from the local and organic garden can have potential health benefits including: increased levels of beta-carotene, Vitamins C, D and E, cancer-fighting antioxidants and other essential minerals. The Organic Consumer Associations article Why we should all eat more organic food claims that organic foods containing 25% more nutritious vitamins and minerals than industrial agriculture. They are also pure products without any additives, contaminants, artificial sweeteners, nor preservatives. A product is guaranteed to be at least 95% organic when it is labeled with the USDA organic seal. Other similar seals include: free range, cage free, natural, and grass fed. To make certain that food retailers are in compliance with the USDA organic standards, 30,000 on-site inspections are done per year.

McKone, 7 Solution: Today a myriad of grocery stores, restaurants and bars are now emerging as organic suppliers, but when searching for a local, destination where organic ingredients are of the utmost importance, look no further than SingleSpeed Brewing Co. in Cedar Falls, Iowa. The microbrew pub creates hand crafted ales made at a slower pace, or single speed, allowing each batch to contain fresh, local, seasonal, and organic ingredients. Owner, Dave Morgan believes in the philosophy of Buy Fresh, Buy Local and all the benefits it brings to the community. He brings quality, health and environment friendly recipes to the table with every pour. This organic movement does not only advocate buying fresh products, but it advocates buying a new way of life; a moral way of life. It helps the Cedar Valley community by supporting our local growers who are more likely to reinvest their revenue back into their own community, thus, creating more jobs and increasing the tax base to support community infrastructure projects. It helps our environment by reducing the miles that food travels, reducing fossil fuels involved in packaging, distributing and transportation. It helps your health by providing nutrients and cancer fighting antioxidants than those harvested, handled and transported. Using local and organic ingredients is an easy way to bring nutrition to the Cedar Valley and the benefits seem endless. Be a contributing member of the switch from unhealthy habits and highly processed foods to something much more fresh, just like the ingredients found in a unique SingleSpeed beer. Nurture what is natural. Through the purchase of organic and locally owned food products we can aid in the restoration of our environment and our own health.

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McKone, 8

Dear Editor, Weve all heard it, America is getting fat. The increase in proportions with the decrease in exercise has set our society into a health craze. Yes, that means no fats, no sweets, and definitely no beer. Or does it? How would you like to maintain your consumption of beer without having to stress about nutrition? Fortunately, now you can at SingleSpeed Brewing! With its all natural, organic ingredients there is no fear of tipping the scale. SingleSpeed Brewing Co. is a newly opened business located in the heart of downtown Cedar Falls, Iowa. The brewery offers hand-crafted and small batch beers. Although the doors were opened only a short time ago, SingleSpeed has been making a name for itself as one of the premiere microbrew pubs in the Cedar Valley. Each beer is made at a slower pace, or single speed, allowing it to contain fresh, local, seasonal, and organic ingredients. SingleSpeeds owner, Dave Morgan, believes in the Buy Fresh, Buy Local campaign and not only the benefits it brings to our health, but to the community as well. Organic foods are products that have been produced through approved methods, without chemicals, fertilizers, sewage, genetic engineering or growth stimulants. Organic foods provide health benefits such as increased vitamins, cancer fighting antioxidants and other essential minerals. Buying locally also keeps nearby farmers in business and puts money back into the pockets of the community. SingleSpeed prides itself on bringing quality, healthy and environmentally friendly recipes to the table with every pour. Although it seems that often times health comes at the expense or good taste, at SingleSpeed this is far from true. The handcrafted beers offer a unique flavor and the slower rate of production provides beverages of the utmost freshness. One customer states, Great company, excellent beer. Bar keeps were great at describing and selling the beer on hand, while another touts, Ok I'm bias. I love craft beer. But its safe to say that Singlespeed should and will be around for a long time. If you are tired of trying to find ways to eat and drink your favorite foods and beverages while still maintaining a nutritious diet, then look no further! Stop in today to taste one of our amazingly fresh, handcrafted ales or to get a tour of our facility. Health has never tasted so good! To better get the word out about this great new resource in the Cedar Valley, I urge you to write a story about SingleSpeed Brewing Co. I appreciate your time and consideration for what the brewery has to offer. To learn more please contact us via email at dave@singlespeedbrewing.com or by phone at (319)266-3581. Go from an ordinary beer drinker to a health conscious one at SingleSpeed Brewing Co. on Main Street in downtown Cedar Falls, Iowa. Sincerely, Madison McKone SingleSpeed Brewing Co. 128 Main Street Cedar Falls, Iowa 50613

McKone, 9

Love Our Local Business Grant Proposal

Grant Application Cover Sheet

Contact Person: Madison McKone Date: 4/2/2013 Organization/Agency Requesting Funding: SingleSpeed Brewing Co. Name of Project/Program: A Brewery Marketing Proposal Amount Requesting: $5,000 Total Project Budget: $4,575 Timeframe for Project: May-August Type of Request: On-going business support (marketing/advertising aid)

McKone, 10

I.

Abstract
SingleSpeed Brewing Co. is a newly opened business located in the heart of downtown Cedar Falls, Iowa. The brewery offers hand-crafted and small batch beers of the utmost freshness. Although the brewery has been making a name for itself via word-of-mouth, the marketing and advertising of SingleSpeed has been limited solely to social media. Without any additional sources of marketing, sales at the brewery may suffer. To thwart this problem, we have are requesting a $5,000 cash grant to be used to increase SingleSpeeds marketing and advertising campaigns. This will, in turn, increase sales, enhance relationships with donors and supporters and create brand and logo awareness.

II.

Objective
In order to make the community more aware of the unique craft beers that SingleSpeed Brewing Co. brings to the table, a marketing and advertising plan will be implemented.

III.

Corporation Background
Dave Morgan, principal owner of Mulligans Brick Oven and Grill, first found a passion for beer by working with home brewing alongside his neighbor. As his passion grew, so did his dream of opening his own microbrew pub. Eventually, this dream became a reality when Dave purchased the building at 128 Main Street, which previously housed Kitchen Essentials and Gifts. After deciding to purchase a different space in Cedar Falls, owner, Gretchen Behm, moved out and put the building up for sale. Dave took advantage of the opportunity in the hopes of attracting the venturesome beer drinker. Locals agreed that it would do just that. Construction began approximately six months ago and much has been done to turn the building into the beer haven it is today. Beams were added for support, the bar was built, windows installed, fermentation tanks, kegs, and coolers were put in place, and accessories like the chalkboard, lanterns, and neon signs were hung. The name SingleSpeed comes from the idea that the beers are brewed at a slower rate of production. The hand crafted ales are made at a slower pace, or single speed, allowing each batch to contain fresh, local, seasonal, and organic ingredients. However, when it comes to SingleSpeed, you get both quality and quantity. The fermentation tanks provide six beers on-tap, including Imperial Red/Double IPA, SnowShoe 2013, Belgian Witbier, Black IPA, American Brown Ale, and Oatmeal Stout. Furthermore, guest beers such as Harvest Dance Wheat Wine, Imperil Stout, Black Porter, and many others are available as well. SingleSpeed tap handles were officially pulled for the first time on Thursday, December 13, 2012 at 5:00 p.m. It was a busy weekend for the pub and West Coast Amber appeared to be a crowd favorite. Today SingleSpeed operates six days of the week and continues to attract anyone interested in good company and hand-crafted, unique beers.

McKone, 11

IV.

Need Statement
With the addition of SingleSpeed Brewing Co., the Waterloo-Cedar Falls metro area now consists of three operating breweries. Iowa has seen a rise in microbreweries in recent years. A little over two dozen are currently operating in the state and another seven or eight will be in business by the end of the year. SingleSpeed joined Guerrilla Brewing Co. and Becks on University Avenue in the Cedar Valley alone. This increase in breweries and microbrew pubs creates for stiff competition in such a small, rural area. Social media is the only form of publicity for SingleSpeed, thus making it exceedingly difficult to get the word out about the unique beers it offers. Gurrilla Brewing and Becks have seniority as well as solid reputations to rely on; yet, SingleSpeed has yet to make a name for itself. Without customer and community awareness, SingleSpeed sales will dwindle. This is why a marketing and advertising plan is a need for the company. If SingleSpeed were awarded a marketing budget it would be able to promote the company as a viale resource for Cedar Valley tourism and Cedar Falls Main Street entertainment, provide compelling marketing materials to the community create brand and logo awareness and essentially, make SingleSpeed Brewing Co. a household name.

V.

Project Description
During the summer months of May through August 2013, we would like to increase tap sales by 25%. This would involve keeping the tanks working all day, every day, hiring another staff member and training them to brew and getting more customers through the doors. We also plan to enhance our relationships with donors and supporters in the community by sponsoring Main Street Community events and working with other local organizations. Lastly, in the hopes of spreading the word about the newest microbrew pub in the area, we will advertise the SingleSpeed logo, mission and small batch ideals via a variety of mediums (i.e. TV, radio, newspaper, flyers, etc.)

VI.

Goals, Objectives and Methods

Goal 1: To increase overall sales at SingleSpeed Brewing by 25% by September 1, 2013. Objective: To keep the fermentation tanks running continuously by hiring extra help by May 15. Method: To hire one additional part-time staff member who has experience in the beer industry and brewing tanks. Method: To post ads in the classifieds, on the website and on the UNI job board for the open position. Method: To hold interview the first two weeks of May. Method: To select a candidate by May 15. Objective: To train the new staff member on brewing techniques and recipes. Method: To educate him/her on the importance of organic and the processes of fermentation.

McKone, 12 Method: To assign duties to new employee on brewing the beer as well as inspecting the tanks weekly. Objective: To increase customer interest and get them to come in to SingleSpeed brewery by offering surveys to the customers during the months of May through September and count the amount of tap beer sold. Method: To continue to offer a light, fun atmosphere for the college-aged and middle aged crowd and ask questions regarding the atmosphere on the survey as well as any possible suggestions that customers have to improve it. Method: To offer a variety of beers, changing weekly and by season/holiday for the adventuresome beer drinker, including what has already previous been brewed as well as new ales, allowing the customer to comment verbally or via writing as to whether or not they like the new beers or prefer the traditional options. Goal 2: To enhance relationships with donors and supporters by September 1, 2013. Objective: To promote the organization as a viable resource for Cedar Valley tourism by making sure there is information available in all surrounding tourism centers. Method: To create and distribute fliers and brochures around the community and in the Cedar Falls and Waterloo Tourism Offices with information such as hours of operation, cost, location, etc. Objective: To assure the public that outside support will be effectively and efficiently used by rewarding donors with VIP sales and specials each month. Method: To maintain contact with donors at least twice a month via email or phone. Method: To email printable coupons to donors for special SingleSpeed savings. Objective: To work with the Main Street Community to sponsor local events. Method: To contact Jan Andersen, Events and Promotions Coordinator, at (319) 2770213 to set up any possible opportunities she may offer on a bi-monthly basis. Goal 3: To spread the word about SingleSpeed Brewing Co. through advertising and marketing techniques in addition to a social media presence by September 1, 2013. Objective: To hire part-time marketing and public relations intern by May 15. Method: To hire one additional part-time intern who has experience in public relations and marketing. Method: To post ads in the classifieds, on the website and on the UNI job board for the open position. Method: To hold interview the first two weeks of May. Method: To select a candidate by May 15. Method: To train the new employee on the marketing plan and delegate specific tasks. Objective: To create a Pinterest and Twitter account for SingleSpeed by June 1. Method: To assign additional duties to the intern, including updating social media pages daily. Objective: To create brand awareness by using the logo, mission statement and SingleSpeeds small batch beer ideals in the local media outlets by September 1. Method: To train intern how to create PSAs, newspaper and social media ads and collateral material. Method: To record and film a television and radio PSA. Method: To design a newspaper ad. Method: To create, and print brochures, posters and flyers.

McKone, 13 Method: To distribute collateral materials throughout the community and surrounding areas, including college campuses, grocery stores, restaurants, community centers, etc.

VII.

Budget
The costs of our marketing and advertising plans will be funded through our already exceeding revenue projections and the $5,000 we hope to gain from the Love Our Local Business Grant. The money will go towards collateral materials, printing and paying the additional employee. The total cost for the marketing plan from May through the end of August will be $4,075.

SingleSpeed Marketing and Advertising Budget

Item Social Media Ads (Twitter, Pinterest, etc.) 15 hour/week brewing employee (17 weeks) 15hour/week marketing/PR intern (17 weeks) Print color flyers Print color brochures Print color posters Purchase newspaper ad Release Radio/TV PSA Cost per unit Free $10/hour unpaid $375 $400 $150 $50 $500 Quantity n/a 255 hours 255 hours 1 bundle= 1000 flyers 1 bundle= 1000 brochures 1 bundle= 10 posters 12 newspapers n/a Total: Total $0 $2,550 $0 $375 $400 $150 $600 $0 $4,575

VIII.

Feasibility
With the additional workers that will be hired and the grant money, the likelihood of success for the new marketing and advertising plan at SingleSpeed Brewing Co. is very high. Because there is such little publicity strategies taking place currently, the intern position may be a bit of a learning experience. SingleSpeed must be willing to adapt to change if certain marketing mediums do not gain as much interest as others. That being said, all of the forms of marketing proposed in our plan are commonly used and will attract people of all ages. It is a basic plan that should not be overly demanding. These small steps will make a world of difference when it comes to getting the word out about the brewery.

McKone, 14

IX.

Evaluation
In order to evaluate the success of the implementation of marketing and advertising techniques, we will administer a voluntary survey at the brewery for customers to fill out. They can rate not only the beers and the brewery itself, but lend information as to how they heard of SingleSpeed and what methods were most effective. To measure sales we will compare total revenue collected at the end of April to total revenue collected at the end of August. Finally, to evaluate the relationships with donors, sponsors and local organizations, we will monitor all email or phone contact that takes place between the marketing intern and the client.

X.

Sustainability
SingleSpeed Brewing will evaluate the success of the marketing program and continue to implement similar programs and materials throughout the years. We plan to fund the continued publicity through our increased sales revenue and donations from the community. As technology changes, we plan to adapt to the demands of the marketing world by still providing print materials, but adding the new forms of advertisement as well. If there is unrelenting success, the part-time employees may be asked to work full-time hours, or additional staff may be hired.

XI.

Summary and Call to Action

SingleSpeed Brewing Co. has taken strides to make a name for itself as the newest microbrew pub in the Cedar Valley. With its unique, slow batch beers and Main Street, Cedar Falls location, it is a beer drinkers ideal destination. However, with the competition of two other breweries in the Cedar Valley alone and with social media as its sole marketing strategy, SingleSpeed needs to take it to the next level. By implementing the new marketing and advertising plan between the months of May-August we hope to 1) increase sales revenue by 25%, 2) strengthen relationships with sponsors and donors and 3) create brand awareness through the use of the logo, mission statement and small batch beer ideals. This new plan will provide SingleSpeed with the foundation they need to build their reputation and interest customers from the surrounding communities to stop in and try one of their signature ales. The plan will make Dave Morgans dream of owning a successful brewery easy, and at a cost of only $4,075. Word-of-mouth and the World Wide Web have opened the Cedar Valleys eyes to this new business, but we want to open their mouths and fill them with cold, handcrafted beer. With the help of the Love Our Local Business Grant, we will do just that.

McKone, 15 SingleSpeed Brewing Co. 128 Main Street Cedar Falls, Iowa 50613 The Health Conscious Beer Drinker 30 Second Live Radio Spot Weve all heard it, America is getting fat. Increased proportions and decreased exercise has set our society into a health craze. That means no fats, no sweets and definitely no beer. Or does it? How would you like to maintain your consumption of beer without having to stress about nutrition? Fortunately, now you can at SingleSpeed Brewing. With its all natural organic ingredients there is no fear of tipping the scale. Go from an ordinary beer drinker to a health conscious one. Stop in to SingleSpeed Brewing Co. on Main Street, Cedar Falls today! ###

SingleSpeed Brewing Co. 128 Main Street Cedar Falls, Iowa 50613 The Health Conscious Beer Drinker 60 Second Radio Spot- As Recorded Woman: (sound of exasperated sigh) Ughhh! Man: Hi hunny, how was the gym? Woman: Oh just fine, but what do I have to do to stay fit these days? I dont mind my daily jogs, but I just want to be able to eat whatever I want! Man: I know what you mean! I work all day and just want to come home and relax to a nice cold beer, but with so many calories, it isnt even enjoyable. Woman: (in a mocking voice) No fats, no sweet, NO BEER! (really complaining now) It just isnt fair. Why cant the foods and drinks we like be healthier?! VO: If you have ever felt as though your health comes at the expense of good taste, look no further than SingleSpeed Brewing. The microbrewery offers beers containing fresh, local, seasonal and organic ingredients, which provide health benefits such as vitamins and cancer fighting antioxidants. With these nutritious-conscious elements you can enjoy your tasty, frothy beer without the fear of tipping the scale. Visit SingleSpeed Brewing in downtown Cedar Falls today to go from an ordinary beer drinker, to a health conscious one! ###

McKone, 16 SingleSpeed Brewing Co. 128 Main Street Cedar Falls, Iowa 50613 60 Second Television Script Production: Ode to Joy Producer: SingleSpeed Brewing Co. VIDEO Date: 4/11/2013 Page: 1 of 2 AUDIO Note: music is instrumental only, but I put the words in the script to better understand when each image should appear, acquired from http://www.youtube.com/watch?v=-QdVxzUHxMg (Music up) 0:10- Joyful Joyful we adore Thee God of glory Lord of Love (symbols crash)

AERIAL of Main Street Cedar Falls at night, timelapse of cars driving up and down the street CUT TO CU of two frothy beer mugs clashing together (cheers) PAN Main Street at night, ground level

0:16- Hearts unfold like flowers before Thee, opening to the sun above (symbols crash) 0:21- Melt the clouds of sin and sadness, drive the dark of doubt away (symbols crash) 0:27- Giver of immortal gladness, fill us with the light of day (symbols crash) 0:38- All They works with joy surround Thee, earth and heaven reflect Thy rays (symbols crash)

CUT to CU of two pint glasses clashing together (cheers) PAN exterior image of SingleSpeed

CUT to CU of two beer pitchers clashing together (cheers) Dolly-IN to the interior of SInglSpeed

CUT to CU of two growlers clashing together (cheers) PAN the interior of SingleSpeed as customers drink, sit at the bar and socialize amongst each other CUT to CU of two frothy beer mugs clashing together (cheers) ZOOM-IN to a bust shot group of men chugging mugs of beer as fast as they can CUT to CU of two pint glasses clashing together (cheers)

0:42- Stars and angels sing around Thee, center of unbroken praise (symbols crash)

-MORE-

McKone, 17 POV shot of individual tap handles being pulled down and filling mugs, a total of four pulled one at a time CUT to CU of two beer pitchers clashing together (cheers) MEDIUM SHOT of 8 couples clashing their drinks together one at a time, each on the beat CUT to CU of two growlers clashing together (cheers) DISSOLE to image of SingleSpeed Brewing logo and address 0:48- Field and forest, vale and mountain, flowery meadow, flashing sea (symbols crash) 0:53- Singing bird and flowing fountain call us to rejoice in Thee (symbols crash) NARRATOR: ODE TO THE JOY OF DRINKING! FOR HANDCRAFTED BEER YOU CANT SET DOWN AND FUN YOU CANT DENY, SPINGLESPEED BREWING HAS WHT IT TAKES TO GET YOU CHEERING AND CHEERSING! STOP IN AT 128 MAIN STREET, DOWNTOWN CEDAR FALLS TODAY!

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McKone, 18 Feature News Story-SingleSpeed Brewing Co. Dave Morgan SingleSpeed Brewing Co. 128 Main Street Cedar Falls, IA 50613 Date: April 16, 2013 FROM CIVIL WAR TO CIVILIANS DESTINATION TO: EDITOR WATERLOO-CEDAR FALLS COURIER (Cedar Falls, IA) Cannons go off in the distance, knife and sword fights take place on the battlefield and lines of musketeers stand face-to-face in combat. In the early 1860s men fought earnestly in the midst of the Civil War, while the women joined volunteer brigades and worked as nurses. With both heads of the household busy, the children were left unattended. That is, until the Soldiers Orphans Home was established in Cedar Falls, Iowa. Cedar Falls is situated on the Cedar River, making water power readily available. It soon became a milling and industrial center point to the Civil War and the founding of the Orphan house helped the town develop even further. Later the house became the first building on the campus of the Iowa State Normal School, a school devoted to the training of teachers. The Normal School thrived, developing into the Iowa State Teachers College and eventually to the University of Northern Iowa, which is its name today. As the school took off, so did the town of Cedar Falls. The community was named as the county seat and engineers began to work together to form profitable companies such as the Viking Pump, the Broom Factory, Sartori Hospital and the Cotton Theater. Between 1950 and 1980 Cedar Falls had one of the fastest growing municipal populations in the entire state of Iowa. The economy grew immensely as the metropolitan area gained John Deere and Company, Chamberlain Manufacturing and Rath Packing. Since then, the Cedar Falls community has continued to put an emphasis on its education, economic progress, culture and tourism. The metropolitan area is comprised of Waterloo, Evansdale and Hudson and is known as the Cedar Valley. In its entirety, the Cedar Valley has population of approximately 160,691, while Cedar Falls itself is 39,940. It has become a popular destination for many visitors with its welcoming residents, entertaining night life and variety of available leisure activities.

McKone, 19 The area is one of gentle rolling hills and slopes cut by the Cedar River, the flood plain and the Dry Run Creek. The soil offers productive agricultural development while most precipitation occurs in June. The typical Iowa weather creates for warm summers and cold winters. These varying temperatures provide a myriad of things to do during every month of the year. For some wintertime fun, the Cedar Valley offers many attractions. Museums such as the Dan Gable International Wrestling Institute and Museum, the Grout Museum District, and the Ice House Museum make for an educational and interactive day, while the Isle of Capri Casio and Hotel entertains guests with gaming, live performances, comfortable rooms and tasty restaurants. Many reviews give the Isle 5-stars and one customer expressed that -it was one of the nicest hotels we have ever visited. Everyone involved in the operations of the Hotel was friendly and fun from the Valet (Eduardo) to the gals at the front desk, the gals that clean up the rooms, the people in the restaurant and the bartenders in the bar. The free entertainment in the bar/lounge on Friday evening was amazing! The rooms are awesome and the food was great! We couldn't have had a better time if we tried. If the snow begins to fall a bit harder, treat yourself to a nice Spa outing at one of the Cedar Valleys luxurious services or make a day of shopping in the malls, antique and specialty stores, quaint downtown shops or in the nearby Amish communities. Although the weather may not be ideal, the cold will not come at the expense of you experience in Cedar Falls, as they pride themselves on the arts and cultural opportunities they have to offer. Works of visual and performance arts are of the utmost importance in the Cedar Valley and centers such as the Gallagher Bluedorn, Kamerick Art Building, Phelps Youth Pavilion and the Hearst Center for the Arts value artistic expression through outstanding artworks and fascinating exhibits, Broadway performances, cherished workshops and classes for all ages interested in the creative arts. These institutes provide a vibrant gathering for art lovers in the community and help residents and visitors open their eyes to the world of the humanities. When the weather gets a bit warmer, residents emerge from the indoors and take to outdoor activities like golf. With some of the best driving ranges, USGA top ratings and multiple 18-hole courses, Cedar Falls courses will have every golf lover in heaven. For those searching for a bit more adventure, they can turn to the Cedar River and two lakes for boating, swimming and water sports, prairie plantings and wildlife for walking and a total of 20 parks for a low-key picnic.

McKone, 20 Additionally, the Cedar Falls/Waterloo area has made a name for itself as a destination for trails. It offers over 110 miles of hard surfaced, multi-use, soft and water trails. They are offered 24/7/365 for simple walking and running or for bikers, hikers and skaters. The variety of routes also gives you the choice of a long, loopy trip or an easy stroll through the woods of George Wyth State Park. Some of the choices include the UNI loop, Cedar Valley Paddlers Trail, the Cedar River Loop, the Big Woods Loop and many more. Visitors never leave disappointed: I love George Wyth, and I use it quite a lot. I occasionally camp, I walk on the trails most days, and my grandson and I play at the playgrounds and explore the hiking trails as often as we can. It is convenient to go to everyday to walk, because I live in Waterloo, and I can walk in the woods and feel like I am far from civilization. Furthermore, the Prairie Pathways signage system, emergency locator signage system and the Cedar Trails Patrol offer safety features for trail-goers. The systems has 78+ signs that provide a way of finding and interpreting significant points along the trails as well as emergency contact services at specific locations in the event of a crisis. After a long day out on the water or strolling the trails, there is not much better than a nice, relaxing sitdown meal and refreshing beverage. Fortunately, Cedar Falls has all the amenities when it comes to a luxury dinner or an exciting night on the town. If you are searching for a nice wine and dine location, you have come to the right place. From quality pizza places and fine Italian cuisines, to steak, burger and tenderloin eateries, Cedar Falls has it all. Some of the notable restaurants include chains like Applebees, Old Chicago, Buffalo Wild Wings and Famous Daves, and also some locally owned gems such as Bourbon Street, Montage and Mulligans. For the drinkers looking for a place to sip on a cocktail or fill their mugs with handcrafted ales, Main Street and the College Hill area will satisfy your needs. Jokers Comedy Night Club and Voodoo Lounge take night life to a new level with entertaining shows and flashing lights, while Peppers, Pump Haus, Toads and Zsavooz let you take in the cheerful bar atmosphere with daily food and beverage specials. For the more adventuresome alcohol consumers, try out Fox Ridge or Blue Stem Winery and Becks on University or Guerrila Brewing Co. for specialty wines and beers. Another popular destination that just recently came to Cedar Falls is SingleSpeed Brewing Co. Located in the heart of downtown Cedar Falls, the brewery offers small batch beers of maximum freshness. Although the doors were opened only a short time ago, SingleSpeed has been making a name for itself as one of the premier microbrew pubs in the Cedar Valley. Dave Morgan, principal owner of Mulligans Brick Oven and Grill, purchased a building which previously housed Kitchen Essentials and Gifts and decided to turn it into what is now SingleSpeed. Dave took advantage of the opportunity in the hopes of attracting the venturesome beer drinker. Locals agreed that it would do just that.

McKone, 21 The idea of operating another brewery was a draw, as it is only the third business in the Waterloo-Cedar Falls metro area. SingleSpeed joined Guerrilla Brewing Co. and Becks on University Avenue. Iowa has seen a rise in microbreweries in recent years. A little over two dozen are currently operating in the state and another seven or eight will be in business by the end of the year. The addition of SingleSpeed to the Cedar Valley makes it a beer drinkers ideal destination. Construction on the building began approximately six months ago and much has been done to turn the building into the beer haven it is today. Beams were added for support, the bar was built, windows installed, fermentation tanks, kegs, and coolers were put in place, and accessories like the chalkboard, lanterns, and neon signs were hung. Today SingleSpeed Brewing Co. is operating six days a week and has customers raving. One states, Great company, excellent beer. Bar keeps were great at describing and selling the beer on hand, and another touts, Ok I'm bias. I love craft beer. But its safe to say that SingleSpeed should and will be around for a long time. It is just one of the many attractions that Cedar Falls has to offer. Having been born out of industrial and economic growth, this beautiful and prosperous city has transformed throughout the years. With its welcoming residents, prestigious and historic university, numerous leisure activities and fast-paced nightlife, the community takes pride in its boastful attractions. Cedar Falls, Iowa has gone from Civil War to civilians destination and continues to thrive today. ###

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