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Group Members: Syed Ozair Rizvi Hammad Tanveer Saboor K. Qureshi Fakhar Zaman MBA(1.5 years)
Table of Contents
History of Mark Zuckerberg .......................................................................................................................... 3 Technology Sensation .................................................................................................................................. 3 Transformation from a Hacker to a CEO and then to a Leader .................................................................. 4 Personal Traits .............................................................................................................................................. 5 Situational Leadership style ......................................................................................................................... 7 Traits of Effective Leader, as seen in Mark Zuckerberg ................................................................................ 8 Dominance ................................................................................................................................................ 8 High Energy ............................................................................................................................................... 8 Intelligence................................................................................................................................................ 9 Flexibility ................................................................................................................................................... 9 Integrity ..................................................................................................................................................... 9 Locus of Control ...................................................................................................................................... 10 Self Confidence ....................................................................................................................................... 10 Sensitivity to Others ............................................................................................................................... 10 Stability ................................................................................................................................................... 10 Leadership Grid Theory ............................................................................................................................... 11 Leadership Continuum Theory.................................................................................................................... 11 PATH-GOAL THEORY............................................................................................................................ 11 The Myers-Briggs Test................................................................................................................................. 12 Theory Y ...................................................................................................................................................... 13 Maslowes Self Actualization ...................................................................................................................... 14 MCCLELANDS NEED FOR ACHIEVEMENT ................................................................................................... 14 Five IMPORTANT LESSONS MARK ZUCKERBERG TAUGHT US ABOUT Business ......................................... 15 Lesson 1: Be passionate about what you do ......................................................................................... 15 Lesson 2: Constant evaluation ................................................................................................................ 15 Lesson 3: Be willing to experiment ......................................................................................................... 16 Lesson 4: Be aware of opportunity ......................................................................................................... 16 Lesson 5: Make something useful ........................................................................................................... 17 Conclusion .................................................................................................................................................. 17
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Technology Sensation
Born into a well-educated family in New York, Zuckerberg developed an interest in computers at an early stage. He created his own messaging program at the age of 12, dubbed "Zucknet," which his father used in his dental office. He would create games and programs under a private computer tutor, who later told reporters that it was hard to stay ahead of the technology prodigy. While still in high school, companies like AOL and Microsoft expressed interest in buying his software and hiring him, which he declined. Later enrolling at Harvard University, Zuckerberg developed a reputation as a strong programmer and software developer. He created programs like CourseMatch, which helped students choose their classes based on the selections of their peers, and Facemash, which compared pictures of two students and allowed users to vote on who was more attractive. While popular, none of these programs matched to the later success of Zuckerberg's development of Facebook. Approached by Divya Narendra, and Cameron and Tyler Winklevoss, Zuckerberg began working on a project called The Harvard Connection, a sort of dating site for the Harvard elite.
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Zuckerberg later dropped out and began working on his own site with friends Dustin Moskovitz, Chris Hughes and Eduardo Saverin. This site, which started as thefacebook.com, allowed users to create their own profiles, upload photos, and network with users at specific universities. Run out of a dorm room at Harvard until June 2004, thefacebook.com thrived, and Zuckerberg dropped out to pursue it full time. By the end of 2004, Facebook boasted 1 million users. The site began to evolve. At first, it was only available to certain schools. Thanks to investments from venture capital firms, the site eventually opened up to other schools, then to the general public. Early on, Zuckerberg was turning down offers from Yahoo! and MTV Networks. "The thing that we are trying to do at Facebook is just help people connect and communicate more efficiently," he said. Instead of taking lucrative offers (Yahoo! reportedly offered Zuckerberg $1 billion), Zuckerberg focused on expanding the site to bring as much value to users as possible. But legal troubles from his early dealings with The Harvard Connection plagued him, as depicted in the Academy Award-nominated movie "The Social Network." Zuckerberg later noted that much of the story was exaggerated for Hollywood. "I just think people have a lot of fiction," he said. "But the real story of Facebook is just that we've worked so hard for all this time. The real story is actually probably pretty boring, right? We just sat at our computers for six years and coded." Despite some of the negative depictions in the movie and the lawsuit filed by the Winklevoss twins, Zuckerberg and Facebook continued to thrive. He was named Time magazine's Person of the Year in 2010, and Forbes has ranked him at No. 36 on its 400 list, estimating his net worth at $13.3 billion as of March 2013.
result, a growing chorus of critics has called for new leadership at Facebook. Some have even called for Zuckerberg himself to resign. Zuckerberg answered his critics at the TechCrunch Disrupt conference. During a wide-ranging interview with CrunchFund's Michael Arrington, Zuckerberg addressed everything from the company's plummeting stock price to its plans for mobile. By all accounts, Zuckerberg did a spectacular job. As a result, shares of Facebook have surged by 13 percent since then. It is a clear step in the right direction. If we compare his performance to his previous interviews, we can clearly see the change in his personality. He was stumbling during the interview and when he was asked few tough questions, he started sweating on stage. The new Mark Zuckerberg on stage at Disrupt didn't look anything like the guy who squirmed at the D Conference just two years prior. No, this Zuckerberg was poised, confident, and articulate. He spoke fast, but only because he was clearly excited by Facebook's future. Zuckerberg was able to simultaneously rally the Facebook troops and Wall Street with just his words. This is something he would never have been able to do even just a year ago. He wasn't born with Steve Jobs' onstage charm -- instead, he had to work up to the comfort level he exuded on stage at Disrupt. We can witness a new chapter in Zuckerberg's maturation. He was once a hacker who had to become a CEO. Now he's a CEO who's transforming into an articulate leader, the type a public company with sky-high expectations needs.
Personal Traits
There is one important element which can help or makes a particular person to achieve success; it is the personality of the person itself. Personality basically is the kind of personal characteristics which influence the behavior as well as perception and attitudes. It is an inner psychological characteristic which cannot be copy such as emotion and taught. It can be build from the influence of heredity, or early childhood experiences. No doubt, personality of a person can be change due to the major life events and by the gradual maturing process.
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There are many personality classification methods; we had chosen the Big Five Model of Personality traits which are the most widely accepted way to classify personalities and to describe the personality which in Mark Zuckerberg. This model has been divided to five major dimensions i.e. Surgency, Agreeableness, Adjustment, Conscientiousness, and Openness to experience. Surgency personality dimension includes leadership and extraversion traits. Mark showed his strong surgency as he wants to be the person who is in charge instead of being the dominance of the others. Mark did not really accept or commit with the twin Cameron and Tyler Winklevoss idea which they try to hire Mark to build a dating, a social site which they called Harvard Connection. As a high surgency person, Mark does not like to be the dominance of others so he creates the website Facebook instead of working for the Winklevoss. The strong surgency has lead Mark to the success that he is enjoying today; if he had chosen to work for Winklevoss, he might still be a small potato and not much people would know about him. Dimension of agreeableness includes traits related to getting along with people. Besides that, if a person has high agreeableness, that person might be more sociable and spent more times with his or her friends. According to Mark Zuckerbergs friends, he is an introverted person as they said he is kind of a geek who feels little uncomfortable around other people. Furthermore, they even speculated that that introverted personality of him had helped him deal with his creation of Facebook. The adjustment personality dimension includes traits related to emotional stability. Mark shows that he does not have a good adjustment personality; he created the facemash when he feels upset about a girl. Facemash is software where it uses to compare students to what kind of farm animals which seems like unethical to others. This software had helped him in the path of success as this software lends him some idea while creating Thefacebook.com. The high degree of conscientiousness of Mark has leaded him to the way of success, he is a hardworking, and always willing to put in extra time and effort to accomplish goal to achieve success. His willingness to put in extra time to complete something, such as he uses eight hours
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to create the Facemash site. So, we can see that when he got an objective that need to be achieved, he will show his high conscientiousness to work on that aim in order to achieve success. The high openness to experience in Mark had made a big contribution to his success path, as he is a person who is willing to try and always willing to change. The Facebook which he had launched made a huge change in the connection between everyone in the world. Besides that, he keeps on developing the Facebook which was named as Thefacebook previously, in order to help people to connect, find new friends and share photos. He states in his Facebook account that his personal interest is about openness, making things that help people connect and share what is important to them, revolutions, information flow and minimalism. Besides that, from the beginning of Course Match until Facebook, the personalities of Mark willing to try and change had helped him to come out with something which can really connect people easily Facebook.
suggestion. When there was some crisis where people started to dislike Mark and said that Mark should be replaced, Reed - the recruiter of Facebook had talked to Mark. She told Zuckerberg what should he do in order to gain the favor and trust from the followers, then he did take her advice and started to get lessons on how to be an effective leader by seeing an executive coach. From the incident above, Zuckerberg shows his high degree of acceptance to his dominance or followers ideas. Besides that, Zuckerberg is one of the people-oriented types of leader. He had asked for help from Sean Parker, who is a very talented person who created Napster, but had a bad reputation of getting around with bar, alcohol, drugs and always surrounded by girls. Zuckerberg did not concern about his bad reputation but he wanted the talent of Sean Parker who is also described as a business artist. In the end, Parker did help Zuckerberg with a lot of things in order to achieve the success of Facebook with the talent which Parker has. Zuckerberg is a good leader as we can see that he lead the Facebook to a greater and successful path. Without having the good behavior and guidance in him, Facebook would not able to be success and his followers love to work with him.
High Energy
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To be a good leader, to go places, you must be willing to go further than others have and do things others wont. He worked his ass off, did things he was uncomfortable with (like travelling across continents to speak to audiences about his vision) and did what had to be done to build his company.
Intelligence
No one can doubt about the intelligence of Mark Zuckerberg. Starting from very young age, inventing his own software programs, and then getting into an IVY League university and last but not the least, invention of Facebook, this all shows the very strong trait of Intelligence in Mark Zuckerberg.
Flexibility
Mark Zuckerberg has shown flexibility in his character. He has always been open to change and has never been afraid of taking new steps and doing something new. Perhaps no Internet businessman has spit in the face of this attitude more than Mark Zuckerberg. Despite Facebook's status as a social networking giant, Zuckerberg and Co. have never shied away from changing the user interface (sometimes in the face of protests) or shaking things up in the effort to break new ground. Though not all of his changes have been successful, a surprising majority of them have stood the test of time and boosted Facebook's following.
Integrity
Mark Zuckerberg faces criticism for his unconventional leadership of Facebook as a business. Facebook was not originally created to be a company. It was built to accomplish a social mission that was, to make the world more open and connected. Zuckerberg has shown strong integrity in his leadership by remaining consistent with his mission to make the world more opened and connected. He went incredibly far to make absolutely sure that this mission would not be compromised by maintaining a majority stake of the voting shares of Facebook.
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Locus of Control
Recently, Facebook has had a lawsuit against them with the Beacon advertising system. After the court ruling, Zuckerberg made a public apology for the system and took full responsibility for the mistake. This shows that Mark Zuckerberg has an internal locus of control. Instead of blaming some other force, he took control of the situation.
Self Confidence
Even though Mark Zuckerberg seems to be quiet and humble, hes also extremely self confident. He has always had strong faith in himself and in his vision. He didnt let naysayers along the way deter him or bring him down. He is able to persevere through criticism and any obstacles or setbacks because he continues to believe in himself no matter what anyone else says about Facebook.
Sensitivity to Others
Initially, it looked like Mark isnt that much sensitive to others, as he was accused of using the idea of his class fellows and then cutting them out of the plan. But, since in 2012 he was named as the Best CEO and from the feedback that was given by his employers, it became apparent that he has changed himself and had become sensitive to others and their feelings.
Stability
Mark shows that he does not have a good adjustment personality; he created the facemash when he feels upset about a girl. But as this has been mentioned earlier before, Mark has gone through a lot since he has became the CEO of the Facebook and has brought a lot of positive changes in himself, and stability is one of them as well. He has shown very strong emotional stability at various places and incidents. He has taken criticism openly and has faced all the difficulties while staying strong.
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If we have a look at the Leadership Continuum Theory then we can see that Mark falls somewhere around 6th defined trait. He has received a 99% approval rate from his employees and they have said that they love working at Facebook reason being that what they say and think is considered and it matters to mark. Every decision taken at Facebook is a group decision.
PATH-GOAL THEORY.
Zuckerberg's leadership style has been in question and will be in question as Facebook prepares to switch its funding to IPO. I believe Zuckerberg is a perfect example of path-goal theory. Path11 | P a g e
goal leaders as we know need to adapt their style to one that allows their subordinates to achieve a specific goal.
This can be done by being directive, supportive, participated, and achievement oriented. Zuckerberg fits all criteria. Throughout the growth and development of Facebook he has changed his style to continuously achieve their overall goal. To start he began the company as a directive leader; providing guidance and instilling the psychological structure that the company needed in order to have constant expansion. It is hard to convey an idea to another, especially if it is one that could change the way society operated. Once Zuckerberg set the foundation of psychological structure, he could sit back and play a more supportive role. Being supportative allows for the vision of Facebook to take hold. Currently though Zuckerberg is the best demonstrator of a participative style. Facebook is now self sustaining and doesn't need a hardnosed leader under its ranks. The best way we can see this style of leadership in action is through his own Facebook page. He is currently promoting the need for driven individuals such as himself to work for the company.
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talks rapidly and precisely, and if he has no data to transmit, he abruptly falls silent. This shows him as being very analytical and specific. Zuckerberg is known to be an introvert as well. He doesnt openly talk about himself and is well reserved. Even when in an interview, he answers the question thats asked, but gives no additional or side information. From the above examples and descriptions, when taking the Myers-Briggs test, Mark Zuckerberg would be an ISTJ (Introvert, Sensing, Thinking, and Judging). ISTJs are quiet, serious, practical, logical, orderly, and loyal. Additionally, Mark Zuckerberg tends to have high self-efficacy. Zuckerberg has confidence in his abilities. People with self-efficacy tend to overcome obstacles and work toward a specific goal. Zuckerberg has done this with the success of Facebook. Recently, Facebook has had a lawsuit against them with the Beacon advertising system. After the court ruling, Zuckerberg made a public apology for the system and took full responsibility for the mistake. This shows that Mark Zuckerberg has an internal locus of control. Instead of blaming some other force, he took control of the situation.
Theory Y
Working for Facebook is not your typical job. The word Hack is written on every wall in the building. Zuckerbergs own personal innovation encourages employees to produce new codes to wow users and attract new one. He encourages employees to constantly innovate and think of outside the box. They attempt to eliminate failure out of the equation and the programmers mind. The environment is geared to help employees figure out what exactly they would do without the fear of failure. Fail harder: they are encouraged to fail in a triumphant blaze of glory. For Facebook, the riskest risk is taking no risks(Careers at Facebook). Without complete focus and effort, the employee might never know if the project was possible. Trying new things is always encouraged. This is the kind of effort Mark Zuckerberg put into Facebook to make a huge success. He encourages his employees to put everything they have into a project. This
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type of support shown to employees can satisfy McGregor s Theory Y. Facebooks full support and belief in the abilities of their employees motivates them to give their full effort in a project.
We expect everyone at Facebook to focus every day on how to build real value for the world in everything they do(Careers at Facebook). This type of emphasis on building social value and create social change through their job can help employees achieve Maslowes self actualization. This personal growth and higher order achievement fulfillment can inspire employees to work harder and innovate. This type of social value can suggest a need for power. Employees want their work to influence others and create a change in the world.
new goal while continuing to improve on the site. Facebook does not let anything get in the way of a deadline to stay on top.
Five IMPORTANT LESSONS MARK ZUCKERBERG TAUGHT US ABOUT Business Lesson 1: Be passionate about what you do
If there is any way to create something that hundreds, thousands, or even millions of people will eventually use on a daily basis, you better be sure to create something that you would have passion and dedication in creating. The aforementioned isnt exactly a revelation to anyone, but if you are not genuinely interested in what you are creating, why would anyone else be? They wouldnt. Its a serious problem for many entrepreneurs of both young and old. Mark Zuckerberg, however, is one of the most prominent examples in recent history of someone who has the passion. Not only did he care about his project, but he also turned down billions of dollars in order to let his company thrive.
focused on optimizing the performance of the user experience. He wanted to know which features worked and which did not.
have become ignorant to spot the most obvious of opportunities. But being able to spot opportunity is an invaluable skill.
Conclusion
In order to conclude, we can say that Mark has emerged and evolved as an Employee Centered CEO, with a democratic style. He has come a long way to reach this stage with bringing a lot of changes in him. When it comes to personality traits, without any doubt his strongest trait would be his openness to experience and the willingness to always try something new which in result, has kept Facebook on the top among all other social media sites.
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