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April 24, 2014 Seattle, Wa.

Issue No. 1

Morning Cup
Your Daily Pick-Me-Up of SCAA Event News

The

#SCAA2014 Is About YOU Welcome to YOUR Event,

CAAs Annual Exposition and Symposium, The Event, is calling Seattle home this week (as well as next year, April 9th 12th, 2015). This year promises to be spectacular, with a packed show oor, hundreds of hours of educational sessions, and the sixth presentation of the SCAA Symposium.

the Worlds Largest Coffee Gathering

supporting a strong future for specialty coee. Today through Sunday, coee professionals at SCAAs 26th Annual Exposition and Symposium are learning about the latest trends and products in the coee marketplace, and engaging with fellow professionals for the ultimate purpose of delivering a better experience for coee consumers. The range of conference attendees includes farmers, roasters, equipment manufacturers, cafe owners, allied product and service providers, baristas and other coee experts and professionals at the top of their game, with much to oer each other and the coee world.

SCAA Host Sponsor

This year marks the third time the exposition has been held in the Emerald City (it was previously held here in 1992 and 2005) and the second time Starbucks has served as the Ocial Host, previously holding the distinction in 2005. Craig Russell, senior vice president of global coee for Starbucks, welcomes the SCAA membership to Seattle, whose unique coee culture continues to play a key role in

SCAA Portrait Country Sponsor

This week, SCAA recognizes Peru as the 2014 Ocial Portrait Country Sponsor. The partnership with the Portrait Country is an extension of SCAAs commitment to origin and plays a pivotal role in the overall theme of the show. The Portrait Country not only introduces attendees to the coees of its homeland, it also adds a signicant cultural component to the show in the form of entertainment, presentations and local gatherings. Peru is very excited to have been chosen as Portrait Country, shares Anner Roman Neira, president, Junta Nacional del Caf. We want to show the best of our country and how important specialty coee is for the economy of thousands of small producers. Overall, this weeks Event gathers an estimated 10,000 guests from more than 75 countries, making it the worlds largest gathering of coee professionals and enthusiasts.
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Continuation of cover story

Need help with the SCAA Event app? Look for the App Squad volunteers in blue shirts at the South Lobby Registration.

For me, one of the great joys of this annual Event is the sense of a gathering of the coee world for a family reunion of sorts, says Ric Rhinehart, the executive director of SCAA. Of course, no family reunion would be complete without lots of social activities and a chance for generations to touch base with each other. Cindy Cohn, senior director of events for SCAA, says, Were proud of the signicance our annual show holds in the realm of specialty coee, and in The Events growth over the past 26 years. I think those that have attended would agree that The Event remains the industry standard for networking and a mustsee, must-experience extravaganza for everything coee. Its educational, interactive, innovative and inspirational, and often the highlight of a coee professionals year.

Activities, Innovations & Education

The U.S. Coee Championships Arena is among the hotspots for Event activities this week, and it features a fantastic range of competitions and coee exploration. Look in on the U.S. Barista Championship, or wander over to the U.S. Cup Tasters Championship. See the U.S. Brewers Cup, or watch the particular magic of the very rst U.S. Latte Art Championship. You might also want to stop by the Brew Bar to sample the top Roasters Choice Competition coees (the Roasters Choice winners will be announced on Sunday). Follow the competitions, one post, tweet and photo at a time at USCoeeChampionships.org/ HashTagHub. At The Event this year in Seattle, attendees will have available to them workshops and lectures designed to support further learning around specialty coee, which includes opportunities to learn more about how to handle specialty products, says Paul Thornton, SCAA board president. Review the show guide as soon as possible. Seek out the workshops and lectures you believe you need to know more about, and sign up for them early. And be sure to explore all that the SCAA Exposition oor has to oer, with its hundreds of exhibitor booths representing all things specialty coee and tea, including: green and roasted specialty coee, espresso machines and grinders, roasting equipment, brewing machines, coee drinks and mixes, avorings and syrups, chocolate and cocoa products, baked goods and much more. Additional events include the Rainforest Alliance and International Women in Coee breakfasts, as well as award receptions recognizing industry excellencelike the Best New Product and SCAA Recognition Awards, among others. And join colleagues and friends for the 2nd Annual JavaJog for a Cause, which is close to reaching its fundraising goal of $30,000 for coee women in the Congo. Register onsite at the Event or online at JavaJog.org. The starting point for the run is South Lake Union Park.

Download The Event App

Get the SCAA Event App (search SCAA2014 in Apple App or Google Play stores) to navigate all these happenings and more! Its a complete guide to The Event in the palm of your hand enabling you to nd out where you need to be right now, in one click. You can even mark your favorite activities and save to My Schedule. The Event app also lets guests search Exhibitor Proles and quickly nd their must-sees on the show oor with an Interactive Map. Some of the other app highlights include: in-app messaging to connect with fellow attendees at the show; complete descriptions of educational sessions and speaker bios; lecture session handouts available exclusively on the app; a listing of local SCAA member cafes and more! Need help with the SCAA Event app? Look for the App Squad volunteers in blue shirts at the South Lobby Registration. These technology heroes can show you how to use all the features and get the most out of the app. Youll nd them on duty at the App Squad Booth during registration hours and roaming events during the show. Whether youre a rst timer or a 25-time attendee, or any of the numerous other people and companies who make this Event happen, SCAA thanks you for being here and helping us celebrate this great specialty coee industry. SCAA is the worlds coee authority and largest coee trade association. Visit SCAA.org.

This weeks Event gathers an estimated 10,000 guests from more than 75 countries, making it the worlds largest gathering of coee professionals and enthusiasts.

2 The MC | Thursday, April 24, 2014

Tonight, Expect the Unexpected: Marcus Boni Takes the

Stage as Host of SCAAs 2014 Opening Ceremonies & Welcome Reception

veryone is invited to kicko SCAAs rst-ever two-year event with a multimedia celebration of the international specialty coee community.

Hosted by coee veteran Marcus Boni of Kaldis Coee, the Opening Ceremonies take place tonight, Thursday, April 24th at 6 p.m. in the Ballroom. Help SCAA congratulate the winner of the 2014 Sustainability Award, meet the Ocial Portrait Country Peru, and get to know Seattle with the help of SCAA Host Sponsor, Starbucks. The ceremony promises to be both entertaining and memorable, as SCAA welcomes you the Emerald City. Be sure to attend the Welcome Reception, too. Its the biggest social gathering of The Event. Join a couple thousand of your fellow attendees for music, hors doeuvres, refreshments (cash bar) and the Thursday Night Latte Art

Throwdown! Its a great opportunity to catch up with old friends and network with other attendees. The Welcome Reception takes place immediately after the Opening Ceremonies, from 7 to 10 p.m. The Thursday Night Latte Art Throwdown at the Reception is a head-to-head, bracket-style competitionthe best pour moves on to the next level. Grab a beverage and throw down your best latte. This is a very fun event that you wont want to miss. Latte Art Throwdown details: $5 buy-in with proceeds to Coee Kids, $500 Prize, and myriads of prizes from sponsors.

Marcus Boni

WCR, Peruvian Ministry of Agriculture to Sign MoU Tomorrow

orld Coee Research (WCR) and the Peruvian Ministry of Agriculture are signing a Memorandum of Understanding (MoU) on Friday, April 25, at 11:15 a.m. at SCAAs Event. The MoU will recognize the institutions intentions to work together on improving producer livelihoods through targeted agricultural research.

The goal is to increase the volume of quality coee in Peru. The rst project will be a Multilocation Variety Trial, where WCR will import 30 of the worlds best-performing Arabica varieties, possessing high quality attributes and rust resistance, into Peru. These varieties will be transplanted as part of an experiment in three or four dierent locations within Peru. According to Timothy Schilling, executive director of World Coee Research, the hope is to nd a few varieties that outperform whats currently being grown in Peru, and then work with the Peruvian Ministry to propagate them and get them in the hands of the producers. WCR is the non-prot, collaborative research and development program of the global coee industry, and is managed by the Norman Borlaug Institute for International Agriculture at Texas A&M. The Ministry of Agriculture is an institution of the Peruvian Government in charge of the agricultural sector.
Thursday, April 24, 2014 | The MC 3

U.S. Coffee Championships Arena Hosts Key Competitions

Join the Efforts of the Coffeelands Food Security Coalition

I
New this year: SCAA launches its US Latte Art Championship, which brings together artistic baristas from across the country to create competition-quality lattes for two visual judges, one head judge and one technical judge. For more information on the U.S. Coee Championships, visit the new website at USCoeeChampionships.org, and be sure to visit the USCC Arena this week in Seattle, to support the competitors. You can also sample the top Roasters Choice Competition coees at the Brew Bar and samples drinks at the BGA Caf.

ive key competitions, one major barista reunion, and one coee exhibition are taking place this week in the U.S. Coee Championships Arena, now through Sunday at The Event.

n 2012, a small working group of coee industry leaders (Counter Culture Coee, Farmer Brothers, Keurig Green Mountain, Starbucks and Sustainable Harvest Coee Importers) engaged collectively to invest in a pilot project in Jinotega, Nicaragua. Their goal: Build year-round nancial security for coee farmers and address challenges brought by seasonal hunger. Later joined by S&D Coee and Tea and SCAA, the Coeelands Food Security Coalition (CFSC) is entering its third year.

The USCC Arena includes the U.S. Barista Championships, U.S. Brewers Cup, U.S. Cup Tasters Championships, U.S. Latte Art Championships and Roasters Choice. Plus, experience the World Coee Events All-Stars and the Alliance of Coee Excellence: Exhibition of Coees. SCAAs United States Coee Championships, through its focus on excellence, encourages and recognizes professional achievement in the art and skill of espresso beverage preparation and service.

CFSC is asking others to join them in a concerted eort to create household resilience for millions who grow our coee.

Visit the U.S. Coee Championships Arena, now through Sunday at The Event.

Acknowledging that complex challenges in the coee value chain related to smallholder farmer livelihoods are on the rise, the CFSC recognizes that a bigger eort to aect change is now needed. Building on their proven model of collective impact and refocusing eorts to advance economic development in areas of critical importance to the future of coee, the CFSC is moving into a new phase of growth. The coalition is now re-energized under the direction of Joanne Sonenshine, founder and CEO of Connective Impact, to create a lasting structure and a program built to shift the development trajectory among coee communities. CFSC is asking others to join them in a concerted eort to create household resilience for millions who grow our coee. Want to learn more about Coeelands Food Security or connect with them here at The Event? Contact Joanne Sonenshine at jsonenshine@connectiveimpact.com or connect with her via the attendee feature in the SCAA Event App.

Exhibitor, Sponsor & Industry News

Cleveland Organics Is an Old Pecan Farm Trying Something New

The Cleveland Organics family has spent the last few years converting its 60-year-old pecan farm into a USDA Certied Organic farm. Their pecans are now grown without pesticides and with allorganic methods. The company has its own Certied Organic shelling plant, where they shell and package their pecans, and a food preparation facility, where they prepare their confections and coee products. Beth Cleveland, owner, incorporated her love of roasting coee with the companys pecans, and has made several award winning confections. Coee Toee was the 2011 Flavor of Georgia Confections Category winner and, in 2012, Cleveland Organics Caeine Crunchan upscale chocolate-covered espresso bean won the SCAA Best New Food and Peoples Choice Awards. Cleveland Organics unique coee mug box makes Caeine Crunch a perfect pickup item for the retail counter of cafs and coeehouses. Email Beth Cleveland at Beth@clevelandorganics.com, or give the company a call at 478-825-3440 to nd out how to add the companys products to your stores.

4 The MC | Thursday, April 24, 2014

SCAA Reduces Its Event Footprint

he Specialty Coee Association of America is committed to reducing its environmental impact via both internal operations and external activities, including reducing the overall footprint of The Event.
The SCAA Sustainable Events Strategy was designed by the SCAA Sustainability Council, to be in conformity with International Sustainable Event Management Standard (ISO 20121) and the APEX/ASTM Sustainable Meeting Standards. Here are some of the ways you can contribute towards making a positive dierence at The Event: Hit the Pavement: Seattle is a very walkable city, and most hotels in the SCAA room block are within one mile of the Convention Center. Choose to walk back to your room to enjoy the citys hotspots. Be Selective About Transportation: If walking or biking to your destination isnt an option, be smart about your transportation choices. Board the Seattle metro hybrid diesel-electric buses

(winner of the Clean Air Excellence Award) or share a cab with a friend from Green Cab Seattles all-hybrid taxi eet. Think Before You Throw: Recycling and composting bins are in almost every corner of the convention center, so youll never have to go far to make a responsible choice about waste disposal. Oset Your Travel at the Registration Booth: SCAA oers every attendee the option to support the greening initiatives implemented during the event through an additional $5 donated during the registration process. Go Green in Your Hotel Room: Be sure to take advantage of towel and sheet reuse initiatives that may be oered by your hotel. And be sure to turn o all lights and electronics when you leave your room each day. Cut Down on Paper Use with the SCAA App: The SCAA app is free to all attendees and oers the ability to easily navigate the entire Event with the ease of your smart phone or tablet. Search SCAA2014 in Apple App or Google Play stores. Also of Note: The Morning Cup was printed with soy ink on

20 percent post-consumer recycled content from a local paper company. The Morning Cups paper company also has its own managed forest that adheres to the American Tree Farm Systems standards of sustainability and forest management. And, our local Seattle printer has implemented numerous green initiatives at its facility. Exhibitors, are you leading the way by incorporating or promoting sustainable choices at your booth? Take the go green pledge now and proudly display your badge. SCAAEvent.org/ GoGreen.

Exhibitor, Sponsor & Industry News

Do you want to get in tune with the state of coee in Italy? Then dont miss Host 2015, the International Hospitality Exhibition (visit booth No. 18086 while at SCAA in Seattle, to learn more about the event).

Continue Your Meet the Hawaiians, Savor Their Coffee Meet Hawaiian coee growers, a native Hawaiian chief roaster, and listen to the sweet Exploration of sounds of Hawaiian music by famed musician Wailau, all representing Ka`u Coee Mill the Best Coffee from the Big Island of Hawai`is remote Ka`u District. Kalikoweo Keolanui, who will share her mana`o (knowledge) on roasting Ka`u in the World at Meet Coee grown on the slopes of Mauna Loa Volcano. Host 2015 Talk story with Bull and Jamie Kailiawa, who have ranked among the top in Coee of the

Host 2015 takes place in the year of Expo Milano 2015 (a worlds fair thats being held in Italy from May 1 to Oct. 31). And during that timeframe, a great deal of attention will focus on coee. Of course, Host 2015 will be on the leading edge of showcasing the coee industry, as it takes place just before the close of Expo Milano 2015. As an international benchmark for the coee world, Host 2015 will be staged at Fieramilano in Rho, Italy from Friday, Oct. 23 to Tuesday, Oct. 27, 2015. Host 2015 is planning to make the most of its synergies with Expo Milano 2015, where the main theme is food and Feeding the Planet, Energy for Life, and where coee will be one of the nine cluster themes (clusters will be organized around specic food chains or specic themes of interests). Another important feature of Host 2015 is its partnership with the Specialty Coee Association of Europe (SCAE). SCAEs presence at Host 2013 saw the participation of hundreds of baristas from all over the world, including longstanding coee-drinking countries like Italy, Austria, the UK, Switzerland, Germany, France, Belgium and Spain, but also other interesting markets like South Korea, China, Ireland, Qatar, Turkey, Greece, Malaysia and Russia. Host 2013 also featured the World Barista Championship (WBC) AllStars Event (including Pete Licata, Michael Phillips, Gwilym Davies and James Homan), organized by World Coee Events. The WBC AllStars involved demonstrations, performances, challenges and interviews. Another important feature at Host 2013 was Lo Bevo Ca di Qualit (I Drink Top-Quality Coee), conducted by coee expert Andrej Godina and reigning Italian coee-making champion at the time, nalist in the World Baristas Championship, Francesco Sanapo. Knowing how to recognize top-quality coee and how to combine it with food were just two of the insightful topics covered in the sessions at Host 2013, and Host 2015 plans to present an even more exciting line-up of speakers and sessions. At Host 2015, the worlds best players in the coee sector will converge, companies like Kimbo, Moka Sirs, Caf Novell, Ca Vergnano, Covim, Gruppo Cimbali, Nuova Simonelli, Rancilio Group, Sanremo and Wegaall of which will interpret the key industry trends and topics. Hosts expertise in coee will be further highlighted by complimentary and business-enhancing macro areas at the exhibition, including tea, coee bars and equipment/machines, and gelato and pastries, to create new business opportunities. For more information on attending, exhibiting or sponsoring, see Host.Fieramilano.it (@host2013 #host2015). To learn more while at SCAA in Seattle, visit booth No. 18086.

Year competitions, for their handpicked Ka`u Coee beans grown in upland Moa`ula of Ka`u. Meet Kea Keolanui from award-winning Rainbow Falls Hilo Coee Farm. She will invite you to come to Hawai`i to visit coee lands. Listen to Wailau, who tours with Hawaiian music in Japan, the mainland and throughout Hawai`i. Witness hula by Jamie Kailiawa. Learn about many community projects of Ka`u Coee Mill, Edmund C. Olson and his Visit Ka`u Coee Mill booth No. 6041 Edmund C. Olson Trust. They include a hydroelectric plant to re up the coee mill and adjacent macadamia operations and to provide additional water for native gardens, with a companion eort to bring back a centurys old water system for improved irrigation for diversied farming. Taste the brew and see Ka`u Coee Mills new products, including Ka`u Coee Singles for Keurig coee brewers, plus a full line of specialty roasts. Meet founder Edmund C. Olson and farmer Sammy Stanbro and managers John Cross and Louis Daniele. See Julia Neal and Kea Keolanui for coee origin tour arrangements to the Big Island. Visit Ka`u Coee Mill booth No. 6041 and visit KauCoeeMill.com.

ine Caffe
red Beans te Cove Espresso Chocola The Anywhere, Any time Coffee Break
An Upscale Crunchy Treat!

www.caffeinecrunch.com/(478)825-3440
Thursday, April 24, 2014 | The MC 5

Exhibitor, Sponsor & Industry News

Ghirardelli Partners with the Culinary Institute of America

Ghirardelli, a leading supplier of frapp mixes, sauces, ground chocolates, cocoa powders and chocolate products to restaurants and coee shops nationwide, is embarking on an exciting partnership with The Culinary Institute of America (CIA). The Ghirardelli Chocolate Discovery Center was dedicated at the CIA in Napa Valley in early March with an unveiling and The Culinary Institute of America ribbon-cutting and Ghirardelli Chocolate ceremony using giant chocolate scissors. In the Center, CIA students, the future chefs of America, learn the science of chocolate and explore how quality chocolate can be used in baking, pastry, culinary, and beverage settings using Ghirardellis foodservice products. The partnership will span over a decade and will elevate Ghirardellis brand awareness among chefs and baristas across the country. Ghirardelli will be working directly with the CIA to develop recipes and applications for beverages and desserts. With a broad range of beverage products, Ghirardelli just launched frapps and now oers ve frapp avors: Classic White and Double Chocolate from which countless frapps and smoothies could be crafted, two coee based avors, Mocha and White Mocha, and Frozen Hot Chocolate. The Mochas contain real Colombian coee, providing ingredient cost savings versus adding espresso or coee to base frapp mixes. For more information on Ghirardellis products, recipes and latte art videos, check out Ghirardelli.com/foodservice. Be sure to stop by the Ghirardelli booth, No. 15115, to try tasty beverage creations and to win fun prizes.

Rekerdres & Sons Is the Coffee Industrys One-Stop Insurance Shop

By Aaron Tucker Beyond physical loss, the risks faced by coee merchants are endless. For example, how would your policy respond if your coee was placed in a container which had previously shipped bleach or sulfurand was subsequently rejected by the roaster due to the contamination and stench left by the previous goods? The only thing worse than the smell is the ensuing battle between your coee insurer, rejection insurer and general liability insurer. Wouldnt having something in common between insurers be benecial? Retaining the same insurer for all of your policies gives you peace of mind and would avoid the conict of which underwriter is ultimately responsible. Since 1953 Rekerdres & Sons has been serving the insurance needs of coee merchants. Over time, we have become experts in the trade routes of this continuously expanding business. Rekerdess knowledge allows us to coordinate the risks so we can combine the physical with political or credit risk; the liability with the marine. Our specialized markets enable us to oer coee merchants, traders and roasters a special package of policies tailored to t their needs. This could include one or all of the following policies: Commercial General Liability, Marine Cargo, Product Recall, Kidnap & Ransom, Business Travel Accident, and/or Property. The packaging of these risks helps to avoid scenarios where underwriters try to pass the buck, causing the rejection or denial of a claim. With the help of one of the largest marine insurers, Rekerdres & Sons is the solution for your coee related insurance needs. Aaron Tucker is a senior account executive at Rekerdres & Sons Insurance Agency. To learn more about Rekerdres & Sons in Dallas, Texas, for coee shippers, call 214 520 2345 or visit Reksons.com.

Visit Indonesias Remarkable Coffee at SCAA

What distinguishes Indonesias coee? Its Indonesias rich characteristics of aroma, taste and avor.
As the worlds fourth leading coee producer, Indonesia continues to grow in the specialty coee industry, and strengthen its important role in the world coee market by participating once again at The SCAA Event, booth No. 12135. Well-known coees from Indonesia evoke the natural beauty and complexity of rainforests and tropical breezes, such as Mandheling Coee, Gayo Coee, Toraja Coee, Java Coee and Civet Coee. Coee was rst brought in the late 16th century to the astounding 17,508 islands of Indonesia. Coee farms are primarily located in Indonesias main islands of Sumatra, Sulawesi, Java, Papua and Bali because of the healthy soil conditions. Generally, in terms of avor, Indonesian coee has a full body, distinct, and low acidity, including: Sumatraintense avor, with cocoa and tobacco hints; Javaheavy body with a lasting nish; Sulawesigood, sweet and full-body with warm spice hints; Papuaheavy body and spicy nish; and Floresheavy body, sweet with chocolate and warm spice hints. The variety of Indonesian coee that will be showcased at SCAAs 2014 Event are Sumatra ArabicaGayo, Peaberry, Mandheling, Arabica Blue Flores, Arabica Bali Blue Moon, Papua Arabica, Sumatra Robusta, Java Robusta, Civet and many more. Buyers should take this opportunity to visit the pavilion, meet directly with producers and farmers and also taste Indonesian coee. Coee demos and samples are available during the show at the pavilion, and a cupping session will be on Sat.,April 26, 5:307:15 p.m. in room No. 619. You are invited to visit the Remarkable Indonesia Pavilion, booth No. 12135, to taste the uniqueness and rich avors of Indonesian coees. Come discover the benets that you will get by importing from Indonesia, and establish a solid relationship with Indonesian coee producers while youre here in Seattle. You do not want to miss this opportunity. For more information, please contact the Indonesian Trade Promotion Center Los Angeles at itpcla@sbcglobal.net or +1-213-387-7041.

HunterLab Introduces ColorFlex EZ Coffee

HunterLab is pleased to introduce a new color measurement spectrophotometer, the ColorFlex EZ Coee, to the coee world at this years SCAA Event.
The ColorFlex EZ Coee is designed specically for use by coee roasters, providing accurate color measurement of ground roast coee, including freeze-dried granules and instant coee powders. A compact unit, with a footprint smaller than a shoebox, the ColorFlex EZ Coee is ruggedly built and designed to handle the rigors of a harsh production environment. Built into its rmware are essential coee-specic color scales, the SCAA Number, the SCAA Roast Classication and the HCCI, or HunterLab Coee Color Index. While the SCCA Number and Roast Classication data provides industry conforming documentation, the HCCI has been developed by HunterLab, the worlds most experienced color measurement company, to accurately and tightly measure ground roast coee at the 640 nm wavelength. This has long been known to roasters as the point in the wavelength spectrum where the most change occurs to the roast coee grounds. The HCCI number, with its tighter tolerances, can be utilized to provide greater lot-to-lot and batch-to-batch consistency within a manufacturing process. Additionally, the ColorFlex EZ Coee is very simple to operate, providing a one-touch operation. Simply place your sample in the cup, place the cup on the instrument and press measure, getting the reading almost instantaneously. Be sure to stop by the HunterLab booth, No. 13144, to see the ColorFlex EZ Coee in action. Take a sample to measure and see just how easy and accurate it is!
Join the Conversation.

facebook.com/SpecialtyCoffeeAssociation twitter.com/SpecialtyCoffee #scaa2014 youtube.com/scaacoffee

Monin Announces New Dulche De Leche Sauce

Monin Gourmet Flavorings, the worlds leading provider of premium syrups and avoring products, introduces a new avor to their indulgent sauce line upDulce de Leche. Monin Dulce de Leche Sauce is the perfect creamy, dairy-rich caramel avor for crafting specialty coee beverages, and it can also be used as a decadent garnish. Why this avor? Research shows that Latin American and other global inuences are driving the hottest avor trends and inuencing preferences in the United States. Additionally, a Monin-proprietary national online survey and taste tests prove that there is a high consumer intent to order this Monin avor in chain restaurants and coeehouses. New Dulce de Leche Sauce is made with the nest ingredients and natural avors. Along with Monin Dark Chocolate, Caramel, White Chocolate and Sugar Free Dark Chocolate, Dulce de Leche Sauce is Kosher and Gluten Free. All sauces are available in a 64 oz. bottle or 12 oz. squeeze bottle. Monin oers over 200 specialty syrup, sauce, pure and smoothie products designed to add avor and prot to specialty beverages. Founded in 1912 in Bourges, France and family-owned for three generations, Monin is the premier provider of avoring products for creating specialty beverages. With manufacturing facilities in three continents and distribution to more than 100 countries, Monin is recognized as the global avor leader. For more information on any Monin product, call 800-966-5225 or visit Monin.com for hundreds or avorful recipes. Visit SCAA booth No. 12101.

6 The MC | Thursday, April 24, 2014

Ghirardelli The Culinary Institute of America

announce a decade-long partnership &

VISIT US AT BOOTH 15115 The Ghirardelli Chocolate Discovery Center was dedicated at The Culinary Institute of America (CIA) in Napa Valley with a ribbon cutting ceremony. The CIA demonstrated its creativity by crafting giant chocolate scissors for the celebration. They will develop many customized recipes with Ghirardelli products for both dessert and beverage applications.
For samples or information on using the Made with Ghirardelli logo, call 1.800.877.9338 or visit www.ghirardelli.com/foodservice