Assignment on Online Consumer Behaviour

Take any two websites which are into marketing and sales of various consumer products/services. Taking into consideration the elements that influence online/web experience of a consumer, determine which site you would prefer over the other and why? This assignment can be submitted by a team consisting of two members each in both the sections A, B. The last date of submission is hereby extended till Monday, 30th September, 2013. The assignment carries 5 marks for internal evaluation.

Consumer Behaviour Mini Project

Study the Decision making behaviour of a sample consisting of 5 consumers for any high involvement purchase transaction using qualitative research design, and prepare a report for the same. The Research can be done by forming teams consisting of 4 members each in both the sections A, B. The report should be submitted in word format, by the 14th October, 2013. This Project carries 10 marks for internal evaluation