ITP Market Research Customer Survey - 1000 Respondents

1. How important is T in your !i"e Not at all 40 Little 360 Important 500 Very Important 100 #. $hy do you watch T % Hobby 130 Relaxation 570 Information 200 Other 100 &. How many hours o" T do you watch each day% Le than one 50 !et"een 2#4 600 !et"een 4#6 300 $ore than 6 50
How important is T in your )i"e%
500 450 400 350 300 250 200 150 100 50 0 Not at all Little Important Very Important

'. $ith whom do you watch T most o"ten% None 250 %amily 4&0 %rien' 270
(. $ho has the main contro) o" your T remote contro)%

(o) *arent +iblin, %rien'

300 200 100 400

*. $hat T medium do you watch T in%

-erre trial +.y /i,ital 0able

450 230 130 110

h pondents