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CUSTOMER PROFILING
Private Bus Market - Lucknow
Perceived Market Share
Performance –Expectation
GAP
Continued
…..
S.T.A Permit Holders
Tourist
DRIVERS OF
SATISFACTION
S.T.A Permit Holders
School Bus Operators
Tourist Bus Owners
FINAL CLUSTER ANALYSIS -
OUTPUT
CLUSTER CUSTOMER USER / NO. OF BUYING DOMINANT FACTOR
TYPE NONUSER VEHICLES DECISION
maintenance cost
and dealer
cooperation.
Availability of parts
4. STA Non-user 1-5 Owner and mechanics with
retailer
Recommendations
The recommendation can be basically categorized
under the two sub headings those are
OUTCOME :-
More mechanics will be available which will help us in
pursuading the people of the respective places to go for
AL vehicles.
Resale value…
OUTCOME:-
1.Retaining the AL customers as they are planning
to shift due to low resale value of AL vehicles.
2.Retained customers will spread a good word of
mouth which will help AL in the long run.
Unavailability of spare
parts…
OUTCOMES :-
1.Change of brand perception of customers.
2.Will have a good word of mouth from the targeted
customers which will help in enhancing the market
share of AL vehicles.
THANK YOU