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TO PROVIDE RECOMMENDATIONS TO
I. PRIMARY DATA
QUESTIONNAIRE SURVEY
I. HYPOTHESIS :
SAMPLE SIZE : 50 SAMPLE AREA : RANCHI AREA SEGMENTS : BARIATU, MAIN ROAD, KANKE, DORANDA AGE GROUP : 18-55 YEARS SAMPLING TECHNIQUE : RANDOM
STATISTICAL
crores. The growth rate is 24%. It contributes 14 to 15% to the GDP of India. The government of India has announced the opening of FDI in multi brand retail.
YES
42
NO
16%
YES
84%
NO
SO, THE MARKETERS SHOULD KEEP DOING INNOVATIONS AND TRY TO MAKE THESE CUSTOMERS LOYAL AND ALSO TRY TO MAKE NEW CUSTOMERS.
4 1 2
DOESNT MATTER
13%
25% 12% 50%
FAR FROM HOME COSTLY UNAWARE
DOESN'T MATTER
IT WAS FOUND THAT LOCATION PLAYS A MAJOR ROLE FOR THE CUSTOMERS TO SHOP FROM THESE RETAIL OUTLETS. ALSO, SOME PEOPLE THINK ITS COSTLY AND SOME ARE NOT AWARE OF IT.
YES
NO
4
4
50%
50%
YES NO
SCOPE OF RETAIL MARKET IS GOOD IN RANCHI AS MANY NEW CUSTOMERS WILL ADD IN RECENT FUTURE.
17 2 5
TIME SAVING
PRICE STATUS SYMBOL
13
4 1
2% 9% 39% 33% 12% 6% BRAND VARIETY AMBIENCE LOCATION TIME SAVING PRICE STATUS SYMBOL
IT WAS FOUND THAT PEOPLE PREFER MORE SHOPPING FROM THESE OUTLETS AS THEY ARE HAVING A LARGE VARIETY OF BRANDS AND PRODUCTS. WHILE LEAST IMPORTANCE WERE GIVEN TO AMBIENCE AND STATUS SYMBOL.
28 8 4 2
SUVIDHA
9% 19%
IT WAS FOUND THAT MAXIMUM PEOPLE FROM OUR SAMPLE GROUP PREFER TO SHOP FROM BIG BAZAAR. WHILE, NO PREFERENCE WAS GIVEN TO SUVIDHA FROM OUR SAMPLE GROUP.
GROCERY
PERSONAL CARE
19
11
GARMENTS
DURABLES
11
1
OTHER ITEMS
3% 26% 45%
GROCERY PERSONAL CARE GARMENTS
26%
DURABLES OTHERS
IT WAS FOUND THAT PEOPLE MOSTLY PURCHASE GROCERY ITEMS(ESPECIALLY HOUSEWIFES). GARMENTS AND DURABLES ITEMS ARE ALSO MOSTLY PURCHASED.
4 14
WEEKENDS
ANYTIME
13
11
26%
31%
IT WAS FOUND THAT THOSE WHO SHOP FROM THESE OUTLETS SHOP ANYTIME ESPECIALLY DURING DISCOUNTS/OFFERS AND WEEKENDS. FRESH STOCK DOESNT ATTRACT THEM MUCH.
DEFINITELY
MOSTLY RARELY NEVER
7
18 11 6
43%
IT WAS FOUND THAT MOSTLY THE PEOPLE MAKE SOME PLANNING OR THEY PREPARE SOME LIST BEFORE GOING TO SHOP IN RETAIL OUTLETS.
RANK 1
2 3
FACTORS QUALITY
VARIETIES OF PRODUCTS PRICE
4
5 6
DISCOUNTS/OFFERS
AMBIENCE TO MAINTAIN STATUS
PREFERENCE
PREFERENCE
YES NO
30 12
IT WAS FOUND THAT DECISION OF MOST OF THE PEOPLE ARE AFFECTED BY WORD OF MOUTH PUBLICITY.. SOME ARE NOT AFFECTED BY SUGESSTIONS AND RECOMMENDATIONS.
4 9 10 7 4 8
19%
10%
9% 21%
17%
24%