1. 2. 3. 4. 5.

How do multivariate statistical methods differ from univariate and bivariate methods? What is the distinction between dependence methods and interdependence methods? What is the aim of multiple linear regression? Discriminant analysis? What is the aim of factor analysis? Cluster analysis? Multidimensional scaling? A researcher uses multiple regression to predict a clients sales volume using gross domestic product, personal income, disposable personal income, unemployment, and the consumer price index. What should the researcher be obligated to tell the client about this multiple regression model?

6. Discuss the relationship between MDS, factor analysis, and discriminant analysis 7. Describe the basic concept and scope of cluster analysis and its importance in marketing research.

8. Explain the procedure for conducting cluster analysis including formulating the problem, selecting a distance measure, selecting a clustering procedure, deciding on the number of clusters, and interpreting and profiling clusters. 9. Discuss the applications of nonhierarchical clustering and K means clustering method 10. Describe the concept of discriminant analysis, its objectives, and its applications in marketing research. 11. Outline the procedures for conducting discriminant analysis, including the formulation of the problem, estimation of the discriminant function coefficients, determination of significance, interpretation, and validation.