Develop a Media Plan

Task 1

Qaium Sayeed STD02884

BSBADV507B Develop a Media Plan

Task 1: Define Media Requirements

Develop a Media Plan

Task 1

Table of content
1. Advertising Brief for Eywa 2. Target Audience 3. Detailed Customer Profile 4. Relevant Market Factors 5. Creative & Media Implications 6. Merchandising Requirements 7. Legal & Volunteer Constraints 8. Available Budget

Develop a Media Plan

Task 1

1. Advertising Brief for Eywa

Eywa is a Brisbane based Australian based company which makes environment friendly beauty products.

2. Target Audience
2.1 Primary target audience Female professionals Wives of professionals 2.2 Demographic characteristics Women Aged 25-34 Singles Married Professionals

3. Detailed Customer Profile

Eywa will target those women who are beauty conscious and interested in looking after their well looking. They consider taking care of their skin as major priority. Their income is approximately is $150,000. They will have different racial background. They look for natural skin products.

4. Relevant Market Factors

Develop a Media Plan

Task 1

4.1 Level of involvement- This beauty product is about those women who are beauty conscious and they have enough money to spend on this product. 4.2 Advertising message characteristicsEywa is 100% Australian owned. These products are excellent value for money. Product is 100% natural. This product is safe for all skins like oily, dry etc. 4.3 Product usage for Eywa Eywa beauty product has high product usage because most of the women these days are beauty conscious and they want to maintain their status and wellbeing.

5. Creative & Media Implications

Eywa will advertise its beauty product in following Media Channel Internet Magazine Television Methods www.eywabeauty.com.au, page on Facebook Women weekly magazine, Good health magazine, woman day magazine Morning show on channel 7 ON channel 9 fashion and beauty.

6. Merchandising Requirements

Develop a Media Plan

Task 1

Eywa will use free samples and displays demonstrations to sell the products and services using point of sale. This product will have specific audience that will have high level of income to buy our product. Our product is environment friendly and it wont harm someone feeling towards feelings.

7. Legal & Volunteer Constraints

The mandatory standard for ingredients labelling on cosmetics and toiletries came into effect on 31 October 1993 and was last amended 23 May 2008. It covers labelling for cosmetics and toiletries. Under the mandatory standard, cosmetic and toiletry products are substances or preparations intended for placement in contact with any external part of the body, including the mouth and teeth, for the purpose of:

altering the odours of the body changing the appearance of the body cleansing the body maintaining the body in good condition perfuming the body Protecting the body.

Eywa product affiliated with Australian completion and consumer commission (ACCC).It is environment friendly product. Eywa role is to promote healthy market competition and fair trade in the marketplace. Volunteer compliance that Eywa follows

Develop a Media Plan

Task 1

1-the Advertisers Code of Ethics 2-the Federal Chambers of Automotive industries (FCAI) 3-The Advertising code for Advertising and marketing Communications to children

8. Available Budget
The budget for this product promotion is $ 5 million. Media channels Internet Women weekly magazines Television and Radio Money spent $ 2 million $1 million $1.5 million

Half million we have put separate for free samples.