Project Plan Mutts on the Mississippi

4/18/2014

Project Title
Clinton Humane Society Mutts on the Mississippi

Project Plan
Timeline/Milestones The major milestones as outlined in the plan include completion of the project proposal, completion of the project plan, completion of the strategic marketing plan, completion of the logo redesign, completion of the uinness !ook of "orld #ecord online application, completion of the prospecti$e client list, completion of pu%lic ser$ice announcements and su%mitting the finished product to the clients& Milestones 'nclude( 1& Project Proposal 2& Project Plan )& Marketing Plan Phase 4& *ogo #edesign Phase +& Pu%licit, Phase ' -& Pu%licit, Phase '' .& /d$ertisement Phase 8& Project 0ompletion 1& Project Presentation 2ince the majorit, of the 3ork is to %e done %, a single indi$idual, there are $er, fe3 opportunities for parallel acti$ities& Comprehensive Work Breakdown Structure 1& Project Proposal Duration: 12 Days (1/20-1/ 1! 4ind Prospecti$e 0lient 1/2051/2) 6efine the Purpose and 7%jecti$es of the Project 1/2051/2) 6efine the 2cope 2tatement 1/2051/2) 6efine the !enefits of the Project 1/2051/2) 8a$e the !oard Mem%er 9$aluate the Proposal 1/2451/)1 9$aluation 's the Project Proposal clear: 's the Project Proposal free of grammatical error: 's the Project Proposal appro$ed %, the !oard Mem%er: 2& Project Plan Duration: " Days (2/ -2/#! 6efine Milestones 2/)52/+ 0reate "ork !reakdo3n 2tructure 2/+52/. 9$aluation

Project Plan Mutts on the Mississippi

4/18/2014

"as the Project Plan done on time: 6id the Project Plan contain all of the necessar, content: "as the Project Plan realistic: "ere the milestones %ased off the Project Proposal o%jecti$es: 6oes the Project Plan reflect the Project Proposal: )& Marketing Plan Phase Duration: 2# Days ;2/$- /%! #esearch to 6efine 0ampaign 2/-52/ 6efine the #esults of the #esearch 2/1)52/14 6e$elop a 2trategic Marketing Plan 2/1+/52/21 'mplement the 2trategic Marketing Plan 2/2452/24 9$aluate the 2trategic Marketing Plan )/45)/4 9$aluation 6o 3e kno3 3ho the %est target markets are: 's the information in the marketing plan clear: "hat are our goals and o%jecti$es from the marketing plan: /re 3e e<ecuting enough marketing tactics to make a difference: 4& =ingle 0reation Phase Duration: %$ Days (2/22-%/&! 0olla%orate 3ith an /shford >ni$ersit, 2tudent 252252/24 Meet 3ith 2tudent and 0lient )/105)/14 8a$e 2tudent 0reate =ingle )/145)/28 9$aluate =ingle 3ith !oard Mem%er 4/154/1 Make 0hanges to =ingle if ?eeded 4/254/. 'mplement =ingle 4/854/8 9$aluation 6oes the jingle positi$el, reflect the 0linton 8umane 2ociet,: 's the jingle professional: 's the jingle memora%le: 6oes the jingle include all necessar, and rele$ant information: +& Pu%licit, Phase ' Duration: ' Days ( /10- /1&! 4ill out uinness !ook of "orld #ecords 7nline /pplication )/105)/10 6iscuss the /pplication 3ith !oard Mem%er )/1)5)/1) Make 0hanges to /pplication if ?ecessar, )/145)/14 2u%mit the /pplication )/185)/18 9$aluation "as the application free of grammatical errors: "as the application sent it on time: 6id the !oard Mem%er appro$e of the application: 6id the application contain all rele$ant and necessar, information: -& Pu%licit, Phase '' Duration: 2 Days ( /2"-%/1$! 6iscuss @e, Points of 9$ent 3ith !oard Mem%er )/2+5)/2+ 0ompose 7ne ?e3s #elease )/2+54/1 2

Project Plan Mutts on the Mississippi

4/18/2014

8a$e !oard Mem%er 9$aluate ?e3s #elease 4/)54/) 9dit ?e3s #elease 4/454/8 Manage Pre5Test ?e3s #elease Through 95mail !lasts 4/154/1 0ompose 7ne #adio 2cript )/2+54/1 8a$e !oard Mem%er 9$aluate #adio 2cript 4/)54/) 9dit #adio 2cript 4/454/8 9$aluation "ere the pu%lic ser$ice announcements free of grammatical errors: "ere the pu%lic ser$ice announcements done on time: 6id the pu%lic ser$ice announcements contain accurate information: 6id the !oard Mem%er appro$e of the pu%lic ser$ice announcements: "ere the pu%lic ser$ice announcements memora%le: .& /d$ertisement Phase Duration: 1" Days ( /"- /1'! >pdate the 9<ecuti$e Proposal )/+5)/. 9$aluate 9<ecuti$e Proposal 3ith !oard Mem%er )/115)/11 9dit 9<ecuti$e Proposal if ?eeded )/115)/14 #esearch *ocal !usinesses/ enerate 0lient *ist )/+5)/. 8a$e !oard Mem%er 9$aluate 0lient *ist )/115)/11 2end 7ut 9<ecuti$e Proposal to 0lient *ist )/145)/11 9$aluation "as the 9<ecuti$e Proposal professional: "as the 9<ecuti$e Proposal clear: "as the 0lient *ist appropriate: "as the tasks done on time: "as the 9<ecuti$e Proposal sent out to prospecti$e clients: 8& Project 0ompletion Duration: 1 Day (%/21-%/21! 4inaliAe the Project 4/2154/21 7rganiAe the !inder 4/2154/21 /ttain 0lient /ppro$al 4/2154/21 9$aluation "as the project done on time: 6id the project include all of the milestones: 6id the client appro$e of the project: 1& Project Presentation Duration: " Days (%/2&-"/2! Present material to the class 4/285+/2 Present %inder to professor 4/285+/2 9$aluation 's the presentation professional: "as the presentation done on time: 6oes the presentation co$er all necessar, components:

Project Plan Mutts on the Mississippi

4/18/2014

Work Break Down Structure Timeline

2/-5)/4 2/-5)/4 Marketing Marketing Phase Phase

)/105)/18 )/105)/18 Pu%licit, Pu%licit, Phase ' ' Phase 2/2254/8 2/2254/8 =ingle =ingle 0reation 0reation )/2+54/1)/2+54/1Pu%licit, Pu%licit, Phase '' '' Phase

1/2051/)1 1/2051/)1 Project Project Proposal Proposal

2/)52/. 2/)52/. Project Project Plan Plan

)/+5)/11 )/+5)/11 /d$ertisement /d$ertisement Phase Phase

Communication Plan 0ommunication during this project is made relati$el, simple due to the fact that all of the indi$iduals in$ol$ed in the project are in the same communit,& 0ommunication 3ill nearl, al3a,s %e face to face& 'f this is not possi%le, the ne<t choice 3ill %e email& /s a

Project Plan Mutts on the Mississippi

4/18/2014

last resort, $oicemail is a$aila%le& The !oard Mem%er in$ol$ed 3ith the project has email and $oicemail a$aila%le at 3ork& Quality Assurance The Bualit, of the marketing materials 3ill %e assured through re$ie3 %, the !oard Mem%er of the 0linton 8umane 2ociet,& >ni$ersit, guidelines for marketing materials must %e adhered to, 3hich 3ill also ensure some degree of Bualit,& The 0linton 8umane 2ociet, 3ill ha$e to appro$e the marketing project prior to completion& These re$ie3s 3ill take place at the appropriate times at the end of each phase of the project& 'n addition to this, the project manager 3ill ensure that sound marketing and promotional principles are adhered to throughout the project& esource Plannin! 'nformation needed for this project is a$aila%le through the !oard Mem%er of the 0linton 8umane 2ociet,& 7ther information can %e found through online research and anal,Aing last ,earCs Mutts on the Mississippi e$ent data& isk Plannin! ?ot finishing the project in time 2oft3are, hard3are pro%lems Time Management 0ommunication 6ocumentation 'nsufficient anal,sis %efore design and de$elopment

(cceptance
Dour signature %elo3 indicates acceptance of this proposal and its terms& This proposal is accepted and forms an agreement %et3een @im%erl, #ogis and the 0linton 8umane 2ociet, as represented %, !oard Mem%er, #honi 8artsock& Project Manager( EEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE 6ate( EEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE 0lient /ppro$al( EEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE 6ate( EEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE